Digital Marketing Training Curriculum – Why I Loved The OFA Challenge!

One Funnel Away Challenge

The One Funnel Away Challenge is the present signature training program from ClickFunnels.  {OFATraining1} 

I actually felt like saying “The ClickFunnels One Funnel Away Challenge = Just Do It!!!!” – fastest article ever! Once you have actually examined this blog site out you will see how much value there actually is in doing the challenge, and ideally.

I truly don’t believe individuals comprehend the advantages of the challenge – otherwise they would have already done it. If you are beginning an online organisation, or have an organisation that is not yet at the 6 figure mark, then this challenge is essential training to super-charge your company.

The One Funnel Away Challenge takes you through the steps in creating a successful sales funnel. It teaches you the different components that comprise a sales funnel and most importantly has you construct one yourself. You finish the training challenge with your own working sales funnel tailored around your organisation.

I believe you will see from everything below, there is so much that is taken into the One Funnel Away Challenge training program – the worth is really rather fantastic.

What Is The One Funnel Away Challenge?

The One Funnel Away Challenge is truly a training program, designed to help you develop an effective sales funnel for your business. Now this is not just simply cranking out a number of web-pages or landing pages. It is the creation of all the elements around a successful, top performing sales funnel.

The program is so comprehensive, that I know of lots of people that go through it multiple times. If they have a brand-new funnel they are creating, they choose to go through the training again, to make sure they have actually covered whatever correctly.

The training is said to cover 4 weeks, but actually it is more like 5-6 weeks. There is a pre-training week, that focuses totally on getting you in the best frame of mind. This is quite crucial, offered there is a lot that will be covered, you will require to have your believing clear to keep the momentum up.

The core of the training functions out over the next 4 weeks, with essential themes or topics weekly. The daily training sessions then construct upon each topic, with day-to-day actions left as ‘research’. Secret locations covered consist of;

  • Creating an irresistible product deal
  • Psychology of sales
  • The value of stories in the selling procedure
  • What hooks a possible customer
  • Building a successful sales funnel
  • Creating a ‘Value Ladder’ and Offer Stack
  • And a lot more …

This is a bottom line – this is not a passive training course. To get the most out of it you will be required to do homework practically everyday! Then how else will you end up with a working sales funnel if you’re not developing it out as you go.

Digital Marketing Training Curriculum OFA Challenge

The challenge originally started as a ‘live’ occasion, with portions of training provided by means of Facebook lives. It didn’t run that often. Due to the success of the training, both in number of trainees and the success stories that are coming out, the training is now run over 2 week.

Due to the fact that of that, aspects that were live are now previous lives that have been tape-recorded. But to be sincere I didn’t feel that anything was lost from this. The truth that it had been live suggested that individuals were asking questions – a number of which remained in line with what I was questioning.

The last thing to bear in mind is that it is a “challenge” – suggesting there is a time limit. In general, it is so easy to put off tasks to tomorrow, and then question why we don’t make great development. So by setting this as a challenge it drives that competitive part of us to wish to succeed.

As the challenge begins to draw to a close you become more pleased with what you have actually accomplished, and can’t wait for it all to go live. When other people are beginning to post in the Facebook group their success and sales coming through, especially!

Oh, and if you have not figured it out yet, the whole challenge draws from the Mission Impossible style, which is a cool touch. However I hope you like the original theme, as you’re going to hear it a lot!

So How Much Does It Cost?  Digital Marketing Training Curriculum

The basic answer is $100 – which is simply fantastic worth. There are courses out there that charge 10 times or more this quantity and don’t come close to the value received. At $100 it’s like a no-brainer. Digital Marketing Training Curriculum

If you can’t manage the $100 to invest in your education, especially with a program like this, then to be honest I believe you will have a hard time in your company.

One Funnel Away Challenge Cost

This $100 will conserve you more time and dollars later, so it should become a very easy decision.

The other expense, naturally, is your time. You will require to commit a minimum of one hour daily to make maintain. The training does move fast, given just how much is covered. If you don’t keep up with viewing the coaching sessions and completing your jobs, then you will have a hard time.

The time element will frequently be much harder than the $100. Like I stated it will end up being apparent why the $100 is great value – but numerous people will battle with the time element. However if you actually desire your organisation to start cranking then you just require to make the time!

What Do You Get With The Challenge?

Or the basic training pack when you signup to the training you now have the option of selecting a 100% digital bundle. The digital version is simply that, all the components noted below are just available for download online. With the the standard pack you will need to cover shipping (

Nevertheless, if this is your very first time doing the challenge, then I strongly advise getting the physical pack. Not just so you get your hands on the goodies, however there is something about having a physical workbook to doodle notes in for future recommendation.

What is included in the challenge?

One Funnel Away Value Stack

Digital Marketing Training Curriculum

The Training Portal – All the training is readily available online through a devoted training site. All the video lessons, pdf’s and links to other training items are available in this portal. Access to each day’s training is only made available one day at a time, so you can’t race ahead. It keeps you grounded, and makes sure you put in the time to finish every day’s jobs, instead of skip ahead and leave the challenge half completed.

The Challenge Workbook – You get a spiral bound workbook covering the training material. This lays out each mission consisting of the crucial elements covered, examine list of jobs you require to finish and locations for you to make your own notes. Each day is also offered for download as a soft copy – but there is something to be stated about doodling your notes in a dedicated workbook as you are finding out.

MP3 Player – This holds all the lessons taped for you ready to go. It supplies an easy method to listen and absorb the training “missions” in any idle time you might have (on the commute to work for example).

Devoted Facebook Group – Each new challenge has a dedicated Facebook group, which is extremely powerful. Numerous updates and notes are published here from the coaches and coaches, and you get to publish any concerns or struggles you have. But significantly this is the group of individuals who are going through the training precisely like you are. This supplies the assistance structure you require – simply like a study group back in school or uni.

Bonuses

There are a number of rewards that are available in addition to the standard One Funnel Away training. The 2 crucial items are;

30 Days Summit

ClickFunnels 30 Days Summit
30 Day Summit

The 30 Days Summit is built on the concept of a simple question; if you lost everything what would you perform in the next 30 days to develop back your company (understanding what you know now)? Terrific question to ask individuals who have been squashing it in their online company. You receive both a book, with a chapter from each expert, and a video from each describing the steps they would take each day to reconstruct their organisation. You might easily copy just one method, and be well on your method to your very first online service.

Affiliate Bootcamp

ClickFunnels Affiliate Bootcamp
Affiliate Bootcamp

The Affiliate Bootcamp is planned to be the starting point for anyone who is brand name new to internet marketing, and wishes to be an affiliate marketer. It is a video series of 15 digital business owners, each giving their actions they would use to build an affiliate organisation from scratch. Each person has actually been exceptionally effective in their chosen niche, and share quite freely the things they discovered that assisted achieve that success.

All of these are available through the One Funnel Away Challenge training website. You are given lifetime access to the benefits by going through the challenge. Once again the worth in these benefits alone make the $100 seem outrageous.

The Coaches

The Challenge education and training sessions is provided by Russell Brunson, Steve Larsen and Julie Stoian. As you will see below, there is absolutely no scarcity of skills and talent in the coaches.

Russell Brunson

Russell Brunson
Russell Brunson

Russell Brunson is the “Leader” of the challenge, who sets the scene and presents the crucial topics every day.

Russell is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russell has written a number of books which are amazing worth each by themselves.

Russell constructed the ClickFunnels platform on the concept of making sales funnels basic. And this seems his method to everything. How can you take a complicated task or idea and make it easy. How do you simplify to simple parts that can be executed on and after that repeated to scale.

Russell’s design is also really easy to listen to, making his training sessions really enjoyable!

Steve Larsen

Steve Larson
Steve Larson

Steve Larson is like the drill sergeant of the training. He is the one that turns up each day to hammer home the concepts Russel introduced. However importantly, he is likewise your mindset coach. He bring an enthusiasm and level of interest which is transmittable and tough to overlook.

Steve actually knows his stuff and utilized to be the Lead Funnel Builder at ClickFunnels, constructing hundreds in not countless funnels. He decided to move on and produce his own company mentor and structure sales funnels for others. Steve has his own podcast, Sales Funnel Radio, where he merely shares his journey and what he has learnt in his entrepreneurial business.

Oh, and a work of warning … which your head phones when Steve begins … you’ll see what I indicate.

Julie Stoian

Julie Stoain
Julie Stoain

Julie Stoian resembles the ‘excellent police officer’ to Steves ‘bad police’ and hangs out detailing more of the specifics behind the jobs. So Julie shows us more of the “how” you tackle doing something. This includes on-screen demonstration’s how you set somethings up step by action.

Again, Julie is a very successful entrepreneur in her own. She started utilizing ClickFunnels as a core part of her company and had so much success Russel asked her to join his team. If you follow Juiie on social networks you will see she spends a great deal of time teaching how to balance the life of an entrepreneur with house life.

Live Coaches

In addition to the primary 3 coaches, there are also live coaches designated to each challenge associate. These coaches have succeeded building out sales funnels in their services, and hold live training sessions through-out the week.

So importantly you get any answers you may have taken a look at and attended to in real time (not simply recordings). The coaches are located in different part of the world, so the live sessions are offered at reasonable times for everybody.

What is covered in the Training.

The something that stands out with the One Funnel Away Challenge is how structured it all is. So much idea has actually gone through how it has actually been put together and every effort made to get you engaged right from the start. Each “objective” constructs on the last, as does every week – all developing to your sales funnels being completed with the crucial aspects.

The challenge subjects and training are broken down as follows.

One Funnel Away Challenge Process

Digital Marketing Training Curriculum

Pre-training: Belief

Russel kicks things off by striving on our beliefs. Most notably he wants us to get faith in ourselves that we can do this. Without that faith, we are likely to stumble at the first difficulty. You truly likewise require to keep your eyes open, as a variety of sales methods are shown – they’re not presented as such, however they are quite there.

You are introduced to “the ideal webinar” script, which is an entire sales funnel by itself. I believe it is to get your ideas in the right flow for what is to come. Weeks of sales process is compressed into 90 mins, and its incredible to see Russel unload it.

Todays objectives are;.

  • You Must Believe.
  • Failure & What it Teaches Us.
  • The Who Not The How.
  • 10x Secrets.
  • Ladyboss Did it … So Can You!

Week 1: Hook, Story, Offer

This is the very first week, which focuses on what your offer actually is. What are you selling and why? You are presented to the concept of “stacking” your offer so that the worth far out-weighs the cost. You start to construct out your offer and the ‘assets’ you will include in your ‘stack’.

The idea is, if your deal suffices, and engaging enough, it will make up for any errors made later on. Very little can fix a bad offer.

Todays missions are;.

  • Offer Hacking.
  • The Greatest Showman.
  • Offer Sequencing.
  • eCovers and Offer Assets.
  • Create!

Week 2: Hooks & Stories

It’s everything about the story! Russel truly is a master story teller, and this week he shares his secrets and has us working on our own stories to leverage. You actually dig into your story (what got you here), and how you can utilize it to both build relationship and ‘hook’ potential clients.

There is likewise an enormous push for you to begin releasing your own material – which I am a huge believer of! But don’t go nuts – this is where Steve truly assists us comprehend why, and how we can make it a little simpler than it sounds.

Todays objectives are;.

  • Publishing.
  • Epiphany Bridge.
  • Your Origin Story.
  • Hooks, Hooks & More Hooks.

Week 3: The Funnel

Here’s the interesting point – you are three weeks in prior to you start to construct the funnel (utilizing ClickFunnels naturally). And in real reality you are even provided a template funnel (share funnel) to work with.

Once again that point is this training is not about merely how to build a landing page, and what buttons to put where. It really is about developing out the whole sales funnels.

So in this week you are taking the pieces from the very first 2 weeks and constructing them into a digital representation. It becomes a digitised sales procedure that leads your potential customers through your virtual store. Here you will also be taught the core funnel technique.

Todays missions are;.

  • Core Funnel Strategy.
  • Your Share Funnel.
  • The Squeeze Page.
  • The Sales Page & Order Form.
  • The OTO Page.
  • The Members Area.
  • Testing & Review.

Week 4: Traffic

The final week, and the one where you start to see how you can bring traffic through your funnel you have created. Your entire sales procedure and funnel isn’t worth much if no one is moving through it. It’s like attempting to offer something to an empty shop.

Here Russel and the team cover how you are going to get traffic, or potential purchasers to come into your funnel. The concept of natural (earned) traffic versus paid traffic is talked about – so depending upon your preferred technique and marketing budget plan you are covered.

Todays missions are;.

Who Is The One Funnel Away Challenge For?

I ‘d like to just state EVERYONE! That’s not quite true (however almost) … If you are just starting out in the online service world, then this course is a must. It will help you understand the basics that makes an excellent sales funnel – and you will actual have a working sales funnel by the end of it.  Digital Marketing Training Curriculum

If you already have a service, but it’s not rather at the 6 future income yet, then I ‘d strongly recommend inspecting it out. The concepts covered and taught will definitely improve your business sales procedure.

If you are brand-spanking new to online company, and never ever had any training, haven’t started offering anything at all, then this course will be a bit of a challenge. That does not suggest you shouldn’t do it – however just know that you will seem like you are drinking from a fire hose pipe. It is more than most likely you will want to repeat it again later, when you have a bit more experience (which is a perfectly fine technique).

Who Is The Challenge NOT For

If you are truly dealing with the $100, then I think there might be bigger problems you need to resolve initially. Trying to develop an organisation originating from a state of mind of shortage is actually tough – so get your money circulation covered. And then be prepared to invest in yourself – especially when the training worth is so high.

To get the real worth from the training you require the time to do the research! If it’s on a poorly designed (or disorderly) sales process, then you ought to stop that and do this challenge to iron it out.

Frequently Asked Questions

Does the Challenge work for any specific niche?

Yes it does. In fact this point is rammed house again and once again by Steve in his training. It does not matter what niche you are in, or the item you are offering, the ideas all work – “It’s not about the product” Steve yells!

Is there a refund guarantee?

Something that makes most people feel a little more comfy is if there is some form of warranty on the quality of the item. Here there absolutely is, with a complete cash back ensure if the challenge and training does not satisfy your expectations (as unlikely as that is).

Do I Need Any Previous Experience or Skills?

Nope. Having a little knowledge in online service and what it implies doesn’t hurt. This challenge is developed even for a brand novice.

What If I Don’t Have A Product?

You can utilize what you find out to offer anything online – and will get a host of ideas and examples to get you started. You may even select to be an affiliate for ClickFunnels and develop a funnel around that.

Is the a Support Community?

Yes. Each new challenge has a different Facebook group so that you have a team of individuals you are going through the challenge with. ClickFunnels likewise has a variety of assistance groups also on Facebook you can sign up with for larger support as your business grows.

What If I miss out on the Live Training?

Everything is recorded for you, including the live training sessions through the week. So if you miss out on anything you can go back a listen/watch the recordings. There is typically a catch-up day weekly, which is a great time to see anything you may have missed out on, or review something you may not have understood the very first time.

Conclusion

The One Funnel Away Challenge actually is one of those special pieces of education that actually provides. My experience has actually been that ‘sales’ is frequently a ‘dirty’ word, and is something that many individuals avoid. Without sales almost all organisations merely can’t exist.

If you are in organisation and desire to offer something online, then the One Funnel Away Challenge is for you! Especially if you are new to online business, or your company is still developing and you are yet to strike the six figure mark.

The worth in the training is worth way more than the $100 cost. And then when you consider the bonus material you receive, it becomes a must.

I can’t recommend taking this challenge enough. It will make you entirely change the method you have been taking a look at online selling, and significantly leave you with something concrete – a working online sales funnel!  Digital Marketing Training Curriculum