Drive Real Traffic To Website – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsDrive Real Traffic To Website

Composing a review about a book that has not been released is a little challenging – but what is essential to comprehend is the background of Traffic Secrets.

Drive Real Traffic To Website Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the new Russell Brunson book about to be introduced.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called internet expert to make money?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never ever does anything unless it adds a big amount of worth to the reader. His entire marketing and sales approach is how can he stack the value in favour of the buyer – which is a truly rejuvenating view.

More notably he is now talking about the subject which needs to be at the heart of all company. How do you get traffic, potential consumers, to your business?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are numerous factors why an organisation may not survive – however without a doubt among the greatest is a lack of traffic! Without any paying consumers, or traffic, you simply do not have a business.

And yet it is one of the locations that is both over-looked, and difficult to specify. I think it is due to the fact that it is a challenging subject, numerous business owners just ignore it. They take the “construct it and they will come” technique – which plainly does not work.

It does appear crazy that with all the “traffic” on the web why isn’t every online business crushing it! Daily there is close to $7 billion exchanged with people purchasing products and services online – in every niche possible. Yet for the majority of online businesses they feel like they remain in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online business owners and business make it look so easy and appear to have an unlimited supply of traffic? Most stay stuck and having a hard time?. Drive Real Traffic To Website

That is the Secret of Traffic in a sales funnel. That is why it is basic and so essential to an organisation success, and why everyone in service ought to be purchasing education around this subject.

Today there are a substantial variety of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? That is not the case otherwise everyone would have split it.

Likewise, let’s state that you have actually discovered a traffic source and your organisation is doing fantastic. What would occur if that source was shut down – or more likely Zuckerberg decides he’s had enough of other’s making too much money and increases the expense of advertising by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See as soon as you comprehend it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your service and complimentary to take it anywhere you want.

So Who Is Russel Brunson Drive Real Traffic To Website

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The idea of sales funnels has been around given that there were sales people (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are extraordinary worth each on their own. If you have not read them, then I strongly suggest you add it to your todo list!

Russel built the ClickFunnels platform on the principle of making sales funnels basic. And this appears to be his method to everything. How can you take a complex task or idea and make it easy. How do you break it down to simple components that can be carried out on and after that duplicated to scale.

It is typically said that there is absolutely nothing new – which the more things change, the more they remain the same. This is the case with a number of Russell’s items.

You see much of what Russell offers are in fact ideas and ideas that somebody else created. Does this mean that he “stole” the concepts – no I do not think so, as he ALWAYS provides credit to where the concept originated from.

Russell has actually stayed a trainee – which is definitely the finest way to be. In any discipline he has actually set his mind to, he has ensured he studies it in information, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will get key concepts.

Russell is also an amazing story teller. He has an unbelievable capability to take ideas that might be difficult to grasp, and retell them in an easy, easy to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS sequence actually originated from Andre Chaperon, who Russell does actually discuss and provide the credit. His method of retelling what the SOS series is, and how you can use it, now has his name mainly associated with it.

But it is more than that. Russell is deep in the trenches as a web marketer. He has done it difficult and suffered numerous lots of set-backs and failures. So when he takes a concept and retells it – he does it from a place of understanding how it works in the real life. The suggestions and experience he twists around the principle is priceless.

What does this indicate?

I think it means that nearly anything Russell has a hand in producing is of the greatest worth. He takes the finest of the best and replays it to us in such a way that we can implement and understand into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other items.  Drive Real Traffic To Website

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was building an online service back when many of us barely understood what the Internet even was!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being famous, a minimum of in the fairly little tight online marketing circle – as it was at that time. And he ended up being someone Russell looked up to, and followed carefully.

The real interesting part of the story is that several years later Russell still saw the big value in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So instead of continuing to offer it as a stand alone product, it became an upsell to his other items. He found a way to utilize it to create much more value in his sales funnels … in common Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

When lots of so called guru’s were attempting to keep whatever about online success a secret, the book was launched at a time. But in normal Russell Brunson style, he published all the secrets offered for anybody who put in the time to understand the book and check out.

It includes a step-by-step actionable plan for any who is brand-new to online marketing.

A few of the ideas covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales procedure to enhance your product sell price.
  • How to discover your dream clients; how to turn possible consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential clients and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best use one.

This book has been called “life-altering” by so many people, including the likes of Steve Larson, who has gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – particularly if you prepare to build an online company. It shares the secrets around producing a regional following of fans who will become repeat purchasers of your items.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass movement; Building on the principle f an attractive character, how do you start to get your message out in the proper way to bring in individuals.
  • Creating belief; How to develop a belief in individuals that they can achieve the result you are selling. Many people are just stuck, which is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The location of course is the point where they realise they absolutely require the item you are promoting.
  • Selling with Authenticity; This is ensuring that the value your client is getting is much greater than the quantity they pay for it.

In many ways this book is a script for how Russell has discovered to market and offer over many years online. It is the exact same procedure and tools he utilizes daily in his organisation to make it the big success that it is.  Drive Real Traffic To Website

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve discussed the essential styles and topics will be taken from this initial course – so it’s a great place to begin.

The initial John Reese Traffic Secrets course is incredibly comprehensive – with 24 quite detailed modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to basic ideas that will be built on. These include domain names, branding and target markets. , if your are a beginner to online marketing this very first module is so crucial to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target market, including where they hang out, the keywords to discover them and the ad copy that they will react to. You also learn about the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s one thing to get traffic to your organisation, however if your copy is bad, they will get better out once again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to examine out Jim Edwards book, Copywriting Secrets for a much deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is an extremely important subject, and one near to my heart as I enjoy using SEO as a crucial traffic source in my company. Do this part right and you have endless free traffic for many years. You will learn the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll require to discover how to grow it and also take care of it as it grows. This module teaches tested email marketing techniques and methods that work. You’ll discover how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible techniques that you can use to create traffic by means of e-commerce. You will learn how you can use Amazon’s product marketing API to boost the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow an organisation consisting of, lower your expense per visitor, boost traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John also reveals you how to get your Ads running throughout significant news sites like CNN, Fox News, and ESPN. And, you’ll learn proven strategies for running all sorts of ads like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over 2 lots specific lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and using strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive an enormous quantity of traffic to your site. This module shows you what you require to begin, including how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Picture if you had an app individuals were using, that might drive traffic to your service! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets across platforms. The essential concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are eager to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective customer, who visited your website without buying? That is what you are taught here – how you retarget people who have actually pertained to your site, but not yet made a purchase. This is a must if you are using paid advertising to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including different languages. Often there are untapped markets just due to the fact t that they do not speak English. Equate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of online marketing. It has ended up being the major source of traffic and leads for the majority of online company owner. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you learn techniques like leveraging Facebook shares and likes, and incorporating different social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred strategy! John covers the crucial principles such as on and off-page SEO. While a few of the tools talked about are a little outdated, the techniques have really stayed the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and supply value to your audience. If this isn’t your thing, you are likewise shown how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module shows you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest online search engine (behind Google), it stands to reason it should be such a high traffic source for any organisation. That and the fact that it is really owned by Google suggests it is a platform that all organisation must be leveraging in some way for traffic. So how do you optimise your channel, keywords and material for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely essential to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be extremely simple to end up being overloaded and sidetracked. {So a well laid-out a master strategy to help you remain focused and arranged is really crucial.

Phew that is a lot! When you break it down throughout all the module, it really is fantastic value. Anybody of these modules would blow away the training programs appearing by “masters” who have actually only been around for a couple of months!  Drive Real Traffic To Website

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium offered the content.

As typical it looks like Russel and the team will be releasing the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package or an upsell from among the other ClickFunnel’s items.

Most likely the easiest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the challenge yet, then what are you thinking???!!! It is among the finest training programs for anybody attempting to cover their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA challenge. This truly is fantastic worth for what you get, and is a terrific compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable online marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and need to be refreshed. But it is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – offered how important this subject is.
You can’t buy the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Drive Real Traffic To Website

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Drive Real Traffic To Website - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first released.

While it’s not best it is one of the fastest ways to find out about the many various traffic sources offered on the web. It is of huge worth for any entrepreneur or entrepreneur wanting to construct and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can just assume that the brand-new Traffic Secrets book will be fantastic.