Content Marketing For Traffic And Sales – Why I Loved The OFA Challenge!

One Funnel Away Challenge

The One Funnel Away Challenge is the existing signature training program from ClickFunnels.  Content Marketing For Traffic And Sales

I actually felt like saying “The ClickFunnels One Funnel Away Challenge = Just Do It!!!!” – quickest post ever! And hopefully when you have examined this blog out you will see how much worth there truly is in doing the challenge.

I really do not believe people understand the benefits of the challenge – otherwise they would have already done it. If you are starting an online service, or have an organisation that is not yet at the 6 figure mark, then this challenge is vital training to super-charge your company.

The One Funnel Away Challenge takes you through the actions in producing an effective sales funnel. It teaches you the various aspects that comprise a sales funnel and most notably has you build one yourself. So you finish the training challenge with your own working sales funnel tailored around your organisation.

I think you will see from everything listed below, there is so much that is put into the One Funnel Away Challenge training program – the worth is truly rather amazing.

What Is The One Funnel Away Challenge?

The One Funnel Away Challenge is really a training program, created to assist you construct a successful sales funnel for your service. Now this is not just merely cranking out a number of web-pages or landing pages. It is the production of all the components around an effective, top carrying out sales funnel.

The program is so extensive, that I know of lots of individuals that go through it numerous times. If they have a new funnel they are creating, they select to go through the training again, to make certain they have covered everything properly.

The training is stated to cover 4 weeks, however actually it is more like 5-6 weeks. There is a pre-training week, that focuses completely on getting you in the ideal mindset. This is rather essential, given there is a lot that will be covered, you will need to have your believing clear to keep the momentum up.

The core of the training roles out over the next 4 weeks, with essential themes or subjects every week. The everyday training sessions then build upon each subject, with daily actions left as ‘homework’. Key areas covered include;

  • Creating an irresistible product offer
  • Psychology of sales
  • The value of stories in the selling process
  • What hooks a potential customer
  • Building a successful sales funnel
  • Creating a ‘Value Ladder’ and Offer Stack
  • And a lot more …

This is a key point – this is not a passive training course. To get the most out of it you will be needed to do research almost daily! Then how else will you end up with a working sales funnel if you’re not building it out as you go.

Content Marketing For Traffic And Sales OFA Challenge

The challenge initially started as a ‘live’ event, with parts of training provided through Facebook lives. It didn’t run that often. However, due to the success of the training, both in number of students and the success stories that are coming out, the training is now run over 2 week.

Components that were live are now previous lives that have been tape-recorded since of that. But to be sincere I didn’t feel that anything was lost from this. The fact that it had been live implied that individuals were asking questions – much of which were in line with what I was wondering.

The final thing to keep in mind is that it is a “challenge” – meaning there is a time limitation. In general, it is so simple to delay tasks to tomorrow, and after that question why we don’t make good progress. So by setting this as a challenge it drives that competitive part of us to wish to achieve success.

As the challenge starts to wane you end up being more happy of what you have actually achieved, and can’t wait for all of it to go live. When other individuals are starting to post in the Facebook group their success and sales coming through, especially!

Oh, and if you have not figured it out yet, the entire challenge draws from the Mission Impossible style, which is a cool touch. I hope you like the initial theme, as you’re going to hear it a lot!

How Much Does It Cost?  Content Marketing For Traffic And Sales

The simple answer is $100 – which is merely incredible value. There are courses out there that charge 10 times or more this amount and do not come close to the worth received. At $100 it’s like a no-brainer. Content Marketing For Traffic And Sales

If you can’t afford the $100 to buy your education, especially with a program like this, then to be sincere I think you will struggle in your company.

One Funnel Away Challenge Cost

This $100 will conserve you more time and dollars later, so it should become a very simple decision.

The other cost, of course, is your time. You will need to devote at least one hour everyday to make keep up. The training does move quick, offered just how much is covered. So if you do not stay up to date with watching the training sessions and completing your jobs, then you will struggle.

The time element will typically be much harder than the $100. Like I said it will become obvious why the $100 is fantastic value – however lots of people will have problem with the time element. If you truly want your business to begin cranking then you just require to make the time!

What Do You Get With The Challenge?

Or the standard training pack when you signup to the training you now have the alternative of selecting a 100% digital plan. The digital version is simply that, all the elements noted below are merely readily available for download online. With the the standard pack you will require to cover shipping (

If this is your first time doing the challenge, then I strongly suggest getting the physical pack. Not simply so you get your hands on the goodies, however there is something about having a physical workbook to doodle notes in for future referral.

What is included in the challenge?

One Funnel Away Value Stack

Content Marketing For Traffic And Sales

The Training Portal – All the training is offered online through a devoted training site. It keeps you grounded, and makes sure you take the time to complete each day’s jobs, rather than skip ahead and leave the challenge half finished.

The Challenge Workbook – You get a spiral bound workbook covering the training material. This lays out each objective consisting of the key components covered, inspect list of jobs you need to finish and locations for you to make your own notes. Every day is also available for download as a soft copy – but there is something to be stated about scribbling your notes in a dedicated workbook as you are finding out.

MP3 Player – This holds all the lessons tape-recorded for you ready to go. It provides a simple way to digest the training and listen “objectives” in any idle time you may have (on the commute to work for example).

Devoted Facebook Group – Each new challenge has a dedicated Facebook group, which is really effective. Importantly this is the group of individuals who are going through the training precisely like you are.

Perks

There are a variety of perks that are readily available in addition to the basic One Funnel Away training. The two key items are;

Thirty Days Summit

ClickFunnels 30 Days Summit
30 Day Summit

The 30 Days Summit is constructed on the concept of a simple concern; if you lost everything what would you perform in the next 30 days to develop back your organisation (knowing what you know now)? Fantastic question to ask people who have been squashing it in their online organisation. You receive both a book, with a chapter from each expert, and a video from each explaining the steps they would take every day to rebuild their company. You might easily copy simply one method, and be well on your method to your very first online company.

Affiliate Bootcamp

ClickFunnels Affiliate Bootcamp
Affiliate Bootcamp

The Affiliate Bootcamp is planned to be the beginning point for anyone who is brand new to internet marketing, and wants to be an affiliate online marketer. It is a video series of 15 digital entrepreneurs, each offering their actions they would utilize to build an affiliate business from scratch. Everyone has actually been exceptionally successful in their selected niche, and share rather openly the important things they discovered that helped attain that success.

All of these are readily available through the One Funnel Away Challenge training site. You are given life time access to the bonuses by going through the challenge. Again the value in these benefits alone make the $100 seem absurd.

The Coaches

The Challenge education and training sessions is provided by Russell Brunson, Steve Larsen and Julie Stoian. As you will see below, there is absolutely no shortage of skills and skill in the coaches.

Russell Brunson

Russell Brunson
Russell Brunson

Russell Brunson is the “Leader” of the challenge, who sets the scene and presents the crucial subjects each day.

Russell is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russell has composed several books which are unbelievable worth each by themselves.

Russell constructed the ClickFunnels platform on the idea of making sales funnels easy. How can you take a complicated task or concept and make it basic.

Russell’s design is likewise very simple to listen to, making his training sessions really pleasurable!

Steve Larsen

Steve Larson
Steve Larson

Steve Larson is like the drill sergeant of the training. He is the one that turns up each day to hammer house the concepts Russel introduced.

Steve actually knows his stuff and used to be the Lead Funnel Builder at ClickFunnels, building hundreds in not countless funnels. He decided to carry on and produce his own firm teaching and building sales funnels for others. Steve has his own podcast, Sales Funnel Radio, where he merely shares his journey and what he has found out in his entrepreneurial service.

Oh, and a work of warning … which your head phones when Steve begins … you’ll see what I imply.

Julie Stoian

Julie Stoain
Julie Stoain

Julie Stoian is like the ‘excellent police’ to Steves ‘bad police officer’ and hangs around detailing more of the specifics behind the tasks. So Julie shows us more of the “how” you tackle doing something. This consists of on-screen demo’s how you set somethings up action by step.

Again, Julie is a really successful business owner in her own. She started utilizing ClickFunnels as a core part of her service and had so much success Russel asked her to join his group. If you follow Juiie on social networks you will see she spends a great deal of time mentor how to balance the life of a business owner with home life.

Live Coaches

In addition to the primary 3 coaches, there are also live coaches designated to each challenge accomplice. These coaches have actually succeeded structure out sales funnels in their companies, and hold live training sessions through-out the week.

Significantly you get any answers you might have looked at and addressed in genuine time (not simply recordings). The coaches lie in various part of the world, so the live sessions are readily available at affordable times for everyone.

What is covered in the Training.

The one thing that stands out with the One Funnel Away Challenge is how structured everything is. Much idea has actually gone through how it has been put together and every effort made to get you engaged right from the start. Each “objective” develops on the last, as does each week – all developing to your sales funnels being finished with the crucial elements.

The challenge topics and training are broken down as follows.

One Funnel Away Challenge Process

Content Marketing For Traffic And Sales

Pre-training: Belief

Russel kicks things off by working hard on our beliefs. Most significantly he desires us to acquire faith in ourselves that we can do this. Without that faith, we are most likely to stumble at the very first difficulty. You actually also require to keep your eyes open, as a variety of sales strategies are revealed – they’re not introduced as such, but they are quite there.

You are presented to “the ideal webinar” script, which is an entire sales funnel by itself. I think it is to get your ideas in the right circulation for what is to come. Weeks of sales process is compressed into 90 mins, and its fantastic to see Russel unpack it.

This weeks missions are;.

  • You Must Believe.
  • Failure & What it Teaches United States.
  • The Who Not The How.
  • 10x Secrets.
  • Ladyboss Did it … So Can You!

Week 1: Hook, Story, Offer

This is the first week, which concentrates on what your deal in fact is. What are you selling and why? You are introduced to the concept of “stacking” your offer so that the worth far out-weighs the expense. You start to develop out your offer and the ‘assets’ you will include in your ‘stack’.

The idea is, if your offer is excellent enough, and engaging enough, it will offset any mistakes made later on. However extremely little can fix a bad deal.

This weeks objectives are;.

  • Offer Hacking.
  • The Greatest Showman.
  • Offer Sequencing.
  • eCovers and Offer Assets.
  • Create!

Week 2: Hooks & Stories

It’s everything about the story! Russel truly is a master story teller, and today he shares his secrets and has us working on our own stories to take advantage of. You actually go into your story (what got you here), and how you can utilize it to both build connection and ‘hook’ potential clients.

There is likewise a huge push for you to begin releasing your own material – which I am a substantial follower of! Do not freak out – this is where Steve truly helps us understand why, and how we can make it a little simpler than it sounds.

Todays objectives are;.

  • Publishing.
  • Epiphany Bridge.
  • Your Origin Story.
  • Hooks, Hooks & More Hooks.

Week 3: The Funnel

Here’s the intriguing point – you are 3 weeks in prior to you begin to develop the funnel (using ClickFunnels of course). And in actual fact you are even offered a design template funnel (share funnel) to deal with.

Again that point is this training is not about just how to build a landing page, and what buttons to put where. It truly has to do with building out the entire sales funnels.

So in this week you are taking the pieces from the first 2 weeks and building them into a digital representation. It becomes a digitised sales procedure that leads your prospective consumers through your virtual store. Here you will likewise be taught the core funnel technique.

Todays objectives are;.

  • Core Funnel Strategy.
  • Your Share Funnel.
  • The Squeeze Page.
  • The Sales Page & Order Form.
  • The OTO Page.
  • The Members Area.
  • Testing & Review.

Week 4: Traffic

The final week, and the one where you start to see how you can bring traffic through your funnel you have created. After all your entire sales process and funnel isn’t worth much if nobody is moving through it. It’s like trying to offer something to an empty store.

Here Russel and the group cover how you are going to get traffic, or potential purchasers to come into your funnel. The idea of organic (earned) traffic versus paid traffic is discussed – so depending upon your favored approach and marketing budget you are covered.

This weeks missions are;.

  • The Three Types of Traffic.
  • The Dream 100.
  • Earn Your Way In.
  • Buy Your Way In.
  • Funnel Audibles.

Who Is The One Funnel Away Challenge For?

I ‘d like to just state EVERYONE! That’s not quite true (however practically) … If you are just beginning out in the online business world, then this course is a must. It will assist you understand the fundamentals that makes an excellent sales funnel – and you will actual have a working sales funnel by the end of it.  Content Marketing For Traffic And Sales

If you currently have a company, but it’s not quite at the 6 future income yet, then I ‘d highly recommend examining it out. The concepts taught and covered will definitely improve your company sales procedure.

If you are brand-spanking new to online business, and never ever had any training, haven’t started offering anything at all, then this course will be a bit of a challenge. That doesn’t suggest you should not do it – but simply understand that you will feel like you are consuming from a fire tube. It is more than likely you will wish to duplicate it once again later, once you have a bit more experience (which is a completely fine method).

Who Is The Challenge NOT For

If you are truly battling with the $100, then I think there might be larger concerns you need to resolve initially. Attempting to build a service originating from a state of mind of scarcity is actually difficult – so get your capital covered. And after that be prepared to purchase yourself – especially when the training worth is so high.

To get the real value from the training you need the time to do the research! If it’s on a poorly developed (or disorderly) sales procedure, then you must stop that and do this challenge to iron it out.

Frequently Asked Questions

Does the Challenge work for any specific niche?

Yes it does. In fact this point is rammed house once again and again by Steve in his training. It doesn’t matter what specific niche you remain in, or the product you are offering, the principles all work – “It’s not about the product” Steve shouts!

Exists a cash back guarantee?

Something that makes most individuals feel a bit more comfy is if there is some type of assurance on the quality of the item. Here there absolutely is, with a complete cash back ensure if the challenge and training does not meet your expectations (as unlikely as that is).

Do I Need Any Previous Experience or Skills?

Nope. Having a little understanding in online company and what it suggests doesn’t harmed. However this challenge is designed even for a brand name rookie.

What If I Don’t Have A Product Yet?

No issues. As Steve keeps saying, it’s not about the item. You can utilize what you learn to sell anything online – and will get a host of examples and ideas to get you began. You may even choose to be an affiliate for ClickFunnels and construct a funnel around that.

Is the a Support Community?

Yes. Each brand-new challenge has a different Facebook group so that you have a team of individuals you are going through the challenge with. ClickFunnels likewise has a number of support system also on Facebook you can join for wider support as your organisation grows.

What If I miss out on the Live Training?

Whatever is tape-recorded for you, consisting of the live coaching sessions through the week. If you miss out on anything you can go back a listen/watch the recordings. There is generally a catch-up day weekly, which is a fun time to view anything you may have missed, or review something you might not have actually comprehended the very first time.

Summary

The One Funnel Away Challenge really is one of those special pieces of education that truly provides. My experience has been that ‘sales’ is typically a ‘filthy’ word, and is something that lots of individuals avoid. Without sales almost all businesses simply can’t exist.

If you are in company and desire to offer something online, then the One Funnel Away Challenge is for you! Especially if you are new to online organisation, or your organisation is still building and you are yet to strike the 6 figure mark.

The value in the training deserves method more than the $100 price tag. And then when you think about the bonus material you get, it ends up being a must.

I can’t recommend taking this challenge enough. It will make you entirely alter the method you have been looking at online selling, and significantly leave you with something tangible – a working online sales funnel!  Content Marketing For Traffic And Sales