Experiential Marketing Best Book – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsExperiential Marketing Best Book

Composing a review about a book that has not been launched is a little difficult – however what is very important to understand is the background of Traffic Secrets.

Experiential Marketing Best Book Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has developed into the new Russell Brunson book about to be released.

Most notably, why should you care? Isn’t this just another marketing book by a so called internet guru to make money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never ever does anything unless it adds a huge quantity of value to the reader. His whole marketing and sales approach is how can he stack the value in favour of the purchaser – which is a truly refreshing view.

However more notably he is now talking about the subject which needs to be at the heart of all company. How do you get traffic, prospective consumers, to your company?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are numerous reasons that a service may not endure – but by far one of the greatest is an absence of traffic! Without any paying customers, or traffic, you simply do not have a service.

And yet it is among the areas that is both over-looked, and tough to define. I believe it is because it is a challenging topic, a lot of company owner just overlook it. They take the “develop it and they will come” approach – which plainly doesn’t work.

It does seem insane that with all the “traffic” on the internet why isn’t every online business squashing it! Daily there is close to $7 billion exchanged with individuals buying services and products online – in every niche possible. Yet for a lot of online services they seem like they remain in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so basic and appear to have a limitless supply of traffic? Many stay stuck and struggling?. Experiential Marketing Best Book

That is the Secret of Traffic in a sales funnel. That is why it is so essential and basic to an organisation success, and why everybody in company should be investing in education around this topic.

Now there are a huge number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using among these should be easy right? But that is not the case otherwise everyone would have split it.

Let’s say that you have discovered a traffic source and your organisation is doing terrific. What would occur if that source was shut down – or more likely Zuckerberg decides he’s had enough of other’s making too much money and increases the expense of advertising by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your organisation and free to take it anywhere you want.

So Who Is Russel Brunson Experiential Marketing Best Book

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are incredible worth each by themselves. I highly recommend you include it to your todo list if you haven’t read them!

Russel constructed the ClickFunnels platform on the principle of making sales funnels easy. And this seems his technique to everything. How can you take an intricate job or concept and make it easy. How do you simplify to simple components that can be carried out on and after that repeated to scale.

It is typically stated that there is absolutely nothing brand-new – and that the more things change, the more they stay the very same. This holds true with numerous of Russell’s products.

You see much of what Russell offers are really ideas and ideas that someone else produced. Does this mean that he “took” the ideas – no I do not believe so, as he ALWAYS gives credit to where the concept came from.

Russell has remained a trainee – which is absolutely the very best method to be. In any discipline he has set his mind to, he has made sure he studies it in detail, surrounds himself with fantastic coaches, and ends up being a master of it. In doing so he will choose up key ideas.

Russell is also an incredible story teller. He has an unbelievable ability to take ideas that may be difficult to understand, and retell them in a simple, simple to comprehend way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS series truly originated from Andre Chaperon, who Russell does really point out and provide the credit. But his method of retelling what the SOS series is, and how you can utilize it, now has his name mostly related to it.

It is more than that. Russell is deep in the trenches as a web marketer. He has done it difficult and suffered numerous many set-backs and failures. When he takes a concept and retells it – he does it from a place of knowing how it works in the genuine world. The suggestions and experience he twists around the idea is valuable.

What does this indicate?

I believe it means that practically anything Russell contributes to producing is of the greatest worth. He takes the very best of the finest and replays it to us in a manner that we can comprehend and implement into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other products.  Experiential Marketing Best Book

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. John was developing an online organisation back when the majority of us barely understood what the Internet even was!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became popular, at least in the reasonably small tight web marketing circle – as it was back then. And he ended up being somebody Russell admired, and followed closely.

The real fascinating part of the story is that numerous years later on Russell still saw the substantial value in the traffic secrets course – and he managed to encourage John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it ended up being an upsell to his other products. He discovered a way to use it to create a lot more value in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

The book was released at a time when numerous so called master’s were attempting to keep everything about online success a secret. However in normal Russell Brunson style, he published all the secrets available for anybody who took the time to check out and understand the book.

It consists of a detailed actionable plan for any who is brand-new to online marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales process to enhance your item sell price.
  • How to find your dream clients; how to turn prospective consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential consumers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has been called “life-altering” by a lot of people, including the likes of Steve Larson, who has actually gone on to produce his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a should check out book for any entrepreneur – specifically if you plan to develop an online business. It shares the secrets around developing a regional following of fans who will become repeat purchasers of your products.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass motion; Building on the concept f an appealing character, how do you begin to get your message out in properly to bring in individuals.
  • Creating belief; How to produce a belief in people that they can attain the result you are selling. Many people are simply stuck, which is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The location of course is the point where they realise they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the value your consumer is getting is much higher than the quantity they spend for it.

In many methods this book is a script for how Russell has found out to market and sell over lots of years online. It is the very same process and tools he uses everyday in his organisation to make it the substantial success that it is.  Experiential Marketing Best Book

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve discussed the essential themes and subjects will be drawn from this original course – so it’s a good place to start.

The initial John Reese Traffic Secrets course is incredibly in-depth – with 24 rather detailed modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to standard concepts that will be constructed on. These include domain, branding and target markets. If your are a beginner to internet marketing this first module is so crucial to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target market, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise discover the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s one thing to get traffic to your organisation, but if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a really important subject, and one near to my heart as I like utilizing SEO as a crucial traffic source in my company. Do this part right and you have endless free traffic for years. You will learn the essentials of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll require to discover how to grow it and also take care of it as it grows. This module teaches tested email marketing techniques and methods that work. You’ll learn how to automate email campaigns and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t spend for it until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. If done right the procedure is simple. Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes amazing tactics that you can utilize to produce traffic through e-commerce. You will find out how you can use Amazon’s product marketing API to enhance the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core ways to grow an organisation consisting of, lower your cost per visitor, increase traffic volume and raise your average spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of ads like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over 2 dozen individual lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a massive amount of traffic to your website. This module shows you what you need to start, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Picture if you had an app individuals were using, that might drive traffic to your organisation! You’ll find out how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software application and widgets throughout platforms. The essential idea is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Marketing on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible client, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have actually pertained to your website, however not yet made a purchase. This is a must if you are utilizing paid advertising to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including different languages. Often there are untapped markets simply due to the fact t that they do not speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of many online marketing. It has actually become the major source of traffic and leads for the majority of online business owners. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you learn techniques like leveraging Facebook likes and shares, and incorporating various social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred strategy! John covers the essential principles such as on and off-page SEO. While a few of the tools talked about are a little out-of-date, the strategies have really stayed the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and provide worth to your audience. If this isn’t your thing, you are likewise revealed how to contract out the writing component.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s content? Well this module reveals you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it should be such a high traffic source for any service. That and the fact that it is really owned by Google indicates it is a platform that all business must be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really essential to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be super simple to end up being overloaded and distracted. {So a well laid-out a master plan to help you stay focused and arranged is truly essential.

Phew that is a lot! When you break it down throughout all the module, it actually is fantastic value. Anybody of these modules would blow away the training programs popping up by “masters” who have actually just been around for a couple of months!  Experiential Marketing Best Book

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

As normal it looks like Russel and the group will be launching the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Currently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package or an upsell from one of the other ClickFunnel’s items.

Probably the simplest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the challenge yet, then what are you believing???!!! It is one of the best training programs for anybody trying to cover their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA obstacle. This actually is remarkable value for what you get, and is an excellent compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and require to be revitalized. It is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how essential this subject is.
You can’t purchase the Traffic Secrets course only. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Experiential Marketing Best Book

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Experiential Marketing Best Book - Traffic Secrets Book

In general, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first launched.

While it’s not ideal it is one of the fastest ways to learn about the numerous different traffic sources offered on the internet. It is of enormous value for any company owner or business owner seeking to build and increase their online traffic.

Based upon Russell’s previous books, and his worth driven technique, I can only presume that the brand-new Traffic Secrets book will be amazing.