Drive More Website Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsDrive More Website Traffic

Writing a review about a book that has not been released is a little challenging – but what is essential to understand is the background of Traffic Secrets.

Drive More Website Traffic Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually evolved into the brand-new Russell Brunson book about to be introduced.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called web guru to generate income?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never does anything unless it includes a big amount of value to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is a really refreshing view.

More importantly he is now talking about the topic which ought to be at the heart of all company. How do you get traffic, possible customers, to your company?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are many factors why a service might not endure – however by far among the greatest is an absence of traffic! Without any paying clients, or traffic, you just do not have a business.

And yet it is one of the areas that is both over-looked, and challenging to specify. I think it is due to the fact that it is a challenging topic, numerous company owner merely ignore it. They take the “develop it and they will come” technique – which clearly does not work.

It does seem insane that with all the “traffic” on the internet why isn’t every online service squashing it! Everyday there is close to $7 billion exchanged with people purchasing services and items online – in every niche imaginable. For most online companies they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and company make it look so simple and appear to have an unlimited supply of traffic? But the majority of remain stuck and having a hard time?. Drive More Website Traffic

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so essential to a service success, and why everybody in service need to be purchasing education around this topic.

Right now there are a huge variety of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So tapping into among these should be simple right? That is not the case otherwise everybody would have split it.

Let’s state that you have discovered a traffic source and your service is doing excellent. What would take place if that source was closed down – or more most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See as soon as you comprehend it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your company and totally free to take it anywhere you want.

So Who Is Russel Brunson Drive More Website Traffic

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has been around because there were sales people (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has written a number of books which are extraordinary value each on their own. I highly suggest you add it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the idea of making sales funnels easy. How can you take a complex job or concept and make it easy.

It is frequently said that there is absolutely nothing brand-new – which the more things alter, the more they remain the exact same. This holds true with numerous of Russell’s items.

You see much of what Russell sells are actually ideas and ideas that somebody else developed. Does this mean that he “stole” the ideas – no I do not think so, as he ALWAYS provides credit to where the idea originated from.

Russell has actually remained a student – which is definitely the best method to be. In any discipline he has set his mind to, he has actually ensured he studies it in detail, surrounds himself with amazing coaches, and becomes a master of it. In doing so he will choose up key ideas.

Russell is likewise an incredible story teller. He has an unbelievable ability to take ideas that may be challenging to understand, and retell them in a basic, easy to comprehend way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS series actually came from Andre Chaperon, who Russell does actually provide the credit and point out. His way of retelling what the SOS series is, and how you can use it, now has his name mainly associated with it.

Russell is deep in the trenches as a web online marketer. When he takes a concept and retells it – he does it from a location of knowing how it works in the genuine world.

So what does this indicate?

I think it indicates that nearly anything Russell contributes to producing is of the greatest worth. He takes the finest of the very best and replays it to us in a way that we can comprehend and execute into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other products.  Drive More Website Traffic

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was constructing an online company back when most of us hardly understood what the Internet even was!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being famous, a minimum of in the fairly small tight online marketing circle – as it was back then. And he ended up being somebody Russell looked up to, and followed closely.

The real remarkable part of the story is that lots of years later on Russell still saw the substantial value in the traffic secrets course – and he managed to persuade John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. Rather of continuing to offer it as a stand alone item, it became an upsell to his other items. He found a way to use it to create much more value in his sales funnels … in common Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

When many so called expert’s were attempting to keep everything about online success a trick, the book was launched at a time. In typical Russell Brunson style, he published all the secrets readily available for anyone who took the time to read and comprehend the book.

It consists of a step-by-step actionable blueprint for any who is brand-new to internet marketing.

Some of the concepts covered include;

  • The Value Ladder; how to build increasing value in your sales process to improve your item sell price.
  • How to find your dream consumers; how to turn prospective clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal customers so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible clients and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has been called “life-changing” by so lots of individuals, consisting of the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – particularly if you prepare to build an online service. It shares the secrets around producing a local following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass movement; Building on the idea f an attractive character, how do you start to get your message out in the proper way to draw in individuals.
  • Creating belief; How to create a belief in individuals that they can accomplish the result you are offering. Many people are merely stuck, and that is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The destination of course is the point where they realise they definitely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the value your customer is receiving is much greater than the quantity they pay for it.

In many ways this book is a script for how Russell has learnt to market and sell over several years online. It is the exact same procedure and tools he utilizes everyday in his organisation to make it the huge success that it is.  Drive More Website Traffic

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be released, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve discussed the key styles and topics will be drawn from this initial course – so it’s a good place to start.

The initial John Reese Traffic Secrets course is extremely detailed – with 24 rather detailed modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to basic principles that will be built on. These include domain names, branding and target audience. If your are a newbie to online marketing this very first module is so essential to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target market, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You also discover the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily overlooked. It’s one thing to get traffic to your organisation, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a very essential subject, and one near my heart as I love utilizing SEO as a crucial traffic source in my service. Do this part right and you have limitless complimentary traffic for several years. You will learn the essentials of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to learn how to grow it and also take care of it as it grows. This module teaches tested email marketing methods and techniques that work. You’ll discover how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t spend for it till there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. If done right the process is simple. Start an affiliate program, recruit affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains extraordinary techniques that you can use to create traffic through e-commerce. You will learn how you can utilize Amazon’s item marketing API to improve the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow a service consisting of, lower your cost per visitor, increase traffic volume and raise your typical invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John also shows you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll find out proven techniques for running all sorts of advertisements like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over 2 dozen specific lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and using strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a huge quantity of traffic to your website. This module shows you what you require to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Envision if you had an app individuals were using, that could drive traffic to your organisation! You’ll find out how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software application and widgets across platforms. The key concept is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are eager to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective consumer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have come to your website, but not yet made a purchase. If you are using paid marketing to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, including various languages. Frequently there are untapped markets just due to the fact t that they don’t speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of online marketing. It has ended up being the significant source of traffic and leads for a lot of online company owner. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you find out techniques like leveraging Facebook likes and shares, and integrating various social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred technique! John covers the key concepts such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the techniques have actually actually remained the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and offer value to your audience. If this isn’t your thing, you are also revealed how to contract out the writing component.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s content? Well this module shows you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it needs to be such a high traffic source for any business. That and the truth that it is really owned by Google suggests it is a platform that all company need to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really essential to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be super simple to become overloaded and distracted. {So a well laid-out a master plan to help you stay focused and organised is actually essential.

Phew that is a lot! It actually is amazing worth when you simplify throughout all the module. Anyone of these modules would blow away the training programs appearing by “gurus” who have actually just been around for a few months!  Drive More Website Traffic

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium provided the material.

As usual it looks like Russel and the group will be launching the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package offer or an upsell from among the other ClickFunnel’s items.

Most likely the simplest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the difficulty yet, then what are you believing???!!! It is one of the very best training programs for anybody trying to cover their head around online marketing in basic. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually available for $297 as an upsell to the OFA challenge. This truly is incredible value for what you get, and is a terrific compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable internet marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and need to be refreshed. It is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how important this topic is.
You can’t purchase the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Drive More Website Traffic

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Drive More Website Traffic - Traffic Secrets Book

In general, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first introduced.

While it’s not ideal it is among the fastest methods to find out about the many different traffic sources offered on the internet. It is of massive value for any company owner or business owner aiming to build and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can just presume that the new Traffic Secrets book will be incredible.