Email Marketing Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsEmail Marketing Traffic

Composing a review about a book that has not been released is a little challenging – however what is important to comprehend is the background of Traffic Secrets.

Email Marketing Traffic Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually progressed into the brand-new Russell Brunson book about to be launched.

Most notably, why should you care? Isn’t this just another marketing book by a so called web master to make money?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never ever does anything unless it adds a substantial quantity of worth to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the purchaser – which is an actually refreshing view.

More importantly he is now talking about the topic which needs to be at the heart of all business. How do you get traffic, prospective clients, to your organisation?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are lots of reasons why a business might not survive – but without a doubt among the most significant is an absence of traffic! With no paying consumers, or traffic, you merely don’t have a business.

And yet it is among the locations that is both over-looked, and difficult to specify. I think it is because it is a tough subject, so numerous company owner simply neglect it. They take the “build it and they will come” method – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the web why isn’t every online company crushing it! Everyday there is close to $7 billion exchanged with people purchasing services and items online – in every specific niche possible. Yet for a lot of online services they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so basic and appear to have an unlimited supply of traffic? Many remain stuck and struggling?. Email Marketing Traffic

That is the Secret of Traffic in a sales funnel. That is why it is essential and so important to a business success, and why everyone in business need to be buying education around this subject.

Now there are a big number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using one of these should be simple right? However that is not the case otherwise everyone would have split it.

Let’s state that you have discovered a traffic source and your service is doing fantastic. What would take place if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the cost of advertising by x10. What would you do then?

That is why you require to comprehend traffic at a comprehensive level. See once you comprehend it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your service and totally free to take it anywhere you desire.

Who Is Russel Brunson Email Marketing Traffic

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are extraordinary worth each by themselves. I highly suggest you add it to your todo list if you have not read them!

Russel built the ClickFunnels platform on the principle of making sales funnels basic. How can you take a complicated task or concept and make it simple.

It is frequently said that there is nothing new – and that the more things change, the more they remain the same. This holds true with a lot of Russell’s products.

You see much of what Russell sells are really concepts and principles that somebody else developed. Does this mean that he “took” the concepts – no I do not think so, as he ALWAYS offers credit to where the concept originated from.

Russell has actually stayed a trainee – which is definitely the best way to be. In any discipline he has set his mind to, he has actually made certain he studies it in detail, surrounds himself with amazing mentors, and ends up being a master of it. In doing so he will select up essential ideas.

Russell is likewise a fantastic story teller. He has an incredible ability to take concepts that may be difficult to understand, and retell them in a simple, easy to understand manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS series really originated from Andre Chaperon, who Russell does actually point out and provide the credit. His way of retelling what the SOS sequence is, and how you can use it, now has his name mostly associated with it.

But it is moreover. Russell is deep in the trenches as an internet marketer. He has actually done it difficult and suffered many lots of set-backs and failures. So when he takes an idea and retells it – he does it from a location of understanding how it operates in the genuine world. The suggestions and experience he twists around the concept is invaluable.

What does this suggest?

I think it suggests that practically anything Russell has a hand in producing is of the highest worth. He takes the best of the best and replays it to us in a way that we can carry out and understand into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other products.  Email Marketing Traffic

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. John was developing an online service back when most of us hardly understood what the Internet even was!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became famous, a minimum of in the fairly little tight web marketing circle – as it was at that time. And he ended up being someone Russell appreciated, and followed closely.

The genuine remarkable part of the story is that many years later Russell still saw the substantial value in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. Rather of continuing to sell it as a stand alone item, it became an upsell to his other items. He discovered a way to use it to develop a lot more value in his sales funnels … in normal Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

When numerous so called master’s were trying to keep everything about online success a secret, the book was launched at a time. In common Russell Brunson design, he released all the secrets readily available for anybody who took the time to check out and understand the book.

It includes a step-by-step actionable plan for any who is brand-new to online marketing.

A few of the concepts covered include;

  • The Value Ladder; how to construct increasing value in your sales procedure to improve your item sell price.
  • How to discover your dream clients; how to turn potential customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect clients so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible consumers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest usage one.

This book has actually been called “life-changing” by numerous people, including the likes of Steve Larson, who has gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – especially if you prepare to develop an online business. It shares the secrets around creating a regional following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass movement; Building on the concept f an attractive character, how do you begin to get your message out in properly to bring in individuals.
  • Creating belief; How to develop a belief in people that they can achieve the outcome you are selling. The majority of people are just stuck, and that is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The destination naturally is the point where they understand they absolutely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your client is receiving is much greater than the amount they pay for it.

In many methods this book is a script for how Russell has found out to market and offer over lots of years online. It is the exact same procedure and tools he utilizes daily in his business to make it the huge success that it is.  Email Marketing Traffic

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve discussed the essential themes and subjects will be drawn from this original course – so it’s a great place to start.

The original John Reese Traffic Secrets course is extremely detailed – with 24 quite detailed modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to standard concepts that will be developed on. These consist of domain names, branding and target audience. , if your are a beginner to online marketing this very first module is so essential to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to know about finding your target audience, including where they hang out, the keywords to find them and the ad copy that they will react to. You likewise learn more about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly ignored. It’s something to get traffic to your business, but if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to examine out Jim Edwards book, Copywriting Secrets for a deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a really crucial topic, and one near my heart as I enjoy utilizing SEO as a key traffic source in my business. Do this part right and you have unlimited totally free traffic for years. You will learn the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll require to find out how to grow it and likewise take care of it as it grows. This module teaches proven email marketing tactics and techniques that work. You’ll discover how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t spend for it until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. If done right the process is uncomplicated. Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains extraordinary strategies that you can use to produce traffic via e-commerce. You will learn how you can use Amazon’s product marketing API to improve the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a company consisting of, lower your expense per visitor, increase traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to buy media Ads and sponsorships. John also shows you how to get your Ads running throughout significant news websites like CNN, Fox News, and ESPN. And, you’ll find out tested methods for running all sorts of advertisements like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over two dozen individual lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise ad copy and making use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a huge amount of traffic to your website. This module shows you what you need to start, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Picture if you had an app people were using, that could drive traffic to your company! You’ll learn how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software application and widgets across platforms. The essential concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are eager to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective client, who visited your site without buying? That is what you are taught here – how you retarget individuals who have concerned your site, but not yet bought. If you are using paid marketing to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, including different languages. Typically there are untapped markets merely due to the truth t that they do not speak English. Equate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of most internet marketing. It has ended up being the major source of traffic and leads for most online company owner. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you learn techniques like leveraging Facebook shares and likes, and integrating different social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred strategy! John covers the key concepts such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the strategies have actually actually stayed the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and provide worth to your audience. You are also demonstrated how to contract out the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other people’s content? Well this module shows you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any company. That and the reality that it is actually owned by Google implies it is a platform that all business ought to be leveraging somehow for traffic. How do you optimise your channel, keywords and content for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really important to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be super easy to end up being overloaded and distracted. {So a well laid-out a master plan to assist you stay focused and arranged is really crucial.

Phew that is a lot! When you break it down throughout all the module, it actually is incredible value. Anybody of these modules would blow away the training programs turning up by “masters” who have only been around for a few months!  Email Marketing Traffic

How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium provided the content.

But as normal it appears like Russel and the group will be launching the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no method to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a bundle deal or an upsell from among the other ClickFunnel’s items.

Most likely the simplest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the challenge yet, then what are you thinking???!!! It is among the very best training programs for anyone trying to cover their head around online marketing in general. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA obstacle. This really is amazing worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and need to be revitalized. It is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – provided how important this topic is.
You can’t purchase the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Email Marketing Traffic

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Email Marketing Traffic - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first launched.

While it’s not perfect it is one of the fastest ways to discover about the lots of different traffic sources available on the web. It is of huge value for any company owner or business owner wanting to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can just assume that the new Traffic Secrets book will be amazing.