Digital Marketing Training Edinburgh – Why I Loved The OFA Challenge!

One Funnel Away Challenge

The One Funnel Away Challenge is the present signature training program from ClickFunnels.  {OFATraining1} 

I truly seemed like saying “The ClickFunnels One Funnel Away Challenge = Just Do It!!!!” – quickest post ever! As soon as you have actually examined this blog out you will see how much value there actually is in doing the challenge, and hopefully.

I truly don’t believe individuals comprehend the benefits of the challenge – otherwise they would have already done it. If you are beginning an online business, or have a business that is not yet at the 6 figure mark, then this challenge is essential training to super-charge your business.

The One Funnel Away Challenge takes you through the steps in creating an effective sales funnel. It teaches you the different elements that make up a sales funnel and most importantly has you construct one yourself. So you complete the training challenge with your own working sales funnel geared around your organisation.

I believe you will see from everything listed below, there is a lot that is put into the One Funnel Away Challenge training program – the value is truly quite incredible.

What Is The One Funnel Away Challenge?

The One Funnel Away Challenge is truly a training program, created to help you construct a successful sales funnel for your organisation. Now this is not just simply cranking out a number of web-pages or landing pages. It is the development of all the aspects around a successful, top performing sales funnel.

The program is so thorough, that I know of lots of people that go through it several times. If they have a new funnel they are creating, they select to go through the training once again, to ensure they have covered everything properly.

The training is stated to cover 4 weeks, however actually it is more like 5-6 weeks. There is a pre-training week, that focuses completely on getting you in the best frame of mind. This is rather crucial, offered there is a lot that will be covered, you will need to have your believing clear to keep the momentum up.

The core of the training roles out over the next 4 weeks, with key themes or topics each week. The day-to-day training sessions then build on each subject, with daily actions left as ‘homework’. Secret locations covered consist of;

  • Creating a tempting item deal
  • Psychology of sales
  • The importance of stories in the selling procedure
  • What hooks a potential consumer
  • Building an effective sales funnel
  • Creating a ‘Value Ladder’ and Offer Stack
  • And much more …

This is a crucial point – this is not a passive training course. To get the most out of it you will be required to do research almost everyday! Then how else will you end up with a working sales funnel if you’re not developing it out as you go.

Digital Marketing Training Edinburgh OFA Challenge

The challenge originally started as a ‘live’ event, with portions of coaching delivered by means of Facebook lives. It didn’t run that frequently. However, due to the success of the training, both in variety of students and the success stories that are coming out, the training is now run over 2 week.

Elements that were live are now previous lives that have actually been tape-recorded due to the fact that of that. But to be truthful I didn’t feel that anything was lost from this. The reality that it had been live suggested that people were asking concerns – numerous of which were in line with what I was questioning.

The last thing to remember is that it is a “challenge” – suggesting there is a time limitation. In basic, it is so simple to postpone tasks to tomorrow, and after that question why we do not make great progress. So by setting this as a challenge it drives that competitive part of us to wish to succeed.

As the challenge starts to draw to a close you end up being more happy with what you have achieved, and can’t wait on it all to go live. When other people are starting to publish in the Facebook group their success and sales coming through, especially!

Oh, and if you haven’t figured it out yet, the entire challenge draws from the Mission Impossible style, which is a cool touch. I hope you like the original theme, as you’re going to hear it a lot!

So How Much Does It Cost?  Digital Marketing Training Edinburgh

The simple answer is $100 – which is simply incredible worth. There are courses out there that charge 10 times or more this amount and do not come close to the worth got. At $100 it’s like a no-brainer. Digital Marketing Training Edinburgh

If you can’t manage the $100 to purchase your education, especially with a program like this, then to be sincere I think you will struggle in your organisation.

One Funnel Away Challenge Cost

This $100 will conserve you more time and dollars later on, so it needs to end up being an extremely easy decision.

The other expense, naturally, is your time. You will require to dedicate at least one hour daily to make keep up. The training does move quickly, provided just how much is covered. So if you don’t stay up to date with enjoying the training sessions and completing your jobs, then you will struggle.

The time element will typically be much more difficult than the $100. Like I stated it will end up being obvious why the $100 is terrific worth – however many individuals will have a hard time with the time aspect. If you really desire your company to start cranking then you merely require to make the time!

What Do You Get With The Challenge?

When you signup to the training you now have the choice of picking a 100% digital package, or the basic training pack. The digital version is simply that, all the elements listed below are merely available for download online. With the the standard pack you will require to cover shipping (

However, if this is your first time doing the challenge, then I strongly advise getting the physical pack. Not just so you get your hands on the goodies, however there is something about having a physical workbook to scribble notes in for future referral.

What is consisted of in the challenge?

One Funnel Away Value Stack

Digital Marketing Training Edinburgh

The Training Portal – All the training is readily available online through a dedicated training website. It keeps you grounded, and makes sure you take the time to complete each day’s jobs, rather than skip ahead and leave the challenge half completed.

The Challenge Workbook – You get a spiral bound workbook covering the training material. This sets out each objective including the essential components covered, inspect list of tasks you require to finish and areas for you to make your own notes. Every day is also available for download as a soft copy – but there is something to be said about doodling your notes in a dedicated workbook as you are discovering.

MP3 Player – This holds all the lessons recorded for you ready to go. You can either download them onto your favourite mobile phone, or listen directly from the Player itself. It provides an easy way to listen and absorb the training “missions” in any idle time you may have (on the commute to work for example). This just assists eliminate another possible problem that might stop you from moving on.

Devoted Facebook Group – Each brand-new challenge has a devoted Facebook group, which is really powerful. Different updates and notes are posted here from the coaches and coaches, and you get to publish any questions or struggles you have. But significantly this is the group of people who are going through the training precisely like you are. This offers the assistance structure you need – simply like a study group back in school or uni.

Rewards

There are a variety of perks that are readily available in addition to the standard One Funnel Away training. The 2 key items are;

Thirty Days Summit

ClickFunnels 30 Days Summit
30 Day Summit

The 30 Days Summit is constructed on the idea of a simple question; if you lost whatever what would you do in the next 30 days to construct back your service (knowing what you understand now)? You could easily copy simply one technique, and be well on your way to your very first online business.

Affiliate Bootcamp

ClickFunnels Affiliate Bootcamp
Affiliate Bootcamp

The Affiliate Bootcamp is intended to be the beginning point for anyone who is brand name new to online marketing, and wishes to be an affiliate marketer. It is a video series of 15 digital entrepreneurs, each giving their steps they would use to construct an affiliate company from scratch. Everyone has actually been incredibly effective in their selected niche, and share quite honestly the important things they discovered that assisted attain that success.

All of these are available through the One Funnel Away Challenge training website. You are provided lifetime access to the bonuses by going through the challenge. Again the value in these rewards alone make the $100 seem ridiculous.

The Coaches

The Challenge education and training sessions is provided by Russell Brunson, Steve Larsen and Julie Stoian. As you will see below, there is definitely no scarcity of skills and skill in the coaches.

Russell Brunson

Russell Brunson
Russell Brunson

Russell Brunson is the “Leader” of the challenge, who sets the scene and introduces the key subjects every day.

Russell is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russell has actually written a number of books which are incredible value each by themselves.

Russell constructed the ClickFunnels platform on the idea of making sales funnels basic. How can you take a complicated job or idea and make it basic.

Russell’s design is likewise really simple to listen to, making his training sessions actually enjoyable!

Steve Larsen

Steve Larson
Steve Larson

Steve Larson resembles the drill sergeant of the training. He is the one that shows up each day to hammer house the concepts Russel introduced. Notably, he is likewise your frame of mind coach. He bring an enthusiasm and level of enthusiasm which is difficult and infectious to overlook.

Steve truly knows his stuff and utilized to be the Lead Funnel Builder at ClickFunnels, building hundreds in not thousands of funnels. He decided to proceed and create his own company teaching and structure sales funnels for others. Steve has his own podcast, Sales Funnel Radio, where he simply shares his journey and what he has learnt in his entrepreneurial service.

Oh, and a work of caution … which your head phones when Steve begins … you’ll see what I imply.

Julie Stoian

Julie Stoain
Julie Stoain

Julie Stoian resembles the ‘great police officer’ to Steves ‘bad police officer’ and hangs around detailing more of the specifics behind the tasks. So Julie shows us more of the “how” you tackle doing something. This consists of on-screen demo’s how you set somethings up step by step.

Again, Julie is a very successful business owner in her own right. She began utilizing ClickFunnels as a core part of her business and had a lot success Russel asked her to join his group. , if you follow Juiie on social media you will see she invests a lot of time teaching how to stabilize the life of a business owner with home life.

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Live Coaches

In addition to the primary 3 coaches, there are likewise live coaches appointed to each challenge mate. These coaches have achieved success building out sales funnels in their companies, and hold live training sessions through-out the week.

So importantly you get any responses you may have looked at and attended to in real time (not simply recordings). The coaches are situated in various part of the world, so the live sessions are readily available at affordable times for everybody.

What is covered in the Training.

The something that stands out with the One Funnel Away Challenge is how structured everything is. A lot idea has actually gone through how it has been put together and every effort made to get you engaged right from the start. Each “objective” constructs on the last, as does every week – all constructing up to your sales funnels being completed with the key elements.

The challenge topics and training are broken down as follows.

One Funnel Away Challenge Process

Digital Marketing Training Edinburgh

Pre-training: Belief

Russel kicks things off by working hard on our beliefs. You really likewise require to keep your eyes open, as a number of sales strategies are shown – they’re not presented as such, but they are really much there.

You are presented to “the perfect webinar” script, which is a whole sales funnel by itself. I believe it is to get your thoughts in the right flow for what is to come. Weeks of sales procedure is compressed into 90 minutes, and its amazing to see Russel unpack it.

Todays objectives are;.

  • You Must Believe.
  • Failure & What it Teaches United States.
  • The Who Not The How.
  • 10x Secrets.
  • Ladyboss Did it … So Can You!

Week 1: Hook, Story, Offer

This is the first week, which concentrates on what your offer actually is. What are you offering and why? You are introduced to the principle of “stacking” your deal so that the worth far out-weighs the expense. You begin to build out your deal and the ‘possessions’ you will consist of in your ‘stack’.

The concept is, if your offer is good enough, and compelling enough, it will make up for any mistakes made later. However very little can fix a bad offer.

This weeks objectives are;.

  • Offer Hacking.
  • The Greatest Showman.
  • Offer Sequencing.
  • eCovers and Offer Assets.
  • Create!

Week 2: Hooks & Stories

It’s all about the story! Russel really is a master story teller, and today he shares his secrets and has us working on our own stories to take advantage of. You really go into your story (what got you here), and how you can use it to both build rapport and ‘hook’ prospective customers.

There is likewise a huge push for you to begin releasing your own material – which I am a huge believer of! Don’t freak out – this is where Steve truly assists us comprehend why, and how we can make it a little much easier than it sounds.

This weeks objectives are;.

  • Publishing.
  • Epiphany Bridge.
  • Your Origin Story.
  • Hooks, Hooks & More Hooks.

Week 3: The Funnel

Here’s the fascinating point – you are three weeks in prior to you begin to build the funnel (utilizing ClickFunnels of course). And in actual fact you are even provided a design template funnel (share funnel) to work with.

Again that point is this training is not about merely how to construct a landing page, and what buttons to put where. It really has to do with building out the whole sales funnels.

In this week you are taking the pieces from the very first 2 weeks and developing them into a digital representation. It becomes a digitised sales procedure that leads your prospective clients through your virtual store. Here you will also be taught the core funnel strategy.

Todays objectives are;.

  • Core Funnel Strategy.
  • Your Share Funnel.
  • The Squeeze Page.
  • The Sales Page & Order Form.
  • The OTO Page.
  • The Members Area.
  • Testing & Review.

Week 4: Traffic

The final week, and the one where you begin to see how you can bring traffic through your funnel you have actually produced. Your whole sales process and funnel isn’t worth much if no one is moving through it. It’s like attempting to sell something to an empty store.

Here Russel and the group cover how you are going to get traffic, or potential purchasers to come into your funnel. The principle of organic (earned) traffic versus paid traffic is talked about – so depending upon your favored approach and marketing budget you are covered.

This weeks missions are;.

Who Is The One Funnel Away Challenge For?

I ‘d like to merely say EVERYONE! However that’s not quite real (however practically) … If you are simply starting in the online service world, then this course is a must. It will help you comprehend the fundamentals that makes a great sales funnel – and you will real have a working sales funnel by the end of it.  Digital Marketing Training Edinburgh

If you already have a business, but it’s not quite at the 6 future earnings yet, then I ‘d strongly suggest checking it out. The concepts taught and covered will absolutely enhance your business sales procedure.

If you are brand-spanking brand-new to online business, and never ever had any training, have not begun offering anything at all, then this course will be a bit of a challenge. That does not imply you should not do it – however just know that you will seem like you are consuming from a fire hose. It is more than most likely you will wish to repeat it again later, as soon as you have a bit more experience (which is a perfectly fine method).

Who Is The Challenge NOT For

I believe there might be larger problems you require to address first if you are truly struggling with the $100. Attempting to construct a business originating from a state of mind of deficiency is actually difficult – so get your money circulation covered. And after that be prepared to buy yourself – especially when the training worth is so high.

To get the genuine value from the training you require the time to do the research! If it’s on an improperly designed (or chaotic) sales process, then you need to stop that and do this challenge to iron it out.

Frequently Asked Questions

Does the Challenge work for any niche?

Yes it does. This point is rammed home again and again by Steve in his training. It doesn’t matter what specific niche you remain in, or the product you are offering, the principles all work – “It’s not about the product” Steve yells!

Exists a cash back guarantee?

Something that makes many people feel a bit more comfortable is if there is some kind of warranty on the quality of the product. Here there absolutely is, with a full money back guarantee if the challenge and training does not satisfy your expectations (as unlikely as that is).

Do I Need Any Previous Experience or Skills?

Nope. Having a little understanding in online company and what it means doesn’t hurt. This challenge is developed even for a brand newbie.

What If I Don’t Have A Product Yet?

You can use what you find out to offer anything online – and will get a host of concepts and examples to get you began. You may even select to be an affiliate for ClickFunnels and construct a funnel around that.

Is the a Support Community?

Yes. Each brand-new challenge has a different Facebook group so that you have a group of individuals you are going through the challenge with. ClickFunnels also has a variety of support system likewise on Facebook you can join for wider assistance as your service grows.

What If I miss out on the Live Training?

Everything is taped for you, including the live training sessions through the week. So if you miss anything you can go back a listen/watch the recordings. There is normally a catch-up day weekly, which is an excellent time to see anything you may have missed out on, or review something you may not have actually understood the first time.

Summary

The One Funnel Away Challenge truly is among those special pieces of education that truly delivers. My experience has actually been that ‘sales’ is often a ‘filthy’ word, and is something that lots of people avoid. Without sales almost all businesses just can’t exist.

If you are in organisation and desire to offer something online, then the One Funnel Away Challenge is for you! Particularly if you are brand-new to online company, or your service is still building and you are yet to hit the six figure mark.

The worth in the training is worth method more than the $100 cost. And after that when you consider the bonus material you receive, it ends up being a must.

I can’t advise taking this challenge enough. It will make you completely alter the method you have actually been taking a look at online selling, and notably leave you with something concrete – a working online sales funnel!  Digital Marketing Training Edinburgh