Drive Website Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsDrive Website Traffic

Writing a review about a book that has actually not been released is a little difficult – but what is necessary to comprehend is the background of Traffic Secrets.

Drive Website Traffic Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually evolved into the brand-new Russell Brunson book about to be released.

Most notably, why should you care? After all, isn’t this just another marketing book by a so called web guru to earn money?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never does anything unless it adds a big amount of value to the reader. His entire marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is a really revitalizing view.

More importantly he is now talking about the topic which must be at the heart of all service. How do you get traffic, potential consumers, to your company?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are lots of reasons why a business might not make it through – however without a doubt one of the biggest is a lack of traffic! With no paying customers, or traffic, you merely don’t have a service.

And yet it is one of the locations that is both over-looked, and tough to specify. I think it is since it is a difficult subject, numerous company owner merely overlook it. They take the “build it and they will come” technique – which clearly doesn’t work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online business squashing it! Daily there is close to $7 billion exchanged with people purchasing product or services online – in every niche you can possibly imagine. Yet for a lot of online companies they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so simple and appear to have an unlimited supply of traffic? Most remain stuck and struggling?. Drive Website Traffic

That is the Secret of Traffic in a sales funnel. That is why it is basic and so essential to a company success, and why everyone in service ought to be purchasing education around this topic.

Now there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of among these should be easy right? But that is not the case otherwise everyone would have broken it.

Let’s state that you have actually discovered a traffic source and your service is doing excellent. What would occur if that source was shut down – or more most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the cost of advertising by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See when you understand it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your company and totally free to take it anywhere you desire.

Who Is Russel Brunson Drive Website Traffic

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has been around since there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are extraordinary value each on their own. I highly recommend you add it to your todo list if you haven’t read them!

Russel developed the ClickFunnels platform on the concept of making sales funnels simple. And this appears to be his technique to whatever. How can you take a complicated task or concept and make it simple. How do you break it down to basic parts that can be carried out on and after that duplicated to scale.

It is often said that there is nothing new – which the more things change, the more they remain the exact same. This holds true with numerous of Russell’s items.

You see much of what Russell offers are in fact ideas and principles that somebody else produced. Does this mean that he “took” the concepts – no I don’t think so, as he ALWAYS provides credit to where the concept originated from.

Russell has remained a student – which is definitely the finest way to be. In any discipline he has set his mind to, he has made certain he studies it in detail, surrounds himself with amazing mentors, and ends up being a master of it. In doing so he will choose up essential concepts.

Russell is also a remarkable story teller. He has an amazing capability to take concepts that may be difficult to comprehend, and retell them in an easy, simple to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS sequence truly originated from Andre Chaperon, who Russell does really offer the credit and discuss. His method of retelling what the SOS series is, and how you can utilize it, now has his name mainly associated with it.

But it is moreover. Russell is deep in the trenches as an internet online marketer. He has actually done it tough and suffered many numerous set-backs and failures. So when he takes a concept and retells it – he does it from a location of knowing how it operates in the genuine world. The advice and experience he twists around the idea is valuable.

So what does this indicate?

I think it means that nearly anything Russell has a hand in producing is of the greatest value. He takes the finest of the very best and replays it to us in such a way that we can understand and implement into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than most of Russell’s other products.  Drive Website Traffic

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When most of us hardly understood what the Internet even was, John was constructing an online business back!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became famous, at least in the fairly little tight internet marketing circle – as it was at that time. And he ended up being someone Russell appreciated, and followed carefully.

The genuine fascinating part of the story is that many years later Russell still saw the big worth in the traffic secrets course – and he handled to persuade John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. Rather of continuing to offer it as a stand alone product, it became an upsell to his other items. He found a way to use it to create a lot more value in his sales funnels … in typical Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

The book was launched at a time when many so called master’s were attempting to keep whatever about online success a secret. In common Russell Brunson style, he released all the secrets readily available for anybody who took the time to comprehend the book and check out.

It consists of a step-by-step actionable blueprint for any who is new to internet marketing.

A few of the ideas covered include;

  • The Value Ladder; how to build increasing worth in your sales process to enhance your product sell price.
  • How to find your dream customers; how to turn potential customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible customers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest usage one.

This book has actually been called “life-altering” by many people, consisting of the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a should read book for any entrepreneur – especially if you prepare to develop an online service. It shares the secrets around developing a local following of fans who will become repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass movement; Building on the idea f an attractive character, how do you start to get your message out in properly to draw in people.
  • Creating belief; How to create a belief in individuals that they can attain the result you are selling. Many individuals are merely stuck, and that is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The destination of course is the point where they understand they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the value your customer is receiving is much higher than the amount they pay for it.

In many methods this book is a script for how Russell has actually learnt to market and offer over lots of years online. It is the exact same process and tools he uses everyday in his company to make it the big success that it is.  Drive Website Traffic

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve discussed the crucial themes and subjects will be taken from this initial course – so it’s a good location to begin.

The original John Reese Traffic Secrets course is incredibly in-depth – with 24 quite thorough modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is really the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to standard principles that will be developed on. These consist of domain, branding and target markets. , if your are a novice to online marketing this first module is so crucial to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target market, consisting of where they hang out, the keywords to discover them and the ad copy that they will respond to. You also learn more about the best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly ignored. It’s one thing to get traffic to your service, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a very important subject, and one close to my heart as I enjoy utilizing SEO as an essential traffic source in my company. Do this part right and you have limitless totally free traffic for several years. You will discover the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll require to find out how to grow it and also look after it as it grows. This module teaches tested email marketing methods and strategies that work. You’ll find out how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it till there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. If done right the procedure is simple. Start an affiliate program, hire affiliates to promote for your business and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable strategies that you can utilize to produce traffic through e-commerce. You will find out how you can utilize Amazon’s item advertising API to improve the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a service including, lower your expense per visitor, boost traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to purchase media Ads and sponsorships. John also shows you how to get your Ads running across major news websites like CNN, Fox News, and ESPN. And, you’ll find out proven techniques for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over 2 dozen specific lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise ad copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a huge quantity of traffic to your site. This module shows you what you need to get started, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Imagine if you had an app people were using, that could drive traffic to your organisation! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software application and widgets throughout platforms. The key idea is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Marketing on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are eager to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible consumer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have come to your site, but not yet purchased. This is a must if you are using paid advertising to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, consisting of different languages. Frequently there are untapped markets just due to the reality t that they don’t speak English. Translate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of online marketing. It has actually ended up being the major source of traffic and leads for the majority of online service owners. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you discover techniques like leveraging Facebook likes and shares, and incorporating different social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred method! John covers the key ideas such as on and off-page SEO. While a few of the tools talked about are a little out-of-date, the techniques have actually truly stayed the exact same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and supply worth to your audience. You are also revealed how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally take advantage of other people’s content? Well this module reveals you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it ought to be such a high traffic source for any business. That and the truth that it is in fact owned by Google implies it is a platform that all organisation ought to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very important to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be incredibly easy to end up being overwhelmed and distracted. {So a well laid-out a master plan to assist you remain focused and arranged is really essential.

Phew that is a lot! It really is remarkable value when you simplify throughout all the module. Anyone of these modules would blow away the training programs appearing by “experts” who have just been around for a few months!  Drive Website Traffic

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

As normal it looks like Russel and the team will be releasing the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Currently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a plan deal or an upsell from among the other ClickFunnel’s products.

Probably the easiest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the difficulty yet, then what are you thinking???!!! It is among the very best training programs for anyone attempting to cover their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA obstacle. This actually is fantastic value for what you get, and is an excellent compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable internet marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and require to be revitalized. It is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – offered how crucial this subject is.
You can’t buy the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Drive Website Traffic

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Drive Website Traffic - Traffic Secrets Book

In general, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first introduced.

While it’s not ideal it is one of the fastest ways to discover the many various traffic sources readily available on the web. It is of enormous value for any company owner or entrepreneur looking to build and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can only assume that the new Traffic Secrets book will be amazing.