How Can I Increase Traffic To My Website – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsHow Can I Increase Traffic To My Website

Writing a review about a book that has actually not been released is a little challenging – however what is important to understand is the background of Traffic Secrets.

How Can I Increase Traffic To My Website Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be released.

Most notably, why should you care? Isn’t this just another marketing book by a so called web guru to make money?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never ever does anything unless it adds a huge amount of worth to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is an actually revitalizing view.

However more importantly he is now discussing the topic which ought to be at the heart of all service. How do you get traffic, potential consumers, to your organisation?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are numerous reasons an organisation might not endure – but without a doubt one of the greatest is an absence of traffic! With no paying customers, or traffic, you merely do not have a business.

And yet it is among the locations that is both over-looked, and hard to specify. I believe it is since it is a challenging subject, a lot of company owner just disregard it. They take the “construct it and they will come” method – which clearly does not work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online business crushing it! Daily there is close to $7 billion exchanged with individuals purchasing services and products online – in every niche possible. For most online services they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online business owners and business make it look so simple and appear to have an endless supply of traffic? However the majority of stay stuck and having a hard time?. How Can I Increase Traffic To My Website

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so crucial to a business success, and why everyone in company must be buying education around this subject.

Right now there are a substantial variety of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using among these should be easy right? But that is not the case otherwise everyone would have broken it.

Also, let’s state that you have discovered a traffic source and your organisation is doing great. What would happen if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the cost of marketing by x10. What would you do then?

That is why you require to understand traffic at a detailed level. See once you comprehend it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your business and free to take it anywhere you want.

Who Is Russel Brunson How Can I Increase Traffic To My Website

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are amazing value each on their own. If you have not read them, then I highly recommend you add it to your todo list!

Russel built the ClickFunnels platform on the principle of making sales funnels easy. How can you take a complicated task or concept and make it basic.

It is frequently stated that there is nothing brand-new – and that the more things alter, the more they remain the very same. This is the case with numerous of Russell’s products.

You see much of what Russell sells are really ideas and principles that someone else produced. Does this mean that he “stole” the concepts – no I don’t think so, as he ALWAYS provides credit to where the concept originated from.

Russell has actually stayed a student – which is absolutely the best method to be. In any discipline he has actually set his mind to, he has made sure he studies it in detail, surrounds himself with incredible coaches, and ends up being a master of it. In doing so he will get essential ideas.

Russell is likewise a remarkable story teller. He has an unbelievable capability to take ideas that may be challenging to understand, and retell them in an easy, easy to comprehend way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS series truly originated from Andre Chaperon, who Russell does actually provide the credit and point out. But his method of retelling what the SOS series is, and how you can use it, now has his name mainly related to it.

It is more than that. Russell is deep in the trenches as a web marketer. He has done it difficult and suffered many many set-backs and failures. So when he takes a concept and retells it – he does it from a place of knowing how it works in the real life. The advice and experience he wraps around the principle is invaluable.

So what does this indicate?

I think it means that practically anything Russell contributes to producing is of the highest worth. He takes the very best of the very best and replays it to us in a manner that we can comprehend and carry out into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than many of Russell’s other products.  How Can I Increase Traffic To My Website

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When most of us hardly knew what the Internet even was, John was constructing an online organisation back!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became famous, at least in the fairly little tight online marketing circle – as it was at that time. And he ended up being somebody Russell looked up to, and followed closely.

The genuine remarkable part of the story is that lots of years later on Russell still saw the big worth in the traffic secrets course – and he handled to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it became an upsell to his other items. He found a method to utilize it to create a lot more value in his sales funnels … in normal Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

When numerous so called master’s were trying to keep whatever about online success a secret, the book was launched at a time. However in normal Russell Brunson design, he published all the secrets readily available for anybody who made the effort to read and comprehend the book.

It contains a step-by-step actionable blueprint for any who is brand-new to internet marketing.

A few of the principles covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales process to enhance your item sell price.
  • How to discover your dream consumers; how to turn potential clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential customers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest use one.

This book has been called “life-altering” by a lot of individuals, consisting of the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a should read book for any business owner – specifically if you plan to develop an online company. It shares the secrets around developing a regional following of fans who will become repeat buyers of your items.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass motion; Building on the concept f an attractive character, how do you start to get your message out in the proper way to draw in individuals.
  • Creating belief; How to develop a belief in individuals that they can attain the result you are selling. Many people are simply stuck, which is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The destination of course is the point where they understand they definitely need the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your customer is receiving is much greater than the amount they pay for it.

In many ways this book is a script for how Russell has discovered to market and offer over many years online. It is the exact same process and tools he utilizes daily in his organisation to make it the substantial success that it is.  How Can I Increase Traffic To My Website

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and topics will be drawn from this original course – so it’s an excellent location to begin.

The original John Reese Traffic Secrets course is exceptionally in-depth – with 24 quite extensive modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is in fact the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to standard ideas that will be constructed on. These include domain names, branding and target markets. , if your are a rookie to online marketing this first module is so essential to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target audience, consisting of where they hang out, the keywords to discover them and the ad copy that they will respond to. You likewise discover the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is easily neglected. It’s one thing to get traffic to your business, however if your copy is bad, they will recuperate out once again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a much deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a very essential topic, and one near to my heart as I like utilizing SEO as a crucial traffic source in my service. Do this part right and you have unlimited complimentary traffic for several years. You will discover the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to find out how to grow it and likewise look after it as it grows. This module teaches proven email marketing techniques and strategies that work. You’ll find out how to automate email campaigns and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible methods that you can utilize to generate traffic via e-commerce. You will discover how you can use Amazon’s item advertising API to increase the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the standard theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow an organisation including, lower your cost per visitor, boost traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll find out tested methods for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over two lots private lessons on how to leverage the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and the use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a massive amount of traffic to your site. This module reveals you what you need to start, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Envision if you had an app people were utilizing, that could drive traffic to your company! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software and widgets throughout platforms. The key concept is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential client, who visited your website without buying? That is what you are taught here – how you retarget individuals who have come to your site, however not yet bought. This is a must if you are using paid marketing to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including different languages. Frequently there are untapped markets simply due to the fact t that they do not speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of internet marketing. It has ended up being the major source of traffic and leads for the majority of online organisation owners. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you discover methods like leveraging Facebook shares and likes, and incorporating various social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred technique! John covers the crucial concepts such as on and off-page SEO. While some of the tools talked about are a little out-of-date, the strategies have actually actually remained the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the online search engine and offer worth to your audience. You are also demonstrated how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s material? Well this module shows you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any service. That and the truth that it is actually owned by Google indicates it is a platform that all company need to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very crucial to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be incredibly easy to end up being overloaded and distracted. {So a well laid-out a master strategy to assist you remain focused and arranged is really crucial.

Phew that is a lot! When you break it down across all the module, it actually is remarkable worth. Anyone of these modules would blow away the training programs turning up by “masters” who have actually just been around for a few months!  How Can I Increase Traffic To My Website

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium given the material.

But as normal it appears like Russel and the team will be launching the book online free, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Presently there is no other way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package offer or an upsell from one of the other ClickFunnel’s products.

Most likely the simplest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the obstacle yet, then what are you believing???!!! It is one of the very best training programs for anyone trying to cover their head around online marketing in general. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally readily available for $297 as an upsell to the OFA difficulty. This truly is incredible value for what you get, and is a fantastic compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial value.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and need to be revitalized. It is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how important this topic is.
You can’t buy the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  How Can I Increase Traffic To My Website

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

How Can I Increase Traffic To My Website - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first released.

While it’s not ideal it is among the fastest ways to learn about the numerous various traffic sources available on the internet. It is of enormous value for any company owner or entrepreneur wanting to construct and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can just assume that the new Traffic Secrets book will be amazing.