How Drive Traffic To Website – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsHow Drive Traffic To Website

Writing a review about a book that has not been released is a little tricky – however what is necessary to comprehend is the background of Traffic Secrets.

How Drive Traffic To Website Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be released.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called web master to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never does anything unless it includes a big quantity of worth to the reader. His entire marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is an actually rejuvenating view.

However more importantly he is now discussing the subject which should be at the heart of all business. How do you get traffic, potential consumers, to your service?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are many reasons that a business may not make it through – however without a doubt among the biggest is an absence of traffic! With no paying customers, or traffic, you simply don’t have an organisation.

And yet it is one of the areas that is both over-looked, and tough to define. I believe it is since it is a hard topic, a lot of service owners merely overlook it. They take the “build it and they will come” approach – which clearly doesn’t work.

It does appear insane that with all the “traffic” on the internet why isn’t every online service squashing it! Daily there is close to $7 billion exchanged with individuals purchasing services and products online – in every niche you can possibly imagine. For many online services they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so basic and appear to have an unlimited supply of traffic? But most stay stuck and having a hard time?. How Drive Traffic To Website

That is the Secret of Traffic in a sales funnel. That is why it is basic and so essential to a business success, and why everyone in business ought to be buying education around this topic.

Now there are a big number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So tapping into one of these should be easy right? That is not the case otherwise everybody would have broken it.

Let’s state that you have found a traffic source and your company is doing great. What would occur if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See once you comprehend it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your business and complimentary to take it anywhere you want.

So Who Is Russel Brunson How Drive Traffic To Website

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are amazing value each by themselves. I strongly suggest you add it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the idea of making sales funnels basic. And this seems his technique to everything. How can you take a complex task or idea and make it basic. How do you simplify to simple parts that can be performed on and then duplicated to scale.

It is often stated that there is absolutely nothing brand-new – which the more things change, the more they stay the exact same. This is the case with numerous of Russell’s products.

You see much of what Russell offers are actually concepts and principles that another person produced. Does this mean that he “stole” the ideas – no I do not think so, as he ALWAYS gives credit to where the concept came from.

Russell has remained a student – which is definitely the finest way to be. In any discipline he has set his mind to, he has actually ensured he studies it in detail, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will get key ideas.

Russell is also an incredible story teller. He has an extraordinary capability to take ideas that may be difficult to understand, and retell them in an easy, simple to understand manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS sequence really originated from Andre Chaperon, who Russell does in fact give the credit and point out. However his method of retelling what the SOS series is, and how you can utilize it, now has his name mostly connected with it.

Russell is deep in the trenches as an internet marketer. When he takes an idea and retells it – he does it from a location of knowing how it works in the real world.

So what does this indicate?

I believe it suggests that nearly anything Russell has a hand in producing is of the highest value. He takes the very best of the finest and replays it to us in such a way that we can understand and implement into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other items.  How Drive Traffic To Website

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was building an online service back when the majority of us barely knew what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being well-known, a minimum of in the reasonably little tight web marketing circle – as it was back then. And he became somebody Russell admired, and followed carefully.

The real interesting part of the story is that numerous years later on Russell still saw the big value in the traffic secrets course – and he handled to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it became an upsell to his other products. He found a way to use it to develop even more worth in his sales funnels … in typical Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

When lots of so called guru’s were attempting to keep whatever about online success a trick, the book was launched at a time. In normal Russell Brunson design, he published all the secrets readily available for anyone who took the time to read and comprehend the book.

It contains a step-by-step actionable plan for any who is brand-new to internet marketing.

A few of the ideas covered consist of;

  • The Value Ladder; how to develop increasing value in your sales procedure to improve your product sell price.
  • How to find your dream customers; how to turn potential clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective consumers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has actually been called “life-altering” by a lot of individuals, including the likes of Steve Larson, who has gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – particularly if you prepare to build an online company. It shares the secrets around producing a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass motion; Building on the principle f an attractive character, how do you begin to get your message out in the proper way to draw in people.
  • Creating belief; How to produce a belief in people that they can achieve the outcome you are selling. A lot of people are just stuck, which is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location of course is the point where they understand they absolutely require the item you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your client is getting is much higher than the amount they spend for it.

In lots of methods this book is a script for how Russell has actually discovered to market and sell over many years online. It is the exact same process and tools he uses daily in his service to make it the huge success that it is.  How Drive Traffic To Website

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be released, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve discussed the key styles and topics will be drawn from this original course – so it’s a great location to begin.

The original John Reese Traffic Secrets course is exceptionally detailed – with 24 quite thorough modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to fundamental principles that will be developed on. These consist of domain, branding and target audience. If your are a beginner to internet marketing this very first module is so essential to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to know about finding your target market, consisting of where they hang out, the keywords to find them and the advertisement copy that they will react to. You also learn about the very best traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily ignored. It’s one thing to get traffic to your service, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a really essential subject, and one near my heart as I like utilizing SEO as a crucial traffic source in my company. Do this part right and you have limitless complimentary traffic for many years. You will find out the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll require to learn how to grow it and also take care of it as it grows. This module teaches proven email marketing methods and strategies that work. You’ll discover how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible methods that you can utilize to produce traffic by means of e-commerce. You will find out how you can use Amazon’s item marketing API to increase the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow an organisation consisting of, lower your cost per visitor, boost traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll discover tested techniques for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two lots individual lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise advertisement copy and the usage of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a huge amount of traffic to your site. This module shows you what you need to get going, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Envision if you had an app people were using, that might drive traffic to your business! You’ll learn how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets throughout platforms. The essential concept is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are eager to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible customer, who visited your site without buying? That is what you are taught here – how you retarget people who have come to your site, but not yet made a purchase. This is a must if you are utilizing paid marketing to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including various languages. Typically there are untapped markets merely due to the truth t that they don’t speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of online marketing. It has actually become the significant source of traffic and leads for many online company owners. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you learn techniques like leveraging Facebook shares and likes, and integrating different social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite method! John covers the essential concepts such as on and off-page SEO. While some of the tools discussed are a little outdated, the techniques have actually actually remained the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and provide worth to your audience. If this isn’t your thing, you are likewise shown how to outsource the writing component.

Module 21 – Content Curation Methods: How do you legally leverage other people’s content? Well this module shows you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it needs to be such a high traffic source for any organisation. That and the reality that it is really owned by Google suggests it is a platform that all company need to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely important to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be extremely easy to become overwhelmed and distracted. {So a well laid-out a master plan to help you stay focused and organised is actually essential.

Phew that is a lot! It really is remarkable worth when you break it down across all the module. Anyone of these modules would blow away the training programs turning up by “experts” who have actually just been around for a few months!  How Drive Traffic To Website

How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the last pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium given the content.

As typical it looks like Russel and the group will be launching the book online free, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a bundle offer or an upsell from among the other ClickFunnel’s items.

Probably the most convenient and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the difficulty yet, then what are you believing???!!! It is among the best training programs for anybody attempting to wrap their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally offered for $297 as an upsell to the OFA challenge. This actually is remarkable worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable internet marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and require to be refreshed. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how crucial this subject is.
You can’t buy the Traffic Secrets course just. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  How Drive Traffic To Website

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

How Drive Traffic To Website - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first released.

While it’s not ideal it is among the fastest ways to discover the lots of different traffic sources available on the internet. It is of massive value for any company owner or entrepreneur seeking to construct and increase their online traffic.

Based on Russell’s previous books, and his worth driven technique, I can only assume that the brand-new Traffic Secrets book will be incredible.