Digital Marketing Training Objectives – Why I Loved The OFA Challenge!

One Funnel Away Challenge

The One Funnel Away Challenge is the existing signature training program from ClickFunnels.  {OFATraining1} 

I actually seemed like stating “The ClickFunnels One Funnel Away Challenge = Just Do It!!!!” – fastest blog site post ever! When you have actually examined this blog out you will see how much value there actually is in doing the challenge, and ideally.

I actually don’t believe individuals understand the benefits of the challenge – otherwise they would have already done it. If you are starting an online service, or have a business that is not yet at the 6 figure mark, then this challenge is necessary training to super-charge your service.

The One Funnel Away Challenge takes you through the actions in developing an effective sales funnel. It teaches you the various elements that make up a sales funnel and most notably has you construct one yourself. You finish the training challenge with your own working sales funnel tailored around your service.

I believe you will see from whatever below, there is so much that is taken into the One Funnel Away Challenge training program – the value is really quite remarkable.

What Is The One Funnel Away Challenge?

The One Funnel Away Challenge is actually a training program, created to help you build an effective sales funnel for your company. Now this is not just simply cranking out a number of web-pages or landing pages. It is the production of all the elements around an effective, top carrying out sales funnel.

The program is so extensive, that I know of numerous people that go through it several times. If they have a new funnel they are assembling, they pick to go through the training again, to make sure they have covered everything properly.

The training is stated to cover 4 weeks, however actually it is more like 5-6 weeks. There is a pre-training week, that focuses entirely on getting you in the ideal frame of mind. This is quite essential, given there is so much that will be covered, you will need to have your believing clear to keep the momentum up.

The core of the training functions out over the next 4 weeks, with crucial styles or subjects each week. The daily training sessions then build upon each subject, with day-to-day actions left as ‘research’. Key locations covered include;

  • Creating a tempting product deal
  • Psychology of sales
  • The significance of stories in the selling procedure
  • What hooks a possible customer
  • Building an effective sales funnel
  • Creating a ‘Value Ladder’ and Offer Stack
  • And far more …

This is a bottom line – this is not a passive training course. To get the most out of it you will be required to do research nearly everyday! Then how else will you end up with a working sales funnel if you’re not building it out as you go.

Digital Marketing Training Objectives OFA Challenge

The challenge initially began as a ‘live’ occasion, with parts of coaching delivered by means of Facebook lives. So it didn’t run that often. Due to the success of the training, both in number of trainees and the success stories that are coming out, the training is now run over 2 week.

Elements that were live are now previous lives that have actually been taped due to the fact that of that. But to be truthful I didn’t feel that anything was lost from this. The fact that it had been live indicated that people were asking concerns – a lot of which remained in line with what I was questioning.

The final thing to remember is that it is a “challenge” – suggesting there is a time limitation. In basic, it is so easy to postpone jobs to tomorrow, and after that question why we don’t make great progress. By setting this as a challenge it drives that competitive part of us to desire to be effective.

As the challenge starts to wane you become more pleased with what you have accomplished, and can’t wait on everything to go live. When other people are beginning to post in the Facebook group their success and sales coming through, especially!

Oh, and if you have not figured it out yet, the entire challenge draws from the Mission Impossible style, which is a cool touch. However I hope you like the initial theme, as you’re going to hear it a lot!

How Much Does It Cost?  Digital Marketing Training Objectives

The easy answer is $100 – which is just amazing worth. There are courses out there that charge 10 times or more this quantity and don’t come close to the worth received. At $100 it’s like a no-brainer. Digital Marketing Training Objectives

If you can’t pay for the $100 to purchase your education, especially with a program like this, then to be honest I believe you will struggle in your business.

One Funnel Away Challenge Cost

This $100 will save you more time and dollars later, so it needs to end up being an extremely easy choice.

The other expense, of course, is your time. The training does move fast, offered how much is covered.

The time element will often be much harder than the $100. Like I stated it will end up being obvious why the $100 is fantastic worth – however lots of people will battle with the time aspect. But if you actually want your business to start cranking then you simply require to make the time!

What Do You Get With The Challenge?

When you signup to the training you now have the choice of choosing a 100% digital plan, or the standard training pack. The digital variation is just that, all the elements noted below are simply available for download online. With the the basic pack you will require to cover shipping (

If this is your first time doing the challenge, then I highly suggest getting the physical pack. Not simply so you get your hands on the goodies, but there is something about having a physical workbook to doodle notes in for future reference.

So what is consisted of in the challenge?

One Funnel Away Value Stack

Digital Marketing Training Objectives

The Training Portal – All the training is available online through a devoted training site. It keeps you grounded, and makes sure you take the time to finish each day’s jobs, rather than skip ahead and leave the challenge half completed.

The Challenge Workbook – You get a spiral bound workbook covering the training product. This lays out each objective including the crucial elements covered, examine list of jobs you require to complete and locations for you to make your own notes. Every day is likewise available for download as a soft copy – however there is something to be said about doodling your notes in a dedicated workbook as you are discovering.

MP3 Player – This holds all the lessons taped for you ready to go. It provides a simple method to absorb the training and listen “missions” in any idle time you might have (on the commute to work for example).

Dedicated Facebook Group – Each new challenge has a dedicated Facebook group, which is extremely effective. Various updates and notes are published here from the coaches and coaches, and you get to publish any questions or struggles you have. Notably this is the group of people who are going through the training precisely like you are. So this provides the support structure you require – just like a study group back in school or uni.

Bonuses

There are a number of bonus offers that are readily available in addition to the basic One Funnel Away training. The two essential items are;

30 Days Summit

ClickFunnels 30 Days Summit
30 Day Summit

The 30 Days Summit is developed on the idea of an easy concern; if you lost whatever what would you do in the next 30 days to build back your organisation (understanding what you understand now)? Great concern to ask individuals who have been crushing it in their online company. You get both a book, with a chapter from each expert, and a video from each explaining the steps they would take every day to reconstruct their service. You might easily copy simply one method, and be well on your way to your very first online organisation.

Affiliate Bootcamp

ClickFunnels Affiliate Bootcamp
Affiliate Bootcamp

The Affiliate Bootcamp is planned to be the starting point for anyone who is brand new to online marketing, and wants to be an affiliate marketer. It is a video series of 15 digital entrepreneurs, each giving their actions they would utilize to construct an affiliate business from scratch. Everyone has been incredibly successful in their selected niche, and share rather honestly the things they discovered that assisted accomplish that success.

All of these are available through the One Funnel Away Challenge training website. You are offered lifetime access to the perks by going through the challenge. Once again the worth in these bonus offers alone make the $100 seem absurd.

The Coaches

The Challenge education and training sessions is delivered by Russell Brunson, Steve Larsen and Julie Stoian. As you will see below, there is definitely no scarcity of abilities and talent in the coaches.

Russell Brunson

Russell Brunson
Russell Brunson

Russell Brunson is the “Leader” of the challenge, who sets the scene and introduces the crucial topics every day.

Russell is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The idea of sales funnels has actually been around considering that there were sales individuals (forever!), but that is the power of marketing a message – it becomes your own. And Russel has handled to do that.

Russell has actually composed several books which are incredible worth each by themselves.

Russell constructed the ClickFunnels platform on the idea of making sales funnels easy. How can you take a complex job or idea and make it easy.

Russell’s style is likewise very easy to listen to, making his training sessions really pleasurable!

Steve Larsen

Steve Larson
Steve Larson

Steve Larson is like the drill sergeant of the training. He is the one that turns up each day to hammer home the principles Russel introduced.

Steve really understands his stuff and used to be the Lead Funnel Builder at ClickFunnels, building hundreds in not thousands of funnels. He decided to proceed and produce his own firm teaching and building sales funnels for others. Steve has his own podcast, Sales Funnel Radio, where he merely shares his journey and what he has learnt in his entrepreneurial organisation.

Oh, and a work of warning … which your head phones when Steve comes on … you’ll see what I mean.

Julie Stoian

Julie Stoain
Julie Stoain

Julie Stoian is like the ‘great police’ to Steves ‘bad cop’ and spends time detailing more of the specifics behind the tasks. So Julie reveals us more of the “how” you tackle doing something. This includes on-screen demo’s how you set somethings up action by action.

Again, Julie is a really effective entrepreneur in her own right. She started utilizing ClickFunnels as a core part of her business and had a lot success Russel asked her to join his team. , if you follow Juiie on social media you will see she spends a lot of time mentor how to stabilize the life of a business owner with house life.

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Live Coaches

In addition to the primary three coaches, there are likewise live coaches designated to each challenge friend. These coaches have succeeded structure out sales funnels in their organisations, and hold live training sessions through-out the week.

Notably you get any responses you might have looked at and attended to in real time (not just recordings). The coaches are situated in different part of the world, so the live sessions are readily available at affordable times for everybody.

What is covered in the Training.

The something that stands out with the One Funnel Away Challenge is how structured everything is. So much idea has gone through how it has been put together and every effort made to get you engaged right from the start. Each “mission” develops on the last, as does each week – all developing to your sales funnels being finished with the essential aspects.

The challenge topics and training are broken down as follows.

One Funnel Away Challenge Process

Digital Marketing Training Objectives

Pre-training: Belief

Russel kicks things off by working hard on our beliefs. You truly likewise require to keep your eyes open, as a number of sales techniques are shown – they’re not presented as such, however they are really much there.

You are presented to “the ideal webinar” script, which is a whole sales funnel by itself. I believe it is to get your thoughts in the right circulation for what is to come. Weeks of sales process is compressed into 90 minutes, and its amazing to enjoy Russel unpack it.

Todays missions are;.

  • You Must Believe.
  • Failure & What it Teaches United States.
  • The Who Not The How.
  • 10x Secrets.
  • Ladyboss Did it … So Can You!

Week 1: Hook, Story, Offer

This is the very first week, which focuses on what your offer in fact is. You start to develop out your deal and the ‘assets’ you will consist of in your ‘stack’.

The idea is, if your deal is great enough, and compelling enough, it will make up for any mistakes made later. However really little can repair a bad deal.

Todays objectives are;.

  • Offer Hacking.
  • The Greatest Showman.
  • Offer Sequencing.
  • eCovers and Offer Assets.
  • Create!

Week 2: Hooks & Stories

It’s everything about the story! Russel actually is a master story teller, and today he shares his secrets and has us working on our own stories to leverage. You actually go into your story (what got you here), and how you can use it to both build rapport and ‘hook’ potential customers.

There is likewise a massive push for you to begin publishing your own material – which I am a huge follower of! Do not freak out – this is where Steve truly helps us understand why, and how we can make it a little easier than it sounds.

This weeks missions are;.

  • Publishing.
  • Epiphany Bridge.
  • Your Origin Story.
  • Hooks, Hooks & More Hooks.

Week 3: The Funnel

Here’s the intriguing point – you are 3 weeks in prior to you begin to build the funnel (utilizing ClickFunnels naturally). And in real truth you are even given a template funnel (share funnel) to deal with.

Again that point is this training is not about merely how to develop a landing page, and what buttons to put where. It truly has to do with constructing out the entire sales funnels.

So in this week you are taking the pieces from the very first 2 weeks and building them into a digital representation. It ends up being a digitised sales procedure that leads your prospective clients through your virtual shop. Here you will likewise be taught the core funnel strategy.

Todays objectives are;.

  • Core Funnel Strategy.
  • Your Share Funnel.
  • The Squeeze Page.
  • The Sales Page & Order Form.
  • The OTO Page.
  • The Members Area.
  • Testing & Review.

Week 4: Traffic

The final week, and the one where you start to see how you can bring traffic through your funnel you have actually developed. Your whole sales process and funnel isn’t worth much if no one is moving through it. It’s like trying to offer something to an empty store.

Here Russel and the team cover how you are going to get traffic, or potential buyers to come into your funnel. The concept of natural (earned) traffic versus paid traffic is talked about – so depending upon your preferred approach and marketing budget you are covered.

Todays objectives are;.

Who Is The One Funnel Away Challenge For?

I ‘d like to merely say EVERYONE! But that’s not rather real (but nearly) … If you are just beginning in the online business world, then this course is a must. It will assist you comprehend the fundamentals that makes a good sales funnel – and you will actual have a working sales funnel by the end of it.  Digital Marketing Training Objectives

If you currently have a company, but it’s not quite at the 6 future earnings yet, then I ‘d highly recommend inspecting it out. The principles taught and covered will definitely improve your organisation sales process.

If you are brand-spanking brand-new to online business, and never ever had any training, have not begun offering anything, then this course will be a bit of a challenge. That does not suggest you should not do it – however simply know that you will seem like you are consuming from a fire hose. It is more than most likely you will wish to duplicate it once again later, as soon as you have a bit more experience (which is a perfectly fine method).

Who Is The Challenge NOT For

I think there might be bigger problems you require to address initially if you are truly struggling with the $100. Attempting to construct a business originating from a state of mind of shortage is really tough – so get your money flow covered. And after that be prepared to invest in yourself – especially when the training value is so high.

To get the real value from the training you need the time to do the homework! If it’s on an inadequately created (or disorderly) sales procedure, then you need to stop that and do this challenge to iron it out.

Frequently Asked Questions

Does the Challenge work for any specific niche?

Yes it does. In fact this point is rammed house again and again by Steve in his coaching. It does not matter what specific niche you remain in, or the item you are selling, the concepts all work – “It’s not about the item” Steve shouts!

Exists a cash back ensure?

Yes. Something that makes many people feel a little bit more comfortable is if there is some type of assurance on the quality of the product. Here there definitely is, with a full money back ensure if the challenge and training does not satisfy your expectations (as unlikely as that is). You simply require to return the physical pack you received.

Do I Need Any Previous Experience or Skills?

Nope. Having a little knowledge in online business and what it indicates doesn’t injured. This challenge is designed even for a brand name novice.

What If I Don’t Have A Product?

No issues. As Steve keeps stating, it’s not about the item. You can use what you find out to sell anything online – and will receive a host of examples and ideas to get you began. You might even choose to be an affiliate for ClickFunnels and construct a funnel around that.

Is the a Support Community?

Yes. Each brand-new challenge has a different Facebook group so that you have a team of people you are going through the challenge with. ClickFunnels also has a number of support groups likewise on Facebook you can sign up with for broader assistance as your organisation grows.

What If I miss the Live Training?

Everything is recorded for you, consisting of the live training sessions through the week. So if you miss anything you can return a listen/watch the recordings. There is usually a catch-up day weekly, which is a great time to watch anything you might have missed, or review something you may not have actually understood the very first time.

Summary

The One Funnel Away Challenge truly is among those unique pieces of education that truly delivers. My experience has actually been that ‘sales’ is often a ‘filthy’ word, and is something that numerous people shy away from. Without sales almost all organisations merely can’t exist.

If you are in service and desire to offer something online, then the One Funnel Away Challenge is for you! Especially if you are brand-new to online organisation, or your business is still constructing and you are yet to strike the 6 figure mark.

The value in the training is worth way more than the $100 price tag. And after that when you consider the reward material you get, it becomes a must.

I can’t recommend taking this challenge enough. It will make you totally alter the way you have actually been looking at online selling, and notably leave you with something tangible – a working online sales funnel!  Digital Marketing Training Objectives