How Drive Website Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsHow Drive Website Traffic

Writing a review about a book that has not been launched is a little challenging – however what is essential to understand is the background of Traffic Secrets.

How Drive Website Traffic Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the brand-new Russell Brunson book about to be launched.

Most significantly, why should you care? Isn’t this simply another marketing book by a so called web master to make cash?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never ever does anything unless it adds a huge quantity of value to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is a really rejuvenating view.

But more significantly he is now speaking about the topic which must be at the heart of all organisation. How do you get traffic, potential consumers, to your service?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are many reasons that an organisation may not survive – however without a doubt one of the greatest is an absence of traffic! Without any paying clients, or traffic, you merely do not have a business.

And yet it is one of the locations that is both over-looked, and tough to specify. I think it is because it is a tough subject, a lot of entrepreneur simply overlook it. They take the “build it and they will come” approach – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the web why isn’t every online service crushing it! Daily there is close to $7 billion exchanged with individuals purchasing product or services online – in every niche possible. Yet for a lot of online services they seem like they remain in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and business make it look so simple and appear to have an unlimited supply of traffic? However the majority of remain stuck and struggling?. How Drive Website Traffic

That is the Secret of Traffic in a sales funnel. That is why it is so important and essential to a service success, and why everybody in service must be investing in education around this topic.

Now there are a substantial number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So using among these should be easy right? But that is not the case otherwise everybody would have broken it.

Likewise, let’s say that you have discovered a traffic source and your business is doing great. What would take place if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the expense of advertising by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See once you understand it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your business and complimentary to take it anywhere you desire.

Who Is Russel Brunson How Drive Website Traffic

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are extraordinary value each on their own. If you have not read them, then I highly recommend you add it to your todo list!

Russel developed the ClickFunnels platform on the principle of making sales funnels simple. And this appears to be his approach to whatever. How can you take a complex task or concept and make it basic. How do you break it down to simple elements that can be executed on and after that duplicated to scale.

It is typically stated that there is nothing brand-new – and that the more things alter, the more they remain the very same. This holds true with a lot of Russell’s items.

You see much of what Russell offers are in fact concepts and concepts that another person created. Does this mean that he “took” the concepts – no I don’t think so, as he ALWAYS gives credit to where the concept came from.

Russell has stayed a trainee – which is absolutely the best method to be. In any discipline he has set his mind to, he has made sure he studies it in detail, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will choose up key concepts.

Russell is also a fantastic story teller. He has an incredible capability to take concepts that might be tricky to grasp, and retell them in a basic, simple to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS series actually came from Andre Chaperon, who Russell does actually mention and offer the credit. However his way of retelling what the SOS series is, and how you can utilize it, now has his name mainly associated with it.

It is more than that. Russell is deep in the trenches as a web marketer. He has actually done it difficult and suffered many numerous set-backs and failures. When he takes a concept and retells it – he does it from a place of understanding how it works in the genuine world. The advice and experience he twists around the principle is invaluable.

What does this suggest?

I believe it suggests that almost anything Russell has a hand in producing is of the greatest worth. He takes the best of the finest and replays it to us in such a way that we can understand and implement into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other products.  How Drive Website Traffic

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was constructing an online organisation back when most of us barely knew what the Internet even was!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being famous, at least in the reasonably little tight online marketing circle – as it was back then. And he became somebody Russell admired, and followed carefully.

The genuine fascinating part of the story is that numerous years later Russell still saw the big value in the traffic secrets course – and he handled to encourage John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. Rather of continuing to offer it as a stand alone product, it ended up being an upsell to his other items. He discovered a method to utilize it to create even more worth in his sales funnels … in common Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

The book was launched at a time when numerous so called guru’s were trying to keep everything about online success a secret. In typical Russell Brunson design, he released all the secrets available for anybody who took the time to read and comprehend the book.

It contains a detailed actionable plan for any who is new to online marketing.

A few of the ideas covered consist of;

  • The Value Ladder; how to develop increasing value in your sales process to enhance your product sell price.
  • How to discover your dream clients; how to turn prospective customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect clients so they desire to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible customers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest usage one.

This book has actually been called “life-altering” by many individuals, including the likes of Steve Larson, who has gone on to create his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a should check out book for any entrepreneur – especially if you plan to construct an online company. It shares the secrets around developing a local following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass motion; Building on the idea f an appealing character, how do you begin to get your message out in the best way to attract individuals.
  • Creating belief; How to create a belief in people that they can accomplish the outcome you are selling. The majority of people are simply stuck, and that is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The destination obviously is the point where they understand they definitely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the value your consumer is receiving is much greater than the amount they spend for it.

In many methods this book is a script for how Russell has learnt to market and offer over several years online. It is the exact same procedure and tools he utilizes daily in his business to make it the substantial success that it is.  How Drive Website Traffic

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the essential styles and subjects will be drawn from this initial course – so it’s a great location to begin.

The initial John Reese Traffic Secrets course is incredibly comprehensive – with 24 quite comprehensive modules! So let’s take a glimpse what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is really the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to fundamental concepts that will be built on. These include domain names, branding and target audience. If your are a newbie to internet marketing this first module is so important to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target market, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You likewise find out about the very best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily neglected. It’s one thing to get traffic to your business, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a very crucial subject, and one near my heart as I like utilizing SEO as a crucial traffic source in my business. Do this part right and you have unlimited totally free traffic for many years. You will discover the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to find out how to grow it and also take care of it as it grows. This module teaches proven email marketing tactics and strategies that work. You’ll find out how to automate email projects and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it until there is a sale! Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of amazing techniques that you can utilize to produce traffic through e-commerce. You will find out how you can use Amazon’s product marketing API to increase the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core methods to grow a service consisting of, lower your cost per visitor, increase traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John also shows you how to get your Ads running throughout significant news websites like CNN, Fox News, and ESPN. And, you’ll learn tested strategies for running all sorts of advertisements like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two lots specific lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive an enormous amount of traffic to your website. This module shows you what you need to get started, consisting of how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Imagine if you had an app individuals were utilizing, that might drive traffic to your company! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software and widgets across platforms. The crucial idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are eager to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential consumer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have actually come to your site, but not yet bought. This is a must if you are utilizing paid advertising to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including different languages. Often there are untapped markets merely due to the reality t that they don’t speak English. Translate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of most online marketing. It has ended up being the significant source of traffic and leads for the majority of online organisation owners. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you discover methods like leveraging Facebook likes and shares, and incorporating different social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite method! John covers the key ideas such as on and off-page SEO. While some of the tools talked about are a little outdated, the strategies have actually really stayed the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and offer worth to your audience. You are also demonstrated how to outsource the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other people’s content? Well this module reveals you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any service. That and the truth that it is in fact owned by Google indicates it is a platform that all organisation ought to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very essential to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be super easy to become overloaded and sidetracked. {So a well laid-out a master plan to help you remain focused and organised is actually important.

Phew that is a lot! When you break it down across all the module, it actually is remarkable value. Anyone of these modules would blow away the training programs appearing by “gurus” who have just been around for a couple of months!  How Drive Website Traffic

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium given the material.

But as normal it appears like Russel and the team will be releasing the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no method to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package or an upsell from one of the other ClickFunnel’s products.

Probably the easiest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the challenge yet, then what are you believing???!!! It is among the very best training programs for anybody attempting to wrap their head around internet marketing in general. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally offered for $297 as an upsell to the OFA difficulty. This actually is fantastic value for what you get, and is a great compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial value.

What People Don’t Like So Much?

Some details and tools talked about in the course are a bit out-dated and need to be refreshed. But it is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – offered how crucial this topic is.
You can’t purchase the Traffic Secrets course only. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  How Drive Website Traffic

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

How Drive Website Traffic - Traffic Secrets Book

In general, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first launched.

While it’s not perfect it is one of the fastest methods to discover the lots of various traffic sources readily available on the internet. It is of huge value for any company owner or business owner wanting to develop and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can just assume that the new Traffic Secrets book will be amazing.