Dotcom Secrets Book – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsDotcom Secrets Book

Writing a review about a book that has not been launched is a little difficult – however what is very important to comprehend is the background of Traffic Secrets.

Dotcom Secrets Book Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be introduced.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called internet expert to make money?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never ever does anything unless it adds a huge amount of value to the reader. His whole marketing and sales philosophy is how can he stack the worth in favour of the buyer – which is a truly refreshing view.

More importantly he is now talking about the topic which should be at the heart of all company. How do you get traffic, prospective clients, to your organisation?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are numerous reasons a company may not make it through – but without a doubt among the biggest is an absence of traffic! With no paying consumers, or traffic, you just don’t have a service.

And yet it is among the locations that is both over-looked, and tough to define. I believe it is because it is a challenging topic, many organisation owners just neglect it. They take the “construct it and they will come” approach – which clearly doesn’t work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online service crushing it! Daily there is close to $7 billion exchanged with individuals purchasing services and products online – in every niche you can possibly imagine. Yet for the majority of online organisations they feel like they remain in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so easy and appear to have an endless supply of traffic? However the majority of remain stuck and having a hard time?. Dotcom Secrets Book

That is the Secret of Traffic in a sales funnel. That is why it is basic and so important to an organisation success, and why everyone in service should be buying education around this topic.

Now there are a substantial number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? However that is not the case otherwise everyone would have broken it.

Also, let’s say that you have actually discovered a traffic source and your service is doing fantastic. What would happen if that source was closed down – or more most likely Zuckerberg decides he’s had enough of other’s making too much money and increases the cost of advertising by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See when you comprehend it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your business and totally free to take it anywhere you desire.

Who Is Russel Brunson Dotcom Secrets Book

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has written numerous books which are unbelievable value each by themselves. If you have not read them, then I highly suggest you include it to your todo list!

Russel constructed the ClickFunnels platform on the concept of making sales funnels easy. And this appears to be his technique to whatever. How can you take an intricate task or concept and make it basic. How do you break it down to basic elements that can be carried out on and then repeated to scale.

It is frequently stated that there is absolutely nothing brand-new – and that the more things change, the more they stay the same. This is the case with numerous of Russell’s products.

You see much of what Russell offers are really ideas and ideas that somebody else created. Does this mean that he “took” the concepts – no I don’t believe so, as he ALWAYS gives credit to where the concept originated from.

Russell has actually remained a student – which is absolutely the finest way to be. In any discipline he has actually set his mind to, he has made sure he studies it in detail, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will select up essential ideas.

Russell is also a remarkable story teller. He has an extraordinary capability to take concepts that might be difficult to grasp, and retell them in a simple, easy to understand way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS sequence actually originated from Andre Chaperon, who Russell does in fact provide the credit and discuss. His way of retelling what the SOS series is, and how you can use it, now has his name largely associated with it.

Russell is deep in the trenches as an internet marketer. When he takes an idea and retells it – he does it from a place of understanding how it works in the real world.

So what does this suggest?

I believe it means that nearly anything Russell contributes to producing is of the greatest worth. He takes the very best of the finest and replays it to us in a method that we can implement and comprehend into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other items.  Dotcom Secrets Book

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. John was building an online service back when the majority of us barely understood what the Internet even was!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being famous, a minimum of in the fairly small tight web marketing circle – as it was at that time. And he became someone Russell looked up to, and followed carefully.

The real fascinating part of the story is that several years later on Russell still saw the big worth in the traffic secrets course – and he handled to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. Rather of continuing to offer it as a stand alone product, it ended up being an upsell to his other products. He found a method to utilize it to produce even more worth in his sales funnels … in normal Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

When lots of so called guru’s were trying to keep everything about online success a trick, the book was launched at a time. However in normal Russell Brunson design, he released all the secrets offered for anybody who put in the time to check out and comprehend the book.

It includes a step-by-step actionable blueprint for any who is new to online marketing.

A few of the ideas covered include;

  • The Value Ladder; how to build increasing value in your sales procedure to improve your item sell price.
  • How to find your dream customers; how to turn possible clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal clients so they desire to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible consumers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest usage one.

This book has been called “life-altering” by so lots of people, including the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – specifically if you plan to construct an online business. It shares the secrets around creating a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass motion; Building on the principle f an attractive character, how do you begin to get your message out in the proper way to attract individuals.
  • Creating belief; How to produce a belief in people that they can accomplish the outcome you are offering. The majority of people are merely stuck, and that is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The destination of course is the point where they realise they absolutely need the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your customer is receiving is much higher than the quantity they spend for it.

In many ways this book is a script for how Russell has discovered to market and sell over numerous years online. It is the exact same process and tools he uses everyday in his organisation to make it the huge success that it is.  Dotcom Secrets Book

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve discussed the crucial styles and subjects will be taken from this original course – so it’s an excellent location to begin.

The original John Reese Traffic Secrets course is incredibly detailed – with 24 rather detailed modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and presents to standard principles that will be built on. These include domain, branding and target markets. If your are a newbie to internet marketing this first module is so important to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target market, consisting of where they hang out, the keywords to find them and the advertisement copy that they will respond to. You also learn more about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily ignored. It’s one thing to get traffic to your organisation, but if your copy is bad, they will recover out once again – quicker than a seagull going after a chip! This is more of an introduction to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very essential subject, and one near my heart as I enjoy using SEO as an essential traffic source in my organisation. Do this part right and you have unlimited totally free traffic for several years. You will find out the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to discover how to grow it and likewise look after it as it grows. This module teaches proven email marketing strategies and strategies that work. You’ll learn how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains amazing tactics that you can use to create traffic through e-commerce. You will learn how you can use Amazon’s item marketing API to increase the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core methods to grow a service including, lower your expense per visitor, boost traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to purchase media Ads and sponsorships. John also shows you how to get your Ads running across major news websites like CNN, Fox News, and ESPN. And, you’ll find out proven strategies for running all sorts of ads like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over 2 dozen individual lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a massive amount of traffic to your website. This module reveals you what you need to start, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Envision if you had an app people were using, that could drive traffic to your organisation! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software application and widgets across platforms. The essential concept is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are eager to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible consumer, who visited your website without buying? That is what you are taught here – how you retarget people who have actually concerned your site, but not yet purchased. If you are utilizing paid advertising to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including various languages. Often there are untapped markets merely due to the reality t that they do not speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of internet marketing. It has become the major source of traffic and leads for a lot of online entrepreneur. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you find out strategies like leveraging Facebook likes and shares, and incorporating different social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred method! John covers the key principles such as on and off-page SEO. While some of the tools discussed are a little outdated, the strategies have truly remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the online search engine and supply value to your audience. You are likewise demonstrated how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s material? Well this module shows you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it must be such a high traffic source for any organisation. That and the reality that it is really owned by Google suggests it is a platform that all business need to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely crucial to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be extremely easy to become overwhelmed and sidetracked. {So a well laid-out a master plan to assist you stay focused and organised is really essential.

Phew that is a lot! It actually is incredible value when you simplify across all the module. Anybody of these modules would blow away the training programs popping up by “experts” who have actually just been around for a couple of months!  Dotcom Secrets Book

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium given the material.

As normal it looks like Russel and the group will be releasing the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no method to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package offer or an upsell from among the other ClickFunnel’s items.

Probably the easiest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the obstacle yet, then what are you believing???!!! It is among the finest training programs for anybody trying to cover their head around online marketing in basic. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually offered for $297 as an upsell to the OFA difficulty. This really is incredible worth for what you get, and is a great compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable internet marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big worth.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and require to be refreshed. However it is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – offered how crucial this subject is.
You can’t buy the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Dotcom Secrets Book

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Dotcom Secrets Book - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first introduced.

While it’s not perfect it is one of the fastest ways to discover the many different traffic sources available on the internet. It is of huge value for any entrepreneur or business owner looking to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can only assume that the new Traffic Secrets book will be remarkable.