How To Drive Traffic To New Website – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsHow To Drive Traffic To New Website

Writing a review about a book that has actually not been launched is a little difficult – but what is essential to understand is the background of Traffic Secrets.

How To Drive Traffic To New Website Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be launched.

Most significantly, why should you care? Isn’t this simply another marketing book by a so called web guru to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never does anything unless it includes a big amount of worth to the reader. His whole marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is a truly revitalizing view.

More significantly he is now talking about the subject which must be at the heart of all service. How do you get traffic, potential clients, to your service?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are lots of factors why a company might not endure – however by far one of the biggest is an absence of traffic! With no paying customers, or traffic, you simply don’t have a company.

And yet it is among the locations that is both over-looked, and challenging to specify. I think it is because it is a challenging subject, a lot of company owner simply ignore it. They take the “construct it and they will come” approach – which clearly does not work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online company crushing it! Daily there is close to $7 billion exchanged with people buying product or services online – in every specific niche imaginable. For many online organisations they feel like they are in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so easy and appear to have an endless supply of traffic? A lot of stay stuck and struggling?. How To Drive Traffic To New Website

That is the Secret of Traffic in a sales funnel. That is why it is essential and so crucial to a service success, and why everyone in business need to be purchasing education around this subject.

Now there are a big number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? However that is not the case otherwise everybody would have broken it.

Also, let’s say that you have found a traffic source and your company is doing fantastic. What would happen if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making too much money and increases the expense of advertising by x10. What would you do then?

That is why you require to comprehend traffic at a comprehensive level. See when you understand it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your business and totally free to take it anywhere you desire.

Who Is Russel Brunson How To Drive Traffic To New Website

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has actually been around because there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are unbelievable value each on their own. I highly suggest you add it to your todo list if you have not read them!

Russel developed the ClickFunnels platform on the idea of making sales funnels simple. How can you take a complex task or idea and make it simple.

It is typically said that there is absolutely nothing brand-new – and that the more things alter, the more they stay the exact same. This is the case with a number of Russell’s items.

You see much of what Russell offers are in fact concepts and concepts that someone else created. Does this mean that he “stole” the ideas – no I don’t believe so, as he ALWAYS offers credit to where the idea came from.

Russell has actually remained a trainee – which is definitely the finest method to be. In any discipline he has actually set his mind to, he has made certain he studies it in detail, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will select up crucial ideas.

Russell is also an incredible story teller. He has an extraordinary ability to take concepts that might be challenging to grasp, and retell them in a basic, simple to comprehend manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS sequence actually came from Andre Chaperon, who Russell does actually point out and give the credit. However his method of retelling what the SOS sequence is, and how you can use it, now has his name mainly associated with it.

Russell is deep in the trenches as an internet marketer. When he takes a concept and retells it – he does it from a place of understanding how it works in the genuine world.

What does this imply?

I think it indicates that practically anything Russell has a hand in producing is of the greatest value. He takes the finest of the finest and replays it to us in such a way that we can implement and understand into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than many of Russell’s other items.  How To Drive Traffic To New Website

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. When many of us barely understood what the Internet even was, John was constructing an online service back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being well-known, a minimum of in the fairly little tight online marketing circle – as it was back then. And he became somebody Russell appreciated, and followed closely.

The genuine fascinating part of the story is that many years later on Russell still saw the substantial value in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it ended up being an upsell to his other products. He discovered a method to utilize it to develop even more worth in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

The book was released at a time when lots of so called expert’s were attempting to keep whatever about online success a trick. But in typical Russell Brunson design, he released all the secrets available for anybody who took the time to check out and understand the book.

It consists of a step-by-step actionable blueprint for any who is new to online marketing.

Some of the concepts covered include;

  • The Value Ladder; how to construct increasing value in your sales process to improve your product sell price.
  • How to discover your dream clients; how to turn potential consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect clients so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential clients and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has actually been called “life-changing” by so lots of individuals, including the likes of Steve Larson, who has gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – particularly if you plan to construct an online organisation. It shares the secrets around creating a local following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass motion; Building on the principle f an appealing character, how do you start to get your message out in the proper way to bring in individuals.
  • Creating belief; How to develop a belief in individuals that they can accomplish the outcome you are selling. Many people are merely stuck, and that is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both brings in, then engages the audience taking them on a journey. The destination naturally is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your client is receiving is much greater than the quantity they spend for it.

In lots of ways this book is a script for how Russell has learnt to market and sell over numerous years online. It is the very same procedure and tools he utilizes daily in his company to make it the big success that it is.  How To Drive Traffic To New Website

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve discussed the crucial themes and subjects will be taken from this initial course – so it’s a good place to start.

The initial John Reese Traffic Secrets course is exceptionally in-depth – with 24 rather thorough modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to fundamental principles that will be developed on. These consist of domain names, branding and target markets. , if your are a beginner to online marketing this very first module is so important to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target audience, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You likewise learn about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily overlooked. It’s one thing to get traffic to your business, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a very crucial subject, and one near my heart as I enjoy using SEO as a crucial traffic source in my business. Do this part right and you have limitless complimentary traffic for years. You will discover the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to learn how to grow it and also look after it as it grows. This module teaches proven email marketing techniques and methods that work. You’ll learn how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes incredible strategies that you can utilize to create traffic through e-commerce. You will learn how you can use Amazon’s product advertising API to boost the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow a company consisting of, lower your cost per visitor, boost traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads running across significant news sites like CNN, Fox News, and ESPN. And, you’ll learn proven strategies for running all sorts of ads like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over two lots specific lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive an enormous amount of traffic to your website. This module shows you what you require to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Envision if you had an app people were using, that might drive traffic to your service! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software application and widgets throughout platforms. The essential idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are eager to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible consumer, who visited your site without buying? That is what you are taught here – how you retarget individuals who have actually pertained to your website, but not yet bought. If you are utilizing paid advertising to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including various languages. Typically there are untapped markets merely due to the reality t that they don’t speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of many online marketing. It has actually ended up being the major source of traffic and leads for most online entrepreneur. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you discover strategies like leveraging Facebook likes and shares, and incorporating various social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred technique! John covers the crucial ideas such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the techniques have actually stayed the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the online search engine and provide value to your audience. If this isn’t your thing, you are also revealed how to outsource the writing aspect.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s material? Well this module reveals you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any company. That and the truth that it is really owned by Google implies it is a platform that all service ought to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely essential to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be incredibly easy to become overloaded and sidetracked. {So a well laid-out a master strategy to help you stay focused and organised is truly important.

Phew that is a lot! It truly is incredible worth when you break it down across all the module. Anybody of these modules would blow away the training programs turning up by “experts” who have actually just been around for a couple of months!  How To Drive Traffic To New Website

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the content.

But as usual it looks like Russel and the group will be releasing the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Currently there is no method to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package or an upsell from one of the other ClickFunnel’s items.

Probably the most convenient and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the challenge yet, then what are you thinking???!!! It is one of the finest training programs for anybody attempting to wrap their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA difficulty. This really is amazing worth for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable online marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and require to be revitalized. It is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how important this subject is.
You can’t purchase the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  How To Drive Traffic To New Website

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

How To Drive Traffic To New Website - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first introduced.

While it’s not ideal it is among the fastest methods to find out about the many different traffic sources offered on the web. It is of enormous value for any business owner or entrepreneur seeking to build and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can just presume that the new Traffic Secrets book will be amazing.