How To Increase Organic Traffic On Ecommerce Website – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsHow To Increase Organic Traffic On Ecommerce Website

Writing a review about a book that has actually not been launched is a little challenging – however what is crucial to comprehend is the background of Traffic Secrets.

How To Increase Organic Traffic On Ecommerce Website Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has evolved into the brand-new Russell Brunson book about to be launched.

Most notably, why should you care? After all, isn’t this just another marketing book by a so called web expert to earn money?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never does anything unless it includes a huge quantity of worth to the reader. His whole marketing and sales approach is how can he stack the value in favour of the buyer – which is an actually refreshing view.

More significantly he is now talking about the subject which ought to be at the heart of all company. How do you get traffic, prospective customers, to your organisation?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are lots of reasons a service may not make it through – but without a doubt among the most significant is an absence of traffic! Without any paying consumers, or traffic, you merely don’t have a service.

And yet it is one of the areas that is both over-looked, and difficult to specify. I think it is because it is a tough topic, a lot of company owners merely ignore it. They take the “construct it and they will come” technique – which clearly doesn’t work.

It does seem insane that with all the “traffic” on the internet why isn’t every online business crushing it! Daily there is close to $7 billion exchanged with people purchasing services and products online – in every specific niche you can possibly imagine. Yet for a lot of online businesses they feel like they remain in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and service make it look so simple and appear to have an unlimited supply of traffic? However the majority of remain stuck and having a hard time?. How To Increase Organic Traffic On Ecommerce Website

That is the Secret of Traffic in a sales funnel. That is why it is essential and so important to a service success, and why everyone in service need to be buying education around this topic.

Right now there are a substantial variety of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everyone would have broken it.

Also, let’s say that you have discovered a traffic source and your business is doing fantastic. What would happen if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at a detailed level. See when you understand it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your company and totally free to take it anywhere you desire.

So Who Is Russel Brunson How To Increase Organic Traffic On Ecommerce Website

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has been around given that there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are extraordinary worth each by themselves. I highly recommend you include it to your todo list if you haven’t read them!

Russel constructed the ClickFunnels platform on the idea of making sales funnels basic. And this appears to be his method to everything. How can you take an intricate job or concept and make it easy. How do you break it down to easy components that can be executed on and then repeated to scale.

It is typically said that there is absolutely nothing new – which the more things change, the more they stay the exact same. This holds true with a number of Russell’s items.

You see much of what Russell sells are actually ideas and ideas that somebody else developed. Does this mean that he “took” the ideas – no I don’t believe so, as he ALWAYS offers credit to where the concept originated from.

Russell has actually stayed a trainee – which is absolutely the best way to be. In any discipline he has set his mind to, he has actually made sure he studies it in detail, surrounds himself with incredible coaches, and ends up being a master of it. In doing so he will get essential concepts.

Russell is likewise an incredible story teller. He has an extraordinary ability to take concepts that might be challenging to understand, and retell them in a simple, simple to understand way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a solution for them.

The SOS series really originated from Andre Chaperon, who Russell does actually discuss and provide the credit. His method of retelling what the SOS series is, and how you can use it, now has his name mostly associated with it.

It is more than that. Russell is deep in the trenches as an internet online marketer. He has done it tough and suffered lots of lots of set-backs and failures. When he takes a concept and retells it – he does it from a location of understanding how it works in the genuine world. The recommendations and experience he twists around the principle is invaluable.

So what does this imply?

I believe it indicates that nearly anything Russell contributes to producing is of the greatest value. He takes the best of the finest and replays it to us in such a way that we can comprehend and carry out into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than many of Russell’s other items.  How To Increase Organic Traffic On Ecommerce Website

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. When many of us hardly knew what the Internet even was, John was building an online company back!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became popular, at least in the fairly small tight web marketing circle – as it was back then. And he ended up being someone Russell looked up to, and followed closely.

The genuine interesting part of the story is that numerous years later Russell still saw the huge value in the traffic secrets course – and he handled to encourage John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it ended up being an upsell to his other products. He found a way to utilize it to produce a lot more value in his sales funnels … in common Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets

The book was released at a time when lots of so called master’s were trying to keep whatever about online success a trick. But in typical Russell Brunson design, he published all the secrets readily available for anybody who made the effort to understand the book and read.

It consists of a detailed actionable plan for any who is new to online marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to build increasing value in your sales procedure to enhance your product sell price.
  • How to discover your dream consumers; how to turn possible consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible customers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best use one.

This book has been called “life-changing” by numerous individuals, consisting of the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must read book for any business owner – especially if you prepare to develop an online business. It shares the secrets around creating a local following of fans who will become repeat purchasers of your items.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass motion; Building on the concept f an attractive character, how do you begin to get your message out in the proper way to bring in people.
  • Creating belief; How to produce a belief in people that they can accomplish the result you are offering. The majority of people are just stuck, which is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The destination of course is the point where they understand they definitely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your client is getting is much greater than the amount they pay for it.

In many methods this book is a script for how Russell has actually found out to market and offer over several years online. It is the exact same procedure and tools he uses daily in his organisation to make it the huge success that it is.  How To Increase Organic Traffic On Ecommerce Website

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial styles and topics will be taken from this original course – so it’s an excellent place to start.

The initial John Reese Traffic Secrets course is exceptionally detailed – with 24 rather detailed modules! So let’s take a glance what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to standard concepts that will be built on. These consist of domain names, branding and target audience. , if your are a newbie to online marketing this very first module is so essential to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target market, including where they hang out, the keywords to find them and the ad copy that they will respond to. You also find out about the finest traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s one thing to get traffic to your organisation, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a very essential subject, and one close to my heart as I enjoy utilizing SEO as an essential traffic source in my company. Do this part right and you have limitless free traffic for years. You will find out the essentials of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to find out how to grow it and also look after it as it grows. This module teaches proven email marketing tactics and strategies that work. You’ll find out how to automate email projects and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable strategies that you can use to produce traffic via e-commerce. You will learn how you can utilize Amazon’s product marketing API to boost the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow a service consisting of, lower your cost per visitor, increase traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll discover proven techniques for running all sorts of advertisements like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over 2 dozen private lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise ad copy and the usage of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a huge amount of traffic to your website. This module shows you what you need to begin, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app people were utilizing, that might drive traffic to your organisation! You’ll learn how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets across platforms. The key concept is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Advertising on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible client, who visited your website without purchasing? That is what you are taught here – how you retarget people who have actually concerned your site, however not yet made a purchase. If you are utilizing paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including different languages. Frequently there are untapped markets simply due to the fact t that they do not speak English. Translate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of internet marketing. It has actually ended up being the major source of traffic and leads for most online entrepreneur. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you discover methods like leveraging Facebook shares and likes, and integrating various social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite strategy! John covers the key ideas such as on and off-page SEO. While a few of the tools gone over are a little outdated, the methods have really stayed the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and provide value to your audience. You are also shown how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other people’s material? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any service. That and the fact that it is actually owned by Google suggests it is a platform that all service need to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely essential to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be super easy to end up being overloaded and distracted. {So a well laid-out a master plan to assist you remain focused and organised is truly crucial.

Phew that is a lot! When you break it down throughout all the module, it actually is incredible worth. Anyone of these modules would blow away the training programs appearing by “gurus” who have only been around for a few months!  How To Increase Organic Traffic On Ecommerce Website

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium given the content.

As typical it looks like Russel and the team will be releasing the book online totally free, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Presently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package or an upsell from one of the other ClickFunnel’s products.

Probably the simplest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you believing???!!! It is among the very best training programs for anybody attempting to cover their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA obstacle. This actually is fantastic value for what you get, and is an excellent compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some details and tools talked about in the course are a bit out-dated and require to be refreshed. However it is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how essential this topic is.
You can’t purchase the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  How To Increase Organic Traffic On Ecommerce Website

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

How To Increase Organic Traffic On Ecommerce Website - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first launched.

While it’s not best it is among the fastest methods to learn more about the lots of different traffic sources offered on the web. It is of huge worth for any service owner or business owner aiming to construct and increase their online traffic.

Based upon Russell’s previous books, and his value driven method, I can just presume that the new Traffic Secrets book will be fantastic.