Growth Hacking With Content Marketing How To Increase Website Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsGrowth Hacking With Content Marketing How To Increase Website Traffic

Composing a review about a book that has actually not been released is a little difficult – but what is necessary to comprehend is the background of Traffic Secrets.

Growth Hacking With Content Marketing How To Increase Website Traffic Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually evolved into the new Russell Brunson book about to be released.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called web guru to make money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never ever does anything unless it adds a substantial quantity of worth to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the purchaser – which is a really refreshing view.

However more significantly he is now speaking about the topic which must be at the heart of all business. How do you get traffic, prospective customers, to your organisation?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are numerous factors why a business might not endure – but by far one of the most significant is a lack of traffic! With no paying consumers, or traffic, you just don’t have an organisation.

And yet it is among the areas that is both over-looked, and challenging to define. I believe it is because it is a difficult subject, numerous entrepreneur simply overlook it. They take the “build it and they will come” approach – which plainly doesn’t work.

It does seem insane that with all the “traffic” on the web why isn’t every online service crushing it! Daily there is close to $7 billion exchanged with individuals buying services and products online – in every specific niche you can possibly imagine. Yet for many online organisations they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so basic and appear to have an endless supply of traffic? However many stay stuck and having a hard time?. Growth Hacking With Content Marketing How To Increase Website Traffic

That is the Secret of Traffic in a sales funnel. That is why it is so essential and essential to a company success, and why everyone in organisation need to be purchasing education around this topic.

Right now there are a big variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using among these should be simple right? That is not the case otherwise everybody would have broken it.

Likewise, let’s state that you have actually found a traffic source and your organisation is doing fantastic. What would happen if that source was shut down – or more likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the cost of advertising by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your business and totally free to take it anywhere you want.

Who Is Russel Brunson Growth Hacking With Content Marketing How To Increase Website Traffic

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The idea of sales funnels has been around considering that there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has written a number of books which are incredible value each by themselves. If you have not read them, then I strongly recommend you include it to your todo list!

Russel constructed the ClickFunnels platform on the concept of making sales funnels easy. And this seems his technique to everything. How can you take a complex task or idea and make it easy. How do you break it down to basic parts that can be carried out on and then repeated to scale.

It is frequently said that there is nothing new – which the more things alter, the more they remain the very same. This holds true with a lot of Russell’s products.

You see much of what Russell offers are really ideas and ideas that somebody else produced. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS offers credit to where the concept originated from.

Russell has actually remained a trainee – which is definitely the very best method to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in information, surrounds himself with incredible mentors, and ends up being a master of it. In doing so he will choose up key ideas.

Russell is also an amazing story teller. He has an amazing capability to take concepts that may be challenging to grasp, and retell them in an easy, easy to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS sequence really came from Andre Chaperon, who Russell does really give the credit and discuss. His method of retelling what the SOS sequence is, and how you can utilize it, now has his name mainly associated with it.

Russell is deep in the trenches as an internet marketer. When he takes a concept and retells it – he does it from a location of knowing how it works in the genuine world.

So what does this imply?

I believe it suggests that nearly anything Russell contributes to producing is of the highest value. He takes the very best of the best and replays it to us in such a way that we can comprehend and execute into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other items.  Growth Hacking With Content Marketing How To Increase Website Traffic

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. When most of us hardly knew what the Internet even was, John was developing an online company back!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became popular, a minimum of in the fairly little tight web marketing circle – as it was at that time. And he ended up being somebody Russell admired, and followed carefully.

The real interesting part of the story is that many years later Russell still saw the big value in the traffic secrets course – and he handled to encourage John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it ended up being an upsell to his other products. He discovered a method to use it to create even more value in his sales funnels … in typical Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

The book was released at a time when lots of so called guru’s were attempting to keep whatever about online success a trick. However in normal Russell Brunson style, he released all the secrets readily available for anyone who took the time to read and understand the book.

It includes a step-by-step actionable blueprint for any who is brand-new to internet marketing.

Some of the concepts covered include;

  • The Value Ladder; how to build increasing value in your sales procedure to improve your product sell price.
  • How to discover your dream consumers; how to turn prospective customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal clients so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective customers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest usage one.

This book has actually been called “life-changing” by so many individuals, consisting of the similarity Steve Larson, who has actually gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – especially if you plan to develop an online service. It shares the secrets around creating a regional following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass movement; Building on the idea f an appealing character, how do you begin to get your message out in the ideal method to draw in people.
  • Creating belief; How to produce a belief in people that they can attain the result you are selling. Most people are merely stuck, which is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location naturally is the point where they understand they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your customer is getting is much higher than the quantity they spend for it.

In lots of methods this book is a script for how Russell has discovered to market and offer over numerous years online. It is the same procedure and tools he uses daily in his service to make it the big success that it is.  Growth Hacking With Content Marketing How To Increase Website Traffic

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the key styles and subjects will be taken from this original course – so it’s a good location to start.

The initial John Reese Traffic Secrets course is extremely comprehensive – with 24 quite detailed modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to standard ideas that will be constructed on. These consist of domain, branding and target audience. , if your are a novice to online marketing this first module is so crucial to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about discovering your target audience, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise find out about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily overlooked. It’s one thing to get traffic to your company, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a really essential topic, and one close to my heart as I love using SEO as an essential traffic source in my business. Do this part right and you have limitless free traffic for years. You will learn the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll require to find out how to grow it and also look after it as it grows. This module teaches tested email marketing tactics and methods that work. You’ll find out how to automate email campaigns and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not spend for it up until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your products. , if done right the process is simple.. Start an affiliate program, hire affiliates to promote for your service and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable methods that you can use to produce traffic by means of e-commerce. You will find out how you can use Amazon’s product advertising API to boost the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow a business including, lower your cost per visitor, increase traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John also reveals you how to get your Ads encountering significant news sites like CNN, Fox News, and ESPN. And, you’ll discover proven methods for running all sorts of ads like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over two lots specific lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise advertisement copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a massive quantity of traffic to your site. This module reveals you what you require to begin, consisting of how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Picture if you had an app people were utilizing, that might drive traffic to your company! You’ll find out how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software and widgets across platforms. The crucial idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are keen to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible consumer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have come to your site, but not yet purchased. This is a must if you are utilizing paid marketing to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including various languages. Often there are untapped markets merely due to the truth t that they don’t speak English. Translate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of online marketing. It has actually become the significant source of traffic and leads for many online business owners. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you find out techniques like leveraging Facebook shares and likes, and incorporating various social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred technique! John covers the crucial concepts such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the techniques have really stayed the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and supply worth to your audience. You are likewise demonstrated how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other people’s content? Well this module reveals you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it must be such a high traffic source for any company. That and the truth that it is in fact owned by Google implies it is a platform that all company must be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very essential to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be very easy to end up being overloaded and distracted. {So a well laid-out a master strategy to help you remain focused and organised is really important.

Phew that is a lot! It actually is fantastic worth when you break it down throughout all the module. Anyone of these modules would blow away the training programs appearing by “experts” who have actually only been around for a few months!  Growth Hacking With Content Marketing How To Increase Website Traffic

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium given the content.

As normal it looks like Russel and the team will be releasing the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Currently there is no chance to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from among the other ClickFunnel’s products.

Most likely the most convenient and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the challenge yet, then what are you thinking???!!! It is among the best training programs for anyone attempting to cover their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA obstacle. This actually is fantastic value for what you get, and is a fantastic compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial worth.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and need to be revitalized. It is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – offered how essential this subject is.
You can’t purchase the Traffic Secrets course only. It is just offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Growth Hacking With Content Marketing How To Increase Website Traffic

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Growth Hacking With Content Marketing How To Increase Website Traffic - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first released.

While it’s not best it is among the fastest methods to find out about the lots of various traffic sources available on the internet. It is of massive worth for any entrepreneur or entrepreneur looking to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can only presume that the new Traffic Secrets book will be fantastic.