Drive Website Traffic To Website – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsDrive Website Traffic To Website

Writing a review about a book that has actually not been released is a little tricky – however what is essential to understand is the background of Traffic Secrets.

Drive Website Traffic To Website Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually evolved into the brand-new Russell Brunson book about to be introduced.

Most notably, why should you care? After all, isn’t this simply another marketing book by a so called internet expert to generate income?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never does anything unless it adds a big quantity of worth to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the purchaser – which is an actually revitalizing view.

More importantly he is now talking about the subject which must be at the heart of all organisation. How do you get traffic, potential clients, to your organisation?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are many reasons a service may not endure – however without a doubt among the most significant is a lack of traffic! With no paying consumers, or traffic, you simply do not have a business.

And yet it is one of the areas that is both over-looked, and difficult to define. I think it is since it is a difficult topic, numerous entrepreneur simply neglect it. They take the “construct it and they will come” approach – which plainly doesn’t work.

It does seem insane that with all the “traffic” on the web why isn’t every online company crushing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every specific niche imaginable. Yet for the majority of online organisations they seem like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and company make it look so simple and appear to have an unlimited supply of traffic? The majority of stay stuck and struggling?. Drive Website Traffic To Website

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and essential to an organisation success, and why everyone in business must be buying education around this topic.

Now there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? That is not the case otherwise everybody would have cracked it.

Let’s state that you have discovered a traffic source and your business is doing great. What would happen if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the cost of marketing by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your business and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Drive Website Traffic To Website

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has actually been around considering that there were sales people (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are amazing worth each by themselves. I strongly recommend you add it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the idea of making sales funnels easy. How can you take an intricate job or idea and make it simple.

It is typically said that there is absolutely nothing brand-new – and that the more things change, the more they remain the very same. This holds true with a lot of Russell’s items.

You see much of what Russell sells are actually concepts and principles that another person developed. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS offers credit to where the concept came from.

Russell has remained a trainee – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has ensured he studies it in detail, surrounds himself with amazing mentors, and ends up being a master of it. In doing so he will choose up crucial ideas.

Russell is likewise a fantastic story teller. He has an unbelievable capability to take ideas that may be difficult to grasp, and retell them in a basic, simple to comprehend manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a solution for them.

The SOS series really originated from Andre Chaperon, who Russell does actually point out and offer the credit. However his method of retelling what the SOS sequence is, and how you can use it, now has his name mainly related to it.

But it is moreover. Russell is deep in the trenches as an internet online marketer. He has done it hard and suffered numerous many set-backs and failures. So when he takes a concept and retells it – he does it from a place of understanding how it operates in the real life. The suggestions and experience he twists around the concept is priceless.

What does this mean?

I believe it means that almost anything Russell has a hand in producing is of the highest worth. He takes the finest of the very best and replays it to us in a method that we can carry out and understand into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than most of Russell’s other items.  Drive Website Traffic To Website

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was building an online business back when most of us hardly knew what the Internet even was!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being popular, at least in the reasonably small tight online marketing circle – as it was at that time. And he became somebody Russell appreciated, and followed closely.

The real interesting part of the story is that several years later on Russell still saw the substantial worth in the traffic secrets course – and he handled to persuade John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. Rather of continuing to offer it as a stand alone product, it became an upsell to his other products. He found a way to utilize it to create a lot more value in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

The book was released at a time when numerous so called expert’s were attempting to keep whatever about online success a secret. But in common Russell Brunson design, he published all the secrets available for anybody who took the time to check out and understand the book.

It includes a step-by-step actionable plan for any who is brand-new to online marketing.

Some of the concepts covered include;

  • The Value Ladder; how to build increasing value in your sales procedure to improve your item sell price.
  • How to discover your dream clients; how to turn prospective consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal consumers so they desire to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential clients and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best use one.

This book has been called “life-altering” by many people, including the similarity Steve Larson, who has gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – especially if you plan to develop an online service. It shares the secrets around developing a local following of fans who will become repeat purchasers of your products.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass motion; Building on the principle f an appealing character, how do you start to get your message out in the right method to attract individuals.
  • Creating belief; How to produce a belief in individuals that they can achieve the outcome you are offering. The majority of individuals are just stuck, and that is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The destination of course is the point where they understand they definitely require the product you are promoting.
  • Selling with Authenticity; This is making sure that the worth your customer is receiving is much higher than the quantity they spend for it.

In numerous methods this book is a script for how Russell has actually learnt to market and offer over several years online. It is the very same process and tools he utilizes daily in his organisation to make it the huge success that it is.  Drive Website Traffic To Website

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be launched, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve discussed the essential themes and subjects will be drawn from this initial course – so it’s a good place to start.

The initial John Reese Traffic Secrets course is exceptionally in-depth – with 24 rather thorough modules! So let’s take a fast appearance what is covered in every one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is in fact the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to basic principles that will be developed on. These consist of domain, branding and target markets. , if your are a newbie to online marketing this very first module is so important to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target audience, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You likewise find out about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly ignored. It’s one thing to get traffic to your organisation, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a really important subject, and one near my heart as I love using SEO as a key traffic source in my business. Do this part right and you have limitless complimentary traffic for years. You will find out the essentials of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to find out how to grow it and also take care of it as it grows. This module teaches proven email marketing strategies and methods that work. You’ll discover how to automate email projects and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not spend for it up until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. If done right the procedure is straightforward. Start an affiliate program, recruit affiliates to promote for your company and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable strategies that you can use to generate traffic through e-commerce. You will discover how you can use Amazon’s item marketing API to boost the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow a company consisting of, lower your expense per visitor, boost traffic volume and raise your typical invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll learn tested strategies for running all sorts of advertisements like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two lots specific lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a huge quantity of traffic to your site. This module shows you what you need to start, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Think of if you had an app people were utilizing, that could drive traffic to your company! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software application and widgets throughout platforms. The key concept is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Marketing on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are eager to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective client, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have actually concerned your site, but not yet bought. This is a must if you are using paid marketing to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, consisting of various languages. Frequently there are untapped markets just due to the fact t that they do not speak English. Translate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of most internet marketing. It has actually become the major source of traffic and leads for a lot of online entrepreneur. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you discover techniques like leveraging Facebook likes and shares, and incorporating different social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite strategy! John covers the crucial principles such as on and off-page SEO. While some of the tools discussed are a little outdated, the strategies have actually actually stayed the exact same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and provide value to your audience. You are likewise shown how to contract out the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s material? Well this module reveals you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it should be such a high traffic source for any company. That and the fact that it is really owned by Google means it is a platform that all company need to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really crucial to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be very easy to end up being overwhelmed and sidetracked. {So a well laid-out a master plan to help you stay focused and organised is really essential.

Phew that is a lot! It really is amazing value when you break it down across all the module. Anybody of these modules would blow away the training programs popping up by “gurus” who have actually only been around for a couple of months!  Drive Website Traffic To Website

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium given the content.

As typical it looks like Russel and the team will be launching the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Presently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a bundle offer or an upsell from among the other ClickFunnel’s items.

Most likely the most convenient and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the challenge yet, then what are you thinking???!!! It is one of the best training programs for anyone attempting to cover their head around online marketing in general. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically available for $297 as an upsell to the OFA obstacle. This really is amazing value for what you get, and is an excellent compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and require to be refreshed. But it is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – given how crucial this topic is.
You can’t purchase the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Drive Website Traffic To Website

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Drive Website Traffic To Website - Traffic Secrets Book

In general, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first released.

While it’s not best it is one of the fastest ways to learn more about the many different traffic sources available on the web. It is of massive worth for any business owner or business owner wanting to develop and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can just presume that the new Traffic Secrets book will be incredible.