Experts Secrets Book Review – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsExperts Secrets Book Review

Composing a review about a book that has actually not been released is a little tricky – however what is very important to understand is the background of Traffic Secrets.

Experts Secrets Book Review Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually evolved into the new Russell Brunson book about to be launched.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called internet guru to make money?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never does anything unless it includes a huge quantity of worth to the reader. His whole marketing and sales approach is how can he stack the worth in favour of the buyer – which is a really refreshing view.

However more notably he is now discussing the topic which needs to be at the heart of all business. How do you get traffic, potential customers, to your organisation?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are many factors why a service may not make it through – however by far among the most significant is a lack of traffic! Without any paying customers, or traffic, you merely do not have an organisation.

And yet it is among the locations that is both over-looked, and tough to define. I think it is due to the fact that it is a hard subject, so lots of company owner merely neglect it. They take the “build it and they will come” technique – which clearly doesn’t work.

It does seem crazy that with all the “traffic” on the web why isn’t every online business crushing it! Everyday there is close to $7 billion exchanged with individuals purchasing product or services online – in every niche you can possibly imagine. For a lot of online companies they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and business make it look so easy and appear to have an unlimited supply of traffic? But most stay stuck and having a hard time?. Experts Secrets Book Review

That is the Secret of Traffic in a sales funnel. That is why it is so essential and fundamental to a service success, and why everybody in organisation must be buying education around this subject.

Now there are a huge number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using one of these should be easy right? That is not the case otherwise everyone would have broken it.

Likewise, let’s state that you have actually discovered a traffic source and your business is doing excellent. What would take place if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the cost of marketing by x10. What would you do then?

That is why you need to understand traffic at a detailed level. See as soon as you understand it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your organisation and totally free to take it anywhere you want.

So Who Is Russel Brunson Experts Secrets Book Review

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has written a number of books which are extraordinary value each by themselves. I strongly suggest you include it to your todo list if you have not read them!

Russel built the ClickFunnels platform on the concept of making sales funnels basic. How can you take a complicated job or concept and make it simple.

It is often said that there is nothing new – which the more things alter, the more they stay the very same. This is the case with a number of Russell’s items.

You see much of what Russell sells are actually ideas and principles that somebody else developed. Does this mean that he “took” the ideas – no I don’t think so, as he ALWAYS gives credit to where the concept originated from.

Russell has actually remained a student – which is definitely the very best way to be. In any discipline he has actually set his mind to, he has made certain he studies it in detail, surrounds himself with fantastic mentors, and becomes a master of it. In doing so he will get key concepts.

Russell is also a fantastic story teller. He has an incredible ability to take concepts that might be challenging to understand, and retell them in an easy, simple to comprehend way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS sequence really originated from Andre Chaperon, who Russell does in fact discuss and offer the credit. But his method of retelling what the SOS series is, and how you can use it, now has his name largely associated with it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has done it difficult and suffered lots of numerous set-backs and failures. When he takes a concept and retells it – he does it from a location of understanding how it works in the genuine world. The recommendations and experience he covers around the principle is valuable.

What does this imply?

I think it indicates that almost anything Russell contributes to producing is of the greatest value. He takes the very best of the very best and replays it to us in such a way that we can comprehend and carry out into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than most of Russell’s other items.  Experts Secrets Book Review

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was developing an online business back when the majority of us hardly knew what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became well-known, at least in the reasonably little tight internet marketing circle – as it was at that time. And he became someone Russell looked up to, and followed carefully.

The genuine fascinating part of the story is that many years later Russell still saw the huge value in the traffic secrets course – and he managed to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it ended up being an upsell to his other products. He discovered a method to utilize it to create even more worth in his sales funnels … in typical Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

When lots of so called guru’s were trying to keep whatever about online success a secret, the book was launched at a time. In typical Russell Brunson style, he released all the secrets available for anyone who took the time to comprehend the book and read.

It includes a step-by-step actionable plan for any who is brand-new to online marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to build increasing value in your sales process to enhance your item sell price.
  • How to find your dream customers; how to turn prospective customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective clients and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has been called “life-changing” by so lots of individuals, consisting of the similarity Steve Larson, who has gone on to produce his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a need to read book for any business owner – particularly if you plan to construct an online service. It shares the secrets around producing a regional following of fans who will become repeat purchasers of your items.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass movement; Building on the concept f an appealing character, how do you start to get your message out in the ideal way to attract people.
  • Creating belief; How to produce a belief in individuals that they can accomplish the result you are selling. Many people are just stuck, and that is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The destination of course is the point where they realise they absolutely need the item you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your consumer is receiving is much greater than the quantity they pay for it.

In lots of methods this book is a script for how Russell has found out to market and offer over lots of years online. It is the very same procedure and tools he utilizes daily in his business to make it the big success that it is.  Experts Secrets Book Review

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the key styles and subjects will be taken from this original course – so it’s an excellent place to begin.

The original John Reese Traffic Secrets course is incredibly detailed – with 24 rather detailed modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is in fact the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to standard ideas that will be developed on. These include domain names, branding and target markets. , if your are a rookie to online marketing this very first module is so crucial to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target audience, including where they hang out, the keywords to discover them and the ad copy that they will respond to. You likewise discover the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily overlooked. It’s one thing to get traffic to your business, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip! This is more of an introduction to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really crucial subject, and one near to my heart as I love using SEO as an essential traffic source in my organisation. Do this part right and you have limitless complimentary traffic for years. You will learn the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to discover how to grow it and also take care of it as it grows. This module teaches tested email marketing strategies and strategies that work. You’ll discover how to automate email projects and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t spend for it till there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. If done right the process is uncomplicated. Start an affiliate program, hire affiliates to promote for your business and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains amazing techniques that you can utilize to generate traffic through e-commerce. You will discover how you can use Amazon’s product marketing API to enhance the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core methods to grow a company including, lower your cost per visitor, boost traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to purchase media Ads and sponsorships. John also shows you how to get your Ads running throughout major news websites like CNN, Fox News, and ESPN. And, you’ll discover tested techniques for running all sorts of ads like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over two lots specific lessons on how to leverage the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise ad copy and the usage of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive an enormous amount of traffic to your site. This module reveals you what you require to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Think of if you had an app individuals were using, that might drive traffic to your company! You’ll discover how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software application and widgets across platforms. The key concept is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook ads. Marketing on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are keen to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible consumer, who visited your website without buying? That is what you are taught here – how you retarget people who have come to your site, however not yet made a purchase. This is a must if you are using paid advertising to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including different languages. Frequently there are untapped markets merely due to the fact t that they don’t speak English. Translate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of most online marketing. It has ended up being the significant source of traffic and leads for the majority of online service owners. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you discover techniques like leveraging Facebook likes and shares, and incorporating various social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred strategy! John covers the crucial concepts such as on and off-page SEO. While some of the tools discussed are a little outdated, the strategies have actually truly stayed the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and offer value to your audience. You are also demonstrated how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s content? Well this module shows you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it must be such a high traffic source for any service. That and the reality that it is actually owned by Google suggests it is a platform that all company ought to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely essential to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be very simple to become overwhelmed and distracted. {So a well laid-out a master plan to help you stay focused and organised is really essential.

Phew that is a lot! It truly is remarkable value when you simplify throughout all the module. Anybody of these modules would blow away the training programs popping up by “gurus” who have just been around for a few months!  Experts Secrets Book Review

How Much Does Traffic Secrets Cost?

Right now we are still waiting to learn the last pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium given the material.

As typical it looks like Russel and the group will be launching the book online totally free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Presently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package deal or an upsell from among the other ClickFunnel’s products.

Most likely the simplest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is one of the very best training programs for anybody trying to cover their head around internet marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA challenge. This really is remarkable worth for what you get, and is a great compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable online marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer big value.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and need to be revitalized. It is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how essential this subject is.
You can’t purchase the Traffic Secrets course just. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Experts Secrets Book Review

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Experts Secrets Book Review - Traffic Secrets Book

In general, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first introduced.

While it’s not perfect it is among the fastest ways to discover the numerous various traffic sources offered on the web. It is of massive worth for any company owner or business owner wanting to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can only presume that the new Traffic Secrets book will be amazing.