Digital Marketing Online Course Coursera – Why I Loved The OFA Challenge!

One Funnel Away Challenge

The One Funnel Away Challenge is the current signature training program from ClickFunnels.  {OFATraining1} 

I really felt like stating “The ClickFunnels One Funnel Away Challenge = Just Do It!!!!” – shortest article ever! And hopefully as soon as you have actually checked this blog site out you will see just how much worth there really is in doing the challenge.

I truly do not believe individuals comprehend the advantages of the challenge – otherwise they would have currently done it. If you are starting an online business, or have a business that is not yet at the six figure mark, then this challenge is necessary training to super-charge your company.

The One Funnel Away Challenge takes you through the actions in producing an effective sales funnel. It teaches you the numerous components that comprise a sales funnel and most notably has you build one yourself. You finish the training challenge with your own working sales funnel geared around your business.

I believe you will see from whatever listed below, there is so much that is taken into the One Funnel Away Challenge training program – the worth is truly quite incredible.

What Is The One Funnel Away Challenge?

The One Funnel Away Challenge is really a training program, developed to assist you construct an effective sales funnel for your organisation. Now this is not just simply cranking out a number of web-pages or landing pages. It is the creation of all the components around a successful, leading performing sales funnel.

The program is so comprehensive, that I know of numerous people that go through it multiple times. If they have a brand-new funnel they are assembling, they choose to go through the training again, to make sure they have actually covered everything correctly.

The training is said to cover 4 weeks, however truly it is more like 5-6 weeks. There is a pre-training week, that focuses completely on getting you in the best frame of mind. This is rather important, offered there is so much that will be covered, you will require to have your believing clear to keep the momentum up.

The core of the training functions out over the next 4 weeks, with key styles or topics every week. The daily training sessions then build on each subject, with everyday actions left as ‘research’. Key areas covered include;

  • Creating an irresistible product offer
  • Psychology of sales
  • The importance of stories in the selling procedure
  • What hooks a potential consumer
  • Building an effective sales funnel
  • Creating a ‘Value Ladder’ and Offer Stack
  • And a lot more …

This is a key point – this is not a passive training course. To get the most out of it you will be needed to do homework nearly daily! Then how else will you end up with a working sales funnel if you’re not constructing it out as you go.

Digital Marketing Online Course Coursera OFA Challenge

The challenge originally began as a ‘live’ occasion, with parts of coaching provided through Facebook lives. It didn’t run that typically. However, due to the success of the training, both in variety of students and the success stories that are coming out, the training is now run over 2 week.

Components that were live are now previous lives that have been recorded due to the fact that of that. But to be truthful I didn’t feel that anything was lost from this. The fact that it had been live implied that people were asking concerns – much of which were in line with what I was wondering.

The last thing to keep in mind is that it is a “challenge” – suggesting there is a time limitation. In basic, it is so simple to delay tasks to tomorrow, and after that wonder why we do not make great development. So by setting this as a challenge it drives that competitive part of us to wish to achieve success.

As the challenge begins to wane you become more happy of what you have actually accomplished, and can’t await all of it to go live. Particularly when other individuals are beginning to publish in the Facebook group their success and sales coming through!

Oh, and if you have not figured it out yet, the whole challenge draws from the Mission Impossible style, which is a cool touch. I hope you like the initial theme, as you’re going to hear it a lot!

How Much Does It Cost?  Digital Marketing Online Course Coursera

The simple answer is $100 – which is merely amazing value. There are courses out there that charge 10 times or more this amount and don’t come close to the worth got. At $100 it’s like a no-brainer. Digital Marketing Online Course Coursera

If you can’t pay for the $100 to invest in your education, particularly with a program like this, then to be honest I believe you will struggle in your service.

One Funnel Away Challenge Cost

This $100 will conserve you more time and dollars later on, so it should become a really easy choice.

The other expense, of course, is your time. The training does move quickly, offered how much is covered.

The time element will frequently be much more difficult than the $100. Like I said it will become apparent why the $100 is great worth – however lots of people will fight with the time aspect. However if you really desire your organisation to begin cranking then you simply require to make the time!

What Do You Get With The Challenge?

Or the basic training pack when you signup to the training you now have the option of picking a 100% digital package. The digital variation is simply that, all the components noted below are just offered for download online. With the the standard pack you will require to cover shipping (

If this is your very first time doing the challenge, then I strongly advise getting the physical pack. Not simply so you get your hands on the goodies, but there is something about having a physical workbook to scribble notes in for future referral.

So what is consisted of in the challenge?

One Funnel Away Value Stack

Digital Marketing Online Course Coursera

The Training Portal – All the training is offered online through a dedicated training website. All the video lessons, pdf’s and links to other training items are available in this website. Access to each day’s training is just provided one day at a time, so you can’t race ahead. It keeps you grounded, and makes certain you put in the time to finish each day’s jobs, instead of skip ahead and leave the challenge half completed.

The Challenge Workbook – You receive a spiral bound workbook covering the training material. This sets out each objective including the crucial components covered, inspect list of jobs you require to finish and areas for you to make your own notes. Each day is also available for download as a soft copy – however there is something to be stated about doodling your notes in a dedicated workbook as you are learning.

MP3 Player – This holds all the lessons tape-recorded for you all set to go. It supplies a simple method to digest the training and listen “missions” in any idle time you may have (on the commute to work for example).

Devoted Facebook Group – Each brand-new challenge has a devoted Facebook group, which is very powerful. Various updates and notes are published here from the coaches and mentors, and you get to publish any questions or struggles you have. Importantly this is the group of people who are going through the training exactly like you are. This offers the support structure you require – simply like a study group back in school or uni.

Bonuses

There are a variety of perks that are readily available in addition to the basic One Funnel Away training. The 2 crucial items are;

30 Days Summit

ClickFunnels 30 Days Summit
30 Day Summit

The 30 Days Summit is developed on the idea of a basic question; if you lost whatever what would you do in the next 30 days to develop back your company (knowing what you know now)? You could easily copy simply one technique, and be well on your method to your first online company.

Affiliate Bootcamp

ClickFunnels Affiliate Bootcamp
Affiliate Bootcamp

The Affiliate Bootcamp is intended to be the starting point for anyone who is brand new to online marketing, and wants to be an affiliate online marketer. It is a video series of 15 digital entrepreneurs, each providing their actions they would utilize to build an affiliate organisation from scratch. Each person has been extremely successful in their chosen specific niche, and share quite freely the important things they discovered that helped attain that success.

All of these are readily available through the One Funnel Away Challenge training website. You are provided life time access to the bonus offers by going through the challenge. Once again the value in these perks alone make the $100 appear ludicrous.

The Coaches

The Challenge education and training sessions is delivered by Russell Brunson, Steve Larsen and Julie Stoian. As you will see below, there is absolutely no shortage of abilities and talent in the coaches.

Russell Brunson

Russell Brunson
Russell Brunson

Russell Brunson is the “Leader” of the challenge, who sets the scene and presents the crucial topics each day.

Russell is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has actually been around since there were sales people (forever!), but that is the power of marketing a message – it becomes your own. And Russel has actually handled to do that.

Russell has composed numerous books which are amazing value each by themselves.

Russell constructed the ClickFunnels platform on the principle of making sales funnels simple. How can you take a complex task or concept and make it easy.

Russell’s style is likewise very easy to listen to, making his training sessions actually satisfying!

Steve Larsen

Steve Larson
Steve Larson

Steve Larson is like the drill sergeant of the training. He is the one that turns up each day to hammer house the principles Russel introduced.

Steve actually knows his things and used to be the Lead Funnel Builder at ClickFunnels, developing hundreds in not thousands of funnels. He decided to proceed and create his own agency teaching and building sales funnels for others. Steve has his own podcast, Sales Funnel Radio, where he simply shares his journey and what he has discovered in his entrepreneurial service.

Oh, and a work of caution … which your head phones when Steve begins … you’ll see what I imply.

Julie Stoian

Julie Stoain
Julie Stoain

Julie Stoian is like the ‘excellent police’ to Steves ‘bad cop’ and hangs out detailing more of the specifics behind the tasks. Julie shows us more of the “how” you go about doing something. This includes on-screen demonstration’s how you set somethings up step by step.

Once again, Julie is a really effective business owner in her own right. She started using ClickFunnels as a core part of her service and had so much success Russel asked her to join his team. If you follow Juiie on social media you will see she invests a lot of time teaching how to stabilize the life of a business owner with home life.

Live Coaches

In addition to the primary three coaches, there are likewise live coaches designated to each challenge friend. These coaches have succeeded structure out sales funnels in their businesses, and hold live training sessions through-out the week.

Notably you get any responses you might have looked at and addressed in real time (not just recordings). The coaches lie in various part of the world, so the live sessions are available at affordable times for everyone.

What is covered in the Training.

The one thing that sticks out with the One Funnel Away Challenge is how structured all of it is. Much thought has gone through how it has been put together and every effort made to get you engaged right from the start. Each “objective” builds on the last, as does every week – all developing to your sales funnels being finished with the crucial elements.

The challenge subjects and training are broken down as follows.

One Funnel Away Challenge Process

Digital Marketing Online Course Coursera

Pre-training: Belief

Russel kicks things off by working hard on our beliefs. You really likewise require to keep your eyes open, as a number of sales techniques are revealed – they’re not introduced as such, but they are extremely much there.

You are presented to “the perfect webinar” script, which is an entire sales funnel by itself. I think it is to get your thoughts in the right flow for what is to come. Weeks of sales process is compressed into 90 mins, and its amazing to enjoy Russel unpack it.

Todays missions are;.

  • You Must Believe.
  • Failure & What it Teaches United States.
  • The Who Not The How.
  • 10x Secrets.
  • Ladyboss Did it … So Can You!

Week 1: Hook, Story, Offer

This is the very first week, which focuses on what your offer actually is. You start to construct out your deal and the ‘properties’ you will include in your ‘stack’.

The concept is, if your deal is great enough, and compelling enough, it will offset any errors made later. But very little can repair a bad offer.

This weeks objectives are;.

  • Offer Hacking.
  • The Greatest Showman.
  • Offer Sequencing.
  • eCovers and Offer Assets.
  • Create!

Week 2: Hooks & Stories

It’s all about the story! Russel truly is a master story teller, and this week he shares his secrets and has us working on our own stories to leverage. You really dig into your story (what got you here), and how you can utilize it to both build connection and ‘hook’ prospective consumers.

There is also a huge push for you to start publishing your own content – which I am a big follower of! But do not go nuts – this is where Steve really helps us understand why, and how we can make it a little much easier than it sounds.

This weeks objectives are;.

  • Publishing.
  • Epiphany Bridge.
  • Your Origin Story.
  • Hooks, Hooks & More Hooks.

Week 3: The Funnel

Here’s the interesting point – you are three weeks in prior to you start to build the funnel (using ClickFunnels naturally). And in real reality you are even provided a template funnel (share funnel) to deal with.

Once again that point is this training is not about just how to build a landing page, and what buttons to put where. It truly is about constructing out the whole sales funnels.

In this week you are taking the pieces from the first 2 weeks and developing them into a digital representation. It becomes a digitised sales process that leads your prospective consumers through your virtual store. Here you will likewise be taught the core funnel strategy.

This weeks objectives are;.

  • Core Funnel Strategy.
  • Your Share Funnel.
  • The Squeeze Page.
  • The Sales Page & Order Form.
  • The OTO Page.
  • The Members Area.
  • Testing & Review.

Week 4: Traffic

The final week, and the one where you start to see how you can bring traffic through your funnel you have produced. Your whole sales process and funnel isn’t worth much if no one is moving through it. It’s like trying to offer something to an empty shop.

Here Russel and the team cover how you are going to get traffic, or possible purchasers to come into your funnel. The concept of organic (earned) traffic versus paid traffic is discussed – so depending upon your preferred method and marketing budget plan you are covered.

Todays missions are;.

Who Is The One Funnel Away Challenge For?

I ‘d like to just state EVERYONE! However that’s not quite true (however nearly) … If you are simply beginning out in the online service world, then this course is a must. It will help you comprehend the fundamentals that makes an excellent sales funnel – and you will real have a working sales funnel by the end of it.  Digital Marketing Online Course Coursera

If you currently have an organisation, however it’s not rather at the 6 future income yet, then I ‘d strongly suggest inspecting it out. The ideas taught and covered will absolutely improve your company sales process.

If you are brand-spanking new to online company, and never ever had any training, have not started offering anything, then this course will be a little a challenge. That doesn’t suggest you should not do it – but feel in one’s bones that you will feel like you are drinking from a fire tube. It is more than likely you will wish to repeat it again later, as soon as you have a bit more experience (which is a completely fine technique).

Who Is The Challenge NOT For

I believe there might be larger concerns you require to resolve initially if you are truly struggling with the $100. Attempting to build an organisation coming from a mindset of shortage is really hard – so get your capital covered. And after that be prepared to buy yourself – particularly when the training worth is so high.

As I stated previously, if you don’t have the time to devote 1-2 hours per day, then I would pause up until you do. To get the real value from the training you require the time to do the research! I would also ask you to inspect then where are you investing your time? If it’s on an inadequately designed (or disorderly) sales process, then you need to stop that and do this challenge to iron it out.

Frequently Asked Questions

Does the Challenge work for any specific niche?

Yes it does. This point is rammed house once again and again by Steve in his coaching. It does not matter what niche you are in, or the item you are selling, the principles all work – “It’s not about the product” Steve yells!

Exists a refund guarantee?

Something that makes most individuals feel a bit more comfortable is if there is some kind of guarantee on the quality of the item. Here there absolutely is, with a complete money back ensure if the challenge and training doesn’t satisfy your expectations (as not likely as that is).

Do I Need Any Previous Experience or Skills?

Nope. Having a little understanding in online business and what it means doesn’t hurt. This challenge is developed even for a brand beginner.

What If I Don’t Have A Product?

No problems. As Steve keeps stating, it’s not about the item. You can utilize what you discover to sell anything online – and will get a host of examples and concepts to get you began. You may even choose to be an affiliate for ClickFunnels and build a funnel around that.

Is the a Support Community?

Yes. Each brand-new challenge has a different Facebook group so that you have a group of individuals you are going through the challenge with. ClickFunnels likewise has a number of support system likewise on Facebook you can sign up with for larger assistance as your service grows.

What If I miss the Live Training?

Everything is taped for you, consisting of the live coaching sessions through the week. So if you miss out on anything you can go back a listen/watch the recordings. There is usually a catch-up day every week, which is a fun time to watch anything you might have missed, or review something you might not have actually comprehended the very first time.

Summary

The One Funnel Away Challenge really is one of those special pieces of education that really provides. My experience has been that ‘sales’ is frequently a ‘dirty’ word, and is something that lots of people avoid. Without sales nearly all businesses just can’t exist.

If you are in business and want to offer something online, then the One Funnel Away Challenge is for you! Especially if you are brand-new to online organisation, or your business is still constructing and you are yet to strike the six figure mark.

The worth in the training is worth way more than the $100 price. And after that when you consider the benefit material you receive, it ends up being a must.

I can’t suggest taking this challenge enough. It will make you completely alter the way you have actually been looking at online selling, and significantly leave you with something tangible – a working online sales funnel!  Digital Marketing Online Course Coursera