How To Drive Traffic To Your Website Fast – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsHow To Drive Traffic To Your Website Fast

Writing a review about a book that has not been released is a little difficult – however what is very important to understand is the background of Traffic Secrets.

How To Drive Traffic To Your Website Fast Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be introduced.

Most importantly, why should you care? Isn’t this just another marketing book by a so called web guru to make cash?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never does anything unless it adds a substantial amount of value to the reader. His entire marketing and sales approach is how can he stack the value in favour of the purchaser – which is a really revitalizing view.

However more importantly he is now discussing the topic which needs to be at the heart of all organisation. How do you get traffic, prospective clients, to your business?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are lots of reasons that a company may not make it through – however by far among the greatest is an absence of traffic! Without any paying clients, or traffic, you merely don’t have a service.

And yet it is one of the areas that is both over-looked, and tough to specify. I believe it is since it is a hard topic, a lot of company owner simply disregard it. They take the “develop it and they will come” approach – which clearly does not work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online business crushing it! Daily there is close to $7 billion exchanged with people buying products and services online – in every niche imaginable. For a lot of online services they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so basic and appear to have an endless supply of traffic? The majority of stay stuck and having a hard time?. How To Drive Traffic To Your Website Fast

That is the Secret of Traffic in a sales funnel. That is why it is basic and so essential to a service success, and why everybody in business should be investing in education around this subject.

Today there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? However that is not the case otherwise everyone would have cracked it.

Likewise, let’s state that you have found a traffic source and your business is doing excellent. What would occur if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making too much money and increases the expense of marketing by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your service and totally free to take it anywhere you want.

Who Is Russel Brunson How To Drive Traffic To Your Website Fast

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has actually been around since there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are unbelievable value each on their own. I highly recommend you include it to your todo list if you haven’t read them!

Russel constructed the ClickFunnels platform on the concept of making sales funnels easy. And this seems his technique to everything. How can you take an intricate task or idea and make it simple. How do you simplify to basic parts that can be executed on and then duplicated to scale.

It is often stated that there is nothing brand-new – which the more things alter, the more they remain the exact same. This is the case with a number of Russell’s items.

You see much of what Russell offers are actually concepts and ideas that another person created. Does this mean that he “took” the ideas – no I don’t think so, as he ALWAYS provides credit to where the concept originated from.

Russell has stayed a student – which is definitely the very best way to be. In any discipline he has actually set his mind to, he has made sure he studies it in information, surrounds himself with fantastic mentors, and ends up being a master of it. In doing so he will pick up key concepts.

Russell is also a fantastic story teller. He has an extraordinary ability to take concepts that might be difficult to understand, and retell them in a basic, simple to understand way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS sequence really came from Andre Chaperon, who Russell does in fact provide the credit and discuss. His way of retelling what the SOS series is, and how you can utilize it, now has his name largely associated with it.

But it is moreover. Russell is deep in the trenches as an internet online marketer. He has actually done it difficult and suffered numerous numerous set-backs and failures. When he takes an idea and retells it – he does it from a location of understanding how it works in the real world. The recommendations and experience he twists around the principle is priceless.

So what does this suggest?

I think it indicates that nearly anything Russell contributes to producing is of the highest value. He takes the very best of the finest and replays it to us in a method that we can implement and understand into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than many of Russell’s other items.  How To Drive Traffic To Your Website Fast

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. When many of us hardly understood what the Internet even was, John was constructing an online organisation back!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being well-known, a minimum of in the fairly little tight web marketing circle – as it was at that time. And he ended up being somebody Russell looked up to, and followed closely.

The genuine remarkable part of the story is that numerous years later on Russell still saw the huge value in the traffic secrets course – and he handled to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone product, it ended up being an upsell to his other products. He discovered a method to use it to develop a lot more worth in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

The book was launched at a time when lots of so called master’s were attempting to keep whatever about online success a trick. However in common Russell Brunson style, he published all the secrets readily available for anyone who put in the time to understand the book and read.

It contains a detailed actionable plan for any who is brand-new to online marketing.

A few of the ideas covered include;

  • The Value Ladder; how to construct increasing worth in your sales process to enhance your product sell price.
  • How to discover your dream clients; how to turn potential customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal consumers so they desire to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential clients and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has actually been called “life-altering” by so numerous people, consisting of the likes of Steve Larson, who has actually gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – particularly if you plan to build an online service. It shares the secrets around developing a local following of fans who will become repeat purchasers of your items.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass motion; Building on the idea f an attractive character, how do you begin to get your message out in the right way to bring in individuals.
  • Creating belief; How to produce a belief in individuals that they can achieve the result you are offering. The majority of people are just stuck, and that is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The destination obviously is the point where they realise they definitely require the item you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your customer is getting is much higher than the quantity they pay for it.

In numerous methods this book is a script for how Russell has actually found out to market and sell over several years online. It is the exact same procedure and tools he utilizes daily in his business to make it the big success that it is.  How To Drive Traffic To Your Website Fast

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be released, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve discussed the crucial themes and subjects will be taken from this initial course – so it’s a great location to begin.

The original John Reese Traffic Secrets course is extremely comprehensive – with 24 quite thorough modules! So let’s take a quick look what is covered in every one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to standard concepts that will be built on. These consist of domain, branding and target audience. , if your are a newbie to online marketing this first module is so important to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target market, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You likewise find out about the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s one thing to get traffic to your service, however if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a very important subject, and one near to my heart as I love using SEO as a key traffic source in my service. Do this part right and you have unlimited free traffic for many years. You will discover the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to learn how to grow it and also take care of it as it grows. This module teaches proven email marketing strategies and strategies that work. You’ll discover how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable techniques that you can use to produce traffic by means of e-commerce. You will find out how you can use Amazon’s product marketing API to boost the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a service including, lower your cost per visitor, boost traffic volume and raise your typical invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to buy media Ads and sponsorships. John also reveals you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll learn tested strategies for running all sorts of ads like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over 2 dozen individual lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a huge quantity of traffic to your website. This module reveals you what you require to get begun, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Think of if you had an app people were using, that might drive traffic to your business! You’ll discover how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets throughout platforms. The key concept is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective consumer, who visited your website without buying? That is what you are taught here – how you retarget people who have pertained to your website, however not yet made a purchase. This is a must if you are utilizing paid marketing to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including different languages. Often there are untapped markets simply due to the reality t that they do not speak English. Equate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of online marketing. It has actually ended up being the significant source of traffic and leads for the majority of online entrepreneur. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you discover techniques like leveraging Facebook likes and shares, and incorporating different social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite method! John covers the essential principles such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the techniques have actually truly remained the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and offer worth to your audience. If this isn’t your thing, you are likewise revealed how to contract out the writing element.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s material? Well this module shows you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it needs to be such a high traffic source for any company. That and the truth that it is really owned by Google means it is a platform that all company need to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely important to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be super simple to end up being overloaded and distracted. {So a well laid-out a master plan to help you stay focused and arranged is truly important.

Phew that is a lot! It truly is remarkable worth when you break it down throughout all the module. Anybody of these modules would blow away the training programs turning up by “masters” who have actually only been around for a couple of months!  How To Drive Traffic To Your Website Fast

How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium given the material.

But as usual it appears like Russel and the team will be releasing the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no other way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package offer or an upsell from one of the other ClickFunnel’s products.

Probably the most convenient and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the challenge yet, then what are you believing???!!! It is one of the very best training programs for anybody trying to wrap their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally available for $297 as an upsell to the OFA challenge. This truly is fantastic value for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial worth.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and need to be refreshed. It is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how important this topic is.
You can’t purchase the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  How To Drive Traffic To Your Website Fast

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

How To Drive Traffic To Your Website Fast - Traffic Secrets Book

In general, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first released.

While it’s not perfect it is among the fastest ways to learn about the numerous various traffic sources available on the internet. It is of huge worth for any entrepreneur or entrepreneur looking to construct and increase their online traffic.

Based on Russell’s previous books, and his worth driven technique, I can only assume that the new Traffic Secrets book will be incredible.