How To Drive Traffic To My Website Using Facebook – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsHow To Drive Traffic To My Website Using Facebook

Composing a review about a book that has not been launched is a little tricky – but what is very important to understand is the background of Traffic Secrets.

How To Drive Traffic To My Website Using Facebook Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually evolved into the new Russell Brunson book about to be released.

Most notably, why should you care? Isn’t this simply another marketing book by a so called internet master to make cash?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never ever does anything unless it includes a big quantity of worth to the reader. His whole marketing and sales approach is how can he stack the worth in favour of the purchaser – which is a really rejuvenating view.

However more notably he is now discussing the subject which must be at the heart of all business. How do you get traffic, potential consumers, to your service?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are many reasons why a service might not make it through – however by far one of the greatest is a lack of traffic! With no paying customers, or traffic, you just do not have a business.

And yet it is one of the areas that is both over-looked, and hard to specify. I believe it is due to the fact that it is a difficult subject, numerous company owner simply overlook it. They take the “develop it and they will come” approach – which plainly doesn’t work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online business squashing it! Everyday there is close to $7 billion exchanged with individuals purchasing services and items online – in every niche imaginable. Yet for most online organisations they feel like they remain in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and business make it look so simple and appear to have a limitless supply of traffic? However most stay stuck and having a hard time?. How To Drive Traffic To My Website Using Facebook

That is the Secret of Traffic in a sales funnel. That is why it is so essential and essential to a service success, and why everyone in company should be purchasing education around this subject.

Right now there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of one of these should be simple right? However that is not the case otherwise everyone would have split it.

Let’s say that you have discovered a traffic source and your organisation is doing fantastic. What would take place if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See once you understand it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your organisation and totally free to take it anywhere you desire.

So Who Is Russel Brunson How To Drive Traffic To My Website Using Facebook

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has been around since there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are amazing value each by themselves. I strongly suggest you include it to your todo list if you haven’t read them!

Russel developed the ClickFunnels platform on the principle of making sales funnels easy. And this seems his approach to whatever. How can you take an intricate job or idea and make it easy. How do you simplify to easy components that can be performed on and then repeated to scale.

It is typically stated that there is absolutely nothing brand-new – which the more things alter, the more they stay the exact same. This holds true with much of Russell’s products.

You see much of what Russell offers are in fact ideas and concepts that somebody else produced. Does this mean that he “stole” the ideas – no I don’t think so, as he ALWAYS offers credit to where the idea came from.

Russell has remained a student – which is definitely the very best way to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in information, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will get crucial ideas.

Russell is likewise an amazing story teller. He has an unbelievable ability to take concepts that may be challenging to understand, and retell them in an easy, simple to comprehend way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS series really originated from Andre Chaperon, who Russell does in fact point out and offer the credit. However his method of retelling what the SOS sequence is, and how you can use it, now has his name mainly associated with it.

But it is moreover. Russell is deep in the trenches as a web marketer. He has actually done it hard and suffered numerous many set-backs and failures. When he takes an idea and retells it – he does it from a place of understanding how it works in the genuine world. The advice and experience he covers around the principle is invaluable.

What does this suggest?

I think it implies that almost anything Russell contributes to producing is of the greatest worth. He takes the finest of the best and replays it to us in a method that we can carry out and understand into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than most of Russell’s other products.  How To Drive Traffic To My Website Using Facebook

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. When many of us barely understood what the Internet even was, John was developing an online service back!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became popular, a minimum of in the fairly little tight internet marketing circle – as it was at that time. And he became somebody Russell appreciated, and followed closely.

The real fascinating part of the story is that several years later on Russell still saw the substantial worth in the traffic secrets course – and he handled to persuade John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it ended up being an upsell to his other items. He discovered a method to use it to produce a lot more worth in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

When lots of so called guru’s were trying to keep whatever about online success a secret, the book was launched at a time. However in normal Russell Brunson design, he published all the secrets offered for anybody who put in the time to check out and understand the book.

It contains a step-by-step actionable plan for any who is new to online marketing.

A few of the principles covered include;

  • The Value Ladder; how to build increasing worth in your sales procedure to enhance your product sell price.
  • How to discover your dream customers; how to turn prospective clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential clients and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest usage one.

This book has been called “life-altering” by many individuals, including the likes of Steve Larson, who has gone on to create his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – specifically if you plan to construct an online business. It shares the secrets around producing a regional following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass movement; Building on the idea f an attractive character, how do you begin to get your message out in the ideal way to bring in people.
  • Creating belief; How to create a belief in individuals that they can accomplish the outcome you are offering. Many people are just stuck, and that is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The destination obviously is the point where they realise they definitely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your consumer is getting is much higher than the quantity they spend for it.

In lots of methods this book is a script for how Russell has discovered to market and offer over several years online. It is the exact same process and tools he uses daily in his business to make it the huge success that it is.  How To Drive Traffic To My Website Using Facebook

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve discussed the essential styles and subjects will be taken from this initial course – so it’s a good place to start.

The original John Reese Traffic Secrets course is extremely detailed – with 24 rather detailed modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is really the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to fundamental concepts that will be constructed on. These include domain names, branding and target audience. , if your are a beginner to online marketing this first module is so crucial to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about discovering your target audience, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise learn more about the very best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily neglected. It’s one thing to get traffic to your organisation, but if your copy is bad, they will recover out once again – quicker than a seagull going after a chip! This is more of an introduction to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very important topic, and one close to my heart as I love using SEO as a crucial traffic source in my organisation. Do this part right and you have unlimited totally free traffic for several years. You will discover the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to learn how to grow it and likewise take care of it as it grows. This module teaches proven email marketing methods and methods that work. You’ll discover how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not spend for it up until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your products. If done right the process is simple. Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary methods that you can use to generate traffic through e-commerce. You will learn how you can utilize Amazon’s product marketing API to increase the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core ways to grow a company including, lower your expense per visitor, increase traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to buy media Ads and sponsorships. John also reveals you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll discover tested strategies for running all sorts of ads like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over two dozen specific lessons on how to leverage the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a huge quantity of traffic to your website. This module shows you what you need to get going, consisting of how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Picture if you had an app people were utilizing, that might drive traffic to your service! You’ll discover how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software and widgets across platforms. The key idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential client, who visited your website without buying? That is what you are taught here – how you retarget individuals who have come to your site, but not yet bought. This is a must if you are utilizing paid marketing to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, consisting of different languages. Often there are untapped markets merely due to the reality t that they do not speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of many online marketing. It has actually ended up being the major source of traffic and leads for most online entrepreneur. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you discover methods like leveraging Facebook likes and shares, and incorporating various social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred method! John covers the essential concepts such as on and off-page SEO. While a few of the tools talked about are a little outdated, the techniques have actually truly stayed the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the online search engine and supply worth to your audience. You are also revealed how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other people’s material? Well this module shows you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it should be such a high traffic source for any company. That and the truth that it is really owned by Google indicates it is a platform that all service need to be leveraging in some way for traffic. How do you optimise your channel, keywords and material for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely crucial to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be very simple to end up being overloaded and sidetracked. {So a well laid-out a master plan to help you remain focused and arranged is really important.

Phew that is a lot! It actually is incredible worth when you simplify throughout all the module. Anyone of these modules would blow away the training programs appearing by “experts” who have only been around for a couple of months!  How To Drive Traffic To My Website Using Facebook

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the last pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium offered the content.

As normal it looks like Russel and the team will be releasing the book online totally free, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no chance to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a bundle offer or an upsell from one of the other ClickFunnel’s items.

Probably the easiest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is among the very best training programs for anybody attempting to cover their head around online marketing in basic. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically available for $297 as an upsell to the OFA obstacle. This really is incredible value for what you get, and is an excellent compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable internet marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and need to be refreshed. But it is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how crucial this subject is.
You can’t purchase the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  How To Drive Traffic To My Website Using Facebook

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

How To Drive Traffic To My Website Using Facebook - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first launched.

While it’s not best it is among the fastest ways to find out about the numerous different traffic sources readily available on the internet. It is of massive worth for any company owner or business owner wanting to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can just assume that the brand-new Traffic Secrets book will be remarkable.