Drive Traffic To Your Website – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsDrive Traffic To Your Website

Writing a review about a book that has not been released is a little challenging – but what is essential to comprehend is the background of Traffic Secrets.

Drive Traffic To Your Website Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be released.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called internet guru to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never ever does anything unless it adds a substantial amount of value to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is a really refreshing view.

More importantly he is now talking about the topic which must be at the heart of all business. How do you get traffic, possible consumers, to your service?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are lots of reasons a service may not survive – but without a doubt among the greatest is a lack of traffic! With no paying clients, or traffic, you merely don’t have a company.

And yet it is one of the areas that is both over-looked, and hard to define. I think it is since it is a difficult subject, a lot of company owner simply ignore it. They take the “build it and they will come” approach – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online service crushing it! Daily there is close to $7 billion exchanged with people purchasing services and items online – in every niche possible. Yet for the majority of online businesses they feel like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so simple and appear to have an endless supply of traffic? Many remain stuck and struggling?. Drive Traffic To Your Website

That is the Secret of Traffic in a sales funnel. That is why it is so essential and basic to a service success, and why everybody in company ought to be buying education around this subject.

Now there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? That is not the case otherwise everybody would have split it.

Let’s state that you have actually discovered a traffic source and your service is doing excellent. What would happen if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making too much money and increases the expense of advertising by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See when you comprehend it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your business and totally free to take it anywhere you want.

Who Is Russel Brunson Drive Traffic To Your Website

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has actually been around given that there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are amazing value each on their own. If you have not read them, then I highly recommend you include it to your todo list!

Russel built the ClickFunnels platform on the principle of making sales funnels simple. How can you take an intricate job or concept and make it easy.

It is typically said that there is nothing new – which the more things alter, the more they stay the very same. This holds true with a number of Russell’s items.

You see much of what Russell sells are in fact concepts and ideas that someone else created. Does this mean that he “stole” the ideas – no I don’t believe so, as he ALWAYS gives credit to where the idea came from.

Russell has actually remained a trainee – which is definitely the best way to be. In any discipline he has set his mind to, he has actually made certain he studies it in detail, surrounds himself with fantastic mentors, and ends up being a master of it. In doing so he will choose up key concepts.

Russell is likewise a remarkable story teller. He has an incredible capability to take concepts that may be challenging to understand, and retell them in an easy, easy to understand manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS sequence truly came from Andre Chaperon, who Russell does really give the credit and mention. His method of retelling what the SOS series is, and how you can utilize it, now has his name mainly associated with it.

Russell is deep in the trenches as a web online marketer. When he takes an idea and retells it – he does it from a place of understanding how it works in the genuine world.

What does this mean?

I believe it suggests that practically anything Russell has a hand in producing is of the greatest worth. He takes the best of the very best and replays it to us in such a way that we can understand and implement into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than many of Russell’s other items.  Drive Traffic To Your Website

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. John was constructing an online business back when many of us hardly knew what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being famous, a minimum of in the fairly little tight online marketing circle – as it was back then. And he became somebody Russell appreciated, and followed closely.

The genuine fascinating part of the story is that several years later Russell still saw the substantial worth in the traffic secrets course – and he managed to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So instead of continuing to offer it as a stand alone product, it ended up being an upsell to his other items. He discovered a way to use it to produce much more value in his sales funnels … in typical Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

When many so called guru’s were trying to keep everything about online success a trick, the book was released at a time. However in common Russell Brunson style, he released all the secrets offered for anyone who took the time to comprehend the book and read.

It includes a detailed actionable blueprint for any who is brand-new to online marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales process to improve your product sell price.
  • How to discover your dream customers; how to turn prospective customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal consumers so they desire to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential customers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best use one.

This book has actually been called “life-altering” by so numerous individuals, consisting of the similarity Steve Larson, who has gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – specifically if you plan to develop an online company. It shares the secrets around creating a regional following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass movement; Building on the principle f an attractive character, how do you begin to get your message out in the best way to attract individuals.
  • Creating belief; How to produce a belief in individuals that they can attain the result you are selling. The majority of people are merely stuck, which is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both brings in, then engages the audience taking them on a journey. The destination naturally is the point where they realise they definitely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the value your consumer is getting is much higher than the amount they spend for it.

In many methods this book is a script for how Russell has actually discovered to market and sell over several years online. It is the very same procedure and tools he utilizes everyday in his organisation to make it the big success that it is.  Drive Traffic To Your Website

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the key themes and subjects will be taken from this initial course – so it’s an excellent location to start.

The original John Reese Traffic Secrets course is extremely comprehensive – with 24 quite comprehensive modules! So let’s take a glance what is covered in every one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental ideas that will be constructed on. These include domain, branding and target markets. , if your are a novice to online marketing this very first module is so crucial to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to know about finding your target audience, consisting of where they hang out, the keywords to discover them and the ad copy that they will respond to. You likewise discover about the finest traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily overlooked. It’s one thing to get traffic to your company, however if your copy is bad, they will recuperate out once again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a very essential subject, and one close to my heart as I love utilizing SEO as an essential traffic source in my company. Do this part right and you have limitless free traffic for many years. You will find out the essentials of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to find out how to grow it and likewise look after it as it grows. This module teaches proven email marketing techniques and strategies that work. You’ll find out how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t spend for it until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your products. , if done right the process is simple.. Start an affiliate program, recruit affiliates to promote for your company and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible strategies that you can utilize to create traffic through e-commerce. You will discover how you can use Amazon’s product advertising API to boost the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the standard theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core ways to grow a company consisting of, lower your cost per visitor, boost traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John also shows you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll learn tested techniques for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over two lots individual lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise advertisement copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive an enormous amount of traffic to your website. This module shows you what you require to begin, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Picture if you had an app people were utilizing, that might drive traffic to your business! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software application and widgets across platforms. The crucial concept is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Marketing on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are eager to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible client, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have pertained to your site, but not yet made a purchase. This is a must if you are utilizing paid marketing to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including various languages. Often there are untapped markets merely due to the truth t that they don’t speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of most internet marketing. It has ended up being the major source of traffic and leads for a lot of online entrepreneur. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you discover strategies like leveraging Facebook likes and shares, and integrating different social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred technique! John covers the crucial principles such as on and off-page SEO. While a few of the tools gone over are a little outdated, the methods have actually really remained the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the online search engine and supply worth to your audience. If this isn’t your thing, you are also shown how to contract out the writing component.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s material? Well this module reveals you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it must be such a high traffic source for any service. That and the fact that it is really owned by Google implies it is a platform that all service ought to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very crucial to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be incredibly simple to end up being overloaded and distracted. {So a well laid-out a master plan to assist you remain focused and arranged is actually essential.

Phew that is a lot! When you break it down throughout all the module, it really is fantastic worth. Anyone of these modules would blow away the training programs appearing by “masters” who have only been around for a few months!  Drive Traffic To Your Website

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium provided the content.

As typical it looks like Russel and the team will be releasing the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Currently there is no method to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package or an upsell from among the other ClickFunnel’s items.

Most likely the simplest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the obstacle yet, then what are you believing???!!! It is one of the finest training programs for anybody attempting to wrap their head around online marketing in general. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally readily available for $297 as an upsell to the OFA obstacle. This actually is amazing value for what you get, and is a fantastic compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge worth.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and need to be revitalized. It is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how important this subject is.
You can’t purchase the Traffic Secrets course only. It is only offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Drive Traffic To Your Website

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Drive Traffic To Your Website - Traffic Secrets Book

In general, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first launched.

While it’s not perfect it is one of the fastest methods to discover the numerous different traffic sources readily available on the web. It is of massive value for any company owner or business owner looking to construct and increase their online traffic.

Based on Russell’s previous books, and his worth driven technique, I can only presume that the brand-new Traffic Secrets book will be amazing.