Digital Marketing Online Course Columbia University – Why I Loved The OFA Challenge!

One Funnel Away Challenge

The One Funnel Away Challenge is the current signature training program from ClickFunnels.  {OFATraining1} 

I actually felt like saying “The ClickFunnels One Funnel Away Challenge = Just Do It!!!!” – shortest article ever! And hopefully as soon as you have actually examined this blog site out you will see just how much worth there really remains in doing the challenge.

I actually do not believe people comprehend the benefits of the challenge – otherwise they would have currently done it. If you are beginning an online organisation, or have a business that is not yet at the six figure mark, then this challenge is essential training to super-charge your organisation.

The One Funnel Away Challenge takes you through the steps in producing a successful sales funnel. It teaches you the numerous components that make up a sales funnel and most significantly has you build one yourself. So you finish the training challenge with your own working sales funnel tailored around your organisation.

I believe you will see from everything below, there is so much that is put into the One Funnel Away Challenge training program – the worth is actually quite remarkable.

What Is The One Funnel Away Challenge?

The One Funnel Away Challenge is truly a training program, developed to help you build a successful sales funnel for your organisation. Now this is not just merely cranking out a couple of web-pages or landing pages. It is the production of all the components around an effective, top performing sales funnel.

The program is so comprehensive, that I know of many individuals that go through it numerous times. If they have a new funnel they are putting together, they pick to go through the training once again, to make sure they have actually covered everything correctly.

The training is said to cover 4 weeks, but really it is more like 5-6 weeks. There is a pre-training week, that focuses completely on getting you in the best mindset. This is quite essential, provided there is so much that will be covered, you will need to have your thinking clear to keep the momentum up.

The core of the training roles out over the next 4 weeks, with key styles or subjects every week. The day-to-day training sessions then build upon each topic, with day-to-day actions left as ‘homework’. Secret locations covered consist of;

  • Creating a tempting item offer
  • Psychology of sales
  • The importance of stories in the selling process
  • What hooks a possible consumer
  • Building a successful sales funnel
  • Creating a ‘Value Ladder’ and Offer Stack
  • And far more …

This is a bottom line – this is not a passive training course. To get the most out of it you will be required to do research practically daily! Then how else will you end up with a working sales funnel if you’re not building it out as you go.

Digital Marketing Online Course Columbia University OFA Challenge

The challenge initially began as a ‘live’ event, with parts of training provided via Facebook lives. So it didn’t run that typically. Nevertheless, due to the success of the training, both in number of trainees and the success stories that are coming out, the training is now run over 2 week.

Since of that, components that were live are now previous lives that have been tape-recorded. To be truthful I didn’t feel that anything was lost from this. The fact that it had been live meant that individuals were asking concerns – a lot of which remained in line with what I was questioning.

The final thing to keep in mind is that it is a “challenge” – indicating there is a time frame. In general, it is so simple to put off jobs to tomorrow, and then question why we don’t make great progress. So by setting this as a challenge it drives that competitive part of us to wish to achieve success.

As the challenge starts to draw to a close you end up being more pleased with what you have attained, and can’t wait on everything to go live. Specifically when other individuals are beginning to publish in the Facebook group their success and sales coming through!

Oh, and if you haven’t figured it out yet, the whole challenge draws from the Mission Impossible style, which is a cool touch. However I hope you like the initial theme, as you’re going to hear it a lot!

So How Much Does It Cost?  Digital Marketing Online Course Columbia University

The easy answer is $100 – which is simply fantastic worth. There are courses out there that charge 10 times or more this quantity and don’t come close to the worth got. At $100 it’s like a no-brainer. Digital Marketing Online Course Columbia University

If you can’t manage the $100 to invest in your education, particularly with a program like this, then to be truthful I believe you will struggle in your service.

One Funnel Away Challenge Cost

This $100 will save you more time and dollars later, so it must end up being a very simple choice.

The other expense, naturally, is your time. You will need to dedicate a minimum of one hour daily to make keep up. The training does move fast, provided how much is covered. If you don’t keep up with watching the training sessions and finishing your tasks, then you will struggle.

The time element will frequently be much more difficult than the $100. Like I stated it will become apparent why the $100 is fantastic worth – but many individuals will have a hard time with the time component. But if you truly desire your company to start cranking then you merely need to make the time!

What Do You Get With The Challenge?

Or the basic training pack when you signup to the training you now have the option of selecting a 100% digital package. The digital variation is just that, all the components listed below are just offered for download online. With the the basic pack you will need to cover shipping (

If this is your very first time doing the challenge, then I strongly suggest getting the physical pack. Not so you get your hands on the goodies, however there is something about having a physical workbook to scribble notes in for future recommendation.

What is included in the challenge?

One Funnel Away Value Stack

Digital Marketing Online Course Columbia University

The Training Portal – All the training is readily available online through a devoted training website. It keeps you grounded, and makes sure you take the time to complete each day’s jobs, rather than skip ahead and leave the challenge half completed.

The Challenge Workbook – You get a spiral bound workbook covering the training material. This sets out each objective including the key elements covered, inspect list of tasks you require to complete and areas for you to make your own notes. Every day is likewise readily available for download as a soft copy – however there is something to be stated about doodling your notes in a dedicated workbook as you are finding out.

MP3 Player – This holds all the lessons tape-recorded for you prepared to go. It supplies an easy method to listen and absorb the training “objectives” in any idle time you might have (on the commute to work for example).

Committed Facebook Group – Each new challenge has a devoted Facebook group, which is really effective. Importantly this is the group of people who are going through the training exactly like you are.

Bonuses

There are a number of bonuses that are offered in addition to the standard One Funnel Away training. The two essential products are;

Thirty Days Summit

ClickFunnels 30 Days Summit
30 Day Summit

The 30 Days Summit is built on the idea of a simple question; if you lost everything what would you do in the next 30 days to develop back your organisation (understanding what you understand now)? You could easily copy simply one strategy, and be well on your method to your very first online organisation.

Affiliate Bootcamp

ClickFunnels Affiliate Bootcamp
Affiliate Bootcamp

The Affiliate Bootcamp is planned to be the beginning point for anyone who is brand new to internet marketing, and desires to be an affiliate online marketer. It is a video series of 15 digital business owners, each offering their steps they would use to construct an affiliate company from scratch. Each person has actually been extremely successful in their picked specific niche, and share quite freely the important things they found out that helped accomplish that success.

All of these are readily available through the One Funnel Away Challenge training website. You are provided life time access to the benefits by going through the challenge. Again the value in these rewards alone make the $100 appear ludicrous.

The Coaches

The Challenge education and training sessions is delivered by Russell Brunson, Steve Larsen and Julie Stoian. As you will see below, there is definitely no shortage of abilities and talent in the coaches.

Russell Brunson

Russell Brunson
Russell Brunson

Russell Brunson is the “Leader” of the challenge, who sets the scene and presents the crucial topics each day.

Russell is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russell has actually written numerous books which are amazing value each on their own.

Russell built the ClickFunnels platform on the principle of making sales funnels simple. How can you take a complex job or idea and make it simple.

Russell’s design is also really simple to listen to, making his training sessions really enjoyable!

Steve Larsen

Steve Larson
Steve Larson

Steve Larson is like the drill sergeant of the training. He is the one that turns up each day to hammer home the principles Russel introduced.

Steve really knows his things and utilized to be the Lead Funnel Builder at ClickFunnels, building hundreds in not countless funnels. He decided to move on and develop his own agency mentor and building sales funnels for others. Steve has his own podcast, Sales Funnel Radio, where he simply shares his journey and what he has actually found out in his entrepreneurial organisation.

Oh, and a work of warning … which your head phones when Steve begins … you’ll see what I imply.

Julie Stoian

Julie Stoain
Julie Stoain

Julie Stoian resembles the ‘excellent police officer’ to Steves ‘bad police’ and hangs out detailing more of the specifics behind the jobs. So Julie shows us more of the “how” you tackle doing something. This includes on-screen demonstration’s how you set somethings up step by step.

Again, Julie is a very effective entrepreneur in her own. She started using ClickFunnels as a core part of her business and had a lot success Russel asked her to join his group. If you follow Juiie on social media you will see she spends a great deal of time teaching how to balance the life of an entrepreneur with house life.

Live Coaches

In addition to the primary 3 coaches, there are also live coaches assigned to each challenge friend. These coaches have been effective building out sales funnels in their organisations, and hold live training sessions through-out the week.

So significantly you get any answers you might have taken a look at and resolved in real time (not simply recordings). The coaches are located in different part of the world, so the live sessions are offered at affordable times for everyone.

What is covered in the Training.

The one thing that stands out with the One Funnel Away Challenge is how structured it all is. Much idea has actually gone through how it has actually been put together and every effort made to get you engaged right from the start. Each “objective” builds on the last, as does every week – all building up to your sales funnels being completed with the key aspects.

The challenge topics and training are broken down as follows.

One Funnel Away Challenge Process

Digital Marketing Online Course Columbia University

Pre-training: Belief

Russel kicks things off by working hard on our beliefs. You actually likewise need to keep your eyes open, as a number of sales strategies are shown – they’re not introduced as such, but they are very much there.

You are introduced to “the perfect webinar” script, which is a whole sales funnel by itself. I think it is to get your ideas in the right flow for what is to come. Weeks of sales procedure is compressed into 90 minutes, and its remarkable to enjoy Russel unload it.

This weeks missions are;.

  • You Must Believe.
  • Failure & What it Teaches United States.
  • The Who Not The How.
  • 10x Secrets.
  • Ladyboss Did it … So Can You!

Week 1: Hook, Story, Offer

This is the very first week, which focuses on what your offer really is. You start to develop out your deal and the ‘properties’ you will consist of in your ‘stack’.

The concept is, if your deal suffices, and compelling enough, it will offset any errors made later on. However very little can fix a bad offer.

Todays objectives are;.

  • Offer Hacking.
  • The Greatest Showman.
  • Offer Sequencing.
  • eCovers and Offer Assets.
  • Create!

Week 2: Hooks & Stories

It’s everything about the story! Russel truly is a master story teller, and this week he shares his secrets and has us dealing with our own stories to take advantage of. You actually dig into your story (what got you here), and how you can use it to both develop relationship and ‘hook’ possible customers.

There is also an enormous push for you to begin releasing your own content – which I am a huge follower of! But don’t go nuts – this is where Steve actually helps us understand why, and how we can make it a little easier than it sounds.

Todays objectives are;.

  • Publishing.
  • Epiphany Bridge.
  • Your Origin Story.
  • Hooks, Hooks & More Hooks.

Week 3: The Funnel

Here’s the interesting point – you are three weeks in prior to you begin to develop the funnel (utilizing ClickFunnels of course). And in actual reality you are even provided a design template funnel (share funnel) to deal with.

Once again that point is this training is not about just how to develop a landing page, and what buttons to put where. It really has to do with building out the entire sales funnels.

So in this week you are taking the pieces from the very first 2 weeks and building them into a digital representation. It becomes a digitised sales procedure that leads your potential consumers through your virtual shop. Here you will also be taught the core funnel strategy.

This weeks missions are;.

  • Core Funnel Strategy.
  • Your Share Funnel.
  • The Squeeze Page.
  • The Sales Page & Order Form.
  • The OTO Page.
  • The Members Area.
  • Testing & Review.

Week 4: Traffic

The final week, and the one where you begin to see how you can bring traffic through your funnel you have developed. Your entire sales process and funnel isn’t worth much if no one is moving through it. It’s like attempting to offer something to an empty store.

Here Russel and the group cover how you are going to get traffic, or potential buyers to come into your funnel. The principle of natural (earned) traffic versus paid traffic is talked about – so depending on your favored technique and marketing budget plan you are covered.

This weeks objectives are;.

Who Is The One Funnel Away Challenge For?

I ‘d like to simply state EVERYONE! That’s not rather true (but nearly) … If you are simply beginning out in the online organisation world, then this course is a must. It will assist you comprehend the essentials that makes an excellent sales funnel – and you will real have a working sales funnel by the end of it.  Digital Marketing Online Course Columbia University

If you already have an organisation, however it’s not rather at the 6 future earnings yet, then I ‘d strongly suggest examining it out. The concepts taught and covered will absolutely enhance your business sales procedure.

If you are brand-spanking new to online service, and never had any training, have not begun offering anything, then this course will be a bit of a challenge. That does not mean you should not do it – but simply know that you will feel like you are drinking from a fire hose. It is more than likely you will wish to duplicate it again later on, when you have a bit more experience (which is a perfectly fine technique).

Who Is The Challenge NOT For

If you are truly struggling with the $100, then I believe there might be bigger concerns you need to address. Attempting to construct an organisation originating from a state of mind of scarcity is really tough – so get your cash flow covered. And then be prepared to purchase yourself – particularly when the training worth is so high.

To get the real value from the training you require the time to do the homework! If it’s on an improperly developed (or chaotic) sales process, then you must stop that and do this challenge to iron it out.

Frequently Asked Questions

Does the Challenge work for any specific niche?

Yes it does. In truth this point is rammed house again and again by Steve in his coaching. It doesn’t matter what specific niche you are in, or the product you are selling, the principles all work – “It’s not about the product” Steve screams!

Is there a refund guarantee?

Something that makes many people feel a little bit more comfy is if there is some kind of assurance on the quality of the item. Here there absolutely is, with a complete money back ensure if the challenge and training does not satisfy your expectations (as not likely as that is).

Do I Need Any Previous Experience or Skills?

Nope. Having a little knowledge in online company and what it indicates does not harmed. This challenge is created even for a brand beginner.

What If I Don’t Have A Product?

No issues. As Steve keeps saying, it’s not about the item. You can use what you learn to sell anything online – and will receive a host of examples and ideas to get you began. You might even select to be an affiliate for ClickFunnels and construct a funnel around that.

Is the a Support Community?

Yes. Each new challenge has a separate Facebook group so that you have a team of people you are going through the challenge with. ClickFunnels likewise has a number of assistance groups also on Facebook you can sign up with for wider assistance as your service grows.

What If I miss the Live Training?

Whatever is recorded for you, consisting of the live coaching sessions through the week. If you miss anything you can go back a listen/watch the recordings. There is usually a catch-up day each week, which is a fun time to watch anything you might have missed out on, or review something you might not have comprehended the very first time.

Summary

The One Funnel Away Challenge actually is one of those unique pieces of education that truly delivers. My experience has actually been that ‘sales’ is frequently a ‘dirty’ word, and is something that lots of people avoid. Nevertheless, without sales nearly all businesses simply can’t exist.

If you are in organisation and want to offer something online, then the One Funnel Away Challenge is for you! Particularly if you are new to online organisation, or your organisation is still constructing and you are yet to strike the 6 figure mark.

The worth in the training is worth way more than the $100 price tag. And then when you think about the benefit product you receive, it becomes a must.

I can’t recommend taking this challenge enough. It will make you completely change the way you have actually been looking at online selling, and notably leave you with something concrete – a working online sales funnel!  Digital Marketing Online Course Columbia University