Digital Marketing Online Course Kellogg – Why I Loved The OFA Challenge!

One Funnel Away Challenge

The One Funnel Away Challenge is the existing signature training program from ClickFunnels.  {OFATraining1} 

I actually felt like stating “The ClickFunnels One Funnel Away Challenge = Just Do It!!!!” – shortest blog site post ever! And ideally once you have actually checked this blog site out you will see how much value there truly is in doing the challenge.

I really do not believe individuals understand the advantages of the challenge – otherwise they would have already done it. If you are beginning an online service, or have a service that is not yet at the 6 figure mark, then this challenge is necessary training to super-charge your business.

The One Funnel Away Challenge takes you through the actions in creating an effective sales funnel. It teaches you the various elements that make up a sales funnel and most notably has you build one yourself. So you finish the training challenge with your own working sales funnel geared around your organisation.

I believe you will see from whatever below, there is a lot that is put into the One Funnel Away Challenge training program – the worth is actually quite fantastic.

What Is The One Funnel Away Challenge?

The One Funnel Away Challenge is truly a training program, designed to assist you build an effective sales funnel for your business. Now this is not just merely cranking out a number of web-pages or landing pages. It is the development of all the elements around an effective, top performing sales funnel.

The program is so extensive, that I know of many individuals that go through it several times. If they have a new funnel they are putting together, they pick to go through the training once again, to make sure they have covered whatever correctly.

The training is stated to cover 4 weeks, but truly it is more like 5-6 weeks. There is a pre-training week, that focuses completely on getting you in the ideal frame of mind. This is quite crucial, given there is a lot that will be covered, you will require to have your thinking clear to keep the momentum up.

The core of the training functions out over the next 4 weeks, with key themes or topics every week. The everyday training sessions then build on each topic, with day-to-day actions left as ‘homework’. Key locations covered consist of;

  • Creating a tempting item offer
  • Psychology of sales
  • The importance of stories in the selling procedure
  • What hooks a possible client
  • Building an effective sales funnel
  • Creating a ‘Value Ladder’ and Offer Stack
  • And a lot more …

This is an essential point – this is not a passive training course. To get the most out of it you will be required to do research practically daily! However then how else will you wind up with a working sales funnel if you’re not constructing it out as you go.

Digital Marketing Online Course Kellogg OFA Challenge

The challenge originally started as a ‘live’ occasion, with portions of coaching provided via Facebook lives. It didn’t run that frequently. Due to the success of the training, both in number of trainees and the success stories that are coming out, the training is now run over 2 week.

Aspects that were live are now previous lives that have been recorded due to the fact that of that. To be sincere I didn’t feel that anything was lost from this. The fact that it had actually been live suggested that people were asking concerns – much of which were in line with what I was wondering.

The last thing to remember is that it is a “challenge” – suggesting there is a time limitation. In general, it is so easy to delay tasks to tomorrow, and then question why we don’t make great progress. By setting this as a challenge it drives that competitive part of us to desire to be successful.

As the challenge begins to draw to a close you become more happy with what you have actually achieved, and can’t wait for everything to go live. Particularly when other individuals are starting to post in the Facebook group their success and sales coming through!

Oh, and if you have not figured it out yet, the entire challenge draws from the Mission Impossible style, which is a cool touch. But I hope you like the original theme, as you’re going to hear it a lot!

So How Much Does It Cost?  Digital Marketing Online Course Kellogg

The easy response is $100 – which is merely fantastic worth. There are courses out there that charge 10 times or more this amount and don’t come close to the value received. At $100 it’s like a no-brainer. Digital Marketing Online Course Kellogg

If you can’t afford the $100 to invest in your education, particularly with a program like this, then to be truthful I believe you will struggle in your business.

One Funnel Away Challenge Cost

This $100 will save you more time and dollars later on, so it ought to become a really easy choice.

The other expense, of course, is your time. The training does move quick, provided how much is covered.

The time component will often be much harder than the $100. Like I said it will become obvious why the $100 is terrific worth – however lots of people will struggle with the time element. But if you actually desire your organisation to begin cranking then you merely require to make the time!

What Do You Get With The Challenge?

When you signup to the training you now have the choice of choosing a 100% digital bundle, or the basic training pack. The digital version is just that, all the aspects noted below are simply readily available for download online. With the the basic pack you will require to cover shipping (

Nevertheless, if this is your very first time doing the challenge, then I highly advise getting the physical pack. Not so you get your hands on the goodies, but there is something about having a physical workbook to scribble notes in for future referral.

So what is included in the challenge?

One Funnel Away Value Stack

Digital Marketing Online Course Kellogg

The Training Portal – All the training is available online through a dedicated training website. It keeps you grounded, and makes sure you take the time to finish each day’s jobs, rather than avoid ahead and leave the challenge half finished.

The Challenge Workbook – You get a spiral bound workbook covering the training product. This sets out each mission including the crucial elements covered, inspect list of tasks you require to complete and locations for you to make your own notes. Each day is likewise readily available for download as a soft copy – however there is something to be stated about scribbling your notes in a dedicated workbook as you are finding out.

MP3 Player – This holds all the lessons taped for you prepared to go. You can either download them onto your favourite mobile device, or listen straight from the Player itself. It offers a simple way to listen and digest the training “objectives” in any idle time you may have (on the commute to work for example). This just helps eliminate another prospective problem that may stop you from moving on.

Dedicated Facebook Group – Each brand-new challenge has a devoted Facebook group, which is really powerful. Various updates and notes are posted here from the coaches and mentors, and you get to post any concerns or struggles you have. However significantly this is the group of people who are going through the training exactly like you are. This offers the support structure you require – simply like a study group back in school or uni.

Bonus offers

There are a number of bonus offers that are readily available in addition to the standard One Funnel Away training. The 2 essential products are;

Thirty Days Summit

ClickFunnels 30 Days Summit
30 Day Summit

The 30 Days Summit is constructed on the idea of a basic concern; if you lost whatever what would you perform in the next 30 days to build back your organisation (knowing what you understand now)? Fantastic concern to ask people who have been squashing it in their online service. You receive both a book, with a chapter from each expert, and a video from each describing the steps they would take every day to reconstruct their service. You could quickly copy simply one strategy, and be well on your method to your first online business.

Affiliate Bootcamp

ClickFunnels Affiliate Bootcamp
Affiliate Bootcamp

The Affiliate Bootcamp is meant to be the starting point for anybody who is brand brand-new to internet marketing, and wishes to be an affiliate marketer. It is a video series of 15 digital business owners, each providing their actions they would use to develop an affiliate company from scratch. Each individual has been incredibly effective in their selected niche, and share quite freely the important things they found out that helped achieve that success.

All of these are readily available through the One Funnel Away Challenge training website. You are offered lifetime access to the bonus offers by going through the challenge. Again the value in these perks alone make the $100 appear ludicrous.

The Coaches

The Challenge education and coaching sessions is delivered by Russell Brunson, Steve Larsen and Julie Stoian. As you will see below, there is definitely no lack of skills and skill in the coaches.

Russell Brunson

Russell Brunson
Russell Brunson

Russell Brunson is the “Leader” of the challenge, who sets the scene and introduces the essential topics every day.

Russell is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has been around considering that there were sales individuals (forever!), however that is the power of marketing a message – it becomes your own. And Russel has actually handled to do that.

Russell has composed numerous books which are incredible value each on their own.

Russell built the ClickFunnels platform on the principle of making sales funnels basic. How can you take a complex task or idea and make it basic.

Russell’s design is likewise very simple to listen to, making his training sessions truly enjoyable!

Steve Larsen

Steve Larson
Steve Larson

Steve Larson is like the drill sergeant of the training. He is the one that turns up every day to hammer house the ideas Russel presented. But notably, he is also your state of mind coach. He bring an enthusiasm and level of enthusiasm which is infectious and hard to ignore.

Steve really understands his things and used to be the Lead Funnel Builder at ClickFunnels, developing hundreds in not thousands of funnels. He decided to move on and develop his own agency mentor and structure sales funnels for others. Steve has his own podcast, Sales Funnel Radio, where he merely shares his journey and what he has actually found out in his entrepreneurial business.

Oh, and a work of caution … which your head phones when Steve comes on … you’ll see what I indicate.

Julie Stoian

Julie Stoain
Julie Stoain

Julie Stoian is like the ‘good police’ to Steves ‘bad cop’ and hangs around detailing more of the specifics behind the jobs. Julie reveals us more of the “how” you go about doing something. This includes on-screen demonstration’s how you set somethings up action by action.

Again, Julie is an extremely successful entrepreneur in her own. She started utilizing ClickFunnels as a core part of her business and had a lot success Russel asked her to join his team. If you follow Juiie on social networks you will see she spends a great deal of time mentor how to balance the life of a business owner with home life.

Live Coaches

In addition to the primary three coaches, there are also live coaches designated to each challenge associate. These coaches have actually succeeded building out sales funnels in their businesses, and hold live training sessions through-out the week.

So significantly you get any responses you might have looked at and addressed in genuine time (not simply recordings). The coaches lie in various part of the world, so the live sessions are available at reasonable times for everyone.

What is covered in the Training.

The something that stands apart with the One Funnel Away Challenge is how structured all of it is. Much thought has actually gone through how it has actually been put together and every effort made to get you engaged right from the start. Each “objective” builds on the last, as does each week – all developing to your sales funnels being completed with the key components.

The challenge topics and training are broken down as follows.

One Funnel Away Challenge Process

Digital Marketing Online Course Kellogg

Pre-training: Belief

Russel kicks things off by striving on our beliefs. Most importantly he wants us to get faith in ourselves that we can do this. Without that faith, we are likely to stumble at the first difficulty. You really likewise require to keep your eyes open, as a number of sales methods are shown – they’re not introduced as such, but they are quite there.

You are presented to “the perfect webinar” script, which is an entire sales funnel by itself. I believe it is to get your ideas in the right circulation for what is to come. Weeks of sales process is compressed into 90 mins, and its remarkable to view Russel unload it.

This weeks missions are;.

  • You Must Believe.
  • Failure & What it Teaches United States.
  • The Who Not The How.
  • 10x Secrets.
  • Ladyboss Did it … So Can You!

Week 1: Hook, Story, Offer

This is the first week, which focuses on what your offer really is. What are you offering and why? You are introduced to the idea of “stacking” your offer so that the worth far out-weighs the cost. You start to develop out your offer and the ‘assets’ you will consist of in your ‘stack’.

The concept is, if your deal suffices, and engaging enough, it will offset any errors made later on. However extremely little can fix a bad deal.

This weeks objectives are;.

  • Offer Hacking.
  • The Greatest Showman.
  • Offer Sequencing.
  • eCovers and Offer Assets.
  • Create!

Week 2: Hooks & Stories

It’s everything about the story! Russel truly is a master story teller, and this week he shares his secrets and has us working on our own stories to take advantage of. You truly dig into your story (what got you here), and how you can use it to both construct connection and ‘hook’ potential consumers.

There is also a huge push for you to begin releasing your own content – which I am a substantial follower of! But do not go nuts – this is where Steve really helps us understand why, and how we can make it a little simpler than it sounds.

Todays objectives are;.

  • Publishing.
  • Epiphany Bridge.
  • Your Origin Story.
  • Hooks, Hooks & More Hooks.

Week 3: The Funnel

Here’s the fascinating point – you are 3 weeks in before you begin to construct the funnel (utilizing ClickFunnels of course). And in actual reality you are even offered a design template funnel (share funnel) to work with.

Once again that point is this training is not about merely how to build a landing page, and what buttons to put where. It actually has to do with building out the whole sales funnels.

So in this week you are taking the pieces from the first 2 weeks and constructing them into a digital representation. It becomes a digitised sales process that leads your prospective clients through your virtual shop. Here you will likewise be taught the core funnel method.

Todays objectives are;.

  • Core Funnel Strategy.
  • Your Share Funnel.
  • The Squeeze Page.
  • The Sales Page & Order Form.
  • The OTO Page.
  • The Members Area.
  • Testing & Review.

Week 4: Traffic

The final week, and the one where you begin to see how you can bring traffic through your funnel you have actually created. After all your entire sales procedure and funnel isn’t worth much if no one is moving through it. It’s like attempting to offer something to an empty shop.

Here Russel and the team cover how you are going to get traffic, or possible purchasers to come into your funnel. The idea of natural (made) traffic versus paid traffic is talked about – so depending on your favored technique and marketing spending plan you are covered.

This weeks objectives are;.

Who Is The One Funnel Away Challenge For?

I ‘d like to merely say EVERYONE! That’s not rather true (however nearly) … If you are simply beginning out in the online service world, then this course is a must. It will help you comprehend the basics that makes a good sales funnel – and you will actual have a working sales funnel by the end of it.  Digital Marketing Online Course Kellogg

If you already have a service, however it’s not rather at the 6 future income yet, then I ‘d strongly recommend examining it out. The concepts covered and taught will absolutely improve your service sales process.

If you are brand-spanking new to online company, and never had any training, haven’t begun selling anything, then this course will be a little a challenge. That doesn’t indicate you should not do it – but simply understand that you will feel like you are drinking from a fire hose pipe. It is more than likely you will wish to duplicate it once again later, when you have a bit more experience (which is a completely fine approach).

Who Is The Challenge NOT For

If you are really struggling with the $100, then I think there may be bigger problems you require to attend to initially. Trying to build a company originating from a state of mind of shortage is really difficult – so get your money flow covered. And then be prepared to buy yourself – particularly when the training value is so high.

To get the genuine worth from the training you require the time to do the homework! If it’s on an inadequately created (or disorderly) sales procedure, then you should stop that and do this challenge to iron it out.

Frequently Asked Questions

Does the Challenge work for any niche?

Yes it does. In reality this point is rammed house once again and again by Steve in his training. It doesn’t matter what niche you remain in, or the item you are selling, the ideas all work – “It’s not about the item” Steve screams!

Is there a refund guarantee?

Yes. Something that makes many people feel a little bit more comfortable is if there is some kind of warranty on the quality of the item. Here there absolutely is, with a complete money back ensure if the challenge and training doesn’t meet your expectations (as unlikely as that is). You just need to return the physical pack you received.

Do I Need Any Previous Experience or Skills?

Nope. Having a little knowledge in online business and what it implies does not harmed. However this challenge is designed even for a brand name novice.

What If I Don’t Have A Product Yet?

No problems. As Steve keeps saying, it’s not about the item. You can use what you learn to offer anything online – and will get a host of examples and concepts to get you began. You might even select to be an affiliate for ClickFunnels and build a funnel around that.

Is the a Support Community?

Yes. Each brand-new challenge has a different Facebook group so that you have a group of people you are going through the challenge with. ClickFunnels also has a number of support system also on Facebook you can sign up with for wider assistance as your organisation grows.

What If I miss out on the Live Training?

Everything is taped for you, consisting of the live coaching sessions through the week. If you miss out on anything you can go back a listen/watch the recordings. There is generally a catch-up day each week, which is a fun time to watch anything you may have missed out on, or review something you may not have comprehended the very first time.

Summary

The One Funnel Away Challenge actually is one of those unique pieces of education that really delivers. My experience has been that ‘sales’ is often a ‘filthy’ word, and is something that lots of individuals shy away from. However, without sales almost all services simply can’t exist.

If you are in organisation and want to offer something online, then the One Funnel Away Challenge is for you! Particularly if you are brand-new to online business, or your service is still building and you are yet to hit the 6 figure mark.

The value in the training is worth way more than the $100 cost. And after that when you think about the bonus material you receive, it becomes a must.

I can’t advise taking this challenge enough. It will make you totally change the way you have been looking at online selling, and importantly leave you with something tangible – a working online sales funnel!  Digital Marketing Online Course Kellogg