How To Drive Traffic To Your Website With Facebook – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsHow To Drive Traffic To Your Website With Facebook

Composing a review about a book that has not been released is a little tricky – however what is necessary to comprehend is the background of Traffic Secrets.

How To Drive Traffic To Your Website With Facebook Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the brand-new Russell Brunson book about to be introduced.

Most importantly, why should you care? Isn’t this just another marketing book by a so called internet master to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it includes a big amount of value to the reader. His entire marketing and sales approach is how can he stack the value in favour of the buyer – which is a truly revitalizing view.

But more importantly he is now talking about the topic which ought to be at the heart of all organisation. How do you get traffic, potential clients, to your company?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are many factors why an organisation may not make it through – however without a doubt one of the biggest is an absence of traffic! With no paying clients, or traffic, you merely don’t have a business.

And yet it is among the locations that is both over-looked, and tough to specify. I believe it is because it is a challenging topic, many company owner simply overlook it. They take the “develop it and they will come” approach – which plainly does not work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online business squashing it! Everyday there is close to $7 billion exchanged with individuals purchasing product or services online – in every niche you can possibly imagine. Yet for most online services they feel like they remain in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and business make it look so basic and appear to have an unlimited supply of traffic? Many remain stuck and having a hard time?. How To Drive Traffic To Your Website With Facebook

That is the Secret of Traffic in a sales funnel. That is why it is so essential and fundamental to a company success, and why everybody in service need to be investing in education around this topic.

Right now there are a huge number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using among these should be simple right? That is not the case otherwise everybody would have broken it.

Let’s state that you have actually found a traffic source and your company is doing excellent. What would happen if that source was shut down – or more most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the expense of marketing by x10. What would you do then?

That is why you need to comprehend traffic at a comprehensive level. See once you understand it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your company and complimentary to take it anywhere you want.

Who Is Russel Brunson How To Drive Traffic To Your Website With Facebook

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has actually been around since there were sales people (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written numerous books which are amazing value each by themselves. I strongly recommend you include it to your todo list if you haven’t read them!

Russel constructed the ClickFunnels platform on the principle of making sales funnels basic. And this appears to be his approach to whatever. How can you take a complicated job or concept and make it easy. How do you simplify to basic elements that can be performed on and after that duplicated to scale.

It is typically said that there is absolutely nothing new – and that the more things alter, the more they stay the same. This is the case with much of Russell’s items.

You see much of what Russell offers are really ideas and principles that somebody else created. Does this mean that he “stole” the ideas – no I do not believe so, as he ALWAYS provides credit to where the concept originated from.

Russell has actually stayed a trainee – which is absolutely the best method to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in detail, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will get key ideas.

Russell is also a fantastic story teller. He has an incredible ability to take ideas that might be difficult to grasp, and retell them in a simple, easy to comprehend way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS sequence actually came from Andre Chaperon, who Russell does really provide the credit and discuss. But his way of retelling what the SOS sequence is, and how you can use it, now has his name largely associated with it.

Russell is deep in the trenches as an internet marketer. When he takes a concept and retells it – he does it from a place of knowing how it works in the genuine world.

So what does this mean?

I think it suggests that nearly anything Russell has a hand in producing is of the greatest value. He takes the very best of the very best and replays it to us in such a way that we can implement and understand into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other products.  How To Drive Traffic To Your Website With Facebook

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was constructing an online business back when many of us hardly knew what the Internet even was!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became famous, at least in the fairly small tight web marketing circle – as it was at that time. And he ended up being someone Russell looked up to, and followed carefully.

The real interesting part of the story is that several years later Russell still saw the huge value in the traffic secrets course – and he managed to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. Instead of continuing to sell it as a stand alone item, it became an upsell to his other items. He found a method to use it to produce even more value in his sales funnels … in common Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets

The book was released at a time when numerous so called guru’s were trying to keep everything about online success a trick. But in typical Russell Brunson style, he released all the secrets available for anyone who took the time to check out and comprehend the book.

It contains a step-by-step actionable blueprint for any who is new to internet marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to construct increasing value in your sales process to improve your item sell price.
  • How to discover your dream consumers; how to turn possible customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal consumers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible consumers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best use one.

This book has been called “life-altering” by many people, consisting of the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a should check out book for any entrepreneur – specifically if you plan to construct an online company. It shares the secrets around creating a local following of fans who will become repeat buyers of your products.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass movement; Building on the principle f an attractive character, how do you begin to get your message out in the ideal method to bring in individuals.
  • Creating belief; How to create a belief in people that they can attain the outcome you are offering. The majority of people are just stuck, and that is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The destination of course is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your client is receiving is much higher than the amount they pay for it.

In many methods this book is a script for how Russell has found out to market and sell over numerous years online. It is the exact same process and tools he uses everyday in his service to make it the big success that it is.  How To Drive Traffic To Your Website With Facebook

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the essential styles and subjects will be drawn from this initial course – so it’s an excellent location to begin.

The original John Reese Traffic Secrets course is incredibly comprehensive – with 24 rather extensive modules! So let’s take a peek what is covered in every one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is really the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to standard principles that will be developed on. These include domain names, branding and target markets. , if your are a novice to online marketing this very first module is so crucial to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target market, consisting of where they hang out, the keywords to find them and the advertisement copy that they will react to. You also learn more about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is easily neglected. It’s something to get traffic to your organisation, however if your copy is bad, they will get better out once again – quicker than a seagull going after a chip! This is more of an intro to copywriting. You are best to inspect out Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely important subject, and one near my heart as I like using SEO as an essential traffic source in my organisation. Do this part right and you have unlimited totally free traffic for years. You will find out the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to find out how to grow it and likewise take care of it as it grows. This module teaches tested email marketing tactics and techniques that work. You’ll find out how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes unbelievable methods that you can utilize to create traffic by means of e-commerce. You will learn how you can utilize Amazon’s item advertising API to increase the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow a company consisting of, lower your cost per visitor, boost traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to buy media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll learn tested techniques for running all sorts of advertisements like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over two dozen individual lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive an enormous amount of traffic to your website. This module reveals you what you require to get started, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app people were utilizing, that could drive traffic to your service! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software and widgets throughout platforms. The essential concept is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook ads. Marketing on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are keen to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible customer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually come to your website, however not yet bought. This is a must if you are using paid advertising to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of various languages. Typically there are untapped markets just due to the fact t that they do not speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of most online marketing. It has ended up being the significant source of traffic and leads for the majority of online company owner. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you discover strategies like leveraging Facebook likes and shares, and incorporating various social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite strategy! John covers the crucial concepts such as on and off-page SEO. While a few of the tools discussed are a little outdated, the strategies have really stayed the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the search engines and supply worth to your audience. You are likewise revealed how to contract out the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s content? Well this module reveals you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest online search engine (behind Google), it stands to reason it must be such a high traffic source for any service. That and the fact that it is in fact owned by Google indicates it is a platform that all organisation ought to be leveraging somehow for traffic. How do you optimise your channel, keywords and material for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very crucial to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be very easy to become overwhelmed and distracted. {So a well laid-out a master plan to assist you remain focused and arranged is actually essential.

Phew that is a lot! It truly is remarkable worth when you break it down throughout all the module. Anybody of these modules would blow away the training programs popping up by “gurus” who have actually only been around for a couple of months!  How To Drive Traffic To Your Website With Facebook

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium offered the content.

As normal it looks like Russel and the team will be releasing the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package offer or an upsell from one of the other ClickFunnel’s products.

Most likely the easiest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the difficulty yet, then what are you thinking???!!! It is among the best training programs for anybody attempting to cover their head around internet marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally readily available for $297 as an upsell to the OFA difficulty. This actually is fantastic value for what you get, and is an excellent compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable internet marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and need to be revitalized. It is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – offered how important this topic is.
You can’t buy the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  How To Drive Traffic To Your Website With Facebook

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

How To Drive Traffic To Your Website With Facebook - Traffic Secrets Book

In general, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first released.

While it’s not best it is one of the fastest ways to find out about the lots of various traffic sources available on the internet. It is of enormous worth for any entrepreneur or entrepreneur aiming to build and increase their online traffic.

Based on Russell’s previous books, and his worth driven technique, I can just assume that the new Traffic Secrets book will be remarkable.