Clickfunnels Russell Brunson – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsClickfunnels Russell Brunson

Composing a review about a book that has not been released is a little tricky – but what is crucial to comprehend is the background of Traffic Secrets.

Clickfunnels Russell Brunson Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be released.

Most notably, why should you care? Isn’t this just another marketing book by a so called internet master to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never ever does anything unless it adds a substantial amount of worth to the reader. His whole marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is a truly revitalizing view.

But more importantly he is now discussing the topic which should be at the heart of all service. How do you get traffic, possible clients, to your organisation?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are lots of reasons that an organisation may not endure – but by far one of the most significant is an absence of traffic! With no paying clients, or traffic, you simply do not have an organisation.

And yet it is one of the locations that is both over-looked, and difficult to specify. I think it is because it is a hard subject, numerous company owner just overlook it. They take the “build it and they will come” method – which clearly does not work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online service squashing it! Daily there is close to $7 billion exchanged with individuals buying services and items online – in every niche you can possibly imagine. Yet for many online companies they feel like they remain in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so easy and appear to have an endless supply of traffic? But a lot of stay stuck and having a hard time?. Clickfunnels Russell Brunson

That is the Secret of Traffic in a sales funnel. That is why it is so essential and basic to an organisation success, and why everyone in business should be buying education around this subject.

Right now there are a huge variety of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of among these should be simple right? That is not the case otherwise everybody would have broken it.

Also, let’s say that you have actually discovered a traffic source and your service is doing fantastic. What would take place if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the cost of advertising by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See when you comprehend it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your service and totally free to take it anywhere you want.

So Who Is Russel Brunson Clickfunnels Russell Brunson

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has been around since there were sales people (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written several books which are extraordinary worth each by themselves. If you have not read them, then I strongly recommend you add it to your todo list!

Russel developed the ClickFunnels platform on the principle of making sales funnels easy. And this appears to be his technique to whatever. How can you take a complicated job or concept and make it easy. How do you break it down to basic components that can be carried out on and then duplicated to scale.

It is often stated that there is nothing new – which the more things change, the more they remain the very same. This holds true with a lot of Russell’s items.

You see much of what Russell offers are really concepts and concepts that another person developed. Does this mean that he “took” the concepts – no I don’t think so, as he ALWAYS gives credit to where the concept came from.

Russell has remained a trainee – which is definitely the best way to be. In any discipline he has set his mind to, he has actually made certain he studies it in information, surrounds himself with fantastic coaches, and becomes a master of it. In doing so he will pick up crucial concepts.

Russell is likewise a remarkable story teller. He has an incredible ability to take concepts that may be difficult to understand, and retell them in a basic, easy to comprehend manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS sequence actually originated from Andre Chaperon, who Russell does really offer the credit and point out. But his way of retelling what the SOS series is, and how you can utilize it, now has his name largely related to it.

However it is moreover. Russell is deep in the trenches as an internet marketer. He has done it difficult and suffered lots of numerous set-backs and failures. When he takes an idea and retells it – he does it from a location of knowing how it works in the genuine world. The suggestions and experience he twists around the principle is valuable.

What does this mean?

I think it suggests that almost anything Russell has a hand in producing is of the highest worth. He takes the very best of the finest and replays it to us in a manner that we can carry out and comprehend into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than many of Russell’s other products.  Clickfunnels Russell Brunson

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was developing an online company back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being well-known, a minimum of in the reasonably small tight internet marketing circle – as it was back then. And he ended up being someone Russell admired, and followed closely.

The genuine remarkable part of the story is that numerous years later Russell still saw the big value in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. Instead of continuing to sell it as a stand alone item, it became an upsell to his other items. He discovered a method to use it to produce even more value in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

When lots of so called guru’s were trying to keep whatever about online success a secret, the book was launched at a time. But in common Russell Brunson style, he published all the secrets offered for anyone who put in the time to comprehend the book and check out.

It includes a detailed actionable blueprint for any who is new to online marketing.

Some of the principles covered include;

  • The Value Ladder; how to build increasing worth in your sales process to improve your product sell price.
  • How to discover your dream clients; how to turn possible consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect clients so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential customers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest usage one.

This book has actually been called “life-altering” by so numerous individuals, consisting of the likes of Steve Larson, who has actually gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must read book for any business owner – particularly if you prepare to construct an online business. It shares the secrets around creating a regional following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass motion; Building on the principle f an appealing character, how do you start to get your message out in properly to attract people.
  • Creating belief; How to produce a belief in people that they can accomplish the result you are selling. The majority of people are just stuck, which is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The destination naturally is the point where they understand they definitely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your client is getting is much greater than the amount they spend for it.

In many ways this book is a script for how Russell has actually learnt to market and offer over several years online. It is the exact same procedure and tools he uses everyday in his business to make it the substantial success that it is.  Clickfunnels Russell Brunson

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the essential themes and subjects will be drawn from this initial course – so it’s an excellent location to start.

The initial John Reese Traffic Secrets course is incredibly detailed – with 24 rather thorough modules! So let’s take a glance what is covered in every one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is really the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental principles that will be constructed on. These include domain names, branding and target markets. If your are a newbie to online marketing this first module is so essential to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target market, consisting of where they hang out, the keywords to find them and the advertisement copy that they will react to. You likewise discover the best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is easily overlooked. It’s one thing to get traffic to your company, but if your copy is bad, they will recuperate out once again – quicker than a seagull chasing a chip! This is more of an introduction to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a much deeper look into copywriting.

Module 4 – Keyword Science: Now this is an extremely crucial topic, and one near my heart as I enjoy using SEO as a key traffic source in my company. Do this part right and you have unlimited free traffic for many years. You will discover the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll require to find out how to grow it and likewise look after it as it grows. This module teaches tested email marketing techniques and techniques that work. You’ll find out how to automate email projects and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. If done right the process is straightforward. Start an affiliate program, hire affiliates to promote for your company and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains extraordinary methods that you can use to create traffic by means of e-commerce. You will discover how you can use Amazon’s item advertising API to enhance the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow a company including, lower your expense per visitor, boost traffic volume and raise your typical invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John likewise shows you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll learn tested strategies for running all sorts of advertisements like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over 2 dozen specific lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise ad copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a huge quantity of traffic to your website. This module shows you what you need to get begun, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Picture if you had an app individuals were utilizing, that might drive traffic to your business! You’ll discover how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software and widgets across platforms. The crucial concept is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are keen to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective customer, who visited your site without buying? That is what you are taught here – how you retarget people who have actually pertained to your site, however not yet made a purchase. If you are using paid marketing to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including different languages. Frequently there are untapped markets just due to the truth t that they don’t speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of internet marketing. It has actually become the significant source of traffic and leads for many online business owners. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you find out strategies like leveraging Facebook likes and shares, and integrating various social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred technique! John covers the key concepts such as on and off-page SEO. While some of the tools gone over are a little outdated, the methods have actually really stayed the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and provide worth to your audience. You are likewise shown how to outsource the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully leverage other people’s content? Well this module shows you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the reality that it is in fact owned by Google means it is a platform that all company need to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely crucial to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be very simple to become overwhelmed and distracted. {So a well laid-out a master strategy to help you remain focused and organised is actually crucial.

Phew that is a lot! It truly is fantastic worth when you simplify throughout all the module. Anyone of these modules would blow away the training programs turning up by “masters” who have actually only been around for a few months!  Clickfunnels Russell Brunson

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium given the material.

However as normal it appears like Russel and the group will be launching the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no other way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package or an upsell from among the other ClickFunnel’s products.

Most likely the most convenient and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the difficulty yet, then what are you thinking???!!! It is among the finest training programs for anybody attempting to cover their head around internet marketing in general. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally readily available for $297 as an upsell to the OFA obstacle. This truly is remarkable value for what you get, and is an excellent compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial worth.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and need to be revitalized. It is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – given how crucial this subject is.
You can’t purchase the Traffic Secrets course only. It is only readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Clickfunnels Russell Brunson

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Clickfunnels Russell Brunson - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first launched.

While it’s not best it is one of the fastest ways to learn more about the lots of different traffic sources available on the web. It is of enormous value for any organisation owner or business owner seeking to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can just assume that the new Traffic Secrets book will be amazing.