How To Drive Traffic To Your Website Ads – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsHow To Drive Traffic To Your Website Ads

Writing a review about a book that has not been released is a little challenging – but what is essential to comprehend is the background of Traffic Secrets.

How To Drive Traffic To Your Website Ads Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually evolved into the brand-new Russell Brunson book about to be released.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called web expert to generate income?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never does anything unless it includes a huge quantity of value to the reader. His whole marketing and sales philosophy is how can he stack the worth in favour of the buyer – which is a truly refreshing view.

But more notably he is now discussing the topic which should be at the heart of all service. How do you get traffic, prospective consumers, to your service?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Vital?

There are lots of reasons why a business may not make it through – but without a doubt among the greatest is a lack of traffic! With no paying consumers, or traffic, you merely do not have a business.

And yet it is one of the areas that is both over-looked, and tough to define. I believe it is since it is a hard topic, so many company owners just overlook it. They take the “develop it and they will come” approach – which clearly does not work.

It does seem insane that with all the “traffic” on the internet why isn’t every online service crushing it! Daily there is close to $7 billion exchanged with individuals buying product or services online – in every niche imaginable. Yet for many online services they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so basic and appear to have an endless supply of traffic? But most remain stuck and having a hard time?. How To Drive Traffic To Your Website Ads

That is the Secret of Traffic in a sales funnel. That is why it is basic and so crucial to a company success, and why everyone in organisation must be investing in education around this subject.

Right now there are a substantial variety of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of one of these should be simple right? But that is not the case otherwise everyone would have split it.

Also, let’s state that you have found a traffic source and your business is doing terrific. What would take place if that source was shut down – or more likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the cost of marketing by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See when you understand it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your service and complimentary to take it anywhere you want.

So Who Is Russel Brunson How To Drive Traffic To Your Website Ads

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are unbelievable value each by themselves. If you haven’t read them, then I highly recommend you include it to your todo list!

Russel constructed the ClickFunnels platform on the concept of making sales funnels basic. And this seems his method to everything. How can you take a complex job or idea and make it easy. How do you simplify to easy components that can be executed on and after that repeated to scale.

It is often stated that there is absolutely nothing brand-new – which the more things alter, the more they remain the very same. This is the case with a number of Russell’s items.

You see much of what Russell sells are really concepts and concepts that somebody else created. Does this mean that he “stole” the ideas – no I don’t believe so, as he ALWAYS offers credit to where the concept originated from.

Russell has stayed a student – which is absolutely the best method to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in information, surrounds himself with fantastic mentors, and becomes a master of it. In doing so he will get essential concepts.

Russell is also a fantastic story teller. He has an incredible ability to take ideas that might be tricky to understand, and retell them in an easy, easy to understand way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS series actually originated from Andre Chaperon, who Russell does actually offer the credit and discuss. His way of retelling what the SOS series is, and how you can use it, now has his name largely associated with it.

It is more than that. Russell is deep in the trenches as a web marketer. He has done it tough and suffered lots of numerous set-backs and failures. When he takes an idea and retells it – he does it from a place of understanding how it works in the real world. The advice and experience he covers around the idea is priceless.

So what does this imply?

I believe it indicates that nearly anything Russell has a hand in producing is of the greatest worth. He takes the best of the very best and replays it to us in such a way that we can comprehend and carry out into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than most of Russell’s other products.  How To Drive Traffic To Your Website Ads

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. When most of us barely understood what the Internet even was, John was building an online company back!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being popular, a minimum of in the reasonably small tight online marketing circle – as it was at that time. And he ended up being someone Russell appreciated, and followed carefully.

The real remarkable part of the story is that several years later on Russell still saw the big worth in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it ended up being an upsell to his other products. He found a method to use it to develop a lot more worth in his sales funnels … in typical Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

The book was released at a time when many so called master’s were attempting to keep everything about online success a secret. In normal Russell Brunson style, he released all the secrets available for anyone who took the time to check out and comprehend the book.

It consists of a detailed actionable plan for any who is brand-new to online marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to construct increasing value in your sales procedure to improve your product sell price.
  • How to find your dream customers; how to turn prospective customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect customers so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential clients and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest usage one.

This book has actually been called “life-altering” by numerous individuals, including the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should read book for any business owner – especially if you prepare to build an online business. It shares the secrets around producing a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass motion; Building on the idea f an appealing character, how do you start to get your message out in properly to draw in people.
  • Creating belief; How to create a belief in people that they can accomplish the result you are selling. The majority of people are just stuck, which is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The destination naturally is the point where they realise they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the value your client is receiving is much higher than the quantity they pay for it.

In many ways this book is a script for how Russell has actually discovered to market and offer over many years online. It is the exact same process and tools he utilizes everyday in his organisation to make it the big success that it is.  How To Drive Traffic To Your Website Ads

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the key themes and topics will be taken from this original course – so it’s an excellent place to start.

The original John Reese Traffic Secrets course is incredibly in-depth – with 24 quite comprehensive modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is really the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to basic principles that will be built on. These consist of domain names, branding and target markets. If your are a beginner to online marketing this very first module is so important to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise discover the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly ignored. It’s one thing to get traffic to your company, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is an extremely crucial subject, and one near my heart as I like utilizing SEO as a crucial traffic source in my business. Do this part right and you have limitless complimentary traffic for years. You will find out the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll require to find out how to grow it and also look after it as it grows. This module teaches proven email marketing strategies and methods that work. You’ll learn how to automate email campaigns and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable strategies that you can utilize to create traffic through e-commerce. You will find out how you can use Amazon’s item advertising API to enhance the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core ways to grow a business consisting of, lower your expense per visitor, boost traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll discover tested methods for running all sorts of ads like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over two lots specific lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise ad copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a massive amount of traffic to your website. This module shows you what you require to begin, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Imagine if you had an app people were utilizing, that could drive traffic to your organisation! You’ll learn how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software and widgets across platforms. The key idea is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Advertising on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are eager to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective consumer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have actually come to your website, but not yet purchased. This is a must if you are using paid marketing to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including different languages. Often there are untapped markets simply due to the fact t that they do not speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of internet marketing. It has actually become the significant source of traffic and leads for many online company owners. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you find out techniques like leveraging Facebook likes and shares, and integrating different social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred technique! John covers the crucial principles such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the methods have actually stayed the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and offer worth to your audience. You are likewise demonstrated how to outsource the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully leverage other people’s content? Well this module shows you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it must be such a high traffic source for any organisation. That and the fact that it is in fact owned by Google suggests it is a platform that all business need to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very crucial to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be very easy to become overloaded and distracted. {So a well laid-out a master plan to assist you remain focused and arranged is truly crucial.

Phew that is a lot! It truly is remarkable worth when you break it down across all the module. Anybody of these modules would blow away the training programs appearing by “experts” who have actually only been around for a few months!  How To Drive Traffic To Your Website Ads

How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the content.

As typical it looks like Russel and the team will be releasing the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a bundle deal or an upsell from one of the other ClickFunnel’s items.

Probably the most convenient and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you believing???!!! It is one of the best training programs for anybody trying to cover their head around internet marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA difficulty. This truly is fantastic worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer big value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and require to be refreshed. It is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – provided how crucial this subject is.
You can’t purchase the Traffic Secrets course only. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  How To Drive Traffic To Your Website Ads

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

How To Drive Traffic To Your Website Ads - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first launched.

While it’s not best it is among the fastest methods to learn more about the numerous various traffic sources offered on the internet. It is of enormous worth for any entrepreneur or entrepreneur looking to build and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can only assume that the new Traffic Secrets book will be amazing.