How To Increase Traffic In My Website – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsHow To Increase Traffic In My Website

Writing a review about a book that has not been launched is a little tricky – however what is necessary to understand is the background of Traffic Secrets.

How To Increase Traffic In My Website Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually evolved into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called web master to make money?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never does anything unless it adds a huge quantity of value to the reader. His entire marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is an actually refreshing view.

However more importantly he is now talking about the topic which should be at the heart of all business. How do you get traffic, prospective customers, to your business?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are many reasons a service may not endure – however without a doubt one of the greatest is an absence of traffic! Without any paying clients, or traffic, you simply do not have a service.

And yet it is among the areas that is both over-looked, and hard to specify. I believe it is since it is a tough topic, a lot of company owner merely ignore it. They take the “develop it and they will come” method – which clearly doesn’t work.

It does seem insane that with all the “traffic” on the web why isn’t every online organisation squashing it! Everyday there is close to $7 billion exchanged with individuals purchasing items and services online – in every specific niche you can possibly imagine. Yet for the majority of online companies they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so basic and appear to have an endless supply of traffic? Most stay stuck and struggling?. How To Increase Traffic In My Website

That is the Secret of Traffic in a sales funnel. That is why it is so essential and fundamental to a business success, and why everybody in organisation ought to be investing in education around this topic.

Now there are a substantial number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? But that is not the case otherwise everybody would have split it.

Let’s say that you have found a traffic source and your company is doing excellent. What would occur if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the expense of advertising by x10. What would you do then?

That is why you need to comprehend traffic at a detailed level. See when you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your company and complimentary to take it anywhere you desire.

So Who Is Russel Brunson How To Increase Traffic In My Website

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has actually been around considering that there were sales individuals (forever!), but that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are incredible value each by themselves. If you haven’t read them, then I highly suggest you add it to your todo list!

Russel developed the ClickFunnels platform on the concept of making sales funnels easy. How can you take a complex task or concept and make it simple.

It is typically stated that there is absolutely nothing brand-new – and that the more things change, the more they stay the same. This is the case with a number of Russell’s items.

You see much of what Russell offers are really ideas and concepts that another person created. Does this mean that he “stole” the ideas – no I do not think so, as he ALWAYS provides credit to where the idea came from.

Russell has remained a student – which is definitely the best way to be. In any discipline he has actually set his mind to, he has ensured he studies it in information, surrounds himself with remarkable mentors, and becomes a master of it. In doing so he will get essential concepts.

Russell is likewise an amazing story teller. He has an incredible capability to take ideas that might be tricky to comprehend, and retell them in a basic, easy to understand manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS sequence actually originated from Andre Chaperon, who Russell does actually provide the credit and mention. His method of retelling what the SOS sequence is, and how you can use it, now has his name mainly associated with it.

However it is moreover. Russell is deep in the trenches as an internet online marketer. He has done it tough and suffered lots of lots of set-backs and failures. When he takes an idea and retells it – he does it from a location of knowing how it works in the real world. The suggestions and experience he twists around the concept is valuable.

So what does this suggest?

I think it indicates that nearly anything Russell contributes to producing is of the greatest worth. He takes the best of the very best and replays it to us in a manner that we can execute and comprehend into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than most of Russell’s other products.  How To Increase Traffic In My Website

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. John was building an online organisation back when the majority of us hardly understood what the Internet even was!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being popular, at least in the fairly small tight web marketing circle – as it was back then. And he ended up being somebody Russell looked up to, and followed carefully.

The genuine fascinating part of the story is that several years later on Russell still saw the huge worth in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. Instead of continuing to sell it as a stand alone item, it became an upsell to his other products. He discovered a way to utilize it to develop a lot more worth in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

The book was released at a time when lots of so called master’s were trying to keep everything about online success a secret. But in common Russell Brunson style, he released all the secrets available for anybody who made the effort to read and understand the book.

It includes a step-by-step actionable blueprint for any who is new to internet marketing.

Some of the ideas covered include;

  • The Value Ladder; how to build increasing worth in your sales procedure to enhance your item sell price.
  • How to discover your dream customers; how to turn potential customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect clients so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective consumers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has been called “life-changing” by a lot of people, including the similarity Steve Larson, who has actually gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – particularly if you prepare to construct an online service. It shares the secrets around developing a regional following of fans who will become repeat purchasers of your products.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass movement; Building on the concept f an attractive character, how do you begin to get your message out in the proper way to draw in people.
  • Creating belief; How to create a belief in individuals that they can attain the result you are selling. The majority of people are just stuck, which is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location of course is the point where they realise they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your consumer is receiving is much greater than the quantity they pay for it.

In numerous methods this book is a script for how Russell has discovered to market and sell over many years online. It is the same procedure and tools he utilizes daily in his organisation to make it the substantial success that it is.  How To Increase Traffic In My Website

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be released, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve discussed the essential styles and subjects will be taken from this original course – so it’s an excellent location to begin.

The initial John Reese Traffic Secrets course is extremely comprehensive – with 24 quite detailed modules! So let’s take a glance what is covered in every one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to fundamental concepts that will be constructed on. These include domain, branding and target audience. If your are a beginner to internet marketing this very first module is so crucial to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target market, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You also discover the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is quickly ignored. It’s something to get traffic to your service, however if your copy is bad, they will get better out again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to inspect out Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely crucial subject, and one close to my heart as I like using SEO as a crucial traffic source in my business. Do this part right and you have unlimited free traffic for many years. You will find out the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to discover how to grow it and also take care of it as it grows. This module teaches tested email marketing methods and methods that work. You’ll find out how to automate email projects and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of amazing techniques that you can utilize to create traffic by means of e-commerce. You will learn how you can use Amazon’s item marketing API to enhance the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a company consisting of, lower your cost per visitor, increase traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll learn proven strategies for running all sorts of ads like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over two lots individual lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and the use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive an enormous quantity of traffic to your site. This module reveals you what you need to start, including how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Think of if you had an app individuals were using, that could drive traffic to your company! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software application and widgets throughout platforms. The key idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Advertising on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are keen to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential customer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have actually pertained to your website, but not yet purchased. This is a must if you are utilizing paid marketing to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, consisting of different languages. Often there are untapped markets simply due to the reality t that they don’t speak English. Equate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of most online marketing. It has actually ended up being the major source of traffic and leads for most online company owner. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you learn methods like leveraging Facebook shares and likes, and integrating various social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred strategy! John covers the essential ideas such as on and off-page SEO. While a few of the tools discussed are a little out-of-date, the techniques have actually remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and offer worth to your audience. You are likewise demonstrated how to contract out the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s content? Well this module shows you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the reality that it is really owned by Google implies it is a platform that all company must be leveraging somehow for traffic. So how do you optimise your channel, keywords and material for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really important to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be very simple to end up being overloaded and distracted. {So a well laid-out a master strategy to help you stay focused and arranged is actually crucial.

Phew that is a lot! It actually is amazing value when you break it down throughout all the module. Anyone of these modules would blow away the training programs turning up by “experts” who have only been around for a few months!  How To Increase Traffic In My Website

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium offered the content.

As typical it looks like Russel and the group will be releasing the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Presently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package or an upsell from among the other ClickFunnel’s items.

Probably the most convenient and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is one of the finest training programs for anybody attempting to cover their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually offered for $297 as an upsell to the OFA obstacle. This truly is incredible worth for what you get, and is a terrific compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable internet marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and need to be refreshed. But it is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – provided how essential this subject is.
You can’t buy the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  How To Increase Traffic In My Website

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

How To Increase Traffic In My Website - Traffic Secrets Book

In general, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first introduced.

While it’s not perfect it is among the fastest ways to discover the many various traffic sources available on the internet. It is of enormous worth for any entrepreneur or business owner seeking to build and increase their online traffic.

Based upon Russell’s previous books, and his worth driven technique, I can only presume that the new Traffic Secrets book will be remarkable.