Dotcom Secrets Labs Book – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsDotcom Secrets Labs Book

Writing a review about a book that has not been launched is a little tricky – but what is necessary to understand is the background of Traffic Secrets.

Dotcom Secrets Labs Book Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be introduced.

Most importantly, why should you care? After all, isn’t this simply another marketing book by a so called web guru to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never ever does anything unless it adds a substantial amount of worth to the reader. His entire marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is a truly rejuvenating view.

However more significantly he is now talking about the subject which ought to be at the heart of all service. How do you get traffic, possible consumers, to your organisation?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are lots of reasons a company may not endure – however without a doubt one of the biggest is an absence of traffic! Without any paying clients, or traffic, you merely do not have a company.

And yet it is one of the areas that is both over-looked, and tough to define. I believe it is due to the fact that it is a challenging subject, so lots of organisation owners merely disregard it. They take the “build it and they will come” technique – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the internet why isn’t every online business crushing it! Daily there is close to $7 billion exchanged with individuals buying services and items online – in every specific niche imaginable. Yet for a lot of online businesses they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so easy and appear to have an endless supply of traffic? A lot of remain stuck and having a hard time?. Dotcom Secrets Labs Book

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and fundamental to an organisation success, and why everybody in company ought to be investing in education around this subject.

Right now there are a big variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? However that is not the case otherwise everyone would have split it.

Also, let’s state that you have actually discovered a traffic source and your business is doing excellent. What would occur if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the cost of advertising by x10. What would you do then?

That is why you need to comprehend traffic at a comprehensive level. See when you comprehend it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your service and complimentary to take it anywhere you want.

Who Is Russel Brunson Dotcom Secrets Labs Book

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has been around because there were sales individuals (forever!), however that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are amazing worth each by themselves. If you have not read them, then I strongly recommend you add it to your todo list!

Russel developed the ClickFunnels platform on the concept of making sales funnels simple. How can you take a complex task or concept and make it basic.

It is often said that there is nothing brand-new – which the more things alter, the more they stay the same. This holds true with much of Russell’s products.

You see much of what Russell offers are actually ideas and concepts that someone else produced. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS offers credit to where the idea originated from.

Russell has actually remained a trainee – which is definitely the very best method to be. In any discipline he has actually set his mind to, he has made sure he studies it in information, surrounds himself with fantastic mentors, and ends up being a master of it. In doing so he will select up essential concepts.

Russell is also an incredible story teller. He has an amazing capability to take concepts that may be tricky to comprehend, and retell them in a basic, easy to understand way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a solution for them.

The SOS sequence truly originated from Andre Chaperon, who Russell does in fact offer the credit and point out. But his method of retelling what the SOS sequence is, and how you can utilize it, now has his name largely associated with it.

But it is more than that. Russell is deep in the trenches as a web marketer. He has done it tough and suffered numerous lots of set-backs and failures. So when he takes a concept and retells it – he does it from a place of understanding how it works in the real life. The advice and experience he twists around the concept is valuable.

What does this indicate?

I think it means that almost anything Russell contributes to producing is of the greatest worth. He takes the best of the finest and replays it to us in a manner that we can comprehend and execute into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than most of Russell’s other items.  Dotcom Secrets Labs Book

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When most of us barely knew what the Internet even was, John was developing an online organisation back!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became popular, at least in the fairly little tight web marketing circle – as it was at that time. And he ended up being someone Russell appreciated, and followed closely.

The real fascinating part of the story is that many years later Russell still saw the substantial worth in the traffic secrets course – and he handled to persuade John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. Instead of continuing to offer it as a stand alone item, it became an upsell to his other items. He discovered a way to use it to produce a lot more value in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

The book was launched at a time when numerous so called guru’s were attempting to keep whatever about online success a secret. However in typical Russell Brunson design, he released all the secrets readily available for anybody who put in the time to comprehend the book and read.

It contains a step-by-step actionable blueprint for any who is brand-new to online marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to develop increasing value in your sales procedure to improve your item sell price.
  • How to discover your dream consumers; how to turn prospective consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal consumers so they desire to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective consumers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has actually been called “life-changing” by numerous individuals, consisting of the likes of Steve Larson, who has actually gone on to produce his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – particularly if you plan to construct an online service. It shares the secrets around creating a regional following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass movement; Building on the principle f an attractive character, how do you start to get your message out in properly to draw in individuals.
  • Creating belief; How to create a belief in individuals that they can achieve the outcome you are offering. Many people are just stuck, and that is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The location obviously is the point where they realise they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the value your client is receiving is much greater than the amount they spend for it.

In lots of methods this book is a script for how Russell has actually discovered to market and offer over several years online. It is the very same procedure and tools he utilizes everyday in his organisation to make it the big success that it is.  Dotcom Secrets Labs Book

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the essential styles and subjects will be taken from this original course – so it’s an excellent location to start.

The initial John Reese Traffic Secrets course is exceptionally comprehensive – with 24 rather extensive modules! So let’s take a peek what is covered in every one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is in fact the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to fundamental principles that will be developed on. These include domain names, branding and target markets. If your are a newbie to internet marketing this very first module is so important to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to know about finding your target market, consisting of where they hang out, the keywords to find them and the advertisement copy that they will respond to. You also discover about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is quickly ignored. It’s something to get traffic to your business, but if your copy is bad, they will recuperate out again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really important topic, and one close to my heart as I love using SEO as an essential traffic source in my organisation. Do this part right and you have endless free traffic for many years. You will find out the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to find out how to grow it and likewise look after it as it grows. This module teaches proven email marketing strategies and methods that work. You’ll discover how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, recruit affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable strategies that you can utilize to create traffic through e-commerce. You will find out how you can use Amazon’s item marketing API to enhance the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core methods to grow a service consisting of, lower your cost per visitor, boost traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to purchase media Ads and sponsorships. John also reveals you how to get your Ads running throughout significant news sites like CNN, Fox News, and ESPN. And, you’ll find out proven methods for running all sorts of advertisements like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over 2 lots specific lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive an enormous amount of traffic to your website. This module reveals you what you require to get going, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Picture if you had an app people were using, that could drive traffic to your business! You’ll learn how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software application and widgets across platforms. The crucial idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are eager to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective consumer, who visited your website without buying? That is what you are taught here – how you retarget people who have pertained to your website, but not yet purchased. If you are using paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of different languages. Frequently there are untapped markets merely due to the truth t that they don’t speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of many online marketing. It has actually become the significant source of traffic and leads for most online entrepreneur. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you learn methods like leveraging Facebook likes and shares, and integrating different social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred technique! John covers the key principles such as on and off-page SEO. While a few of the tools discussed are a little outdated, the methods have actually truly remained the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and offer value to your audience. If this isn’t your thing, you are also shown how to contract out the writing element.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s material? Well this module reveals you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest online search engine (behind Google), it stands to reason it ought to be such a high traffic source for any service. That and the fact that it is really owned by Google implies it is a platform that all service ought to be leveraging in some way for traffic. So how do you optimise your channel, keywords and material for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really important to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be extremely easy to end up being overwhelmed and distracted. {So a well laid-out a master strategy to assist you remain focused and organised is really important.

Phew that is a lot! It actually is fantastic value when you simplify across all the module. Anyone of these modules would blow away the training programs popping up by “gurus” who have actually only been around for a couple of months!  Dotcom Secrets Labs Book

How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium provided the material.

As normal it looks like Russel and the group will be releasing the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Currently there is no method to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a plan offer or an upsell from among the other ClickFunnel’s items.

Probably the easiest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you believing???!!! It is among the finest training programs for anybody trying to wrap their head around internet marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA difficulty. This actually is incredible value for what you get, and is a great compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and need to be revitalized. However it is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – provided how essential this topic is.
You can’t purchase the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Dotcom Secrets Labs Book

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Dotcom Secrets Labs Book - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first introduced.

While it’s not perfect it is among the fastest methods to find out about the numerous various traffic sources offered on the internet. It is of enormous value for any organisation owner or business owner seeking to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can only presume that the brand-new Traffic Secrets book will be fantastic.