How To Increase Website Traffic 2020 – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsHow To Increase Website Traffic 2020

Composing a review about a book that has not been released is a little tricky – but what is very important to understand is the background of Traffic Secrets.

How To Increase Website Traffic 2020 Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the brand-new Russell Brunson book about to be launched.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called internet guru to generate income?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never ever does anything unless it adds a huge amount of value to the reader. His entire marketing and sales approach is how can he stack the worth in favour of the buyer – which is a truly revitalizing view.

More importantly he is now talking about the subject which must be at the heart of all company. How do you get traffic, prospective clients, to your business?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are numerous reasons that a business might not make it through – however without a doubt among the most significant is a lack of traffic! With no paying clients, or traffic, you simply don’t have an organisation.

And yet it is one of the areas that is both over-looked, and tough to specify. I think it is because it is a challenging topic, numerous company owners merely disregard it. They take the “build it and they will come” technique – which plainly does not work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online organisation crushing it! Everyday there is close to $7 billion exchanged with people purchasing items and services online – in every specific niche you can possibly imagine. Yet for most online businesses they seem like they remain in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online business owners and organisation make it look so simple and appear to have a limitless supply of traffic? The majority of stay stuck and having a hard time?. How To Increase Website Traffic 2020

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so essential to a service success, and why everybody in business ought to be purchasing education around this topic.

Right now there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of among these should be easy right? But that is not the case otherwise everybody would have broken it.

Let’s say that you have found a traffic source and your company is doing fantastic. What would take place if that source was closed down – or more most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the expense of advertising by x10. What would you do then?

That is why you require to comprehend traffic at a comprehensive level. See as soon as you comprehend it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your company and complimentary to take it anywhere you desire.

Who Is Russel Brunson How To Increase Website Traffic 2020

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has been around because there were sales individuals (forever!), however that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written numerous books which are unbelievable value each by themselves. If you haven’t read them, then I strongly suggest you add it to your todo list!

Russel built the ClickFunnels platform on the idea of making sales funnels easy. And this appears to be his approach to whatever. How can you take a complicated job or concept and make it easy. How do you break it down to simple parts that can be executed on and then repeated to scale.

It is typically stated that there is nothing brand-new – which the more things change, the more they remain the very same. This is the case with a lot of Russell’s items.

You see much of what Russell offers are really ideas and concepts that another person produced. Does this mean that he “took” the concepts – no I do not believe so, as he ALWAYS offers credit to where the idea came from.

Russell has stayed a trainee – which is definitely the very best way to be. In any discipline he has set his mind to, he has made certain he studies it in information, surrounds himself with amazing coaches, and becomes a master of it. In doing so he will choose up crucial concepts.

Russell is also a remarkable story teller. He has an unbelievable ability to take concepts that might be tricky to understand, and retell them in a basic, easy to comprehend way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS sequence truly originated from Andre Chaperon, who Russell does in fact point out and give the credit. His method of retelling what the SOS sequence is, and how you can use it, now has his name mainly associated with it.

Russell is deep in the trenches as an internet marketer. When he takes a concept and retells it – he does it from a place of understanding how it works in the genuine world.

So what does this imply?

I think it indicates that practically anything Russell has a hand in producing is of the highest worth. He takes the very best of the very best and replays it to us in such a way that we can understand and execute into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other items.  How To Increase Website Traffic 2020

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When most of us barely knew what the Internet even was, John was building an online service back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became popular, at least in the fairly little tight web marketing circle – as it was back then. And he ended up being somebody Russell appreciated, and followed closely.

The real interesting part of the story is that several years later Russell still saw the big value in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. Instead of continuing to sell it as a stand alone item, it became an upsell to his other items. He discovered a method to use it to produce much more value in his sales funnels … in typical Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets

When numerous so called expert’s were trying to keep everything about online success a secret, the book was launched at a time. But in normal Russell Brunson style, he released all the secrets offered for anyone who took the time to comprehend the book and read.

It contains a step-by-step actionable blueprint for any who is new to internet marketing.

A few of the principles covered include;

  • The Value Ladder; how to develop increasing value in your sales process to improve your product sell price.
  • How to discover your dream clients; how to turn possible consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective clients and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest use one.

This book has actually been called “life-altering” by numerous individuals, consisting of the likes of Steve Larson, who has gone on to produce his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – particularly if you prepare to build an online organisation. It shares the secrets around creating a regional following of fans who will become repeat purchasers of your items.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass movement; Building on the idea f an attractive character, how do you start to get your message out in the ideal method to attract people.
  • Creating belief; How to produce a belief in individuals that they can attain the result you are offering. The majority of people are merely stuck, and that is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they realise they definitely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your consumer is getting is much higher than the amount they spend for it.

In numerous methods this book is a script for how Russell has actually learnt to market and sell over numerous years online. It is the exact same procedure and tools he uses everyday in his business to make it the substantial success that it is.  How To Increase Website Traffic 2020

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve discussed the essential styles and subjects will be taken from this original course – so it’s a great place to start.

The initial John Reese Traffic Secrets course is exceptionally in-depth – with 24 quite extensive modules! So let’s take a glance what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic concepts that will be constructed on. These include domain, branding and target audience. , if your are a rookie to online marketing this very first module is so crucial to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise discover the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily overlooked. It’s one thing to get traffic to your organisation, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a very important topic, and one close to my heart as I love using SEO as a crucial traffic source in my organisation. Do this part right and you have unlimited complimentary traffic for years. You will discover the essentials of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll require to learn how to grow it and likewise take care of it as it grows. This module teaches proven email marketing methods and techniques that work. You’ll find out how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes amazing tactics that you can use to produce traffic through e-commerce. You will find out how you can utilize Amazon’s product advertising API to increase the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core methods to grow an organisation including, lower your cost per visitor, boost traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads running across significant news sites like CNN, Fox News, and ESPN. And, you’ll learn proven methods for running all sorts of advertisements like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over 2 lots private lessons on how to leverage the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a huge amount of traffic to your website. This module reveals you what you require to get begun, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Think of if you had an app people were using, that might drive traffic to your company! You’ll find out how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software and widgets across platforms. The key idea is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are eager to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective customer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have actually concerned your site, but not yet made a purchase. This is a must if you are utilizing paid marketing to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, including different languages. Typically there are untapped markets simply due to the truth t that they do not speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of online marketing. It has actually become the major source of traffic and leads for a lot of online entrepreneur. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you find out methods like leveraging Facebook shares and likes, and integrating various social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred strategy! John covers the essential ideas such as on and off-page SEO. While a few of the tools discussed are a little out-of-date, the strategies have actually remained the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and supply value to your audience. You are also demonstrated how to contract out the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s content? Well this module shows you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it should be such a high traffic source for any company. That and the reality that it is in fact owned by Google indicates it is a platform that all service must be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very important to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be extremely simple to become overwhelmed and distracted. {So a well laid-out a master plan to help you remain focused and organised is really crucial.

Phew that is a lot! When you break it down across all the module, it really is fantastic worth. Anybody of these modules would blow away the training programs popping up by “masters” who have actually only been around for a couple of months!  How To Increase Website Traffic 2020

How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the material.

As normal it looks like Russel and the group will be releasing the book online totally free, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no chance to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package deal or an upsell from among the other ClickFunnel’s products.

Probably the simplest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the obstacle yet, then what are you believing???!!! It is among the very best training programs for anyone attempting to cover their head around online marketing in basic. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA difficulty. This truly is amazing worth for what you get, and is an excellent compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable internet marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and need to be revitalized. However it is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how important this topic is.
You can’t buy the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  How To Increase Website Traffic 2020

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

How To Increase Website Traffic 2020 - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first launched.

While it’s not perfect it is one of the fastest ways to find out about the numerous different traffic sources available on the internet. It is of enormous worth for any service owner or entrepreneur seeking to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can just assume that the brand-new Traffic Secrets book will be amazing.