How To Increase Website Traffic And Sales – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsHow To Increase Website Traffic And Sales

Writing a review about a book that has actually not been released is a little challenging – however what is essential to comprehend is the background of Traffic Secrets.

How To Increase Website Traffic And Sales Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has evolved into the brand-new Russell Brunson book about to be launched.

Most significantly, why should you care? Isn’t this simply another marketing book by a so called internet master to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never does anything unless it includes a big amount of value to the reader. His whole marketing and sales approach is how can he stack the value in favour of the buyer – which is a really revitalizing view.

However more significantly he is now speaking about the topic which should be at the heart of all company. How do you get traffic, potential customers, to your business?

Let’s discover out.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Crucial?

There are many reasons a service might not survive – however by far among the most significant is an absence of traffic! With no paying customers, or traffic, you just don’t have an organisation.

And yet it is one of the locations that is both over-looked, and challenging to specify. I believe it is since it is a hard topic, numerous entrepreneur simply disregard it. They take the “build it and they will come” method – which plainly does not work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online company crushing it! Daily there is close to $7 billion exchanged with people purchasing product or services online – in every specific niche possible. Yet for the majority of online businesses they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so easy and appear to have an unlimited supply of traffic? Most remain stuck and having a hard time?. How To Increase Website Traffic And Sales

That is the Secret of Traffic in a sales funnel. That is why it is so essential and basic to an organisation success, and why everyone in service should be investing in education around this topic.

Now there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of among these should be simple right? But that is not the case otherwise everyone would have broken it.

Likewise, let’s state that you have discovered a traffic source and your service is doing fantastic. What would happen if that source was closed down – or more likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the cost of marketing by x10. What would you do then?

That is why you need to comprehend traffic at a detailed level. See when you comprehend it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your business and free to take it anywhere you desire.

So Who Is Russel Brunson How To Increase Website Traffic And Sales

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has actually been around considering that there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written several books which are extraordinary worth each on their own. I strongly recommend you include it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the idea of making sales funnels basic. How can you take a complex job or concept and make it basic.

It is often said that there is absolutely nothing new – which the more things change, the more they remain the very same. This is the case with a lot of Russell’s products.

You see much of what Russell offers are actually ideas and principles that another person produced. Does this mean that he “stole” the ideas – no I don’t think so, as he ALWAYS provides credit to where the concept originated from.

Russell has remained a student – which is definitely the best method to be. In any discipline he has actually set his mind to, he has made certain he studies it in information, surrounds himself with fantastic coaches, and becomes a master of it. In doing so he will choose up key ideas.

Russell is also an amazing story teller. He has an incredible ability to take concepts that might be tricky to understand, and retell them in a simple, easy to understand way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS sequence truly originated from Andre Chaperon, who Russell does really provide the credit and point out. His way of retelling what the SOS sequence is, and how you can use it, now has his name mostly associated with it.

But it is more than that. Russell is deep in the trenches as a web marketer. He has actually done it hard and suffered numerous numerous set-backs and failures. So when he takes an idea and retells it – he does it from a location of understanding how it operates in the genuine world. The recommendations and experience he wraps around the concept is priceless.

So what does this mean?

I believe it indicates that almost anything Russell contributes to producing is of the highest worth. He takes the best of the very best and replays it to us in such a way that we can comprehend and execute into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than many of Russell’s other items.  How To Increase Website Traffic And Sales

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. When many of us hardly understood what the Internet even was, John was building an online company back!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being famous, at least in the reasonably small tight web marketing circle – as it was at that time. And he became someone Russell looked up to, and followed carefully.

The real interesting part of the story is that several years later Russell still saw the big worth in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it ended up being an upsell to his other products. He discovered a method to use it to produce a lot more value in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets

When numerous so called guru’s were trying to keep everything about online success a secret, the book was released at a time. In normal Russell Brunson style, he published all the secrets readily available for anyone who took the time to understand the book and read.

It consists of a detailed actionable blueprint for any who is new to internet marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to develop increasing value in your sales process to improve your product sell price.
  • How to discover your dream customers; how to turn possible consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective consumers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best use one.

This book has actually been called “life-altering” by many individuals, including the likes of Steve Larson, who has actually gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must read book for any business owner – especially if you plan to construct an online business. It shares the secrets around creating a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass motion; Building on the idea f an appealing character, how do you start to get your message out in the proper way to draw in people.
  • Creating belief; How to develop a belief in individuals that they can attain the result you are offering. Many people are merely stuck, and that is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they realise they definitely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the value your consumer is receiving is much higher than the amount they pay for it.

In lots of ways this book is a script for how Russell has actually found out to market and sell over lots of years online. It is the very same procedure and tools he uses daily in his company to make it the huge success that it is.  How To Increase Website Traffic And Sales

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial themes and subjects will be taken from this original course – so it’s an excellent place to begin.

The original John Reese Traffic Secrets course is extremely in-depth – with 24 quite comprehensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and presents to standard concepts that will be developed on. These include domain, branding and target audience. , if your are a rookie to online marketing this very first module is so essential to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You likewise find out about the very best traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily ignored. It’s one thing to get traffic to your organisation, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a really essential topic, and one near to my heart as I love utilizing SEO as a key traffic source in my business. Do this part right and you have unlimited complimentary traffic for years. You will discover the fundamentals of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll require to find out how to grow it and likewise look after it as it grows. This module teaches proven email marketing strategies and techniques that work. You’ll find out how to automate email campaigns and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it up until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. If done right the process is uncomplicated. Start an affiliate program, hire affiliates to promote for your organisation and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable tactics that you can use to create traffic via e-commerce. You will find out how you can use Amazon’s product advertising API to increase the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a service consisting of, lower your expense per visitor, boost traffic volume and raise your typical invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to buy media Ads and sponsorships. John also shows you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll learn proven strategies for running all sorts of ads like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over 2 dozen specific lessons on how to leverage the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a huge amount of traffic to your website. This module shows you what you need to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Think of if you had an app individuals were using, that could drive traffic to your company! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software application and widgets across platforms. The key idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Marketing on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are keen to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential customer, who visited your site without buying? That is what you are taught here – how you retarget people who have concerned your website, however not yet purchased. This is a must if you are utilizing paid marketing to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of different languages. Often there are untapped markets merely due to the reality t that they do not speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of most online marketing. It has ended up being the significant source of traffic and leads for many online company owner. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you find out methods like leveraging Facebook shares and likes, and integrating various social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred method! John covers the essential principles such as on and off-page SEO. While some of the tools discussed are a little outdated, the methods have actually remained the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and supply worth to your audience. You are also demonstrated how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other people’s content? Well this module reveals you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it ought to be such a high traffic source for any organisation. That and the truth that it is really owned by Google implies it is a platform that all service should be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very important to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be super easy to end up being overloaded and distracted. {So a well laid-out a master strategy to help you stay focused and organised is truly essential.

Phew that is a lot! It really is amazing value when you break it down throughout all the module. Anybody of these modules would blow away the training programs turning up by “gurus” who have actually only been around for a few months!  How To Increase Website Traffic And Sales

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium given the content.

However as normal it appears like Russel and the team will be releasing the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package or an upsell from among the other ClickFunnel’s products.

Probably the simplest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the obstacle yet, then what are you believing???!!! It is among the very best training programs for anybody attempting to wrap their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA difficulty. This actually is incredible worth for what you get, and is an excellent compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big value.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and need to be revitalized. However it is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how crucial this topic is.
You can’t purchase the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  How To Increase Website Traffic And Sales

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

How To Increase Website Traffic And Sales - Traffic Secrets Book

In general, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first introduced.

While it’s not ideal it is one of the fastest methods to find out about the lots of different traffic sources readily available on the web. It is of massive value for any company owner or business owner wanting to build and increase their online traffic.

Based on Russell’s previous books, and his value driven technique, I can only assume that the new Traffic Secrets book will be remarkable.