Expert Secrets Russell Brunson Audiobook – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsExpert Secrets Russell Brunson Audiobook

Writing a review about a book that has actually not been launched is a little challenging – however what is essential to understand is the background of Traffic Secrets.

Expert Secrets Russell Brunson Audiobook Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be introduced.

Most significantly, why should you care? Isn’t this just another marketing book by a so called internet guru to make money?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never ever does anything unless it includes a huge amount of value to the reader. His entire marketing and sales approach is how can he stack the worth in favour of the purchaser – which is a really rejuvenating view.

However more notably he is now speaking about the topic which should be at the heart of all service. How do you get traffic, possible consumers, to your business?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are numerous factors why a service may not survive – however by far one of the biggest is an absence of traffic! Without any paying clients, or traffic, you merely do not have a business.

And yet it is one of the locations that is both over-looked, and hard to specify. I think it is due to the fact that it is a challenging subject, numerous entrepreneur merely overlook it. They take the “develop it and they will come” method – which plainly doesn’t work.

It does seem crazy that with all the “traffic” on the web why isn’t every online organisation squashing it! Daily there is close to $7 billion exchanged with people buying services and items online – in every niche you can possibly imagine. For most online companies they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and service make it look so basic and appear to have an unlimited supply of traffic? A lot of stay stuck and having a hard time?. Expert Secrets Russell Brunson Audiobook

That is the Secret of Traffic in a sales funnel. That is why it is so important and basic to a company success, and why everyone in service need to be purchasing education around this topic.

Right now there are a big variety of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of among these should be simple right? That is not the case otherwise everyone would have broken it.

Let’s state that you have actually discovered a traffic source and your organisation is doing great. What would happen if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making too much money and increases the expense of advertising by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See when you understand it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your business and complimentary to take it anywhere you want.

So Who Is Russel Brunson Expert Secrets Russell Brunson Audiobook

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written several books which are amazing worth each by themselves. I highly suggest you include it to your todo list if you haven’t read them!

Russel developed the ClickFunnels platform on the concept of making sales funnels simple. And this seems his method to everything. How can you take a complicated task or idea and make it easy. How do you simplify to simple elements that can be performed on and after that duplicated to scale.

It is often stated that there is absolutely nothing brand-new – which the more things change, the more they stay the exact same. This holds true with many of Russell’s items.

You see much of what Russell sells are actually concepts and principles that another person produced. Does this mean that he “took” the concepts – no I do not think so, as he ALWAYS gives credit to where the concept came from.

Russell has stayed a student – which is absolutely the very best method to be. In any discipline he has actually set his mind to, he has ensured he studies it in information, surrounds himself with remarkable mentors, and ends up being a master of it. In doing so he will get essential concepts.

Russell is also an amazing story teller. He has an amazing ability to take ideas that might be difficult to understand, and retell them in a basic, easy to comprehend manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS sequence actually came from Andre Chaperon, who Russell does actually discuss and offer the credit. But his way of retelling what the SOS sequence is, and how you can use it, now has his name mostly connected with it.

It is more than that. Russell is deep in the trenches as a web marketer. He has actually done it hard and suffered numerous lots of set-backs and failures. So when he takes an idea and retells it – he does it from a place of knowing how it operates in the genuine world. The guidance and experience he wraps around the concept is invaluable.

What does this indicate?

I think it implies that almost anything Russell has a hand in producing is of the highest value. He takes the best of the finest and replays it to us in such a way that we can understand and implement into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than most of Russell’s other items.  Expert Secrets Russell Brunson Audiobook

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. John was building an online company back when the majority of us barely knew what the Internet even was!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became famous, a minimum of in the fairly small tight web marketing circle – as it was back then. And he ended up being someone Russell appreciated, and followed carefully.

The real fascinating part of the story is that many years later on Russell still saw the big value in the traffic secrets course – and he handled to encourage John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. So instead of continuing to offer it as a stand alone item, it became an upsell to his other items. He discovered a way to utilize it to develop much more worth in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

When lots of so called expert’s were attempting to keep whatever about online success a trick, the book was launched at a time. However in normal Russell Brunson design, he released all the secrets offered for anyone who made the effort to read and understand the book.

It contains a step-by-step actionable blueprint for any who is new to online marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to build increasing value in your sales procedure to improve your item sell price.
  • How to find your dream clients; how to turn possible clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible consumers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has actually been called “life-altering” by a lot of individuals, including the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – especially if you prepare to build an online service. It shares the secrets around creating a local following of fans who will become repeat purchasers of your products.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass motion; Building on the principle f an appealing character, how do you start to get your message out in properly to draw in people.
  • Creating belief; How to develop a belief in individuals that they can accomplish the outcome you are offering. Many people are simply stuck, and that is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The location obviously is the point where they understand they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your consumer is getting is much higher than the quantity they pay for it.

In many methods this book is a script for how Russell has found out to market and sell over several years online. It is the very same procedure and tools he utilizes everyday in his company to make it the substantial success that it is.  Expert Secrets Russell Brunson Audiobook

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the essential themes and subjects will be drawn from this original course – so it’s a good location to start.

The initial John Reese Traffic Secrets course is extremely detailed – with 24 quite detailed modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to standard concepts that will be developed on. These consist of domain, branding and target audience. If your are a novice to internet marketing this very first module is so crucial to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about discovering your target audience, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise find out about the very best traffic sources so you don’t waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly ignored. It’s one thing to get traffic to your organisation, but if your copy is bad, they will recover out again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a much deeper look into copywriting.

Module 4 – Keyword Science: Now this is a really crucial subject, and one close to my heart as I like utilizing SEO as a key traffic source in my company. Do this part right and you have unlimited totally free traffic for several years. You will discover the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to discover how to grow it and also look after it as it grows. This module teaches proven email marketing strategies and methods that work. You’ll learn how to automate email projects and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable techniques that you can use to create traffic through e-commerce. You will find out how you can utilize Amazon’s item marketing API to enhance the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a business consisting of, lower your expense per visitor, boost traffic volume and raise your typical invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll learn tested techniques for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over 2 lots specific lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and the use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a huge quantity of traffic to your site. This module shows you what you require to start, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Think of if you had an app people were utilizing, that might drive traffic to your business! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets throughout platforms. The key idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Marketing on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are eager to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential client, who visited your site without purchasing? That is what you are taught here – how you retarget people who have actually pertained to your website, however not yet made a purchase. This is a must if you are using paid advertising to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including different languages. Frequently there are untapped markets just due to the fact t that they don’t speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of online marketing. It has actually ended up being the major source of traffic and leads for the majority of online company owner. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you discover methods like leveraging Facebook shares and likes, and incorporating different social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred technique! John covers the key ideas such as on and off-page SEO. While some of the tools discussed are a little outdated, the methods have truly remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and provide worth to your audience. If this isn’t your thing, you are likewise revealed how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s material? Well this module reveals you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any service. That and the fact that it is really owned by Google suggests it is a platform that all business ought to be leveraging in some way for traffic. So how do you optimise your channel, keywords and material for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely essential to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be super easy to end up being overloaded and distracted. {So a well laid-out a master strategy to assist you remain focused and organised is actually crucial.

Phew that is a lot! It truly is incredible value when you simplify across all the module. Anyone of these modules would blow away the training programs appearing by “gurus” who have only been around for a couple of months!  Expert Secrets Russell Brunson Audiobook

How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the material.

As normal it looks like Russel and the group will be releasing the book online free, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package deal or an upsell from among the other ClickFunnel’s products.

Probably the simplest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is one of the very best training programs for anyone attempting to wrap their head around online marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually offered for $297 as an upsell to the OFA difficulty. This really is incredible value for what you get, and is a terrific compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable internet marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big value.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and need to be revitalized. It is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – provided how important this subject is.
You can’t purchase the Traffic Secrets course just. It is only offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Expert Secrets Russell Brunson Audiobook

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Expert Secrets Russell Brunson Audiobook - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first introduced.

While it’s not ideal it is one of the fastest methods to discover about the numerous different traffic sources offered on the internet. It is of huge worth for any company owner or business owner aiming to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can just assume that the new Traffic Secrets book will be remarkable.