Expert Secrets Book Download – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsExpert Secrets Book Download

Composing a review about a book that has actually not been released is a little tricky – however what is very important to understand is the background of Traffic Secrets.

Expert Secrets Book Download Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be launched.

Most notably, why should you care? After all, isn’t this just another marketing book by a so called internet guru to make money?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it adds a huge quantity of value to the reader. His whole marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is a truly rejuvenating view.

However more importantly he is now speaking about the topic which ought to be at the heart of all organisation. How do you get traffic, potential customers, to your organisation?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are many reasons that a company might not survive – however without a doubt one of the greatest is a lack of traffic! Without any paying customers, or traffic, you merely don’t have a company.

And yet it is one of the areas that is both over-looked, and challenging to define. I think it is due to the fact that it is a difficult topic, a lot of entrepreneur merely overlook it. They take the “construct it and they will come” technique – which plainly doesn’t work.

It does seem insane that with all the “traffic” on the internet why isn’t every online business squashing it! Daily there is close to $7 billion exchanged with people buying services and products online – in every niche you can possibly imagine. Yet for a lot of online services they seem like they remain in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and service make it look so simple and appear to have an endless supply of traffic? A lot of stay stuck and having a hard time?. Expert Secrets Book Download

That is the Secret of Traffic in a sales funnel. That is why it is basic and so crucial to an organisation success, and why everyone in organisation ought to be investing in education around this subject.

Now there are a substantial number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everyone would have broken it.

Let’s state that you have actually found a traffic source and your organisation is doing terrific. What would happen if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the cost of advertising by x10. What would you do then?

That is why you need to comprehend traffic at a detailed level. See once you understand it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your business and free to take it anywhere you desire.

So Who Is Russel Brunson Expert Secrets Book Download

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has actually been around considering that there were sales people (forever!), but that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are amazing value each by themselves. If you haven’t read them, then I highly recommend you include it to your todo list!

Russel developed the ClickFunnels platform on the concept of making sales funnels easy. And this seems his method to everything. How can you take a complicated task or idea and make it simple. How do you break it down to basic components that can be executed on and then repeated to scale.

It is typically stated that there is absolutely nothing new – which the more things change, the more they remain the very same. This is the case with a number of Russell’s items.

You see much of what Russell sells are actually ideas and ideas that another person created. Does this mean that he “took” the concepts – no I don’t believe so, as he ALWAYS provides credit to where the concept originated from.

Russell has stayed a student – which is absolutely the finest method to be. In any discipline he has set his mind to, he has actually made sure he studies it in information, surrounds himself with fantastic mentors, and becomes a master of it. In doing so he will get essential ideas.

Russell is likewise a remarkable story teller. He has an incredible capability to take ideas that may be difficult to comprehend, and retell them in a basic, easy to understand manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS series truly came from Andre Chaperon, who Russell does actually give the credit and discuss. His way of retelling what the SOS sequence is, and how you can utilize it, now has his name mostly associated with it.

Russell is deep in the trenches as a web online marketer. When he takes a concept and retells it – he does it from a place of understanding how it works in the real world.

So what does this indicate?

I think it suggests that nearly anything Russell has a hand in producing is of the highest value. He takes the very best of the best and replays it to us in a way that we can understand and implement into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than most of Russell’s other items.  Expert Secrets Book Download

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. John was building an online service back when many of us hardly knew what the Internet even was!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became popular, a minimum of in the fairly small tight web marketing circle – as it was back then. And he ended up being somebody Russell admired, and followed closely.

The genuine fascinating part of the story is that numerous years later on Russell still saw the huge value in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it ended up being an upsell to his other items. He discovered a method to utilize it to develop even more value in his sales funnels … in typical Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

When many so called guru’s were attempting to keep whatever about online success a trick, the book was released at a time. But in normal Russell Brunson style, he published all the secrets readily available for anybody who put in the time to read and comprehend the book.

It includes a step-by-step actionable plan for any who is new to internet marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to build increasing value in your sales procedure to improve your item sell price.
  • How to find your dream customers; how to turn possible consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective consumers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has actually been called “life-changing” by many people, including the likes of Steve Larson, who has actually gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to read book for any entrepreneur – particularly if you plan to construct an online organisation. It shares the secrets around creating a local following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass motion; Building on the principle f an appealing character, how do you begin to get your message out in the proper way to attract people.
  • Creating belief; How to create a belief in individuals that they can accomplish the result you are selling. The majority of people are just stuck, and that is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The destination obviously is the point where they understand they definitely require the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your customer is receiving is much greater than the amount they spend for it.

In many ways this book is a script for how Russell has learnt to market and sell over several years online. It is the very same process and tools he utilizes everyday in his company to make it the huge success that it is.  Expert Secrets Book Download

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the key styles and subjects will be drawn from this initial course – so it’s a good location to begin.

The initial John Reese Traffic Secrets course is incredibly detailed – with 24 rather comprehensive modules! So let’s take a glimpse what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is really the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to fundamental ideas that will be developed on. These consist of domain names, branding and target audience. If your are a beginner to internet marketing this very first module is so essential to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about discovering your target audience, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You also discover the finest traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily ignored. It’s one thing to get traffic to your business, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a very essential subject, and one near my heart as I love using SEO as a key traffic source in my company. Do this part right and you have limitless free traffic for several years. You will find out the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to discover how to grow it and likewise look after it as it grows. This module teaches tested email marketing tactics and methods that work. You’ll discover how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. If done right the process is uncomplicated. Start an affiliate program, recruit affiliates to promote for your business and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible methods that you can utilize to create traffic by means of e-commerce. You will find out how you can utilize Amazon’s product advertising API to increase the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core ways to grow a company consisting of, lower your cost per visitor, boost traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to buy media Ads and sponsorships. John also shows you how to get your Ads running throughout significant news sites like CNN, Fox News, and ESPN. And, you’ll learn tested techniques for running all sorts of advertisements like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two lots private lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise ad copy and using strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a massive quantity of traffic to your website. This module reveals you what you require to get going, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app individuals were utilizing, that could drive traffic to your business! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets across platforms. The key idea is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Advertising on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are eager to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible consumer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have actually concerned your site, however not yet bought. This is a must if you are using paid marketing to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including different languages. Frequently there are untapped markets merely due to the fact t that they don’t speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of most online marketing. It has ended up being the significant source of traffic and leads for a lot of online service owners. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you discover strategies like leveraging Facebook likes and shares, and integrating various social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred technique! John covers the crucial principles such as on and off-page SEO. While a few of the tools gone over are a little outdated, the strategies have actually stayed the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and supply worth to your audience. You are likewise revealed how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other people’s content? Well this module shows you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any service. That and the fact that it is actually owned by Google indicates it is a platform that all organisation ought to be leveraging somehow for traffic. How do you optimise your channel, keywords and material for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very essential to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be incredibly easy to end up being overloaded and distracted. {So a well laid-out a master plan to assist you remain focused and arranged is really crucial.

Phew that is a lot! It truly is incredible value when you break it down throughout all the module. Anyone of these modules would blow away the training programs turning up by “experts” who have actually only been around for a couple of months!  Expert Secrets Book Download

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium given the material.

As typical it looks like Russel and the team will be releasing the book online free, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Currently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package offer or an upsell from one of the other ClickFunnel’s products.

Probably the simplest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the difficulty yet, then what are you believing???!!! It is among the very best training programs for anybody attempting to cover their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA challenge. This really is fantastic worth for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal big value.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and require to be refreshed. But it is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – offered how essential this topic is.
You can’t purchase the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Expert Secrets Book Download

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Expert Secrets Book Download - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first launched.

While it’s not perfect it is one of the fastest methods to discover about the numerous different traffic sources offered on the web. It is of enormous worth for any organisation owner or entrepreneur wanting to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can only assume that the brand-new Traffic Secrets book will be incredible.