Get Organic Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsGet Organic Traffic

Writing a review about a book that has actually not been released is a little tricky – however what is essential to comprehend is the background of Traffic Secrets.

Get Organic Traffic Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually evolved into the brand-new Russell Brunson book about to be launched.

Most notably, why should you care? After all, isn’t this simply another marketing book by a so called web expert to earn money?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never ever does anything unless it includes a huge amount of worth to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is a really refreshing view.

More importantly he is now talking about the topic which needs to be at the heart of all organisation. How do you get traffic, possible clients, to your business?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are many reasons a business may not make it through – but without a doubt one of the biggest is an absence of traffic! With no paying clients, or traffic, you simply don’t have a company.

And yet it is among the locations that is both over-looked, and hard to define. I think it is because it is a hard topic, so many organisation owners merely ignore it. They take the “build it and they will come” method – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the web why isn’t every online organisation crushing it! Daily there is close to $7 billion exchanged with people buying products and services online – in every niche you can possibly imagine. Yet for many online companies they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and company make it look so easy and appear to have an endless supply of traffic? The majority of remain stuck and struggling?. Get Organic Traffic

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so essential to a business success, and why everybody in business ought to be buying education around this topic.

Right now there are a big number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So using one of these should be simple right? However that is not the case otherwise everybody would have split it.

Let’s say that you have discovered a traffic source and your service is doing great. What would take place if that source was closed down – or more likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of marketing by x10. What would you do then?

That is why you require to understand traffic at a detailed level. See when you understand it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your business and totally free to take it anywhere you want.

Who Is Russel Brunson Get Organic Traffic

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has actually been around considering that there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has written a number of books which are amazing worth each by themselves. I strongly recommend you add it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the idea of making sales funnels easy. How can you take an intricate job or idea and make it simple.

It is frequently stated that there is nothing brand-new – which the more things change, the more they remain the same. This is the case with a number of Russell’s products.

You see much of what Russell sells are in fact concepts and concepts that someone else produced. Does this mean that he “stole” the concepts – no I don’t think so, as he ALWAYS provides credit to where the concept came from.

Russell has actually remained a student – which is definitely the finest method to be. In any discipline he has actually set his mind to, he has actually made certain he studies it in information, surrounds himself with incredible mentors, and ends up being a master of it. In doing so he will select up crucial ideas.

Russell is likewise an amazing story teller. He has an incredible capability to take ideas that may be difficult to comprehend, and retell them in an easy, easy to understand manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS sequence truly originated from Andre Chaperon, who Russell does in fact discuss and give the credit. His way of retelling what the SOS sequence is, and how you can utilize it, now has his name mainly associated with it.

But it is moreover. Russell is deep in the trenches as an internet online marketer. He has actually done it hard and suffered numerous numerous set-backs and failures. When he takes an idea and retells it – he does it from a location of understanding how it works in the genuine world. The suggestions and experience he twists around the concept is valuable.

So what does this imply?

I believe it means that almost anything Russell contributes to producing is of the highest value. He takes the very best of the best and replays it to us in such a way that we can carry out and understand into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other items.  Get Organic Traffic

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. When most of us hardly understood what the Internet even was, John was developing an online organisation back!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became famous, a minimum of in the reasonably little tight web marketing circle – as it was back then. And he ended up being someone Russell appreciated, and followed carefully.

The genuine remarkable part of the story is that many years later Russell still saw the big value in the traffic secrets course – and he managed to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it ended up being an upsell to his other products. He found a method to utilize it to create even more value in his sales funnels … in common Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

The book was launched at a time when numerous so called guru’s were trying to keep everything about online success a trick. In typical Russell Brunson style, he released all the secrets readily available for anybody who took the time to comprehend the book and check out.

It includes a step-by-step actionable plan for any who is brand-new to internet marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales process to improve your item sell price.
  • How to find your dream clients; how to turn possible consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible customers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has actually been called “life-altering” by a lot of individuals, including the likes of Steve Larson, who has gone on to produce his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – particularly if you prepare to develop an online service. It shares the secrets around producing a local following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass motion; Building on the concept f an attractive character, how do you begin to get your message out in the proper way to bring in individuals.
  • Creating belief; How to develop a belief in individuals that they can attain the result you are offering. A lot of individuals are simply stuck, and that is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location obviously is the point where they understand they absolutely require the item you are promoting.
  • Selling with Authenticity; This is ensuring that the value your client is getting is much higher than the quantity they spend for it.

In numerous methods this book is a script for how Russell has actually learnt to market and sell over lots of years online. It is the very same process and tools he uses daily in his business to make it the big success that it is.  Get Organic Traffic

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial styles and subjects will be drawn from this original course – so it’s a good location to start.

The original John Reese Traffic Secrets course is extremely detailed – with 24 rather thorough modules! So let’s take a glance what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and presents to basic principles that will be constructed on. These include domain, branding and target markets. , if your are a beginner to online marketing this very first module is so essential to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target audience, including where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise find out about the best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily ignored. It’s one thing to get traffic to your service, but if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a very important topic, and one close to my heart as I like using SEO as a key traffic source in my organisation. Do this part right and you have limitless complimentary traffic for several years. You will learn the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to find out how to grow it and likewise take care of it as it grows. This module teaches tested email marketing strategies and strategies that work. You’ll discover how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of extraordinary tactics that you can use to create traffic via e-commerce. You will learn how you can use Amazon’s product marketing API to boost the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a business consisting of, lower your cost per visitor, boost traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to purchase media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon significant news sites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of advertisements like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over two dozen specific lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise advertisement copy and making use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive an enormous quantity of traffic to your site. This module shows you what you require to start, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Think of if you had an app individuals were using, that might drive traffic to your service! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software and widgets across platforms. The key idea is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are keen to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential client, who visited your site without purchasing? That is what you are taught here – how you retarget people who have actually pertained to your site, but not yet purchased. If you are using paid marketing to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, including various languages. Often there are untapped markets just due to the reality t that they don’t speak English. Translate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of many online marketing. It has actually ended up being the significant source of traffic and leads for most online entrepreneur. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn methods like leveraging Facebook likes and shares, and incorporating various social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite technique! John covers the crucial concepts such as on and off-page SEO. While a few of the tools gone over are a little outdated, the strategies have truly remained the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the search engines and offer value to your audience. If this isn’t your thing, you are also revealed how to outsource the writing element.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s material? Well this module reveals you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest online search engine (behind Google), it stands to reason it must be such a high traffic source for any company. That and the reality that it is actually owned by Google means it is a platform that all business should be leveraging somehow for traffic. How do you optimise your channel, keywords and content for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely important to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be super easy to end up being overwhelmed and sidetracked. {So a well laid-out a master strategy to assist you stay focused and arranged is really essential.

Phew that is a lot! It actually is incredible worth when you simplify throughout all the module. Anyone of these modules would blow away the training programs popping up by “gurus” who have actually just been around for a few months!  Get Organic Traffic

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium provided the content.

However as typical it looks like Russel and the group will be releasing the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package or an upsell from among the other ClickFunnel’s products.

Most likely the easiest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the difficulty yet, then what are you believing???!!! It is among the best training programs for anyone attempting to cover their head around internet marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA obstacle. This really is fantastic value for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial worth.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and need to be refreshed. But it is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – offered how essential this subject is.
You can’t buy the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Get Organic Traffic

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Get Organic Traffic - Traffic Secrets Book

In general, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first released.

While it’s not ideal it is among the fastest methods to discover the many different traffic sources offered on the internet. It is of enormous worth for any entrepreneur or entrepreneur wanting to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven technique, I can only assume that the brand-new Traffic Secrets book will be amazing.