Digital Marketing Training By Google – Why I Loved The OFA Challenge!

One Funnel Away Challenge

The One Funnel Away Challenge is the present signature training program from ClickFunnels.  {OFATraining1} 

I truly felt like stating “The ClickFunnels One Funnel Away Challenge = Just Do It!!!!” – quickest article ever! Once you have actually examined this blog site out you will see how much value there truly is in doing the challenge, and hopefully.

I actually don’t believe people comprehend the benefits of the challenge – otherwise they would have currently done it. If you are beginning an online organisation, or have a company that is not yet at the 6 figure mark, then this challenge is important training to super-charge your company.

The One Funnel Away Challenge takes you through the actions in producing a successful sales funnel. It teaches you the various elements that make up a sales funnel and most importantly has you develop one yourself. You complete the training challenge with your own working sales funnel geared around your business.

I think you will see from everything listed below, there is a lot that is taken into the One Funnel Away Challenge training program – the value is truly quite remarkable.

What Is The One Funnel Away Challenge?

The One Funnel Away Challenge is actually a training program, developed to assist you build an effective sales funnel for your company. Now this is not just simply cranking out a couple of web-pages or landing pages. It is the production of all the components around a successful, leading performing sales funnel.

The program is so comprehensive, that I know of lots of people that go through it several times. If they have a new funnel they are creating, they pick to go through the training again, to ensure they have actually covered everything correctly.

The training is said to cover 4 weeks, however truly it is more like 5-6 weeks. There is a pre-training week, that focuses completely on getting you in the right state of mind. This is rather crucial, given there is so much that will be covered, you will need to have your believing clear to keep the momentum up.

The core of the training functions out over the next 4 weeks, with key themes or subjects every week. The day-to-day training sessions then develop upon each subject, with daily actions left as ‘homework’. Secret locations covered include;

  • Creating a tempting item offer
  • Psychology of sales
  • The importance of stories in the selling procedure
  • What hooks a possible client
  • Building a successful sales funnel
  • Creating a ‘Value Ladder’ and Offer Stack
  • And far more …

This is a crucial point – this is not a passive training course. To get the most out of it you will be required to do research almost daily! But then how else will you wind up with a working sales funnel if you’re not building it out as you go.

Digital Marketing Training By Google OFA Challenge

The challenge initially began as a ‘live’ event, with portions of coaching provided through Facebook lives. So it didn’t run that frequently. However, due to the success of the training, both in number of trainees and the success stories that are coming out, the training is now run over 2 week.

Aspects that were live are now previous lives that have been taped since of that. But to be sincere I didn’t feel that anything was lost from this. The fact that it had been live suggested that individuals were asking questions – much of which were in line with what I was wondering.

The last thing to bear in mind is that it is a “challenge” – indicating there is a time limitation. In general, it is so simple to put off tasks to tomorrow, and after that wonder why we don’t make good development. By setting this as a challenge it drives that competitive part of us to want to be effective.

As the challenge begins to draw to a close you become more happy with what you have actually achieved, and can’t await it all to go live. When other individuals are starting to post in the Facebook group their success and sales coming through, specifically!

Oh, and if you haven’t figured it out yet, the whole challenge draws from the Mission Impossible theme, which is a cool touch. However I hope you like the initial style, as you’re going to hear it a lot!

How Much Does It Cost?  Digital Marketing Training By Google

The easy answer is $100 – which is just remarkable worth. There are courses out there that charge 10 times or more this quantity and don’t come close to the worth received. At $100 it’s like a no-brainer. Digital Marketing Training By Google

If you can’t afford the $100 to invest in your education, especially with a program like this, then to be sincere I think you will struggle in your company.

One Funnel Away Challenge Cost

This $100 will conserve you more time and dollars later, so it should end up being a very easy decision.

The other expense, of course, is your time. The training does move quick, provided how much is covered.

The time aspect will often be much harder than the $100. Like I stated it will become obvious why the $100 is great worth – however lots of people will have problem with the time aspect. If you truly desire your organisation to begin cranking then you simply require to make the time!

What Do You Get With The Challenge?

Or the basic training pack when you signup to the training you now have the choice of choosing a 100% digital package. The digital variation is just that, all the components noted below are just available for download online. With the the standard pack you will need to cover shipping (

If this is your very first time doing the challenge, then I strongly recommend getting the physical pack. Not just so you get your hands on the goodies, however there is something about having a physical workbook to scribble notes in for future recommendation.

What is included in the challenge?

One Funnel Away Value Stack

Digital Marketing Training By Google

The Training Portal – All the training is offered online through a dedicated training website. All the video lessons, pdf’s and links to other training products are offered in this portal. Access to each day’s training is only offered one day at a time, so you can’t race ahead. It keeps you grounded, and makes certain you make the effort to complete every day’s tasks, rather than avoid ahead and leave the challenge half completed.

The Challenge Workbook – You get a spiral bound workbook covering the training product. This lays out each mission consisting of the crucial elements covered, inspect list of jobs you need to complete and areas for you to make your own notes. Every day is also available for download as a soft copy – but there is something to be stated about doodling your notes in a dedicated workbook as you are discovering.

MP3 Player – This holds all the lessons taped for you ready to go. It supplies an easy method to listen and absorb the training “missions” in any idle time you may have (on the commute to work for example).

Committed Facebook Group – Each brand-new challenge has a dedicated Facebook group, which is really powerful. Importantly this is the group of people who are going through the training exactly like you are.

Bonus offers

There are a variety of perks that are offered in addition to the basic One Funnel Away training. The two essential items are;

Thirty Days Summit

ClickFunnels 30 Days Summit
30 Day Summit

The 30 Days Summit is constructed on the idea of an easy concern; if you lost whatever what would you perform in the next 30 days to build back your company (knowing what you know now)? Excellent question to ask individuals who have been crushing it in their online organisation. You get both a book, with a chapter from each professional, and a video from each explaining the actions they would take each day to reconstruct their business. You might easily copy simply one strategy, and be well on your way to your first online company.

Affiliate Bootcamp

ClickFunnels Affiliate Bootcamp
Affiliate Bootcamp

The Affiliate Bootcamp is planned to be the beginning point for anyone who is brand brand-new to online marketing, and wishes to be an affiliate online marketer. It is a video series of 15 digital business owners, each providing their steps they would utilize to build an affiliate company from scratch. Each individual has been incredibly successful in their chosen specific niche, and share quite freely the things they learnt that assisted attain that success.

All of these are available through the One Funnel Away Challenge training website. You are provided life time access to the perks by going through the challenge. Again the value in these bonus offers alone make the $100 appear ludicrous.

The Coaches

The Challenge education and training sessions is provided by Russell Brunson, Steve Larsen and Julie Stoian. As you will see below, there is absolutely no shortage of abilities and skill in the coaches.

Russell Brunson

Russell Brunson
Russell Brunson

Russell Brunson is the “Leader” of the challenge, who sets the scene and presents the crucial subjects each day.

Russell is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has actually been around because there were sales people (permanently!), but that is the power of marketing a message – it becomes your own. And Russel has managed to do that.

Russell has actually written a number of books which are unbelievable worth each by themselves.

Russell constructed the ClickFunnels platform on the concept of making sales funnels easy. And this seems his technique to everything. How can you take a complex task or idea and make it easy. How do you simplify to basic elements that can be performed on and then duplicated to scale.

Russell’s design is also very simple to listen to, making his training sessions truly satisfying!

Steve Larsen

Steve Larson
Steve Larson

Steve Larson resembles the drill sergeant of the training. He is the one that turns up each day to hammer home the concepts Russel introduced. But importantly, he is also your mindset coach. He bring a passion and level of interest which is hard and infectious to disregard.

Steve really knows his stuff and used to be the Lead Funnel Builder at ClickFunnels, building hundreds in not thousands of funnels. He chose to proceed and produce his own company mentor and structure sales funnels for others. Steve has his own podcast, Sales Funnel Radio, where he just shares his journey and what he has actually discovered in his entrepreneurial service.

Oh, and a work of caution … which your head phones when Steve begins … you’ll see what I mean.

Julie Stoian

Julie Stoain
Julie Stoain

Julie Stoian is like the ‘good police’ to Steves ‘bad cop’ and hangs around detailing more of the specifics behind the jobs. So Julie shows us more of the “how” you go about doing something. This includes on-screen demonstration’s how you set somethings up step by action.

Once again, Julie is an extremely effective entrepreneur in her own. She began utilizing ClickFunnels as a core part of her service and had so much success Russel asked her to join his group. If you follow Juiie on social networks you will see she spends a great deal of time teaching how to stabilize the life of an entrepreneur with home life.

Live Coaches

In addition to the primary three coaches, there are also live coaches designated to each challenge cohort. These coaches have succeeded building out sales funnels in their services, and hold live training sessions through-out the week.

Significantly you get any responses you may have looked at and dealt with in real time (not simply recordings). The coaches lie in different part of the world, so the live sessions are offered at affordable times for everybody.

What is covered in the Training.

The one thing that stands out with the One Funnel Away Challenge is how structured everything is. Much idea has actually gone through how it has been put together and every effort made to get you engaged right from the start. Each “mission” builds on the last, as does every week – all building up to your sales funnels being completed with the key elements.

The challenge subjects and training are broken down as follows.

One Funnel Away Challenge Process

Digital Marketing Training By Google

Pre-training: Belief

Russel kicks things off by working hard on our beliefs. You truly also need to keep your eyes open, as a number of sales methods are shown – they’re not introduced as such, but they are really much there.

You are presented to “the ideal webinar” script, which is a whole sales funnel by itself. I believe it is to get your thoughts in the right circulation for what is to come. Weeks of sales process is compressed into 90 mins, and its amazing to see Russel unload it.

This weeks objectives are;.

  • You Must Believe.
  • Failure & What it Teaches United States.
  • The Who Not The How.
  • 10x Secrets.
  • Ladyboss Did it … So Can You!

Week 1: Hook, Story, Offer

This is the very first week, which focuses on what your offer in fact is. You begin to construct out your deal and the ‘assets’ you will consist of in your ‘stack’.

The concept is, if your offer is good enough, and compelling enough, it will offset any mistakes made later. Really little can repair a bad deal.

This weeks missions are;.

  • Offer Hacking.
  • The Greatest Showman.
  • Offer Sequencing.
  • eCovers and Offer Assets.
  • Create!

Week 2: Hooks & Stories

It’s everything about the story! Russel actually is a master story teller, and today he shares his secrets and has us dealing with our own stories to utilize. You really dig into your story (what got you here), and how you can utilize it to both develop relationship and ‘hook’ prospective consumers.

There is also a massive push for you to start publishing your own content – which I am a huge believer of! Don’t freak out – this is where Steve actually assists us comprehend why, and how we can make it a little simpler than it sounds.

Todays missions are;.

  • Publishing.
  • Epiphany Bridge.
  • Your Origin Story.
  • Hooks, Hooks & More Hooks.

Week 3: The Funnel

Here’s the fascinating point – you are three weeks in before you start to build the funnel (using ClickFunnels naturally). And in actual fact you are even offered a design template funnel (share funnel) to deal with.

Again that point is this training is not about just how to develop a landing page, and what buttons to put where. It truly has to do with developing out the entire sales funnels.

So in this week you are taking the pieces from the first 2 weeks and constructing them into a digital representation. It becomes a digitised sales process that leads your prospective consumers through your virtual store. Here you will also be taught the core funnel technique.

This weeks missions are;.

  • Core Funnel Strategy.
  • Your Share Funnel.
  • The Squeeze Page.
  • The Sales Page & Order Form.
  • The OTO Page.
  • The Members Area.
  • Testing & Review.

Week 4: Traffic

The final week, and the one where you start to see how you can bring traffic through your funnel you have created. Your whole sales process and funnel isn’t worth much if no one is moving through it. It’s like attempting to offer something to an empty store.

Here Russel and the team cover how you are going to get traffic, or potential purchasers to come into your funnel. The concept of organic (made) traffic versus paid traffic is gone over – so depending on your preferred technique and marketing budget plan you are covered.

Todays missions are;.

Who Is The One Funnel Away Challenge For?

I ‘d like to simply state EVERYONE! That’s not rather true (but almost) … If you are just beginning out in the online organisation world, then this course is a must. It will help you comprehend the essentials that makes a great sales funnel – and you will actual have a working sales funnel by the end of it.  Digital Marketing Training By Google

If you already have an organisation, however it’s not quite at the 6 future income yet, then I ‘d highly suggest examining it out. The ideas covered and taught will definitely improve your business sales procedure.

If you are brand-spanking new to online business, and never ever had any training, haven’t started offering anything at all, then this course will be a bit of a challenge. That does not indicate you shouldn’t do it – however feel in one’s bones that you will feel like you are drinking from a fire hose pipe. It is more than likely you will want to repeat it once again later, when you have a bit more experience (which is a perfectly great method).

Who Is The Challenge NOT For

If you are really dealing with the $100, then I believe there might be larger issues you need to attend to first. Trying to construct an organisation coming from a state of mind of deficiency is actually hard – so get your capital covered. And then be prepared to purchase yourself – particularly when the training worth is so high.

To get the real value from the training you require the time to do the homework! If it’s on an inadequately created (or chaotic) sales process, then you should stop that and do this challenge to iron it out.

Frequently Asked Questions

Does the Challenge work for any niche?

Yes it does. This point is rammed house again and once again by Steve in his training. It does not matter what niche you remain in, or the item you are selling, the principles all work – “It’s not about the item” Steve screams!

Is there a cash back guarantee?

Yes. Something that makes many people feel a bit more comfy is if there is some type of assurance on the quality of the product. Here there absolutely is, with a full refund ensure if the challenge and training does not meet your expectations (as unlikely as that is). You simply require to return the physical pack you received.

Do I Need Any Previous Experience or Skills?

Nope. Having a little understanding in online service and what it suggests does not hurt. But this challenge is designed even for a brand rookie.

What If I Don’t Have A Product?

No problems. As Steve keeps stating, it’s not about the item. You can use what you find out to sell anything online – and will receive a host of concepts and examples to get you started. You might even pick to be an affiliate for ClickFunnels and build a funnel around that.

Is the a Support Community?

Yes. Each brand-new challenge has a different Facebook group so that you have a group of individuals you are going through the challenge with. ClickFunnels also has a variety of support system also on Facebook you can join for wider assistance as your service grows.

What If I miss out on the Live Training?

Whatever is tape-recorded for you, consisting of the live coaching sessions through the week. If you miss anything you can go back a listen/watch the recordings. There is normally a catch-up day every week, which is a fun time to view anything you might have missed out on, or review something you might not have comprehended the very first time.

Summary

The One Funnel Away Challenge actually is among those unique pieces of education that really delivers. My experience has actually been that ‘sales’ is typically a ‘unclean’ word, and is something that many individuals avoid. Nevertheless, without sales almost all organisations just can’t exist.

If you are in company and desire to offer something online, then the One Funnel Away Challenge is for you! Especially if you are new to online business, or your company is still constructing and you are yet to strike the six figure mark.

The value in the training deserves method more than the $100 price tag. And after that when you think about the reward product you get, it becomes a must.

I can’t recommend taking this challenge enough. It will make you entirely alter the way you have been looking at online selling, and significantly leave you with something concrete – a working online sales funnel!  Digital Marketing Training By Google