How To Use Social Media To Drive Website Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book Review

The Online Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsHow To Use Social Media To Drive Website Traffic

Composing a review about a book that has not been released is a little tricky – but what is crucial to understand is the background of Traffic Secrets.

How To Use Social Media To Drive Website Traffic Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be launched.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called web guru to make money?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never ever does anything unless it includes a substantial amount of worth to the reader. His entire marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is a truly rejuvenating view.

More notably he is now talking about the topic which ought to be at the heart of all service. How do you get traffic, possible clients, to your company?

Let’s learn.

Traffic Secrets Book

What Is “Traffic” and Why Is It So Essential?

There are lots of reasons a business may not survive – however without a doubt one of the greatest is an absence of traffic! Without any paying consumers, or traffic, you merely don’t have a service.

And yet it is one of the locations that is both over-looked, and hard to define. I think it is due to the fact that it is a tough topic, numerous company owner simply overlook it. They take the “develop it and they will come” method – which clearly does not work.

It does seem insane that with all the “traffic” on the web why isn’t every online business crushing it! Everyday there is close to $7 billion exchanged with people buying services and products online – in every niche imaginable. Yet for the majority of online businesses they seem like they remain in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and service make it look so easy and appear to have an unlimited supply of traffic? However many remain stuck and having a hard time?. How To Use Social Media To Drive Website Traffic

That is the Secret of Traffic in a sales funnel. That is why it is essential and so crucial to a business success, and why everybody in service should be buying education around this subject.

Right now there are a big variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? That is not the case otherwise everybody would have cracked it.

Let’s state that you have discovered a traffic source and your business is doing excellent. What would happen if that source was closed down – or more likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the cost of advertising by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See once you understand it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your service and complimentary to take it anywhere you desire.

Who Is Russel Brunson How To Use Social Media To Drive Website Traffic

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The idea of sales funnels has actually been around since there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are unbelievable value each on their own. I strongly recommend you include it to your todo list if you have not read them!

Russel developed the ClickFunnels platform on the idea of making sales funnels easy. How can you take a complex task or idea and make it simple.

It is often stated that there is absolutely nothing new – which the more things alter, the more they remain the very same. This holds true with a lot of Russell’s items.

You see much of what Russell sells are actually concepts and concepts that someone else created. Does this mean that he “took” the ideas – no I do not think so, as he ALWAYS offers credit to where the concept came from.

Russell has actually remained a trainee – which is absolutely the very best way to be. In any discipline he has set his mind to, he has actually ensured he studies it in detail, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will get essential concepts.

Russell is likewise a fantastic story teller. He has an amazing ability to take concepts that may be difficult to grasp, and retell them in a basic, easy to comprehend manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS series really originated from Andre Chaperon, who Russell does in fact give the credit and mention. His way of retelling what the SOS series is, and how you can use it, now has his name largely associated with it.

Russell is deep in the trenches as an internet online marketer. When he takes a concept and retells it – he does it from a location of knowing how it works in the genuine world.

So what does this mean?

I believe it indicates that practically anything Russell has a hand in producing is of the highest value. He takes the very best of the very best and replays it to us in such a way that we can comprehend and carry out into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other items.  How To Use Social Media To Drive Website Traffic

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. When most of us barely understood what the Internet even was, John was building an online service back!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became famous, at least in the reasonably small tight web marketing circle – as it was at that time. And he ended up being someone Russell looked up to, and followed closely.

The genuine fascinating part of the story is that many years later on Russell still saw the big worth in the traffic secrets course – and he handled to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. Instead of continuing to sell it as a stand alone item, it ended up being an upsell to his other items. He discovered a way to use it to create even more worth in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets

When many so called master’s were attempting to keep everything about online success a trick, the book was released at a time. In typical Russell Brunson style, he published all the secrets available for anybody who took the time to understand the book and check out.

It contains a detailed actionable plan for any who is brand-new to online marketing.

Some of the ideas covered include;

  • The Value Ladder; how to construct increasing value in your sales procedure to improve your item sell price.
  • How to find your dream clients; how to turn prospective customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective clients and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has been called “life-changing” by numerous people, consisting of the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – especially if you prepare to develop an online business. It shares the secrets around creating a local following of fans who will become repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass motion; Building on the idea f an attractive character, how do you start to get your message out in the proper way to attract people.
  • Creating belief; How to produce a belief in people that they can accomplish the result you are selling. Many people are simply stuck, which is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they understand they absolutely need the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your customer is getting is much greater than the amount they pay for it.

In lots of ways this book is a script for how Russell has learnt to market and sell over several years online. It is the very same procedure and tools he uses everyday in his organisation to make it the substantial success that it is.  How To Use Social Media To Drive Website Traffic

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the essential themes and topics will be taken from this original course – so it’s a great location to begin.

The initial John Reese Traffic Secrets course is incredibly in-depth – with 24 quite comprehensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to basic ideas that will be developed on. These consist of domain, branding and target markets. If your are a novice to online marketing this very first module is so essential to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target audience, including where they hang out, the keywords to find them and the ad copy that they will react to. You likewise learn about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly overlooked. It’s one thing to get traffic to your company, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is an extremely essential topic, and one near my heart as I enjoy utilizing SEO as an essential traffic source in my company. Do this part right and you have endless free traffic for several years. You will learn the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to learn how to grow it and likewise look after it as it grows. This module teaches tested email marketing strategies and strategies that work. You’ll find out how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it until there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible tactics that you can use to produce traffic via e-commerce. You will find out how you can utilize Amazon’s item advertising API to improve the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core methods to grow a service including, lower your expense per visitor, boost traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John likewise shows you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of advertisements like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over two lots individual lessons on how to take advantage of the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a massive quantity of traffic to your website. This module shows you what you require to get started, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Picture if you had an app individuals were using, that might drive traffic to your service! You’ll find out how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets throughout platforms. The essential concept is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are keen to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible client, who visited your site without buying? That is what you are taught here – how you retarget individuals who have pertained to your website, but not yet bought. This is a must if you are utilizing paid marketing to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including various languages. Frequently there are untapped markets merely due to the fact t that they do not speak English. Equate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has become the significant source of traffic and leads for the majority of online service owners. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you find out techniques like leveraging Facebook shares and likes, and incorporating various social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred method! John covers the key principles such as on and off-page SEO. While a few of the tools talked about are a little out-of-date, the techniques have actually truly remained the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the online search engine and offer worth to your audience. If this isn’t your thing, you are also revealed how to outsource the writing component.

Module 21 – Content Curation Methods: How do you lawfully utilize other people’s material? Well this module shows you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant online search engine (behind Google), it stands to reason it ought to be such a high traffic source for any organisation. That and the fact that it is actually owned by Google suggests it is a platform that all company ought to be leveraging in some way for traffic. How do you optimise your channel, keywords and material for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very essential to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be very easy to end up being overwhelmed and distracted. {So a well laid-out a master plan to assist you remain focused and organised is really important.

Phew that is a lot! It actually is amazing worth when you simplify throughout all the module. Anybody of these modules would blow away the training programs appearing by “masters” who have just been around for a couple of months!  How To Use Social Media To Drive Website Traffic

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the material.

As normal it looks like Russel and the group will be launching the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Currently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package or an upsell from among the other ClickFunnel’s items.

Probably the simplest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the challenge yet, then what are you believing???!!! It is among the very best training programs for anybody trying to cover their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually available for $297 as an upsell to the OFA difficulty. This truly is incredible value for what you get, and is a terrific compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable internet marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and need to be refreshed. It is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how important this subject is.
You can’t buy the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  How To Use Social Media To Drive Website Traffic

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

How To Use Social Media To Drive Website Traffic - Traffic Secrets Book

In general, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first launched.

While it’s not ideal it is one of the fastest ways to discover the numerous various traffic sources offered on the web. It is of enormous value for any entrepreneur or business owner aiming to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can only presume that the brand-new Traffic Secrets book will be amazing.