Drive Targeted Traffic To Website – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsDrive Targeted Traffic To Website

Composing a review about a book that has not been launched is a little challenging – but what is very important to understand is the background of Traffic Secrets.

Drive Targeted Traffic To Website Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the brand-new Russell Brunson book about to be launched.

Most notably, why should you care? Isn’t this just another marketing book by a so called web expert to make money?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never ever does anything unless it includes a huge amount of worth to the reader. His entire marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is a really rejuvenating view.

More significantly he is now talking about the subject which ought to be at the heart of all organisation. How do you get traffic, possible customers, to your business?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are lots of reasons that a company might not survive – but by far among the most significant is a lack of traffic! Without any paying clients, or traffic, you just do not have an organisation.

And yet it is one of the locations that is both over-looked, and challenging to define. I believe it is since it is a hard topic, so numerous entrepreneur merely overlook it. They take the “build it and they will come” approach – which clearly doesn’t work.

It does seem insane that with all the “traffic” on the web why isn’t every online company squashing it! Everyday there is close to $7 billion exchanged with individuals buying services and products online – in every specific niche imaginable. Yet for the majority of online businesses they feel like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and business make it look so basic and appear to have a limitless supply of traffic? But most remain stuck and struggling?. Drive Targeted Traffic To Website

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and essential to a company success, and why everyone in organisation should be purchasing education around this subject.

Right now there are a substantial variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? However that is not the case otherwise everybody would have broken it.

Let’s state that you have actually discovered a traffic source and your business is doing great. What would take place if that source was shut down – or more most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the cost of marketing by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See when you understand it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your company and free to take it anywhere you want.

Who Is Russel Brunson Drive Targeted Traffic To Website

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are extraordinary value each by themselves. If you haven’t read them, then I strongly suggest you include it to your todo list!

Russel constructed the ClickFunnels platform on the concept of making sales funnels basic. And this appears to be his approach to everything. How can you take a complicated task or idea and make it simple. How do you simplify to basic parts that can be performed on and after that repeated to scale.

It is often said that there is nothing new – and that the more things alter, the more they remain the same. This holds true with a lot of Russell’s products.

You see much of what Russell sells are really concepts and concepts that another person developed. Does this mean that he “stole” the concepts – no I don’t believe so, as he ALWAYS gives credit to where the concept came from.

Russell has actually stayed a student – which is definitely the best way to be. In any discipline he has set his mind to, he has actually made certain he studies it in information, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will get crucial concepts.

Russell is also a fantastic story teller. He has an extraordinary ability to take concepts that might be challenging to comprehend, and retell them in a simple, easy to comprehend manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS series truly came from Andre Chaperon, who Russell does actually give the credit and point out. However his method of retelling what the SOS sequence is, and how you can utilize it, now has his name mainly connected with it.

But it is more than that. Russell is deep in the trenches as a web marketer. He has done it difficult and suffered lots of lots of set-backs and failures. So when he takes an idea and retells it – he does it from a place of knowing how it works in the real life. The advice and experience he twists around the concept is valuable.

What does this mean?

I think it means that practically anything Russell contributes to producing is of the greatest value. He takes the very best of the finest and replays it to us in a way that we can understand and implement into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other products.  Drive Targeted Traffic To Website

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When many of us hardly knew what the Internet even was, John was building an online service back!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being well-known, a minimum of in the reasonably little tight internet marketing circle – as it was at that time. And he became someone Russell looked up to, and followed closely.

The genuine interesting part of the story is that several years later Russell still saw the huge worth in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. So instead of continuing to offer it as a stand alone product, it became an upsell to his other items. He discovered a way to utilize it to produce a lot more worth in his sales funnels … in typical Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

When numerous so called expert’s were attempting to keep everything about online success a secret, the book was released at a time. But in normal Russell Brunson design, he published all the secrets available for anyone who took the time to check out and understand the book.

It consists of a step-by-step actionable plan for any who is new to internet marketing.

A few of the principles covered include;

  • The Value Ladder; how to construct increasing value in your sales procedure to improve your product sell price.
  • How to find your dream customers; how to turn prospective customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential clients and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has actually been called “life-changing” by numerous individuals, consisting of the similarity Steve Larson, who has actually gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a should check out book for any entrepreneur – especially if you prepare to develop an online business. It shares the secrets around creating a regional following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass motion; Building on the idea f an attractive character, how do you begin to get your message out in the proper way to draw in people.
  • Creating belief; How to produce a belief in people that they can attain the result you are offering. The majority of individuals are simply stuck, which is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The destination of course is the point where they understand they absolutely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your customer is receiving is much higher than the amount they spend for it.

In lots of methods this book is a script for how Russell has learnt to market and sell over several years online. It is the same process and tools he utilizes everyday in his business to make it the huge success that it is.  Drive Targeted Traffic To Website

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the key themes and topics will be drawn from this initial course – so it’s a great place to begin.

The initial John Reese Traffic Secrets course is extremely comprehensive – with 24 rather comprehensive modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to standard concepts that will be built on. These consist of domain names, branding and target audience. , if your are a novice to online marketing this first module is so essential to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target market, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise discover about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is easily neglected. It’s something to get traffic to your business, but if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip! This is more of an introduction to copywriting. You are best to inspect out Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really important topic, and one near my heart as I like utilizing SEO as a key traffic source in my organisation. Do this part right and you have endless free traffic for several years. You will discover the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll require to find out how to grow it and also look after it as it grows. This module teaches tested email marketing tactics and strategies that work. You’ll discover how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. , if done right the procedure is uncomplicated.. Start an affiliate program, hire affiliates to promote for your organisation and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes unbelievable strategies that you can use to produce traffic via e-commerce. You will learn how you can utilize Amazon’s product advertising API to boost the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core ways to grow a company including, lower your cost per visitor, boost traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John likewise shows you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll discover proven strategies for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over 2 dozen specific lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise ad copy and making use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a huge amount of traffic to your site. This module reveals you what you need to get going, consisting of how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Imagine if you had an app individuals were using, that could drive traffic to your company! You’ll find out how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software application and widgets across platforms. The essential idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are keen to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential customer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have come to your site, but not yet bought. If you are utilizing paid advertising to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including different languages. Often there are untapped markets merely due to the truth t that they don’t speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of most internet marketing. It has become the major source of traffic and leads for most online company owner. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you find out techniques like leveraging Facebook likes and shares, and integrating different social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred method! John covers the key concepts such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the techniques have actually truly remained the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the online search engine and provide value to your audience. You are likewise demonstrated how to outsource the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module shows you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest online search engine (behind Google), it stands to reason it must be such a high traffic source for any organisation. That and the reality that it is in fact owned by Google implies it is a platform that all company need to be leveraging in some way for traffic. How do you optimise your channel, keywords and content for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely essential to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be super easy to become overloaded and sidetracked. {So a well laid-out a master plan to assist you remain focused and arranged is truly crucial.

Phew that is a lot! When you break it down throughout all the module, it actually is remarkable worth. Anybody of these modules would blow away the training programs popping up by “masters” who have only been around for a few months!  Drive Targeted Traffic To Website

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the content.

But as typical it looks like Russel and the group will be launching the book online complimentary, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package offer or an upsell from one of the other ClickFunnel’s products.

Most likely the most convenient and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the difficulty yet, then what are you believing???!!! It is among the finest training programs for anyone trying to cover their head around internet marketing in general. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally readily available for $297 as an upsell to the OFA obstacle. This actually is incredible worth for what you get, and is an excellent compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable internet marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial value.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and require to be refreshed. However it is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – offered how essential this subject is.
You can’t purchase the Traffic Secrets course just. It is just offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Drive Targeted Traffic To Website

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Drive Targeted Traffic To Website - Traffic Secrets Book

In general, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first launched.

While it’s not ideal it is among the fastest ways to find out about the numerous various traffic sources available on the web. It is of enormous value for any business owner or entrepreneur looking to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can only presume that the new Traffic Secrets book will be amazing.