Digital Marketing Training For Executives – Why I Loved The OFA Challenge!

One Funnel Away Challenge

The One Funnel Away Challenge is the current signature training program from ClickFunnels.  {OFATraining1} 

I truly felt like stating “The ClickFunnels One Funnel Away Challenge = Just Do It!!!!” – fastest blog site post ever! And hopefully as soon as you have actually checked this blog site out you will see how much value there actually is in doing the challenge.

I really don’t think individuals comprehend the advantages of the challenge – otherwise they would have already done it. If you are starting an online business, or have an organisation that is not yet at the six figure mark, then this challenge is important training to super-charge your company.

The One Funnel Away Challenge takes you through the steps in creating a successful sales funnel. It teaches you the different elements that comprise a sales funnel and most notably has you develop one yourself. So you finish the training challenge with your own working sales funnel tailored around your business.

I believe you will see from whatever below, there is a lot that is put into the One Funnel Away Challenge training program – the worth is really rather incredible.

What Is The One Funnel Away Challenge?

The One Funnel Away Challenge is really a training program, created to assist you develop an effective sales funnel for your organisation. Now this is not just simply cranking out a couple of web-pages or landing pages. It is the creation of all the aspects around a successful, top performing sales funnel.

The program is so thorough, that I understand of many individuals that go through it numerous times. If they have a brand-new funnel they are creating, they select to go through the training once again, to make sure they have actually covered everything properly.

The training is said to cover 4 weeks, but actually it is more like 5-6 weeks. There is a pre-training week, that focuses entirely on getting you in the best state of mind. This is quite essential, provided there is a lot that will be covered, you will require to have your thinking clear to keep the momentum up.

The core of the training roles out over the next 4 weeks, with key styles or subjects weekly. The daily training sessions then build on each topic, with everyday actions left as ‘homework’. Key areas covered include;

  • Creating a tempting item offer
  • Psychology of sales
  • The importance of stories in the selling procedure
  • What hooks a possible consumer
  • Building a successful sales funnel
  • Creating a ‘Value Ladder’ and Offer Stack
  • And a lot more …

This is a key point – this is not a passive training course. To get the most out of it you will be required to do research nearly daily! Then how else will you end up with a working sales funnel if you’re not developing it out as you go.

Digital Marketing Training For Executives OFA Challenge

The challenge originally started as a ‘live’ event, with portions of coaching provided through Facebook lives. It didn’t run that typically. Nevertheless, due to the success of the training, both in number of students and the success stories that are coming out, the training is now run over 2 week.

Elements that were live are now previous lives that have been tape-recorded because of that. To be sincere I didn’t feel that anything was lost from this. The reality that it had actually been live implied that people were asking concerns – numerous of which remained in line with what I was questioning.

The last thing to remember is that it is a “challenge” – suggesting there is a time frame. In basic, it is so easy to delay jobs to tomorrow, and after that question why we do not make great development. So by setting this as a challenge it drives that competitive part of us to wish to achieve success.

As the challenge begins to draw to a close you become more happy of what you have achieved, and can’t wait on everything to go live. Specifically when other individuals are starting to publish in the Facebook group their success and sales coming through!

Oh, and if you haven’t figured it out yet, the entire challenge draws from the Mission Impossible theme, which is a cool touch. However I hope you like the original style, as you’re going to hear it a lot!

So How Much Does It Cost?  Digital Marketing Training For Executives

The easy response is $100 – which is just remarkable value. There are courses out there that charge 10 times or more this amount and do not come close to the worth received. At $100 it’s like a no-brainer. Digital Marketing Training For Executives

If you can’t afford the $100 to purchase your education, particularly with a program like this, then to be truthful I think you will have a hard time in your business.

One Funnel Away Challenge Cost

This $100 will conserve you more time and dollars later on, so it should end up being a really simple decision.

The other expense, of course, is your time. You will require to commit a minimum of one hour daily to make keep up. The training does move quick, offered just how much is covered. So if you do not keep up with seeing the training sessions and completing your jobs, then you will struggle.

The time element will often be much more difficult than the $100. Like I stated it will end up being apparent why the $100 is excellent worth – however many individuals will have problem with the time element. If you really want your organisation to start cranking then you just require to make the time!

What Do You Get With The Challenge?

Or the standard training pack when you signup to the training you now have the alternative of selecting a 100% digital package. The digital version is just that, all the elements listed below are simply readily available for download online. With the the standard pack you will require to cover shipping (

Nevertheless, if this is your very first time doing the challenge, then I highly suggest getting the physical pack. Not so you get your hands on the goodies, however there is something about having a physical workbook to scribble notes in for future reference.

So what is consisted of in the challenge?

One Funnel Away Value Stack

Digital Marketing Training For Executives

The Training Portal – All the training is offered online through a dedicated training website. All the video lessons, pdf’s and links to other training products are offered in this portal. Access to each day’s training is only made offered one day at a time, so you can’t race ahead. It keeps you grounded, and ensures you take the time to finish each day’s jobs, rather than skip ahead and leave the challenge half finished.

The Challenge Workbook – You receive a spiral bound workbook covering the training product. This lays out each mission including the essential components covered, examine list of tasks you need to finish and areas for you to make your own notes. Each day is likewise available for download as a soft copy – but there is something to be said about doodling your notes in a dedicated workbook as you are discovering.

MP3 Player – This holds all the lessons tape-recorded for you prepared to go. It offers a simple method to absorb the training and listen “objectives” in any idle time you may have (on the commute to work for example).

Dedicated Facebook Group – Each brand-new challenge has a dedicated Facebook group, which is really effective. Different updates and notes are published here from the coaches and coaches, and you get to publish any questions or struggles you have. However significantly this is the group of people who are going through the training exactly like you are. So this provides the support structure you require – much like a study group back in school or uni.

Bonuses

There are a number of bonus offers that are offered in addition to the standard One Funnel Away training. The two essential items are;

Thirty Days Summit

ClickFunnels 30 Days Summit
30 Day Summit

The 30 Days Summit is constructed on the idea of a simple concern; if you lost everything what would you perform in the next 30 days to construct back your company (knowing what you understand now)? Terrific concern to ask individuals who have actually been squashing it in their online company. You get both a book, with a chapter from each professional, and a video from each describing the actions they would take each day to restore their service. You might easily copy simply one method, and be well on your way to your first online organisation.

Affiliate Bootcamp

ClickFunnels Affiliate Bootcamp
Affiliate Bootcamp

The Affiliate Bootcamp is planned to be the beginning point for anybody who is brand brand-new to online marketing, and wishes to be an affiliate online marketer. It is a video series of 15 digital entrepreneurs, each giving their steps they would use to construct an affiliate company from scratch. Each person has been exceptionally effective in their picked niche, and share rather freely the things they discovered that helped achieve that success.

All of these are available through the One Funnel Away Challenge training site. You are provided life time access to the perks by going through the challenge. Again the value in these perks alone make the $100 appear outrageous.

The Coaches

The Challenge education and coaching sessions is provided by Russell Brunson, Steve Larsen and Julie Stoian. As you will see below, there is absolutely no shortage of skills and skill in the coaches.

Russell Brunson

Russell Brunson
Russell Brunson

Russell Brunson is the “Leader” of the challenge, who sets the scene and introduces the essential topics every day.

Russell is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russell has actually composed a number of books which are extraordinary value each by themselves.

Russell constructed the ClickFunnels platform on the concept of making sales funnels basic. How can you take a complicated task or idea and make it simple.

Russell’s style is also very easy to listen to, making his training sessions actually satisfying!

Steve Larsen

Steve Larson
Steve Larson

Steve Larson resembles the drill sergeant of the training. He is the one that turns up every day to hammer house the principles Russel presented. But importantly, he is also your state of mind coach. He bring an enthusiasm and level of enthusiasm which is transmittable and tough to neglect.

Steve truly knows his things and utilized to be the Lead Funnel Builder at ClickFunnels, building hundreds in not thousands of funnels. He decided to carry on and produce his own agency teaching and building sales funnels for others. Steve has his own podcast, Sales Funnel Radio, where he just shares his journey and what he has learnt in his entrepreneurial organisation.

Oh, and a work of caution … which your head phones when Steve comes on … you’ll see what I suggest.

Julie Stoian

Julie Stoain
Julie Stoain

Julie Stoian resembles the ‘excellent police’ to Steves ‘bad cop’ and hangs around detailing more of the specifics behind the tasks. So Julie reveals us more of the “how” you set about doing something. This includes on-screen demonstration’s how you set somethings up step by step.

Once again, Julie is a really effective business owner in her own right. She began using ClickFunnels as a core part of her business and had so much success Russel asked her to join his group. , if you follow Juiie on social media you will see she invests a lot of time mentor how to balance the life of an entrepreneur with home life.

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Live Coaches

In addition to the primary three coaches, there are also live coaches appointed to each challenge friend. These coaches have actually achieved success building out sales funnels in their services, and hold live training sessions through-out the week.

Notably you get any answers you may have looked at and attended to in real time (not just recordings). The coaches lie in different part of the world, so the live sessions are available at affordable times for everyone.

What is covered in the Training.

The something that stands out with the One Funnel Away Challenge is how structured it all is. So much thought has gone through how it has been created and every effort made to get you engaged right from the start. Each “mission” builds on the last, as does each week – all developing to your sales funnels being completed with the crucial components.

The challenge subjects and training are broken down as follows.

One Funnel Away Challenge Process

Digital Marketing Training For Executives

Pre-training: Belief

Russel kicks things off by working hard on our beliefs. You really also need to keep your eyes open, as a number of sales strategies are revealed – they’re not presented as such, but they are very much there.

You are introduced to “the perfect webinar” script, which is an entire sales funnel by itself. I believe it is to get your thoughts in the right flow for what is to come. Weeks of sales procedure is compressed into 90 minutes, and its fantastic to see Russel unload it.

This weeks missions are;.

  • You Must Believe.
  • Failure & What it Teaches Us.
  • The Who Not The How.
  • 10x Secrets.
  • Ladyboss Did it … So Can You!

Week 1: Hook, Story, Offer

This is the very first week, which focuses on what your deal in fact is. What are you offering and why? You are introduced to the idea of “stacking” your deal so that the value far out-weighs the expense. You start to build out your offer and the ‘properties’ you will consist of in your ‘stack’.

The idea is, if your deal is excellent enough, and compelling enough, it will make up for any mistakes made later on. But really little can fix a bad offer.

This weeks missions are;.

  • Offer Hacking.
  • The Greatest Showman.
  • Offer Sequencing.
  • eCovers and Offer Assets.
  • Create!

Week 2: Hooks & Stories

It’s all about the story! Russel actually is a master story teller, and this week he shares his secrets and has us dealing with our own stories to utilize. You really dig into your story (what got you here), and how you can utilize it to both construct rapport and ‘hook’ prospective clients.

There is also a massive push for you to begin publishing your own content – which I am a big follower of! However do not flip out – this is where Steve truly assists us comprehend why, and how we can make it a little simpler than it sounds.

Todays missions are;.

  • Publishing.
  • Epiphany Bridge.
  • Your Origin Story.
  • Hooks, Hooks & More Hooks.

Week 3: The Funnel

Here’s the interesting point – you are three weeks in before you start to develop the funnel (utilizing ClickFunnels of course). And in real truth you are even provided a design template funnel (share funnel) to deal with.

Once again that point is this training is not about simply how to build a landing page, and what buttons to put where. It truly has to do with developing out the whole sales funnels.

In this week you are taking the pieces from the first 2 weeks and constructing them into a digital representation. It becomes a digitised sales process that leads your potential consumers through your virtual store. Here you will also be taught the core funnel technique.

Todays objectives are;.

  • Core Funnel Strategy.
  • Your Share Funnel.
  • The Squeeze Page.
  • The Sales Page & Order Form.
  • The OTO Page.
  • The Members Area.
  • Testing & Review.

Week 4: Traffic

The last week, and the one where you begin to see how you can bring traffic through your funnel you have produced. Your entire sales procedure and funnel isn’t worth much if no one is moving through it. It’s like trying to offer something to an empty store.

Here Russel and the team cover how you are going to get traffic, or possible buyers to come into your funnel. The concept of organic (earned) traffic versus paid traffic is gone over – so depending upon your preferred approach and marketing budget plan you are covered.

This weeks missions are;.

Who Is The One Funnel Away Challenge For?

I ‘d like to just state EVERYONE! That’s not quite true (but almost) … If you are just beginning out in the online organisation world, then this course is a must. It will assist you comprehend the essentials that makes a great sales funnel – and you will real have a working sales funnel by the end of it.  Digital Marketing Training For Executives

If you already have a business, however it’s not quite at the 6 future income yet, then I ‘d strongly suggest examining it out. The concepts covered and taught will absolutely improve your business sales process.

If you are brand-spanking brand-new to online service, and never ever had any training, have not started selling anything at all, then this course will be a little a challenge. That does not imply you should not do it – however simply understand that you will feel like you are drinking from a fire hose pipe. It is more than most likely you will want to repeat it once again later on, once you have a bit more experience (which is a completely great approach).

Who Is The Challenge NOT For

If you are really dealing with the $100, then I believe there might be larger issues you need to deal with first. Trying to construct a business originating from a mindset of shortage is actually tough – so get your cash flow covered. And after that be prepared to purchase yourself – particularly when the training value is so high.

To get the real value from the training you need the time to do the research! If it’s on a badly designed (or chaotic) sales procedure, then you ought to stop that and do this challenge to iron it out.

Frequently Asked Questions

Does the Challenge work for any specific niche?

Yes it does. This point is rammed house again and again by Steve in his coaching. It does not matter what niche you remain in, or the product you are selling, the principles all work – “It’s not about the item” Steve shouts!

Is there a cash back guarantee?

Something that makes most people feel a little more comfy is if there is some type of assurance on the quality of the item. Here there definitely is, with a full cash back guarantee if the challenge and training doesn’t meet your expectations (as not likely as that is).

Do I Need Any Previous Experience or Skills?

Nope. Having a little knowledge in online organisation and what it implies does not harmed. However this challenge is created even for a brand name novice.

What If I Don’t Have A Product?

You can use what you learn to offer anything online – and will receive a host of examples and concepts to get you began. You might even pick to be an affiliate for ClickFunnels and develop a funnel around that.

Is the a Support Community?

Yes. Each brand-new challenge has a different Facebook group so that you have a group of individuals you are going through the challenge with. ClickFunnels also has a number of support groups also on Facebook you can sign up with for broader support as your service grows.

What If I miss the Live Training?

Everything is tape-recorded for you, consisting of the live training sessions through the week. If you miss anything you can go back a listen/watch the recordings. There is normally a catch-up day each week, which is a good time to see anything you might have missed out on, or review something you might not have actually understood the very first time.

Conclusion

The One Funnel Away Challenge actually is among those unique pieces of education that actually provides. My experience has actually been that ‘sales’ is typically a ‘filthy’ word, and is something that numerous people avoid. Nevertheless, without sales nearly all businesses just can’t exist.

So if you stay in business and desire to sell something online, then the One Funnel Away Challenge is for you! Especially if you are brand-new to online organisation, or your business is still developing and you are yet to strike the six figure mark.

The value in the training is worth way more than the $100 price tag. And after that when you consider the benefit product you receive, it ends up being a must.

I can’t recommend taking this challenge enough. It will make you entirely alter the method you have been taking a look at online selling, and importantly leave you with something tangible – a working online sales funnel!  Digital Marketing Training For Executives