How To Drive Traffic On Website – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsHow To Drive Traffic On Website

Composing a review about a book that has actually not been released is a little tricky – however what is essential to understand is the background of Traffic Secrets.

How To Drive Traffic On Website Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be released.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called web guru to generate income?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never does anything unless it adds a big amount of worth to the reader. His whole marketing and sales approach is how can he stack the value in favour of the buyer – which is a truly revitalizing view.

But more importantly he is now talking about the subject which needs to be at the heart of all business. How do you get traffic, potential customers, to your business?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Significant?

There are numerous reasons a business may not survive – however by far one of the most significant is an absence of traffic! With no paying consumers, or traffic, you just don’t have a service.

And yet it is one of the locations that is both over-looked, and hard to specify. I believe it is because it is a challenging subject, a lot of company owners merely disregard it. They take the “develop it and they will come” approach – which clearly does not work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online business crushing it! Daily there is close to $7 billion exchanged with people purchasing services and items online – in every niche imaginable. Yet for the majority of online businesses they seem like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and business make it look so easy and appear to have an unlimited supply of traffic? But the majority of stay stuck and having a hard time?. How To Drive Traffic On Website

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and basic to a service success, and why everybody in company ought to be buying education around this subject.

Now there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? That is not the case otherwise everybody would have split it.

Likewise, let’s say that you have actually discovered a traffic source and your service is doing great. What would happen if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the cost of marketing by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See as soon as you understand it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your service and free to take it anywhere you want.

Who Is Russel Brunson How To Drive Traffic On Website

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are incredible value each by themselves. If you have not read them, then I strongly suggest you include it to your todo list!

Russel built the ClickFunnels platform on the concept of making sales funnels simple. How can you take a complicated task or idea and make it simple.

It is typically said that there is absolutely nothing new – and that the more things alter, the more they remain the same. This holds true with much of Russell’s items.

You see much of what Russell offers are really concepts and principles that another person created. Does this mean that he “stole” the ideas – no I do not think so, as he ALWAYS provides credit to where the concept originated from.

Russell has remained a student – which is definitely the very best way to be. In any discipline he has set his mind to, he has actually made sure he studies it in information, surrounds himself with fantastic coaches, and ends up being a master of it. In doing so he will choose up key ideas.

Russell is also a fantastic story teller. He has an extraordinary capability to take ideas that might be difficult to comprehend, and retell them in a simple, simple to understand way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have an option for them.

The SOS series actually came from Andre Chaperon, who Russell does in fact discuss and provide the credit. His way of retelling what the SOS sequence is, and how you can use it, now has his name largely associated with it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has actually done it hard and suffered numerous numerous set-backs and failures. So when he takes an idea and retells it – he does it from a location of understanding how it operates in the real life. The advice and experience he twists around the idea is valuable.

So what does this mean?

I believe it suggests that practically anything Russell has a hand in producing is of the greatest worth. He takes the very best of the finest and replays it to us in a way that we can understand and implement into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other items.  How To Drive Traffic On Website

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When many of us hardly understood what the Internet even was, John was developing an online business back!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became well-known, a minimum of in the fairly little tight web marketing circle – as it was back then. And he ended up being someone Russell admired, and followed closely.

The genuine remarkable part of the story is that several years later Russell still saw the big value in the traffic secrets course – and he managed to encourage John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. Instead of continuing to offer it as a stand alone product, it became an upsell to his other items. He discovered a way to utilize it to develop a lot more value in his sales funnels … in typical Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

The book was launched at a time when lots of so called guru’s were trying to keep whatever about online success a secret. But in normal Russell Brunson style, he released all the secrets readily available for anyone who made the effort to understand the book and check out.

It includes a detailed actionable plan for any who is new to internet marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to construct increasing value in your sales process to enhance your item sell price.
  • How to discover your dream consumers; how to turn possible clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal customers so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective consumers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best use one.

This book has actually been called “life-changing” by numerous people, consisting of the likes of Steve Larson, who has gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – specifically if you plan to build an online service. It shares the secrets around developing a regional following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass movement; Building on the concept f an attractive character, how do you begin to get your message out in properly to attract people.
  • Creating belief; How to develop a belief in people that they can accomplish the outcome you are selling. Most individuals are simply stuck, which is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location obviously is the point where they understand they definitely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your customer is getting is much higher than the quantity they pay for it.

In numerous methods this book is a script for how Russell has found out to market and sell over lots of years online. It is the very same process and tools he uses everyday in his organisation to make it the big success that it is.  How To Drive Traffic On Website

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial themes and subjects will be taken from this original course – so it’s a great place to begin.

The original John Reese Traffic Secrets course is exceptionally detailed – with 24 rather thorough modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to fundamental ideas that will be constructed on. These include domain names, branding and target audience. , if your are a novice to online marketing this first module is so crucial to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about discovering your target audience, including where they hang out, the keywords to discover them and the advertisement copy that they will respond to. You also find out about the very best traffic sources so you don’t waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is quickly ignored. It’s one thing to get traffic to your business, but if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip! This is more of an introduction to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really essential topic, and one close to my heart as I enjoy utilizing SEO as a key traffic source in my service. Do this part right and you have limitless complimentary traffic for many years. You will find out the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to learn how to grow it and likewise take care of it as it grows. This module teaches tested email marketing tactics and strategies that work. You’ll find out how to automate email projects and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of extraordinary tactics that you can use to create traffic by means of e-commerce. You will find out how you can use Amazon’s item marketing API to enhance the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a service consisting of, lower your cost per visitor, boost traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll find out tested techniques for running all sorts of ads like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over two dozen private lessons on how to take advantage of the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a huge quantity of traffic to your website. This module shows you what you need to get going, including how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Envision if you had an app people were utilizing, that could drive traffic to your business! You’ll discover how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets across platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook advertisements. Advertising on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential consumer, who visited your website without buying? That is what you are taught here – how you retarget people who have actually pertained to your site, but not yet made a purchase. If you are utilizing paid advertising to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, consisting of different languages. Often there are untapped markets simply due to the reality t that they don’t speak English. Equate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of many online marketing. It has ended up being the significant source of traffic and leads for a lot of online entrepreneur. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you learn methods like leveraging Facebook shares and likes, and integrating different social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred method! John covers the key ideas such as on and off-page SEO. While a few of the tools talked about are a little out-of-date, the methods have actually really stayed the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and offer worth to your audience. If this isn’t your thing, you are likewise revealed how to contract out the writing component.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s content? Well this module reveals you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it ought to be such a high traffic source for any organisation. That and the fact that it is actually owned by Google suggests it is a platform that all organisation need to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely crucial to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be extremely easy to end up being overloaded and sidetracked. {So a well laid-out a master plan to help you stay focused and arranged is actually important.

Phew that is a lot! When you break it down across all the module, it really is amazing value. Anyone of these modules would blow away the training programs popping up by “experts” who have actually only been around for a few months!  How To Drive Traffic On Website

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium offered the material.

However as typical it looks like Russel and the group will be launching the book online totally free, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a plan offer or an upsell from among the other ClickFunnel’s items.

Most likely the simplest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the obstacle yet, then what are you believing???!!! It is among the very best training programs for anybody trying to cover their head around online marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA difficulty. This actually is amazing worth for what you get, and is a great compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable online marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and require to be refreshed. It is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how crucial this subject is.
You can’t buy the Traffic Secrets course just. It is only offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  How To Drive Traffic On Website

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

How To Drive Traffic On Website - Traffic Secrets Book

In general, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first introduced.

While it’s not best it is one of the fastest ways to find out about the many various traffic sources offered on the web. It is of massive value for any entrepreneur or business owner looking to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can only assume that the new Traffic Secrets book will be incredible.