How To Increase Traffic In Your Website – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsHow To Increase Traffic In Your Website

Writing a review about a book that has actually not been launched is a little difficult – but what is essential to comprehend is the background of Traffic Secrets.

How To Increase Traffic In Your Website Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually evolved into the new Russell Brunson book about to be introduced.

Most notably, why should you care? Isn’t this just another marketing book by a so called web expert to make money?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never does anything unless it adds a big amount of worth to the reader. His entire marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is a really revitalizing view.

More significantly he is now talking about the subject which ought to be at the heart of all organisation. How do you get traffic, prospective customers, to your company?

Let’s discover.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are numerous reasons that an organisation might not endure – however without a doubt among the biggest is a lack of traffic! Without any paying consumers, or traffic, you merely don’t have a company.

And yet it is one of the areas that is both over-looked, and difficult to define. I think it is since it is a challenging subject, so lots of business owners merely ignore it. They take the “construct it and they will come” approach – which clearly does not work.

It does seem insane that with all the “traffic” on the web why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every specific niche possible. Yet for a lot of online companies they seem like they remain in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online business owners and service make it look so simple and appear to have an endless supply of traffic? However many remain stuck and struggling?. How To Increase Traffic In Your Website

That is the Secret of Traffic in a sales funnel. That is why it is essential and so important to a service success, and why everyone in organisation ought to be purchasing education around this topic.

Now there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? But that is not the case otherwise everybody would have cracked it.

Let’s say that you have actually discovered a traffic source and your company is doing terrific. What would take place if that source was closed down – or more likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the expense of marketing by x10. What would you do then?

That is why you need to comprehend traffic at a detailed level. See when you understand it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your company and totally free to take it anywhere you desire.

Who Is Russel Brunson How To Increase Traffic In Your Website

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The idea of sales funnels has been around considering that there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are unbelievable worth each on their own. If you haven’t read them, then I strongly recommend you add it to your todo list!

Russel constructed the ClickFunnels platform on the principle of making sales funnels basic. And this appears to be his approach to everything. How can you take a complicated task or concept and make it basic. How do you break it down to easy elements that can be executed on and after that repeated to scale.

It is often stated that there is nothing new – and that the more things change, the more they stay the exact same. This holds true with a number of Russell’s products.

You see much of what Russell sells are really ideas and concepts that somebody else developed. Does this mean that he “stole” the ideas – no I don’t believe so, as he ALWAYS gives credit to where the concept originated from.

Russell has actually remained a trainee – which is absolutely the finest way to be. In any discipline he has set his mind to, he has ensured he studies it in detail, surrounds himself with remarkable coaches, and ends up being a master of it. In doing so he will select up essential concepts.

Russell is likewise a remarkable story teller. He has an amazing ability to take ideas that may be difficult to understand, and retell them in a basic, simple to understand way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have a solution for them.

The SOS series truly originated from Andre Chaperon, who Russell does in fact point out and give the credit. But his method of retelling what the SOS sequence is, and how you can use it, now has his name mainly connected with it.

Russell is deep in the trenches as a web marketer. When he takes a concept and retells it – he does it from a location of knowing how it works in the real world.

What does this suggest?

I believe it means that nearly anything Russell has a hand in producing is of the highest value. He takes the very best of the very best and replays it to us in a manner that we can comprehend and execute into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other products.  How To Increase Traffic In Your Website

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. When many of us hardly understood what the Internet even was, John was constructing an online company back!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being well-known, at least in the reasonably little tight web marketing circle – as it was back then. And he ended up being somebody Russell admired, and followed closely.

The real fascinating part of the story is that several years later on Russell still saw the huge value in the traffic secrets course – and he handled to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it became an upsell to his other items. He found a way to use it to create much more value in his sales funnels … in typical Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets

When lots of so called master’s were attempting to keep everything about online success a trick, the book was launched at a time. But in typical Russell Brunson design, he published all the secrets readily available for anyone who took the time to read and comprehend the book.

It contains a step-by-step actionable blueprint for any who is new to internet marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to build increasing value in your sales procedure to enhance your item sell price.
  • How to discover your dream customers; how to turn potential customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible customers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest usage one.

This book has actually been called “life-changing” by many individuals, including the similarity Steve Larson, who has gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – particularly if you prepare to construct an online company. It shares the secrets around producing a local following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass motion; Building on the idea f an attractive character, how do you start to get your message out in properly to draw in individuals.
  • Creating belief; How to create a belief in individuals that they can achieve the outcome you are selling. Many people are merely stuck, and that is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The destination obviously is the point where they understand they absolutely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your customer is receiving is much greater than the quantity they pay for it.

In many methods this book is a script for how Russell has actually found out to market and sell over several years online. It is the exact same procedure and tools he utilizes everyday in his organisation to make it the substantial success that it is.  How To Increase Traffic In Your Website

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the key styles and subjects will be drawn from this initial course – so it’s an excellent location to start.

The original John Reese Traffic Secrets course is extremely in-depth – with 24 rather extensive modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental ideas that will be constructed on. These consist of domain, branding and target audience. , if your are a novice to online marketing this very first module is so crucial to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise learn more about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is quickly overlooked. It’s one thing to get traffic to your organisation, but if your copy is bad, they will recover out again – quicker than a seagull going after a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a much deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a really important topic, and one near to my heart as I like using SEO as a key traffic source in my business. Do this part right and you have endless complimentary traffic for many years. You will learn the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll need to discover how to grow it and also look after it as it grows. This module teaches proven email marketing methods and methods that work. You’ll discover how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. If done right the procedure is uncomplicated. Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable strategies that you can utilize to create traffic by means of e-commerce. You will find out how you can use Amazon’s item marketing API to increase the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the standard theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core methods to grow an organisation including, lower your expense per visitor, increase traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon significant news sites like CNN, Fox News, and ESPN. And, you’ll find out tested techniques for running all sorts of ads like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over two lots individual lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise advertisement copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a massive quantity of traffic to your website. This module reveals you what you require to get going, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Picture if you had an app people were utilizing, that might drive traffic to your business! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software and widgets across platforms. The crucial concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Advertising on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are eager to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective consumer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have actually pertained to your website, however not yet bought. This is a must if you are using paid marketing to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including various languages. Frequently there are untapped markets simply due to the reality t that they don’t speak English. Equate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of most online marketing. It has become the significant source of traffic and leads for the majority of online entrepreneur. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn techniques like leveraging Facebook likes and shares, and incorporating various social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite method! John covers the essential principles such as on and off-page SEO. While a few of the tools talked about are a little outdated, the methods have actually truly remained the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the online search engine and provide value to your audience. If this isn’t your thing, you are likewise shown how to outsource the writing component.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s material? Well this module shows you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant online search engine (behind Google), it stands to reason it ought to be such a high traffic source for any organisation. That and the fact that it is actually owned by Google means it is a platform that all company must be leveraging somehow for traffic. So how do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very important to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be extremely easy to end up being overwhelmed and sidetracked. {So a well laid-out a master plan to help you stay focused and arranged is truly important.

Phew that is a lot! It actually is fantastic value when you simplify throughout all the module. Anyone of these modules would blow away the training programs appearing by “gurus” who have only been around for a few months!  How To Increase Traffic In Your Website

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium offered the content.

However as usual it appears like Russel and the group will be launching the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Presently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package or an upsell from among the other ClickFunnel’s products.

Probably the most convenient and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the challenge yet, then what are you thinking???!!! It is among the best training programs for anybody attempting to wrap their head around internet marketing in basic. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA obstacle. This truly is fantastic worth for what you get, and is a terrific compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable internet marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and require to be refreshed. But it is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how crucial this topic is.
You can’t buy the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  How To Increase Traffic In Your Website

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

How To Increase Traffic In Your Website - Traffic Secrets Book

In general, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first released.

While it’s not best it is among the fastest ways to discover about the lots of different traffic sources available on the web. It is of massive worth for any entrepreneur or entrepreneur wanting to develop and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can just assume that the brand-new Traffic Secrets book will be remarkable.