High Traffic Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsHigh Traffic Marketing

Writing a review about a book that has actually not been released is a little difficult – however what is necessary to comprehend is the background of Traffic Secrets.

High Traffic Marketing Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the new Russell Brunson book about to be launched.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called internet expert to generate income?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never ever does anything unless it includes a substantial quantity of worth to the reader. His entire marketing and sales approach is how can he stack the value in favour of the buyer – which is a truly refreshing view.

However more significantly he is now talking about the topic which needs to be at the heart of all organisation. How do you get traffic, prospective clients, to your service?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are lots of reasons why a business might not make it through – however by far one of the biggest is an absence of traffic! Without any paying clients, or traffic, you simply do not have an organisation.

And yet it is among the locations that is both over-looked, and hard to define. I think it is since it is a challenging topic, numerous entrepreneur merely ignore it. They take the “build it and they will come” approach – which clearly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online business crushing it! Daily there is close to $7 billion exchanged with people buying services and products online – in every niche you can possibly imagine. Yet for most online organisations they feel like they remain in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online business owners and company make it look so easy and appear to have a limitless supply of traffic? However a lot of stay stuck and struggling?. High Traffic Marketing

That is the Secret of Traffic in a sales funnel. That is why it is basic and so important to a service success, and why everybody in service should be buying education around this topic.

Now there are a big number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of among these should be simple right? But that is not the case otherwise everyone would have split it.

Likewise, let’s say that you have discovered a traffic source and your service is doing fantastic. What would happen if that source was shut down – or more likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the cost of advertising by x10. What would you do then?

That is why you need to comprehend traffic at a comprehensive level. See as soon as you understand it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your company and free to take it anywhere you desire.

Who Is Russel Brunson High Traffic Marketing

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has actually been around considering that there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed numerous books which are extraordinary value each by themselves. If you have not read them, then I strongly recommend you include it to your todo list!

Russel constructed the ClickFunnels platform on the principle of making sales funnels easy. And this seems his approach to everything. How can you take a complex task or idea and make it simple. How do you simplify to easy elements that can be performed on and after that duplicated to scale.

It is often said that there is absolutely nothing brand-new – which the more things alter, the more they stay the exact same. This holds true with a number of Russell’s products.

You see much of what Russell offers are actually concepts and ideas that somebody else produced. Does this mean that he “stole” the concepts – no I don’t believe so, as he ALWAYS offers credit to where the concept came from.

Russell has actually remained a trainee – which is absolutely the finest way to be. In any discipline he has set his mind to, he has actually ensured he studies it in information, surrounds himself with amazing coaches, and ends up being a master of it. In doing so he will get essential ideas.

Russell is likewise an incredible story teller. He has an amazing ability to take concepts that may be tricky to comprehend, and retell them in an easy, simple to comprehend manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have an option for them.

The SOS series really originated from Andre Chaperon, who Russell does really point out and offer the credit. However his method of retelling what the SOS sequence is, and how you can use it, now has his name mostly related to it.

It is more than that. Russell is deep in the trenches as a web marketer. He has done it hard and suffered many numerous set-backs and failures. So when he takes an idea and retells it – he does it from a location of understanding how it operates in the real life. The recommendations and experience he twists around the concept is invaluable.

So what does this suggest?

I believe it means that practically anything Russell has a hand in producing is of the highest worth. He takes the very best of the very best and replays it to us in a manner that we can implement and comprehend into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than most of Russell’s other items.  High Traffic Marketing

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When most of us barely understood what the Internet even was, John was developing an online business back!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being famous, at least in the fairly little tight online marketing circle – as it was back then. And he ended up being someone Russell looked up to, and followed carefully.

The real interesting part of the story is that many years later Russell still saw the huge value in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. Rather of continuing to offer it as a stand alone item, it became an upsell to his other products. He discovered a way to use it to produce much more value in his sales funnels … in normal Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

When lots of so called expert’s were attempting to keep everything about online success a secret, the book was launched at a time. In typical Russell Brunson style, he released all the secrets readily available for anyone who took the time to comprehend the book and check out.

It consists of a detailed actionable plan for any who is new to internet marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales process to enhance your item sell price.
  • How to discover your dream consumers; how to turn potential consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect clients so they desire to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential consumers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best use one.

This book has been called “life-changing” by numerous people, consisting of the likes of Steve Larson, who has gone on to develop his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a must read book for any business owner – especially if you plan to build an online company. It shares the secrets around creating a local following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass movement; Building on the principle f an attractive character, how do you begin to get your message out in properly to draw in people.
  • Creating belief; How to create a belief in individuals that they can attain the outcome you are offering. The majority of people are just stuck, and that is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they realise they absolutely need the item you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your consumer is receiving is much greater than the quantity they spend for it.

In numerous methods this book is a script for how Russell has actually found out to market and offer over several years online. It is the very same procedure and tools he uses everyday in his service to make it the huge success that it is.  High Traffic Marketing

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be released, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the key themes and subjects will be taken from this initial course – so it’s a great place to begin.

The initial John Reese Traffic Secrets course is incredibly in-depth – with 24 rather detailed modules! So let’s take a fast look what is covered in every one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is actually the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to fundamental principles that will be developed on. These consist of domain names, branding and target audience. If your are a rookie to online marketing this first module is so essential to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target market, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You likewise find out about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily ignored. It’s something to get traffic to your organisation, but if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really important subject, and one close to my heart as I love utilizing SEO as an essential traffic source in my organisation. Do this part right and you have unlimited complimentary traffic for years. You will find out the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to find out how to grow it and likewise look after it as it grows. This module teaches tested email marketing strategies and methods that work. You’ll discover how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes incredible methods that you can use to generate traffic via e-commerce. You will find out how you can use Amazon’s item marketing API to boost the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core methods to grow a business consisting of, lower your expense per visitor, boost traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll learn proven methods for running all sorts of advertisements like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over 2 dozen private lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive an enormous quantity of traffic to your site. This module reveals you what you need to get going, including how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Imagine if you had an app people were utilizing, that might drive traffic to your service! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software and widgets throughout platforms. The crucial concept is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are eager to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective customer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually pertained to your site, but not yet bought. This is a must if you are using paid marketing to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including different languages. Frequently there are untapped markets just due to the fact t that they do not speak English. Translate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of most internet marketing. It has actually become the significant source of traffic and leads for a lot of online company owner. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you learn strategies like leveraging Facebook shares and likes, and integrating various social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite method! John covers the crucial ideas such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the techniques have truly remained the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the online search engine and provide value to your audience. You are also demonstrated how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s material? Well this module reveals you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it ought to be such a high traffic source for any business. That and the reality that it is actually owned by Google indicates it is a platform that all service need to be leveraging somehow for traffic. So how do you optimise your channel, keywords and content for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very essential to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be super simple to end up being overwhelmed and sidetracked. {So a well laid-out a master plan to help you remain focused and organised is actually crucial.

Phew that is a lot! When you break it down across all the module, it truly is amazing value. Anyone of these modules would blow away the training programs appearing by “experts” who have actually only been around for a few months!  High Traffic Marketing

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the material.

As typical it looks like Russel and the team will be releasing the book online totally free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Currently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a bundle deal or an upsell from among the other ClickFunnel’s items.

Probably the simplest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is among the very best training programs for anybody attempting to cover their head around online marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA challenge. This truly is incredible worth for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer big value.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and need to be refreshed. It is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how essential this subject is.
You can’t buy the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  High Traffic Marketing

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

High Traffic Marketing - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first introduced.

While it’s not perfect it is among the fastest ways to discover the numerous different traffic sources readily available on the web. It is of enormous value for any entrepreneur or business owner seeking to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can just presume that the new Traffic Secrets book will be fantastic.