How To Improve Website Traffic For Free – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsHow To Improve Website Traffic For Free

Composing a review about a book that has actually not been released is a little difficult – but what is essential to comprehend is the background of Traffic Secrets.

How To Improve Website Traffic For Free Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually evolved into the new Russell Brunson book about to be released.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called internet guru to generate income?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it adds a substantial quantity of worth to the reader. His whole marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is a truly refreshing view.

More notably he is now talking about the subject which must be at the heart of all business. How do you get traffic, possible clients, to your service?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Important?

There are numerous reasons that a company may not make it through – however by far among the greatest is a lack of traffic! With no paying clients, or traffic, you simply do not have a company.

And yet it is among the locations that is both over-looked, and difficult to define. I believe it is because it is a difficult subject, numerous entrepreneur just disregard it. They take the “construct it and they will come” method – which clearly doesn’t work.

It does seem insane that with all the “traffic” on the internet why isn’t every online service crushing it! Daily there is close to $7 billion exchanged with people buying services and products online – in every specific niche imaginable. For most online businesses they feel like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and business make it look so basic and appear to have an unlimited supply of traffic? However a lot of stay stuck and having a hard time?. How To Improve Website Traffic For Free

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so crucial to an organisation success, and why everyone in business need to be investing in education around this topic.

Now there are a substantial number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? That is not the case otherwise everyone would have cracked it.

Let’s state that you have actually discovered a traffic source and your business is doing terrific. What would take place if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making too much money and increases the cost of advertising by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your organisation and free to take it anywhere you desire.

Who Is Russel Brunson How To Improve Website Traffic For Free

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are amazing value each on their own. I highly recommend you include it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the principle of making sales funnels basic. How can you take a complicated task or concept and make it basic.

It is typically stated that there is nothing brand-new – and that the more things alter, the more they stay the same. This holds true with many of Russell’s products.

You see much of what Russell offers are really ideas and concepts that another person developed. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS offers credit to where the idea came from.

Russell has actually remained a trainee – which is definitely the finest way to be. In any discipline he has set his mind to, he has actually made certain he studies it in detail, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will choose up essential ideas.

Russell is likewise a fantastic story teller. He has an amazing ability to take concepts that might be difficult to understand, and retell them in a simple, easy to understand way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a solution for them.

The SOS series truly came from Andre Chaperon, who Russell does really discuss and provide the credit. His method of retelling what the SOS sequence is, and how you can utilize it, now has his name mainly associated with it.

Russell is deep in the trenches as a web online marketer. When he takes a concept and retells it – he does it from a location of understanding how it works in the genuine world.

So what does this mean?

I believe it means that practically anything Russell contributes to producing is of the highest value. He takes the very best of the finest and replays it to us in a method that we can comprehend and carry out into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other products.  How To Improve Website Traffic For Free

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When many of us hardly knew what the Internet even was, John was building an online business back!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being famous, at least in the reasonably small tight web marketing circle – as it was back then. And he ended up being someone Russell admired, and followed carefully.

The genuine interesting part of the story is that lots of years later Russell still saw the big worth in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. So rather of continuing to sell it as a stand alone item, it ended up being an upsell to his other products. He found a way to use it to create even more worth in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

When lots of so called expert’s were trying to keep everything about online success a trick, the book was launched at a time. In common Russell Brunson design, he released all the secrets available for anybody who took the time to comprehend the book and check out.

It consists of a step-by-step actionable plan for any who is new to internet marketing.

A few of the ideas covered include;

  • The Value Ladder; how to build increasing value in your sales procedure to improve your product sell price.
  • How to discover your dream clients; how to turn potential clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal consumers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible clients and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has actually been called “life-changing” by many individuals, including the likes of Steve Larson, who has actually gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – particularly if you plan to construct an online company. It shares the secrets around producing a regional following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass movement; Building on the idea f an appealing character, how do you start to get your message out in the proper way to attract people.
  • Creating belief; How to create a belief in individuals that they can achieve the result you are offering. The majority of people are just stuck, which is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The location naturally is the point where they realise they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your consumer is getting is much greater than the amount they spend for it.

In numerous ways this book is a script for how Russell has discovered to market and offer over lots of years online. It is the exact same procedure and tools he uses daily in his company to make it the substantial success that it is.  How To Improve Website Traffic For Free

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve discussed the key themes and subjects will be drawn from this original course – so it’s a great place to start.

The initial John Reese Traffic Secrets course is exceptionally comprehensive – with 24 rather thorough modules! So let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is really the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to fundamental ideas that will be built on. These consist of domain, branding and target markets. If your are a newbie to online marketing this very first module is so essential to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target audience, including where they hang out, the keywords to discover them and the ad copy that they will react to. You also find out about the finest traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is quickly neglected. It’s something to get traffic to your business, however if your copy is bad, they will get better out once again – quicker than a seagull chasing a chip! This is more of an introduction to copywriting. You are best to examine out Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely important subject, and one near my heart as I enjoy utilizing SEO as a key traffic source in my company. Do this part right and you have endless free traffic for years. You will learn the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to discover how to grow it and also look after it as it grows. This module teaches proven email marketing methods and techniques that work. You’ll learn how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary strategies that you can use to generate traffic by means of e-commerce. You will discover how you can use Amazon’s item marketing API to improve the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a business consisting of, lower your expense per visitor, increase traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John also reveals you how to get your Ads running across significant news websites like CNN, Fox News, and ESPN. And, you’ll discover proven strategies for running all sorts of ads like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over two dozen individual lessons on how to take advantage of the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a massive amount of traffic to your site. This module shows you what you require to begin, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Think of if you had an app individuals were using, that might drive traffic to your company! You’ll find out how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software application and widgets across platforms. The key idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook ads. Marketing on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective client, who visited your site without purchasing? That is what you are taught here – how you retarget people who have actually come to your website, but not yet purchased. This is a must if you are using paid marketing to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including different languages. Frequently there are untapped markets just due to the fact t that they do not speak English. Translate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of most online marketing. It has actually become the significant source of traffic and leads for most online company owner. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out techniques like leveraging Facebook shares and likes, and integrating different social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred technique! John covers the key principles such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the strategies have actually truly stayed the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and offer worth to your audience. If this isn’t your thing, you are likewise shown how to outsource the writing aspect.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s material? Well this module shows you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest online search engine (behind Google), it stands to reason it ought to be such a high traffic source for any service. That and the truth that it is actually owned by Google implies it is a platform that all service need to be leveraging somehow for traffic. So how do you optimise your channel, keywords and material for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely essential to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be very simple to become overloaded and distracted. {So a well laid-out a master plan to assist you stay focused and organised is really crucial.

Phew that is a lot! It actually is amazing worth when you simplify throughout all the module. Anybody of these modules would blow away the training programs turning up by “experts” who have actually just been around for a couple of months!  How To Improve Website Traffic For Free

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium provided the material.

However as normal it looks like Russel and the team will be releasing the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Currently there is no method to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package offer or an upsell from one of the other ClickFunnel’s items.

Probably the most convenient and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the challenge yet, then what are you believing???!!! It is among the very best training programs for anyone attempting to wrap their head around online marketing in basic. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA obstacle. This really is remarkable value for what you get, and is a fantastic compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and require to be revitalized. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how crucial this topic is.
You can’t purchase the Traffic Secrets course only. It is only offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  How To Improve Website Traffic For Free

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

How To Improve Website Traffic For Free - Traffic Secrets Book

In general, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first released.

While it’s not perfect it is among the fastest ways to learn more about the numerous various traffic sources available on the web. It is of enormous worth for any organisation owner or entrepreneur wanting to build and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can just presume that the new Traffic Secrets book will be amazing.