Digital Marketing Traffic Optimization – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsDigital Marketing Traffic Optimization

Composing a review about a book that has actually not been released is a little challenging – however what is very important to comprehend is the background of Traffic Secrets.

Digital Marketing Traffic Optimization Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the brand-new Russell Brunson book about to be released.

Most importantly, why should you care? After all, isn’t this simply another marketing book by a so called internet master to earn money?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never ever does anything unless it adds a substantial amount of worth to the reader. His whole marketing and sales approach is how can he stack the value in favour of the buyer – which is an actually rejuvenating view.

More significantly he is now talking about the subject which must be at the heart of all organisation. How do you get traffic, possible clients, to your organisation?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are lots of reasons that an organisation may not survive – but without a doubt among the greatest is an absence of traffic! With no paying customers, or traffic, you merely do not have an organisation.

And yet it is one of the areas that is both over-looked, and tough to specify. I believe it is since it is a difficult subject, numerous company owner simply ignore it. They take the “construct it and they will come” approach – which plainly doesn’t work.

It does seem crazy that with all the “traffic” on the web why isn’t every online service crushing it! Daily there is close to $7 billion exchanged with people purchasing services and products online – in every specific niche you can possibly imagine. For a lot of online organisations they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so easy and appear to have an endless supply of traffic? Many remain stuck and having a hard time?. Digital Marketing Traffic Optimization

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and basic to an organisation success, and why everyone in organisation need to be buying education around this topic.

Now there are a big number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of one of these should be easy right? That is not the case otherwise everyone would have cracked it.

Likewise, let’s state that you have found a traffic source and your organisation is doing fantastic. What would happen if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making too much money and increases the expense of advertising by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See as soon as you comprehend it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your organisation and totally free to take it anywhere you desire.

So Who Is Russel Brunson Digital Marketing Traffic Optimization

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are incredible worth each on their own. If you have not read them, then I strongly recommend you add it to your todo list!

Russel constructed the ClickFunnels platform on the principle of making sales funnels simple. And this appears to be his approach to whatever. How can you take a complex job or idea and make it basic. How do you break it down to simple parts that can be performed on and then duplicated to scale.

It is often stated that there is nothing new – and that the more things change, the more they stay the exact same. This holds true with a lot of Russell’s products.

You see much of what Russell offers are in fact concepts and concepts that another person produced. Does this mean that he “took” the concepts – no I don’t believe so, as he ALWAYS gives credit to where the concept originated from.

Russell has remained a student – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has ensured he studies it in information, surrounds himself with incredible coaches, and becomes a master of it. In doing so he will choose up crucial ideas.

Russell is likewise an incredible story teller. He has an incredible capability to take concepts that might be difficult to understand, and retell them in a basic, easy to comprehend way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS sequence really originated from Andre Chaperon, who Russell does really offer the credit and point out. However his method of retelling what the SOS sequence is, and how you can utilize it, now has his name largely related to it.

It is more than that. Russell is deep in the trenches as a web marketer. He has done it hard and suffered numerous lots of set-backs and failures. When he takes a concept and retells it – he does it from a location of knowing how it works in the genuine world. The advice and experience he twists around the idea is valuable.

What does this mean?

I believe it indicates that almost anything Russell contributes to producing is of the greatest value. He takes the very best of the finest and replays it to us in a manner that we can execute and comprehend into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than many of Russell’s other products.  Digital Marketing Traffic Optimization

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was developing an online service back when the majority of us hardly understood what the Internet even was!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being famous, at least in the reasonably small tight online marketing circle – as it was back then. And he became someone Russell looked up to, and followed carefully.

The genuine interesting part of the story is that several years later Russell still saw the huge worth in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. Rather of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He discovered a way to utilize it to create much more value in his sales funnels … in common Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

The book was launched at a time when lots of so called expert’s were trying to keep whatever about online success a secret. But in normal Russell Brunson style, he released all the secrets offered for anybody who made the effort to read and understand the book.

It includes a detailed actionable blueprint for any who is brand-new to online marketing.

A few of the ideas covered include;

  • The Value Ladder; how to construct increasing worth in your sales procedure to improve your product sell price.
  • How to find your dream clients; how to turn prospective consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible clients and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has actually been called “life-altering” by a lot of people, including the likes of Steve Larson, who has actually gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a should read book for any business owner – particularly if you plan to develop an online company. It shares the secrets around developing a local following of fans who will become repeat buyers of your products.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass motion; Building on the principle f an attractive character, how do you begin to get your message out in the proper way to draw in individuals.
  • Creating belief; How to produce a belief in people that they can attain the outcome you are offering. Most individuals are merely stuck, which is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The location obviously is the point where they realise they definitely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the value your consumer is getting is much greater than the quantity they spend for it.

In many ways this book is a script for how Russell has discovered to market and sell over several years online. It is the very same process and tools he uses everyday in his service to make it the substantial success that it is.  Digital Marketing Traffic Optimization

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be launched, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial themes and subjects will be drawn from this original course – so it’s a great place to start.

The initial John Reese Traffic Secrets course is incredibly detailed – with 24 rather thorough modules! So let’s take a glimpse what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is really the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and presents to standard principles that will be constructed on. These consist of domain names, branding and target markets. , if your are a novice to online marketing this first module is so essential to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target audience, including where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise find out about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily overlooked. It’s one thing to get traffic to your organisation, however if your copy is bad, they will get better out again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very crucial subject, and one close to my heart as I like utilizing SEO as a key traffic source in my organisation. Do this part right and you have unlimited totally free traffic for many years. You will find out the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to find out how to grow it and also take care of it as it grows. This module teaches proven email marketing tactics and techniques that work. You’ll discover how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t spend for it till there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. If done right the procedure is uncomplicated. Start an affiliate program, hire affiliates to promote for your business and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary methods that you can use to generate traffic via e-commerce. You will discover how you can utilize Amazon’s item marketing API to boost the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core methods to grow a service including, lower your expense per visitor, increase traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll discover proven techniques for running all sorts of ads like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over two dozen specific lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise advertisement copy and the usage of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive an enormous amount of traffic to your site. This module shows you what you need to begin, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Think of if you had an app people were using, that could drive traffic to your service! You’ll discover how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets across platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Advertising on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are keen to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective customer, who visited your site without buying? That is what you are taught here – how you retarget individuals who have actually come to your site, but not yet made a purchase. If you are using paid advertising to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, consisting of various languages. Often there are untapped markets merely due to the fact t that they do not speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of online marketing. It has become the major source of traffic and leads for most online service owners. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you find out methods like leveraging Facebook shares and likes, and incorporating different social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred strategy! John covers the crucial principles such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the techniques have truly remained the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the online search engine and provide value to your audience. You are also demonstrated how to contract out the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module reveals you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it ought to be such a high traffic source for any company. That and the truth that it is really owned by Google indicates it is a platform that all business need to be leveraging in some way for traffic. So how do you optimise your channel, keywords and material for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really crucial to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be extremely simple to end up being overloaded and sidetracked. {So a well laid-out a master plan to assist you remain focused and organised is truly crucial.

Phew that is a lot! It really is incredible worth when you simplify across all the module. Anyone of these modules would blow away the training programs turning up by “masters” who have actually just been around for a couple of months!  Digital Marketing Traffic Optimization

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium provided the material.

However as usual it looks like Russel and the group will be releasing the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package deal or an upsell from among the other ClickFunnel’s items.

Probably the simplest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is one of the best training programs for anybody trying to wrap their head around internet marketing in basic. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA difficulty. This actually is remarkable value for what you get, and is a fantastic compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big value.

What People Don’t Like So Much?

Some details and tools talked about in the course are a bit out-dated and require to be revitalized. However it is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how crucial this topic is.
You can’t purchase the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Digital Marketing Traffic Optimization

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Digital Marketing Traffic Optimization - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first released.

While it’s not ideal it is among the fastest ways to find out about the numerous various traffic sources offered on the internet. It is of huge worth for any service owner or business owner wanting to build and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can only assume that the new Traffic Secrets book will be remarkable.