Clickfunnels Books – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsClickfunnels Books

Writing a review about a book that has not been launched is a little difficult – but what is crucial to understand is the background of Traffic Secrets.

Clickfunnels Books Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be launched.

Most importantly, why should you care? Isn’t this just another marketing book by a so called web master to make money?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never ever does anything unless it adds a huge amount of value to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is an actually revitalizing view.

But more significantly he is now discussing the subject which should be at the heart of all service. How do you get traffic, prospective clients, to your company?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are numerous reasons why a service may not survive – however without a doubt among the biggest is an absence of traffic! Without any paying consumers, or traffic, you merely do not have a service.

And yet it is one of the areas that is both over-looked, and difficult to specify. I think it is since it is a tough topic, numerous company owner simply neglect it. They take the “develop it and they will come” technique – which clearly doesn’t work.

It does seem insane that with all the “traffic” on the internet why isn’t every online company squashing it! Daily there is close to $7 billion exchanged with individuals buying items and services online – in every specific niche possible. For a lot of online businesses they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so easy and appear to have a limitless supply of traffic? A lot of stay stuck and struggling?. Clickfunnels Books

That is the Secret of Traffic in a sales funnel. That is why it is so important and essential to an organisation success, and why everybody in business need to be investing in education around this subject.

Now there are a big number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? That is not the case otherwise everyone would have broken it.

Let’s state that you have actually found a traffic source and your service is doing terrific. What would occur if that source was shut down – or more likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the cost of marketing by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See as soon as you understand it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your business and totally free to take it anywhere you want.

So Who Is Russel Brunson Clickfunnels Books

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The idea of sales funnels has actually been around since there were sales people (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are incredible value each by themselves. I highly suggest you include it to your todo list if you haven’t read them!

Russel constructed the ClickFunnels platform on the concept of making sales funnels simple. And this seems his approach to everything. How can you take an intricate task or concept and make it basic. How do you break it down to basic parts that can be carried out on and then duplicated to scale.

It is frequently stated that there is absolutely nothing brand-new – and that the more things alter, the more they remain the exact same. This is the case with a lot of Russell’s items.

You see much of what Russell sells are actually concepts and ideas that someone else developed. Does this mean that he “took” the ideas – no I do not believe so, as he ALWAYS gives credit to where the concept came from.

Russell has remained a student – which is definitely the very best method to be. In any discipline he has actually set his mind to, he has actually made certain he studies it in detail, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will get crucial concepts.

Russell is likewise an amazing story teller. He has an amazing ability to take ideas that may be tricky to comprehend, and retell them in a basic, easy to understand way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS series really came from Andre Chaperon, who Russell does really mention and offer the credit. But his method of retelling what the SOS series is, and how you can utilize it, now has his name mainly connected with it.

But it is more than that. Russell is deep in the trenches as an internet online marketer. He has actually done it hard and suffered numerous numerous set-backs and failures. So when he takes a concept and retells it – he does it from a place of knowing how it operates in the real life. The recommendations and experience he wraps around the idea is valuable.

What does this imply?

I believe it suggests that practically anything Russell contributes to producing is of the greatest worth. He takes the best of the best and replays it to us in such a way that we can execute and understand into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than many of Russell’s other items.  Clickfunnels Books

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was developing an online business back when many of us hardly knew what the Internet even was!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became famous, a minimum of in the fairly little tight online marketing circle – as it was at that time. And he became somebody Russell admired, and followed closely.

The real fascinating part of the story is that several years later Russell still saw the huge value in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So rather of continuing to sell it as a stand alone product, it ended up being an upsell to his other products. He found a method to utilize it to create even more worth in his sales funnels … in typical Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

The book was launched at a time when numerous so called guru’s were attempting to keep everything about online success a trick. However in normal Russell Brunson design, he released all the secrets available for anybody who took the time to check out and comprehend the book.

It consists of a detailed actionable blueprint for any who is brand-new to online marketing.

A few of the concepts covered include;

  • The Value Ladder; how to construct increasing worth in your sales procedure to enhance your item sell price.
  • How to discover your dream clients; how to turn possible consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal clients so they desire to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective consumers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest use one.

This book has been called “life-changing” by so many people, including the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – especially if you prepare to construct an online organisation. It shares the secrets around developing a local following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass movement; Building on the concept f an appealing character, how do you begin to get your message out in properly to bring in people.
  • Creating belief; How to produce a belief in individuals that they can accomplish the outcome you are offering. The majority of people are simply stuck, which is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The destination of course is the point where they understand they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your client is getting is much greater than the quantity they spend for it.

In many ways this book is a script for how Russell has learnt to market and sell over numerous years online. It is the exact same procedure and tools he uses everyday in his service to make it the big success that it is.  Clickfunnels Books

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the key themes and subjects will be drawn from this initial course – so it’s a good location to begin.

The original John Reese Traffic Secrets course is extremely comprehensive – with 24 quite comprehensive modules! So let’s take a peek what is covered in every one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental principles that will be constructed on. These consist of domain, branding and target audience. , if your are a beginner to online marketing this first module is so important to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You also discover the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly neglected. It’s one thing to get traffic to your organisation, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is an extremely essential topic, and one close to my heart as I love using SEO as a crucial traffic source in my organisation. Do this part right and you have endless totally free traffic for years. You will find out the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to find out how to grow it and likewise look after it as it grows. This module teaches tested email marketing techniques and strategies that work. You’ll find out how to automate email campaigns and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, recruit affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible methods that you can use to produce traffic via e-commerce. You will learn how you can utilize Amazon’s product marketing API to enhance the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core methods to grow an organisation consisting of, lower your cost per visitor, increase traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John likewise shows you how to get your Ads encountering significant news sites like CNN, Fox News, and ESPN. And, you’ll find out proven techniques for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over two lots private lessons on how to take advantage of the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a huge quantity of traffic to your website. This module shows you what you need to start, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app individuals were utilizing, that could drive traffic to your service! You’ll learn how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software and widgets throughout platforms. The crucial concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook advertisements. Marketing on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are keen to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential consumer, who visited your website without buying? That is what you are taught here – how you retarget people who have actually come to your website, but not yet purchased. This is a must if you are using paid marketing to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including different languages. Frequently there are untapped markets merely due to the reality t that they don’t speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of many online marketing. It has actually become the major source of traffic and leads for many online entrepreneur. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you learn strategies like leveraging Facebook shares and likes, and incorporating different social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred method! John covers the key concepts such as on and off-page SEO. While a few of the tools discussed are a little out-of-date, the strategies have actually really remained the exact same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the online search engine and provide worth to your audience. If this isn’t your thing, you are likewise shown how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s content? Well this module reveals you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant online search engine (behind Google), it stands to reason it should be such a high traffic source for any service. That and the fact that it is actually owned by Google suggests it is a platform that all business must be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really essential to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be incredibly easy to end up being overwhelmed and distracted. {So a well laid-out a master strategy to help you remain focused and organised is really crucial.

Phew that is a lot! It really is amazing worth when you simplify throughout all the module. Anyone of these modules would blow away the training programs turning up by “masters” who have actually only been around for a couple of months!  Clickfunnels Books

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

But as usual it appears like Russel and the team will be releasing the book online totally free, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no method to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package or an upsell from among the other ClickFunnel’s products.

Most likely the simplest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the challenge yet, then what are you thinking???!!! It is one of the very best training programs for anybody attempting to cover their head around internet marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually offered for $297 as an upsell to the OFA challenge. This actually is incredible value for what you get, and is a fantastic compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and require to be revitalized. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how important this topic is.
You can’t buy the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Clickfunnels Books

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Clickfunnels Books - Traffic Secrets Book

In general, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first launched.

While it’s not best it is among the fastest ways to find out about the numerous various traffic sources offered on the internet. It is of huge worth for any entrepreneur or entrepreneur wanting to build and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can only presume that the new Traffic Secrets book will be remarkable.