How To Drive Traffic From Website – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsHow To Drive Traffic From Website

Composing a review about a book that has actually not been launched is a little tricky – however what is essential to understand is the background of Traffic Secrets.

How To Drive Traffic From Website Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be introduced.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called web master to make money?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never does anything unless it adds a substantial quantity of value to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the purchaser – which is a truly rejuvenating view.

But more significantly he is now speaking about the topic which should be at the heart of all organisation. How do you get traffic, possible clients, to your business?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are lots of factors why a business might not endure – but by far one of the most significant is a lack of traffic! Without any paying clients, or traffic, you merely don’t have an organisation.

And yet it is one of the locations that is both over-looked, and difficult to define. I believe it is due to the fact that it is a difficult topic, a lot of entrepreneur merely ignore it. They take the “construct it and they will come” method – which clearly does not work.

It does appear crazy that with all the “traffic” on the web why isn’t every online company squashing it! Everyday there is close to $7 billion exchanged with individuals purchasing services and items online – in every specific niche imaginable. Yet for a lot of online organisations they seem like they are in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so easy and appear to have an unlimited supply of traffic? But most stay stuck and struggling?. How To Drive Traffic From Website

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and essential to a service success, and why everybody in company need to be buying education around this subject.

Right now there are a big number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? But that is not the case otherwise everyone would have cracked it.

Let’s state that you have discovered a traffic source and your company is doing excellent. What would occur if that source was closed down – or more likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the cost of advertising by x10. What would you do then?

That is why you need to understand traffic at a detailed level. See when you understand it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your organisation and totally free to take it anywhere you desire.

So Who Is Russel Brunson How To Drive Traffic From Website

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has been around given that there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written numerous books which are unbelievable worth each by themselves. If you have not read them, then I strongly recommend you include it to your todo list!

Russel constructed the ClickFunnels platform on the principle of making sales funnels basic. And this appears to be his approach to whatever. How can you take a complex job or concept and make it simple. How do you break it down to simple components that can be performed on and then duplicated to scale.

It is typically said that there is absolutely nothing brand-new – which the more things alter, the more they remain the same. This holds true with a lot of Russell’s items.

You see much of what Russell sells are in fact concepts and concepts that somebody else created. Does this mean that he “stole” the ideas – no I do not believe so, as he ALWAYS provides credit to where the idea came from.

Russell has actually stayed a student – which is absolutely the very best method to be. In any discipline he has actually set his mind to, he has actually made certain he studies it in detail, surrounds himself with fantastic mentors, and becomes a master of it. In doing so he will get crucial concepts.

Russell is also an incredible story teller. He has an unbelievable ability to take ideas that may be tricky to understand, and retell them in a simple, easy to comprehend manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have an option for them.

The SOS sequence actually came from Andre Chaperon, who Russell does in fact discuss and offer the credit. His method of retelling what the SOS series is, and how you can use it, now has his name mostly associated with it.

However it is more than that. Russell is deep in the trenches as an internet marketer. He has done it hard and suffered lots of lots of set-backs and failures. When he takes a concept and retells it – he does it from a place of understanding how it works in the real world. The guidance and experience he twists around the idea is priceless.

What does this mean?

I believe it indicates that practically anything Russell has a hand in producing is of the greatest worth. He takes the finest of the finest and replays it to us in a method that we can execute and understand into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other products.  How To Drive Traffic From Website

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was developing an online service back when the majority of us hardly knew what the Internet even was!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being famous, a minimum of in the reasonably small tight internet marketing circle – as it was at that time. And he became someone Russell appreciated, and followed closely.

The genuine interesting part of the story is that lots of years later Russell still saw the huge value in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. Instead of continuing to sell it as a stand alone item, it became an upsell to his other products. He discovered a way to utilize it to create much more worth in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

The book was launched at a time when lots of so called master’s were attempting to keep whatever about online success a secret. In common Russell Brunson style, he released all the secrets available for anybody who took the time to read and understand the book.

It contains a step-by-step actionable plan for any who is new to internet marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to build increasing worth in your sales procedure to improve your product sell price.
  • How to discover your dream consumers; how to turn potential clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect clients so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible customers and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest use one.

This book has actually been called “life-altering” by so numerous individuals, including the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – specifically if you plan to build an online organisation. It shares the secrets around developing a local following of fans who will become repeat purchasers of your products.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass movement; Building on the concept f an appealing character, how do you start to get your message out in the right way to attract people.
  • Creating belief; How to develop a belief in people that they can achieve the result you are selling. The majority of people are simply stuck, which is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The destination obviously is the point where they understand they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your customer is getting is much higher than the quantity they pay for it.

In many ways this book is a script for how Russell has actually found out to market and offer over many years online. It is the very same process and tools he uses daily in his service to make it the huge success that it is.  How To Drive Traffic From Website

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and subjects will be taken from this original course – so it’s a good place to start.

The original John Reese Traffic Secrets course is extremely comprehensive – with 24 quite thorough modules! So let’s take a glance what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to standard ideas that will be developed on. These include domain, branding and target audience. If your are a rookie to online marketing this first module is so crucial to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target audience, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You also discover the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly ignored. It’s one thing to get traffic to your organisation, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a really essential subject, and one close to my heart as I enjoy utilizing SEO as an essential traffic source in my organisation. Do this part right and you have unlimited totally free traffic for many years. You will discover the essentials of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to learn how to grow it and also look after it as it grows. This module teaches tested email marketing techniques and methods that work. You’ll find out how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not spend for it up until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. , if done right the process is simple.. Start an affiliate program, hire affiliates to promote for your company and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable techniques that you can use to create traffic via e-commerce. You will discover how you can use Amazon’s item advertising API to boost the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core ways to grow a company consisting of, lower your cost per visitor, boost traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll find out tested strategies for running all sorts of ads like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over 2 dozen private lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a massive amount of traffic to your website. This module shows you what you need to begin, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Think of if you had an app people were utilizing, that might drive traffic to your organisation! You’ll discover how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software and widgets across platforms. The key idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are eager to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential customer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have concerned your website, however not yet bought. This is a must if you are utilizing paid marketing to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, consisting of various languages. Typically there are untapped markets just due to the fact t that they do not speak English. Translate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of many online marketing. It has become the major source of traffic and leads for most online entrepreneur. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you learn methods like leveraging Facebook likes and shares, and incorporating various social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred method! John covers the essential principles such as on and off-page SEO. While some of the tools talked about are a little outdated, the strategies have actually remained the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and supply value to your audience. You are likewise demonstrated how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s material? Well this module shows you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it should be such a high traffic source for any business. That and the fact that it is in fact owned by Google implies it is a platform that all organisation should be leveraging somehow for traffic. How do you optimise your channel, keywords and material for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely essential to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be super easy to become overwhelmed and sidetracked. {So a well laid-out a master strategy to assist you stay focused and arranged is truly crucial.

Phew that is a lot! It really is incredible value when you break it down across all the module. Anybody of these modules would blow away the training programs turning up by “experts” who have actually just been around for a couple of months!  How To Drive Traffic From Website

How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium offered the material.

However as typical it looks like Russel and the team will be launching the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Presently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from among the other ClickFunnel’s items.

Probably the simplest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is one of the finest training programs for anyone attempting to wrap their head around internet marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA difficulty. This truly is remarkable worth for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and require to be refreshed. But it is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how important this topic is.
You can’t purchase the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  How To Drive Traffic From Website

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

How To Drive Traffic From Website - Traffic Secrets Book

In general, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first released.

While it’s not best it is among the fastest methods to learn more about the lots of different traffic sources available on the internet. It is of enormous value for any company owner or entrepreneur wanting to construct and increase their online traffic.

Based on Russell’s previous books, and his worth driven technique, I can just assume that the brand-new Traffic Secrets book will be remarkable.