Drive Traffic In Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsDrive Traffic In Marketing

Writing a review about a book that has actually not been released is a little tricky – however what is essential to comprehend is the background of Traffic Secrets.

Drive Traffic In Marketing Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be released.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called internet expert to make money?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never ever does anything unless it adds a big amount of worth to the reader. His entire marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is a really refreshing view.

However more significantly he is now talking about the subject which should be at the heart of all company. How do you get traffic, potential consumers, to your organisation?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are lots of reasons that a business might not make it through – but by far one of the biggest is a lack of traffic! With no paying clients, or traffic, you merely do not have a service.

And yet it is one of the locations that is both over-looked, and hard to specify. I believe it is since it is a challenging subject, so lots of service owners merely ignore it. They take the “build it and they will come” approach – which plainly does not work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online business squashing it! Everyday there is close to $7 billion exchanged with people buying items and services online – in every niche imaginable. Yet for the majority of online businesses they feel like they remain in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so basic and appear to have an unlimited supply of traffic? However most stay stuck and having a hard time?. Drive Traffic In Marketing

That is the Secret of Traffic in a sales funnel. That is why it is essential and so crucial to a business success, and why everyone in organisation should be buying education around this subject.

Today there are a huge number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of among these should be easy right? But that is not the case otherwise everyone would have split it.

Let’s say that you have discovered a traffic source and your organisation is doing great. What would happen if that source was closed down – or more most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the cost of marketing by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your company and totally free to take it anywhere you desire.

Who Is Russel Brunson Drive Traffic In Marketing

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has been around given that there were sales people (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has written numerous books which are unbelievable value each by themselves. If you haven’t read them, then I highly suggest you add it to your todo list!

Russel constructed the ClickFunnels platform on the concept of making sales funnels basic. And this appears to be his method to whatever. How can you take a complex job or idea and make it simple. How do you simplify to simple elements that can be carried out on and then repeated to scale.

It is typically said that there is nothing brand-new – and that the more things change, the more they remain the very same. This is the case with much of Russell’s items.

You see much of what Russell offers are in fact ideas and principles that another person produced. Does this mean that he “took” the ideas – no I don’t believe so, as he ALWAYS offers credit to where the idea came from.

Russell has stayed a student – which is absolutely the best method to be. In any discipline he has set his mind to, he has actually made sure he studies it in information, surrounds himself with amazing coaches, and becomes a master of it. In doing so he will select up essential ideas.

Russell is likewise a fantastic story teller. He has an extraordinary capability to take ideas that may be difficult to understand, and retell them in an easy, simple to comprehend way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS sequence truly originated from Andre Chaperon, who Russell does in fact discuss and provide the credit. His way of retelling what the SOS sequence is, and how you can utilize it, now has his name largely associated with it.

It is more than that. Russell is deep in the trenches as a web marketer. He has actually done it tough and suffered many numerous set-backs and failures. When he takes an idea and retells it – he does it from a place of understanding how it works in the real world. The advice and experience he twists around the concept is invaluable.

So what does this imply?

I believe it suggests that almost anything Russell has a hand in producing is of the greatest worth. He takes the finest of the best and replays it to us in a way that we can execute and comprehend into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other items.  Drive Traffic In Marketing

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was constructing an online organisation back!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became famous, at least in the reasonably little tight web marketing circle – as it was back then. And he became somebody Russell admired, and followed carefully.

The genuine interesting part of the story is that lots of years later on Russell still saw the substantial value in the traffic secrets course – and he handled to persuade John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. So instead of continuing to offer it as a stand alone product, it became an upsell to his other products. He found a method to utilize it to produce a lot more worth in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

When lots of so called master’s were attempting to keep everything about online success a trick, the book was released at a time. But in common Russell Brunson style, he published all the secrets readily available for anyone who took the time to read and understand the book.

It includes a step-by-step actionable blueprint for any who is brand-new to internet marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to build increasing worth in your sales procedure to improve your item sell price.
  • How to discover your dream customers; how to turn potential customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential clients and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best use one.

This book has actually been called “life-changing” by so numerous individuals, including the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – especially if you plan to build an online organisation. It shares the secrets around developing a local following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass motion; Building on the concept f an attractive character, how do you start to get your message out in the ideal way to attract people.
  • Creating belief; How to create a belief in people that they can attain the result you are selling. The majority of people are merely stuck, and that is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The destination naturally is the point where they realise they definitely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the value your client is getting is much greater than the amount they spend for it.

In lots of ways this book is a script for how Russell has actually found out to market and sell over several years online. It is the same procedure and tools he utilizes daily in his service to make it the big success that it is.  Drive Traffic In Marketing

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the essential themes and topics will be drawn from this original course – so it’s an excellent place to begin.

The initial John Reese Traffic Secrets course is exceptionally detailed – with 24 rather comprehensive modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to basic concepts that will be developed on. These include domain names, branding and target markets. If your are a newbie to internet marketing this first module is so important to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target market, consisting of where they hang out, the keywords to find them and the advertisement copy that they will react to. You likewise find out about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily ignored. It’s something to get traffic to your organisation, however if your copy is bad, they will get better out again – quicker than a seagull going after a chip! This is more of an intro to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely important subject, and one near my heart as I like using SEO as an essential traffic source in my business. Do this part right and you have limitless free traffic for several years. You will find out the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll require to discover how to grow it and also look after it as it grows. This module teaches proven email marketing techniques and methods that work. You’ll discover how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it up until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. If done right the process is straightforward. Start an affiliate program, recruit affiliates to promote for your business and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable methods that you can utilize to produce traffic by means of e-commerce. You will discover how you can utilize Amazon’s item marketing API to improve the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core ways to grow a business including, lower your cost per visitor, increase traffic volume and raise your typical invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to buy media Ads and sponsorships. John likewise shows you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll find out tested techniques for running all sorts of ads like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over 2 lots individual lessons on how to leverage the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise ad copy and making use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a massive amount of traffic to your website. This module shows you what you require to start, including how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app individuals were utilizing, that might drive traffic to your company! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software application and widgets across platforms. The essential idea is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential customer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have come to your site, however not yet purchased. This is a must if you are utilizing paid advertising to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of various languages. Often there are untapped markets merely due to the reality t that they do not speak English. Translate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of internet marketing. It has become the major source of traffic and leads for the majority of online organisation owners. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you find out strategies like leveraging Facebook shares and likes, and incorporating various social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred technique! John covers the essential principles such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the strategies have really stayed the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the online search engine and offer value to your audience. If this isn’t your thing, you are also revealed how to outsource the writing element.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module shows you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it needs to be such a high traffic source for any company. That and the fact that it is in fact owned by Google suggests it is a platform that all organisation ought to be leveraging somehow for traffic. How do you optimise your channel, keywords and content for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely essential to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be extremely simple to end up being overloaded and sidetracked. {So a well laid-out a master plan to help you stay focused and organised is actually essential.

Phew that is a lot! It actually is incredible worth when you simplify across all the module. Anyone of these modules would blow away the training programs popping up by “masters” who have actually only been around for a few months!  Drive Traffic In Marketing

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium given the content.

As normal it looks like Russel and the group will be releasing the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a bundle deal or an upsell from among the other ClickFunnel’s items.

Probably the most convenient and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the challenge yet, then what are you thinking???!!! It is among the very best training programs for anybody attempting to wrap their head around online marketing in basic. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally readily available for $297 as an upsell to the OFA obstacle. This really is amazing value for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable internet marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal big value.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and require to be revitalized. But it is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how crucial this subject is.
You can’t buy the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Drive Traffic In Marketing

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Drive Traffic In Marketing - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first introduced.

While it’s not ideal it is one of the fastest methods to learn more about the numerous different traffic sources offered on the internet. It is of enormous value for any company owner or entrepreneur wanting to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can just assume that the brand-new Traffic Secrets book will be amazing.