Expert Secrets Book Notes – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsExpert Secrets Book Notes

Writing a review about a book that has not been launched is a little tricky – but what is necessary to understand is the background of Traffic Secrets.

Expert Secrets Book Notes Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be introduced.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called web guru to generate income?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never does anything unless it adds a substantial amount of worth to the reader. His whole marketing and sales approach is how can he stack the value in favour of the buyer – which is a really rejuvenating view.

But more significantly he is now speaking about the topic which should be at the heart of all company. How do you get traffic, prospective customers, to your business?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are numerous reasons that a service might not endure – however without a doubt one of the greatest is an absence of traffic! With no paying consumers, or traffic, you just don’t have a service.

And yet it is among the locations that is both over-looked, and difficult to specify. I believe it is since it is a hard topic, a lot of business owners just ignore it. They take the “develop it and they will come” approach – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the web why isn’t every online business squashing it! Everyday there is close to $7 billion exchanged with individuals purchasing services and items online – in every specific niche you can possibly imagine. For many online services they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so simple and appear to have an endless supply of traffic? But the majority of remain stuck and struggling?. Expert Secrets Book Notes

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and basic to a company success, and why everyone in organisation need to be investing in education around this topic.

Now there are a huge number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of among these should be easy right? However that is not the case otherwise everyone would have split it.

Let’s say that you have actually found a traffic source and your business is doing fantastic. What would occur if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the expense of advertising by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See when you comprehend it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your service and complimentary to take it anywhere you want.

Who Is Russel Brunson Expert Secrets Book Notes

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are unbelievable value each on their own. If you have not read them, then I highly recommend you add it to your todo list!

Russel constructed the ClickFunnels platform on the idea of making sales funnels easy. And this appears to be his method to whatever. How can you take a complex job or concept and make it easy. How do you break it down to basic components that can be performed on and then duplicated to scale.

It is typically said that there is absolutely nothing brand-new – and that the more things alter, the more they stay the very same. This is the case with a number of Russell’s items.

You see much of what Russell offers are actually ideas and concepts that another person created. Does this mean that he “stole” the concepts – no I do not think so, as he ALWAYS offers credit to where the idea originated from.

Russell has stayed a trainee – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in information, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will get key concepts.

Russell is likewise an amazing story teller. He has an extraordinary capability to take ideas that might be tricky to comprehend, and retell them in an easy, easy to comprehend manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a solution for them.

The SOS series really came from Andre Chaperon, who Russell does in fact mention and offer the credit. His method of retelling what the SOS sequence is, and how you can use it, now has his name mostly associated with it.

Russell is deep in the trenches as an internet marketer. When he takes a concept and retells it – he does it from a place of understanding how it works in the real world.

What does this suggest?

I think it implies that almost anything Russell contributes to producing is of the highest value. He takes the best of the very best and replays it to us in a manner that we can carry out and comprehend into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other products.  Expert Secrets Book Notes

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When many of us hardly understood what the Internet even was, John was building an online service back!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became famous, at least in the fairly little tight web marketing circle – as it was at that time. And he ended up being somebody Russell appreciated, and followed carefully.

The real fascinating part of the story is that lots of years later Russell still saw the big worth in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it became an upsell to his other products. He found a way to utilize it to create even more value in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

The book was released at a time when numerous so called guru’s were trying to keep everything about online success a secret. But in normal Russell Brunson design, he published all the secrets offered for anyone who made the effort to understand the book and read.

It includes a step-by-step actionable blueprint for any who is brand-new to internet marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales process to improve your item sell price.
  • How to discover your dream consumers; how to turn potential clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect consumers so they desire to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective clients and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has been called “life-altering” by so lots of individuals, including the likes of Steve Larson, who has gone on to produce his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – especially if you prepare to develop an online service. It shares the secrets around producing a local following of fans who will become repeat purchasers of your products.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass movement; Building on the idea f an appealing character, how do you begin to get your message out in properly to draw in people.
  • Creating belief; How to produce a belief in people that they can achieve the outcome you are offering. The majority of individuals are simply stuck, which is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location naturally is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your customer is receiving is much greater than the quantity they spend for it.

In numerous methods this book is a script for how Russell has discovered to market and sell over numerous years online. It is the same process and tools he uses everyday in his service to make it the big success that it is.  Expert Secrets Book Notes

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve discussed the key styles and topics will be taken from this original course – so it’s a great location to begin.

The original John Reese Traffic Secrets course is incredibly detailed – with 24 quite detailed modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to basic ideas that will be constructed on. These consist of domain names, branding and target markets. , if your are a beginner to online marketing this very first module is so important to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise discover the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly ignored. It’s something to get traffic to your company, however if your copy is bad, they will get better out again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very essential subject, and one near to my heart as I love using SEO as an essential traffic source in my business. Do this part right and you have endless free traffic for several years. You will find out the essentials of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to find out how to grow it and also take care of it as it grows. This module teaches tested email marketing strategies and techniques that work. You’ll discover how to automate email projects and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary strategies that you can use to generate traffic through e-commerce. You will learn how you can utilize Amazon’s product advertising API to increase the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core methods to grow an organisation including, lower your cost per visitor, increase traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John also reveals you how to get your Ads running throughout significant news sites like CNN, Fox News, and ESPN. And, you’ll discover tested strategies for running all sorts of ads like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over two lots private lessons on how to leverage the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a huge amount of traffic to your site. This module reveals you what you require to begin, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Picture if you had an app people were utilizing, that could drive traffic to your business! You’ll learn how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software and widgets across platforms. The crucial concept is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook advertisements. Marketing on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are eager to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible client, who visited your site without buying? That is what you are taught here – how you retarget individuals who have concerned your website, however not yet made a purchase. This is a must if you are using paid marketing to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of various languages. Typically there are untapped markets merely due to the truth t that they do not speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of most internet marketing. It has ended up being the major source of traffic and leads for the majority of online organisation owners. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you find out techniques like leveraging Facebook shares and likes, and integrating various social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred technique! John covers the key principles such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the methods have actually truly remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and supply value to your audience. You are also revealed how to contract out the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other people’s content? Well this module reveals you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it should be such a high traffic source for any business. That and the fact that it is really owned by Google suggests it is a platform that all service need to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really essential to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be incredibly easy to end up being overwhelmed and distracted. {So a well laid-out a master strategy to assist you stay focused and arranged is actually important.

Phew that is a lot! When you break it down throughout all the module, it actually is remarkable worth. Anybody of these modules would blow away the training programs appearing by “gurus” who have just been around for a couple of months!  Expert Secrets Book Notes

How Much Does Traffic Secrets Cost?

Today we are still waiting to find out the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium given the content.

As usual it looks like Russel and the group will be releasing the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no chance to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package or an upsell from among the other ClickFunnel’s items.

Probably the easiest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the challenge yet, then what are you thinking???!!! It is among the very best training programs for anyone trying to wrap their head around internet marketing in basic. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA difficulty. This really is incredible worth for what you get, and is an excellent compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and need to be revitalized. However it is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how crucial this subject is.
You can’t purchase the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Expert Secrets Book Notes

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Expert Secrets Book Notes - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first released.

While it’s not ideal it is among the fastest ways to discover about the lots of different traffic sources offered on the web. It is of huge value for any business owner or business owner seeking to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can just assume that the new Traffic Secrets book will be fantastic.