How To Increase Organic Website Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsHow To Increase Organic Website Traffic

Writing a review about a book that has not been released is a little challenging – but what is necessary to understand is the background of Traffic Secrets.

How To Increase Organic Website Traffic Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the brand-new Russell Brunson book about to be released.

Most significantly, why should you care? Isn’t this just another marketing book by a so called web expert to make money?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never does anything unless it adds a huge amount of value to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the purchaser – which is a truly rejuvenating view.

But more importantly he is now speaking about the subject which must be at the heart of all service. How do you get traffic, prospective clients, to your service?

Let’s find out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are numerous reasons a company may not survive – but without a doubt one of the biggest is an absence of traffic! Without any paying clients, or traffic, you just don’t have an organisation.

And yet it is among the areas that is both over-looked, and tough to specify. I think it is since it is a hard topic, a lot of company owner merely overlook it. They take the “build it and they will come” approach – which clearly doesn’t work.

It does seem crazy that with all the “traffic” on the web why isn’t every online business crushing it! Everyday there is close to $7 billion exchanged with individuals buying services and products online – in every specific niche imaginable. Yet for a lot of online companies they feel like they remain in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online business owners and business make it look so basic and appear to have an endless supply of traffic? But many remain stuck and having a hard time?. How To Increase Organic Website Traffic

That is the Secret of Traffic in a sales funnel. That is why it is basic and so crucial to a service success, and why everybody in company ought to be investing in education around this subject.

Now there are a substantial number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? That is not the case otherwise everyone would have split it.

Likewise, let’s say that you have discovered a traffic source and your company is doing excellent. What would occur if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the expense of marketing by x10. What would you do then?

That is why you need to comprehend traffic at a comprehensive level. See once you understand it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your company and free to take it anywhere you want.

So Who Is Russel Brunson How To Increase Organic Website Traffic

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has actually been around given that there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has written numerous books which are incredible value each on their own. If you haven’t read them, then I strongly recommend you include it to your todo list!

Russel constructed the ClickFunnels platform on the idea of making sales funnels basic. How can you take a complex job or concept and make it basic.

It is often said that there is absolutely nothing new – and that the more things change, the more they remain the very same. This holds true with numerous of Russell’s products.

You see much of what Russell offers are actually concepts and concepts that somebody else developed. Does this mean that he “took” the ideas – no I don’t think so, as he ALWAYS provides credit to where the idea came from.

Russell has stayed a student – which is absolutely the finest way to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in information, surrounds himself with amazing mentors, and ends up being a master of it. In doing so he will choose up key ideas.

Russell is likewise a remarkable story teller. He has an unbelievable capability to take concepts that may be challenging to comprehend, and retell them in a basic, simple to understand way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS series really came from Andre Chaperon, who Russell does in fact give the credit and discuss. His method of retelling what the SOS sequence is, and how you can use it, now has his name largely associated with it.

Russell is deep in the trenches as a web marketer. When he takes an idea and retells it – he does it from a place of knowing how it works in the real world.

What does this indicate?

I think it indicates that nearly anything Russell contributes to producing is of the highest value. He takes the finest of the very best and replays it to us in such a way that we can comprehend and implement into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other products.  How To Increase Organic Website Traffic

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When most of us hardly understood what the Internet even was, John was building an online company back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being famous, at least in the fairly small tight web marketing circle – as it was at that time. And he ended up being someone Russell admired, and followed closely.

The genuine fascinating part of the story is that many years later on Russell still saw the substantial worth in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it became an upsell to his other products. He discovered a method to use it to create a lot more worth in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

The book was launched at a time when many so called expert’s were trying to keep everything about online success a secret. In normal Russell Brunson style, he published all the secrets readily available for anybody who took the time to read and understand the book.

It includes a step-by-step actionable plan for any who is new to online marketing.

Some of the concepts covered include;

  • The Value Ladder; how to develop increasing value in your sales procedure to improve your product sell price.
  • How to discover your dream customers; how to turn potential clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective consumers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has actually been called “life-altering” by numerous people, including the similarity Steve Larson, who has gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a should check out book for any entrepreneur – specifically if you prepare to develop an online company. It shares the secrets around developing a local following of fans who will become repeat buyers of your items.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass motion; Building on the principle f an attractive character, how do you start to get your message out in the best method to draw in individuals.
  • Creating belief; How to create a belief in individuals that they can accomplish the outcome you are offering. The majority of people are simply stuck, which is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The destination of course is the point where they realise they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making certain that the value your consumer is receiving is much higher than the amount they spend for it.

In lots of ways this book is a script for how Russell has discovered to market and sell over many years online. It is the exact same procedure and tools he utilizes everyday in his company to make it the big success that it is.  How To Increase Organic Website Traffic

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the essential themes and subjects will be taken from this initial course – so it’s a great place to start.

The original John Reese Traffic Secrets course is incredibly comprehensive – with 24 quite extensive modules! So let’s take a glance what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to standard principles that will be developed on. These consist of domain, branding and target audience. If your are a rookie to online marketing this very first module is so important to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target audience, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You also discover about the best traffic sources so you don’t waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily overlooked. It’s one thing to get traffic to your service, however if your copy is bad, they will recover out again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a much deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a very crucial subject, and one close to my heart as I enjoy using SEO as an essential traffic source in my business. Do this part right and you have unlimited free traffic for several years. You will learn the essentials of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to find out how to grow it and likewise take care of it as it grows. This module teaches tested email marketing methods and techniques that work. You’ll find out how to automate email campaigns and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it until there is a sale! Start an affiliate program, recruit affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible strategies that you can utilize to produce traffic by means of e-commerce. You will learn how you can use Amazon’s item marketing API to enhance the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core methods to grow a service including, lower your expense per visitor, boost traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads running throughout significant news sites like CNN, Fox News, and ESPN. And, you’ll find out tested strategies for running all sorts of advertisements like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over two dozen private lessons on how to leverage the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise advertisement copy and making use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive an enormous amount of traffic to your website. This module reveals you what you need to start, consisting of how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Think of if you had an app individuals were utilizing, that might drive traffic to your business! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software and widgets across platforms. The essential idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are eager to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible customer, who visited your site without buying? That is what you are taught here – how you retarget individuals who have actually come to your website, however not yet made a purchase. This is a must if you are using paid marketing to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of different languages. Often there are untapped markets simply due to the truth t that they do not speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of most online marketing. It has become the major source of traffic and leads for the majority of online company owner. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you discover strategies like leveraging Facebook likes and shares, and integrating different social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite technique! John covers the essential concepts such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the techniques have actually stayed the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and provide value to your audience. If this isn’t your thing, you are likewise shown how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s material? Well this module shows you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it must be such a high traffic source for any company. That and the fact that it is actually owned by Google implies it is a platform that all service should be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely crucial to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be extremely easy to end up being overloaded and sidetracked. {So a well laid-out a master plan to help you stay focused and arranged is truly essential.

Phew that is a lot! It actually is amazing value when you simplify throughout all the module. Anyone of these modules would blow away the training programs appearing by “gurus” who have just been around for a couple of months!  How To Increase Organic Website Traffic

How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the last pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium offered the content.

But as normal it looks like Russel and the team will be launching the book online complimentary, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no method to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package offer or an upsell from among the other ClickFunnel’s items.

Most likely the simplest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the obstacle yet, then what are you believing???!!! It is among the very best training programs for anyone trying to wrap their head around online marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA obstacle. This really is incredible value for what you get, and is an excellent compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable online marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and need to be refreshed. It is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how crucial this subject is.
You can’t buy the Traffic Secrets course only. It is only readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  How To Increase Organic Website Traffic

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

How To Increase Organic Website Traffic - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first introduced.

While it’s not ideal it is among the fastest ways to discover the numerous different traffic sources available on the web. It is of massive worth for any business owner or business owner aiming to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can only presume that the brand-new Traffic Secrets book will be fantastic.