How To Drive Traffic To Your Website From Facebook – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsHow To Drive Traffic To Your Website From Facebook

Writing a review about a book that has not been launched is a little tricky – however what is essential to understand is the background of Traffic Secrets.

How To Drive Traffic To Your Website From Facebook Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be introduced.

Most notably, why should you care? Isn’t this just another marketing book by a so called web expert to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never ever does anything unless it adds a huge amount of value to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the purchaser – which is an actually revitalizing view.

More significantly he is now talking about the topic which should be at the heart of all company. How do you get traffic, prospective customers, to your company?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are numerous reasons a service might not endure – however by far among the most significant is an absence of traffic! Without any paying customers, or traffic, you just do not have a company.

And yet it is one of the locations that is both over-looked, and challenging to define. I believe it is because it is a challenging topic, many organisation owners simply neglect it. They take the “construct it and they will come” technique – which clearly does not work.

It does seem insane that with all the “traffic” on the internet why isn’t every online company crushing it! Everyday there is close to $7 billion exchanged with individuals buying services and products online – in every niche imaginable. Yet for a lot of online services they feel like they remain in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and business make it look so simple and appear to have a limitless supply of traffic? But many stay stuck and having a hard time?. How To Drive Traffic To Your Website From Facebook

That is the Secret of Traffic in a sales funnel. That is why it is basic and so crucial to a service success, and why everyone in organisation must be investing in education around this topic.

Now there are a huge number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? That is not the case otherwise everybody would have split it.

Also, let’s say that you have found a traffic source and your business is doing excellent. What would occur if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the cost of marketing by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See once you understand it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your service and complimentary to take it anywhere you desire.

So Who Is Russel Brunson How To Drive Traffic To Your Website From Facebook

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has actually been around considering that there were sales individuals (forever!), but that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed numerous books which are extraordinary worth each by themselves. If you have not read them, then I highly suggest you include it to your todo list!

Russel built the ClickFunnels platform on the principle of making sales funnels basic. And this appears to be his approach to whatever. How can you take a complicated task or concept and make it basic. How do you simplify to easy components that can be executed on and after that duplicated to scale.

It is typically said that there is nothing new – which the more things alter, the more they remain the exact same. This is the case with numerous of Russell’s items.

You see much of what Russell sells are in fact ideas and ideas that someone else created. Does this mean that he “stole” the concepts – no I don’t believe so, as he ALWAYS provides credit to where the concept originated from.

Russell has actually stayed a student – which is absolutely the best way to be. In any discipline he has set his mind to, he has actually made certain he studies it in information, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will get key ideas.

Russell is likewise a fantastic story teller. He has an amazing capability to take concepts that might be challenging to comprehend, and retell them in a basic, simple to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS sequence really originated from Andre Chaperon, who Russell does actually point out and offer the credit. His method of retelling what the SOS series is, and how you can use it, now has his name mostly associated with it.

Russell is deep in the trenches as a web online marketer. When he takes an idea and retells it – he does it from a place of understanding how it works in the real world.

So what does this imply?

I believe it suggests that almost anything Russell has a hand in producing is of the highest value. He takes the very best of the finest and replays it to us in a manner that we can understand and execute into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other products.  How To Drive Traffic To Your Website From Facebook

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When most of us barely understood what the Internet even was, John was developing an online service back!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being well-known, at least in the fairly little tight online marketing circle – as it was at that time. And he ended up being someone Russell appreciated, and followed carefully.

The genuine remarkable part of the story is that numerous years later Russell still saw the big worth in the traffic secrets course – and he managed to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. Rather of continuing to sell it as a stand alone item, it ended up being an upsell to his other products. He found a way to utilize it to create a lot more value in his sales funnels … in common Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

The book was released at a time when lots of so called master’s were trying to keep whatever about online success a secret. However in normal Russell Brunson style, he released all the secrets available for anybody who made the effort to read and understand the book.

It includes a step-by-step actionable plan for any who is new to online marketing.

Some of the ideas covered include;

  • The Value Ladder; how to construct increasing worth in your sales procedure to enhance your item sell price.
  • How to discover your dream consumers; how to turn potential consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal clients so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential clients and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest use one.

This book has actually been called “life-altering” by numerous individuals, consisting of the likes of Steve Larson, who has actually gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – especially if you prepare to develop an online business. It shares the secrets around creating a regional following of fans who will become repeat buyers of your items.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass motion; Building on the principle f an appealing character, how do you start to get your message out in the proper way to bring in individuals.
  • Creating belief; How to create a belief in people that they can attain the result you are offering. The majority of people are merely stuck, and that is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they realise they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your customer is receiving is much greater than the quantity they pay for it.

In numerous methods this book is a script for how Russell has learnt to market and offer over several years online. It is the same procedure and tools he uses daily in his service to make it the huge success that it is.  How To Drive Traffic To Your Website From Facebook

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the key styles and topics will be taken from this initial course – so it’s a good place to start.

The initial John Reese Traffic Secrets course is exceptionally detailed – with 24 rather comprehensive modules! So let’s take a glance what is covered in every one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is in fact the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to fundamental concepts that will be built on. These consist of domain names, branding and target markets. , if your are a newbie to online marketing this very first module is so essential to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target market, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You also discover the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly neglected. It’s one thing to get traffic to your company, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is an extremely essential topic, and one near to my heart as I love using SEO as an essential traffic source in my company. Do this part right and you have limitless complimentary traffic for several years. You will discover the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll require to find out how to grow it and also look after it as it grows. This module teaches proven email marketing techniques and techniques that work. You’ll learn how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not spend for it up until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your products. , if done right the procedure is straightforward.. Start an affiliate program, recruit affiliates to promote for your organisation and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible strategies that you can use to produce traffic by means of e-commerce. You will learn how you can use Amazon’s product marketing API to improve the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core methods to grow an organisation including, lower your expense per visitor, boost traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John likewise shows you how to get your Ads encountering significant news sites like CNN, Fox News, and ESPN. And, you’ll learn tested methods for running all sorts of advertisements like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over 2 dozen private lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a massive quantity of traffic to your site. This module reveals you what you require to begin, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Envision if you had an app people were utilizing, that might drive traffic to your company! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software and widgets throughout platforms. The essential idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook advertisements. Advertising on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible client, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually concerned your site, however not yet purchased. This is a must if you are utilizing paid marketing to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, consisting of various languages. Often there are untapped markets just due to the fact t that they do not speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of most internet marketing. It has ended up being the significant source of traffic and leads for a lot of online service owners. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you discover techniques like leveraging Facebook shares and likes, and incorporating different social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite method! John covers the key concepts such as on and off-page SEO. While a few of the tools talked about are a little out-of-date, the techniques have actually truly stayed the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and supply worth to your audience. If this isn’t your thing, you are likewise shown how to outsource the writing aspect.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module reveals you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any organisation. That and the reality that it is actually owned by Google implies it is a platform that all company must be leveraging in some way for traffic. How do you optimise your channel, keywords and material for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely essential to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be extremely easy to become overloaded and sidetracked. {So a well laid-out a master plan to help you remain focused and organised is actually essential.

Phew that is a lot! It actually is incredible worth when you simplify across all the module. Anybody of these modules would blow away the training programs appearing by “experts” who have actually only been around for a few months!  How To Drive Traffic To Your Website From Facebook

How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium provided the content.

However as usual it appears like Russel and the group will be releasing the book online free, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no chance to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package deal or an upsell from among the other ClickFunnel’s items.

Most likely the easiest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the difficulty yet, then what are you believing???!!! It is one of the best training programs for anyone trying to wrap their head around online marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA challenge. This truly is remarkable worth for what you get, and is an excellent compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and need to be revitalized. It is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – given how essential this subject is.
You can’t purchase the Traffic Secrets course just. It is just offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  How To Drive Traffic To Your Website From Facebook

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

How To Drive Traffic To Your Website From Facebook - Traffic Secrets Book

In general, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first released.

While it’s not best it is among the fastest methods to find out about the numerous different traffic sources available on the web. It is of huge value for any company owner or business owner wanting to develop and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can only assume that the brand-new Traffic Secrets book will be fantastic.