Expert Secrets Book – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsExpert Secrets Book

Writing a review about a book that has actually not been launched is a little tricky – however what is very important to comprehend is the background of Traffic Secrets.

Expert Secrets Book Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? Isn’t this just another marketing book by a so called internet master to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never ever does anything unless it adds a substantial quantity of worth to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the purchaser – which is an actually revitalizing view.

However more importantly he is now talking about the subject which needs to be at the heart of all organisation. How do you get traffic, potential customers, to your service?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are lots of reasons that an organisation might not make it through – however without a doubt one of the biggest is an absence of traffic! With no paying clients, or traffic, you simply do not have an organisation.

And yet it is one of the areas that is both over-looked, and challenging to specify. I think it is since it is a difficult topic, many business owners merely overlook it. They take the “develop it and they will come” approach – which clearly does not work.

It does appear insane that with all the “traffic” on the web why isn’t every online company crushing it! Daily there is close to $7 billion exchanged with people buying services and products online – in every niche imaginable. Yet for the majority of online businesses they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online business owners and company make it look so basic and appear to have a limitless supply of traffic? But a lot of stay stuck and having a hard time?. Expert Secrets Book

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so essential to a business success, and why everyone in business ought to be buying education around this subject.

Right now there are a big variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of among these should be easy right? That is not the case otherwise everyone would have cracked it.

Let’s say that you have actually found a traffic source and your business is doing fantastic. What would take place if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the expense of advertising by x10. What would you do then?

That is why you require to understand traffic at a detailed level. See as soon as you understand it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your company and free to take it anywhere you desire.

So Who Is Russel Brunson Expert Secrets Book

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has written numerous books which are extraordinary worth each by themselves. If you haven’t read them, then I highly suggest you add it to your todo list!

Russel constructed the ClickFunnels platform on the concept of making sales funnels easy. How can you take an intricate task or idea and make it easy.

It is typically said that there is absolutely nothing new – which the more things alter, the more they stay the same. This holds true with a number of Russell’s products.

You see much of what Russell sells are really ideas and concepts that another person created. Does this mean that he “stole” the concepts – no I do not think so, as he ALWAYS provides credit to where the idea originated from.

Russell has stayed a student – which is absolutely the very best method to be. In any discipline he has actually set his mind to, he has ensured he studies it in information, surrounds himself with fantastic mentors, and becomes a master of it. In doing so he will get key ideas.

Russell is likewise a remarkable story teller. He has an amazing ability to take ideas that may be challenging to grasp, and retell them in a simple, easy to comprehend manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS series really originated from Andre Chaperon, who Russell does in fact give the credit and mention. His method of retelling what the SOS series is, and how you can use it, now has his name mainly associated with it.

However it is moreover. Russell is deep in the trenches as an internet marketer. He has actually done it difficult and suffered lots of numerous set-backs and failures. So when he takes a concept and retells it – he does it from a location of knowing how it works in the real life. The advice and experience he wraps around the concept is valuable.

What does this mean?

I think it implies that practically anything Russell has a hand in producing is of the highest value. He takes the best of the best and replays it to us in a manner that we can comprehend and carry out into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other products.  Expert Secrets Book

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. John was developing an online business back when the majority of us barely knew what the Internet even was!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became well-known, a minimum of in the reasonably small tight internet marketing circle – as it was at that time. And he ended up being somebody Russell appreciated, and followed closely.

The genuine interesting part of the story is that several years later Russell still saw the substantial value in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it ended up being an upsell to his other products. He found a way to use it to produce a lot more worth in his sales funnels … in common Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

The book was released at a time when many so called expert’s were attempting to keep everything about online success a secret. But in common Russell Brunson design, he released all the secrets readily available for anyone who made the effort to understand the book and check out.

It consists of a detailed actionable plan for any who is brand-new to online marketing.

Some of the concepts covered include;

  • The Value Ladder; how to construct increasing value in your sales procedure to improve your item sell price.
  • How to discover your dream clients; how to turn potential clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect consumers so they desire to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible customers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest usage one.

This book has been called “life-altering” by a lot of individuals, consisting of the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – particularly if you prepare to build an online company. It shares the secrets around creating a regional following of fans who will become repeat purchasers of your products.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass movement; Building on the principle f an attractive character, how do you begin to get your message out in properly to bring in individuals.
  • Creating belief; How to create a belief in people that they can achieve the result you are selling. The majority of individuals are simply stuck, which is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The destination naturally is the point where they understand they definitely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your customer is receiving is much higher than the quantity they spend for it.

In many ways this book is a script for how Russell has actually found out to market and offer over several years online. It is the same procedure and tools he utilizes daily in his company to make it the substantial success that it is.  Expert Secrets Book

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and topics will be drawn from this initial course – so it’s a great place to begin.

The initial John Reese Traffic Secrets course is extremely detailed – with 24 quite detailed modules! So let’s take a glimpse what is covered in every one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to basic ideas that will be constructed on. These consist of domain names, branding and target audience. , if your are a rookie to online marketing this very first module is so essential to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to know about discovering your target market, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You also discover about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly ignored. It’s something to get traffic to your service, however if your copy is bad, they will recover out again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to examine out Jim Edwards book, Copywriting Secrets for a much deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a very crucial topic, and one near to my heart as I enjoy utilizing SEO as a crucial traffic source in my business. Do this part right and you have endless free traffic for several years. You will discover the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to learn how to grow it and also look after it as it grows. This module teaches tested email marketing tactics and techniques that work. You’ll discover how to automate email projects and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary techniques that you can utilize to create traffic by means of e-commerce. You will learn how you can use Amazon’s item marketing API to enhance the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow a company including, lower your cost per visitor, increase traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll discover tested techniques for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over two lots specific lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise ad copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a massive quantity of traffic to your website. This module reveals you what you need to get going, including how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Picture if you had an app individuals were using, that could drive traffic to your business! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software application and widgets across platforms. The crucial idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Marketing on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are keen to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential customer, who visited your site without buying? That is what you are taught here – how you retarget people who have concerned your website, but not yet made a purchase. If you are using paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including various languages. Often there are untapped markets just due to the truth t that they do not speak English. Equate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of many online marketing. It has become the major source of traffic and leads for most online company owners. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out methods like leveraging Facebook likes and shares, and incorporating different social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred technique! John covers the essential principles such as on and off-page SEO. While a few of the tools talked about are a little outdated, the techniques have actually actually remained the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and provide worth to your audience. If this isn’t your thing, you are likewise revealed how to contract out the writing element.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s material? Well this module reveals you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it should be such a high traffic source for any business. That and the truth that it is actually owned by Google means it is a platform that all service should be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really crucial to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be extremely easy to end up being overwhelmed and distracted. {So a well laid-out a master strategy to assist you stay focused and organised is really essential.

Phew that is a lot! It actually is fantastic value when you simplify across all the module. Anyone of these modules would blow away the training programs appearing by “experts” who have actually just been around for a couple of months!  Expert Secrets Book

How Much Does Traffic Secrets Cost?

Right now we are still waiting to learn the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium provided the material.

However as typical it looks like Russel and the group will be launching the book online free, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Presently there is no way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a bundle offer or an upsell from among the other ClickFunnel’s products.

Most likely the easiest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the challenge yet, then what are you believing???!!! It is one of the very best training programs for anyone attempting to cover their head around internet marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA obstacle. This actually is incredible worth for what you get, and is a terrific compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable online marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big worth.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and require to be revitalized. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how crucial this topic is.
You can’t buy the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Expert Secrets Book

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Expert Secrets Book - Traffic Secrets Book

In general, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first launched.

While it’s not perfect it is among the fastest methods to find out about the numerous different traffic sources offered on the internet. It is of enormous worth for any service owner or business owner seeking to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven technique, I can just assume that the brand-new Traffic Secrets book will be incredible.